2. Conventions of a
teaser trailer
• During our research which we completed before filming we
found that on average teaser trailers lasted for around 1
minute. Due to this, while editing in post-production we tried
our best to shorten our trailer as much as possible due to
having a large amount of footage. We did this to keep the
conventions of a teaser and insure that it didn’t go on to seem
like a full trailer.
• We also researched a variety of different company idents
and production company logos so that we were able to create
our own to put at the start of the trailer where they most
commonly appear. This is a significant part of any trailer and
helps it to look professional. During research we found that
usually the ident stayed on screen for around 8 seconds,
therefore we allowed this same time for ours
3. Genre conventions
• Our teaser trailer is a teen drama set in a school. During
research it became clear that this was the preferred and most
popular setting for a trailer/ film of this genre. The storyline
commonly follows a close relationship either between friends
of a couple. We therefore chose to focus our trailer on a
couple who were at school and in there mid teens. We decided
that this would be relatable for our target audience of mid
teens to early twenties. The majority of these age groups are
either in education or have recently left which means they can
find the setting and storyline relatable. However, as a unique
selling point we included the use of magic/ a wish which is not
commonly used in teen drams, meaning our trailer stands out
from the other teen dramas set in a similar location.
