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Impact-driven Scrum Delivery at Scrum gathering Phoenix 2015

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Workshop at Scrum gathering Phoenix 2015 by Sara Lerén and Ingrid Domingues.

Published in: Engineering, Technology
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Impact-driven Scrum Delivery at Scrum gathering Phoenix 2015

  1. IMPACT DRIVEN SCRUM DELIVERY HOW TO DELIVER DESIRABLE PRODUCTS #impactmapping #impactmanagement #UX @ingriddomingues @HeedTheNeed
  2. INGRID DOMINGUES @ingriddomingues STOCKHOLM GÖTEBORG MALMÖ SARA LERÉN @HeedTheNeed
  3. WHAT IS THIS ”IMPACT DRIVEN DELIVERY” THING HOW CAN IT HELP YOU? AND
  4. IMPACT MAPPING MAP MANAGEMENTFramework Task Model
  5. IMPACT MAPPING MAP MANAGEMENTFramework Task Model
  6. IMPACT MAP
  7. IMPACT MAP EFFEKTKARTA ®
  8. WHY IMPACT MAP EFFEKTKARTA ®
  9. WHY HOW IMPACT MAP EFFEKTKARTA ®
  10. WHY HOW WHAT IMPACT MAP EFFEKTKARTA ®
  11. WHY IMPACT ON BUSINESS HOW IMPACT ON USE WHAT SOLUTION
  12. WHY IMPACT ON BUSINESS HOW IMPACT ON USE WHAT SOLUTION AIM or SLOGAN DOMAIN and its METRICS USER BEHAVIOURS NEEDS CAPABILITY FUNCTIONS
  13. WHY IMPACT ON BUSINESS HOW IMPACT ON USE WHAT SOLUTION AIM or SLOGAN DOMAIN and its METRICS USER BEHAVIOURS NEEDS CAPABILITY and its FUNCTIONS SCOPING MEASURING LONG- TERM SUCCESS PRIORITIZING TESTING DESIGN EVALUATING SOLUTIONS and GENERATING SUGGESTIONS GROUND FOR SPECIFICATION
  14. A few defined rules and structures makes the Impact Map a solid ground for design, planning and quality assurance, thus delivering desired value: 1. The WHY must consist of at least two actionable metrics with a timeframe 2. The HOW must be based on user studies, even if rudimentary 3. The HOW must be prioritized, based on impact on the WHY 4. Every point in the chain from WHY to WHAT should add a clear value
  15. #impactmap describe metrics for desired outcome
  16. WHY IMPACT ON BUSINESS HOW IMPACT ON USE WHAT SOLUTION AIM or SLOGAN DOMAIN and its METRICS USER and her NEEDS CAPABILITY and its FUNCTIONS SCOPING MEASURING LONG- TERM SUCCESS PRIORITIZING TESTING DESIGN EVALUATING SOLUTIONS and GENERATING SUGGESTIONS GROUND FOR SPECIFICATION
  17. START WITH DOMAINS • Productivity • Effectiveness • Learning • Customer satisfaction • Recurrent customers • Conversion • Correctness • Brand awareness • Recommendation • Learnability • …
  18. CONTINUE WITH METRICS Something that people think, feel or do when (or after) using the product = there must be a causality
  19. SOME EXAMPLES ON METRICS LEARNING 20% of visitors should move between 2 or more content types (learning, treatment, knowledge…) 80% of visitors shold consider that they have reached a much greater understanding on …. GENERATE LEADS 5% of visitors to pages with ”contact me” button should fill in the form
  20. OBJECTIVE METRICS QUANTITATIVE METHODS QUALITATIVE METHODS SUBJECTIVE METRICS OBSERVED BEHAVIOUR Log analytics, user testing & field studies • Visitor behaviour • Success rate ANALYSED OPINIONS User testing, in-depth interviews, focus groups • Attitudes • Explained behaviour MEASUREMENTS Log analytics, absolute measurements • No. of mistakes • Conversion rate • No. of returning customers • Task time MEASURED OPINIONS Surveys • Attitudes • Satisfaction • Estimated time spent • Estimated quality
  21. MEANINGFUL AIMS/SLOGANS • Consists of one sentence • Summarises the metrics • Describes the value that the solution brings to the business
  22. EXERCISE 1 Metrics
  23. EXERCISE 1 - METRICS ● Write metrics. 10 min. ● Read the aim and the domains ● Think about how to measure success ● Write at least one metric for each domain ● Presentation and discussion Tip: Think about quantitative vs. qualitative methods, subjective vs. objective metrics.
  24. WHY IMPACT ON BUSINESS HOW IMPACT ON USE WHAT SOLUTION AIM or SLOGAN DOMAIN and its METRICS USER and her NEEDS CAPABILITY and its FUNCTIONS SCOPING MEASURING LONG- TERM SUCCESS PRIORITIZING TESTING DESIGN EVALUATING SOLUTIONS and GENERATING SUGGESTIONS GROUND FOR SPECIFICATION
  25. The Eager
  26. The Focused
  27. Spends time thinking about interior decoration and smart solutions for their own home, or even other peoples homes. Collecting smart and beatutiful solutions for now or the future, and likes to share their ideas with others. NEEDS • Wants to be inspired about new design and renovations • Wants to daydream The Dreamer ”This could be very nice when...”
  28. PRIORITISE • Will give guidance for the project: – Release plan – Design – Cuttings • Defined by business managers. Based on: – Number of users – Activity – Impact on others
  29. NEEDS • A sentence that starts with either – WANTS – close at heart – MUST – resistance • The sentence should give guidance for validating designs e.g ”wants to easily check what she has paid for”
  30. MEANINGFUL NEEDS • Describes why the product or service is used • Shall make it possible to know what is needed to satisfy the user • Avoid talking about functions, keep asking ”Why?” until you get to the real need
  31. EXERCISE 2 Users
  32. EXERCISE 2 - USERS ● Name the users. 10 min. ● Read the user descriptions ● What sets them apart from each other? ● Come up with a name for each user that summarizes the description ● Presentation and discussion Tip: Think about usage patterns, not demographics. E.g. ”The Busy Bee” instead of ”Female, age 37.”
  33. IMPACT MAPPING MAP MANAGEMENTFramework Task Model
  34. • Aim for sustainability • Design for behaviours • Test in use • Decide on outcome
  35. Ability to make investment decisions
  36. Ability to make investment decisions HIGH LOW
  37. Consequences of fail
  38. Consequences of fail SEVERELIMITED
  39. Ability to make investment decisions HIGH LOW Consequences of fail SEVERELIMITED http://www.infoq.com/articles/most-impact-mapping
  40. Evaluate hypothezis User Stories with UX acceptance criterias Validate that design meets user needs Validate that long-term metrics are met EVALUATE SUCCESS – Early and continuously
  41. #impactmanagement makes it possible to validate ideas and deliveries along the way
  42. EXERCISE 3 Design evaluation
  43. WHY IMPACT ON BUSINESS HOW IMPACT ON USE WHAT SOLUTION AIM or SLOGAN DOMAIN and its METRICS USER and her NEEDS CAPABILITY and its FUNCTIONS SCOPING MEASURING LONG- TERM SUCCESS PRIORITIZING TESTING DESIGN EVALUATING SOLUTIONS and GENERATING SUGGESTIONS GROUND FOR SPECIFICATION
  44. EXERCISE 3 - EVALUATION ● Pick a design. 10 min. ● Study the impact map ● Study the two different designs ● Based on the impact map, decide which design is best ● Presentation and discussion Tip: Which design can best help create the desired impact? Which design will satisfy the needs of the highest prioritised user?
  45. PRODUCT STRATEGY Product Owner UX Lead - Buliding the right thing - Thinking far ahead DELIVERY Scrum Master Team - Building in the right way - Producing executable code
  46. Some AMENDMENTS to Scrum in order to be IMPACT DRIVEN • The Product Owner has clear priorities, based on expected user and business impact • UX Lead answers to all User Interface design related questions and is always available for the team • The Backlog is a transition of the Impact Map
  47. Some AMENDMENTS to Scrum in order to be IMPACT DRIVEN • Backlog Refinement sessions are planned for by UX Lead, unclear issues are resolved as early as possible • User Stories (with user interaction) contain design and UX acceptance criterias • Definition of Done contains UX validation • Deliveries are tested with users
  48. Further reading • Impact-Driven Scrum Delivery http://www.methodsandtools.com/ archive/impactdrivenscrum.php • Getting the most out of Impact Mapping http://www.infoq.com/articles/mo st-impact-mapping
  49. THANK YOU! inuseexperience. com @HeedTheNeed @ingriddomingues @inuse_swe

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