UX in Agile - How to heed the need
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This document discusses user experience (UX) in agile development. It begins with an agenda that covers UX in agile, how value is created, and how people express their needs. It then discusses how value is created by focusing on needs, and how people express needs explicitly, visibly, and latently. The document covers the evolution of UX approaches from traditional UX to agile UX to lean UX. It proposes pairing a product owner with a UX designer and discusses various UX roles and activities in scrum, including strategic work with the product owner and hands-on work in the team. The presentation concludes with discussing sprints and ensuring user needs are satisfied and value is created.
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UX in Agile - How to heed the need
- 2. Introduction Sara Lerén User Experience Specialist sara.leren@combitech.se Agile UX Sweden @HeedTheNeed 2
- 3. Agenda UX in Agile – How to heed the need How is value created? How do people express their needs? UX so far UX in Agile 3
- 4. Value Creation How do you create value?
- 5. Where do great ideas come from?
- 6. The result of a great idea
- 7. Focusing on the needs
- 8. Value Creation How do you create value?
- 9. Missed mark – Airport VIP lounges
- 10. Agenda UX in Agile – How to heed the need How is value created? How do people express their needs? UX so far UX in Agile 10
- 11. Value Creation “If I’d asked my customers what they wanted, they would have said, ‘A faster horse!’” Henry Ford
- 12. How do people express their needs? Explicit needs Visible needs Latent needs
- 13. Gemba Gemba, “the real place”
- 14. Agenda UX in Agile – How to heed the need How is value created? How do people express their needs? UX so far UX in Agile 14
- 15. Gemba 2nd World War Airforce
- 16. Gemba What is Human factors/Ergonomics? Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance. The International Ergonomics Association 1940s
- 17. What is Usability? 1980s “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use." ISO 9241-11
- 18. Gemba What is the User Experience? 1990s User Experience (UX) is about how a person feels about using a system or device. The experience is subjective and dynamic. Useful Usable Desirable Valuable Findable Accessible Credible ”The User Experience Honeycomb” by Peter Morville
- 19. UX approaches Traditional UX • What are we making? Agile UX • How do we make it? Lean UX • Are we making the right thing?
- 20. Agile UX Agile UX ~2010 • Update of Agile Software Methodology with UX design methods • All about collaboration, unify developers and designers • Focus on light-weight methods • User stories as requirements, example: As John the groom I want the cake served at my wedding to be tasty So that our guests will be impressed
- 21. 2011
- 22. 2011 Eric Ries’s feedback loop
- 23. ~2012 Lean UX • • • • Focus on validation, constant measurements Build – measure – learn Unites product development and business User stories as hypotheses, example: We assume that As John the groom I want the cake served at my wedding to be tasty So that our guests will be happy We intend to prove this hypothesis by Showing that 7 out of 10 wedding guests will be happy when served a tasty cake
- 24. 2013
- 25. Minimum Viable Product, “Cupcake approach” Picture: www.crisp.se/konsulter/martin-christensen
- 26. …or maybe appearance does matter Pictures: www.cakewrecks.com
- 27. Agenda UX in Agile – How to heed the need How is value created? How do people express their needs? UX so far UX in Agile 27
- 28. Gemba Do you have to choose?
- 29. Evaluate if design fulfills requirements Understand and specify the system context ISO 9241-210 Human-centered design for interactive systems Produce design solutions Specify requirements
- 30. Pairing Product Owner with UX person Team collaboration Project success Business needs PO Product Owner is an overloaded role UX Strategic and hands-on UX are under-represented
- 32. UX in Scrum Strategic with PO UX Hands-on in team User research UX vision Design principles Business Impact Maps Sketches Wireframes Prototypes Workshops Usability tests
- 33. Gemba Sprint 0 – Communicating the vision – Why?
- 34. Business Impact Maps tell stories Reading Words Reading Sentences Reading Stories Source: Allen R. Braun, M.D, National Institute on Deafness and Other Communication Disorders
- 35. Sprint demo – Feedback from the users is essential!
- 36. Final sprint – Have we satisfied the needs? Have we created value?
- 37. Agile + Lean UX @ Nordstrom Innovation Lab Video available at http://vimeo.com/51094771
- 38. The End Thank you! Want to get in touch? sara.leren@combitech.se Agile UX Sweden @HeedTheNeed 38