Golden Krishna – The Best Interface is No Interface

@goldenkrishna #NoUIDownload slides at nointerface.com/buttons
The Best Interface 
is No Interface

Toaster
Download slides at nointerface.com/buttons@goldenkrishna #NoUI

Streamline train

Streamline iron

Today…

3D Toothpaste

HD Sunglasses

3D printed chips

A cultural reflection of how
technology is having a huge
impact on our lives.

0
200
400
600
800
2008 2009 2010 2011 2012 2013 2014
Computer science
Major intentions for incoming freshman at The University of Washington

Computer Science

Interaction Design Programs

Excitement
+ Momentum
+ Talent

We’re doing
something
unfortunate.

A low bar.

No matter what
the problem,

so often we have
same answer.

Reading from
Chapter 3
Page 35

First car patent

Tesla

“Modern” trash bins

@goldenkrishna #NoUI
UI/UX Designer
Apple Inc.
Lead User Experience & UI
Designer
HP
UX/UI Developer
Adobe
UXUI Mobility Designer
Dell
UI/UX Designer
Evernote
Intern UX/UI Designer
Pebble
Sr. UX/UI Designer
Nook
eCommerce UX/UI
Designer
Beats By Dr. Dre
Lead UX/UI Mobile
Designer
Logitech
UI UX Designer
Philips Global
UI UX Developer
AutoTrader.com
UX / UI Developer
JPMorgan Chase

UX / UI

UX ≠ UI

UI is
Navigation, sub navigation, menus, drop downs, buttons, links, windows,
rounded corners, shadowing, error messages, alerts, updates,
checkboxes, password fields, search fields, text inputs, radio selections,
text areas, hover states, selection states, pressed states, tooltips, banner
ads, embedded videos, swipe animations, scrolling, clicking, iconography,
colors, lists, slideshows, alt text, badges, notifications, gradients, pop ups,
comment sections, carousels, OK/cancel,…

UX is
People, happiness, solving problems, understanding needs, love,
efﬁciency, entertainment, pleasure, delight, smiles, soul, warmth,
personality, helpful, joy, satisfaction, gratiﬁcation, joy, elation, exhilaration,
bliss, euphoria, convenience, enchantment, magic, productivity,
effectiveness, …

We’ve made it your job to
solve problems with screens.

Good experience design 
isn’t good screens, 
it’s good experiences.
Download slides at nointerface.com/buttons

Design confusion.

Poor metrics:

How many clicks...
How addicted...
How hooked...
Poor metrics:

Some designers focus more
on addiction and less about
elegance or efﬁciency.

Our output has become more
screen time for more people.

Children 2 hours

Teens 7.5 hours

Adults 8.5 hours

Consequences to
screen-based
thinking.

Distracted
The CDC has found that 1,000 people are
injured, nearly 10 people die everyday in 
The United States because they are
distracted by their cell phones while driving.
cdc.gov/motorvehiclesafety/distracted_driving

Ruins Sleep
The color temperature of our screens
mimics mid-day, throwing off our sleep
cycles when we look at them at night.

Less Creative
“Studies suggest that we get our most
original ideas when we stop the constant
stimulation and let ourselves get bored...”
“Bored and Brilliant”, WNYC

Less Empathetic
“…Sixth-graders who went ﬁve days
without exposure to technology were
signiﬁcantly better at reading human
emotions than kids who had regular access
to phones, televisions and computers.”
“Kids And Screen Time”, NPR

Don’t get me wrong

These slides.

You.

But we can greatly
reduce the amount of
screen time that’s
necessary.

Not long ago, our lives
were ﬁlled with paper.

Today, instead, our lives
are ﬁlled with screens.

The best interface 
is no interface.

The Best Interface is No Interface

P R I N C I P L E O N E
Embrace 
typical
processes
instead of
screens.

68%
of medical staff had
exactly the same

68%
of medical staff had
exactly the same
90%
of college students had
exactly the same experience

Ringxiety

Phantom Vibration
Syndrome (PVS)

The paranoia that your 
phone is buzzing and beeping
...when it’s not.
Ringxiety:

150
notiﬁcations per day

221
times a day
Check our phones

Let me out!

But there’s a
different approach.

Moves app data
Moves

Lost Keys
Average adult in the UK “misplaces nine
items a day,” ...30% spend 15 minutes a
day trying to ﬁnd lost items...people are
“most frustrated at losing their house keys.”
Wall Street Journal

Lockitron

The second generation
raised $2.2 million on
Kickstarter.

Hands Free

Reading from
Chapter 11
Page 131

P R I N C I P L E T W O
Leverage
computers
instead of
serving them.

Smithsonian

Deep Blue

Deep Blue v.

100
Today’s terrible computers 
have processors more than
gigaﬂops faster than
Deep Blue

computersserveWe

Computers serveus

Reading from
Chapter 13
Page 154

There are people chipping
away at these digital chores.

Restoring computing
experiences to what
they should be.

P R I N C I P L E T H R E E
Create a 
system that
adapts for 
individuals.

Saving money
25% of Americans have no savings
account
20% of Britons have no savings account
25% of Britons have less than £500 saved
CNN, The Telegraph

Reading from
Chapter 21
Page 154

Email me anytime at
golden.krishna@gmail.com@goldenkrishna #NoUI
Download these slides at
nointerface.com/buttons
The Best Interface 
is No Interface

Golden Krishna – The Best Interface is No Interface

Golden Krishna – The Best Interface is No Interface

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