Kjell Perssons presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.
”At Lincoln station, I had to drive through the
entire parking house and look for parking. When
it was full I would drive to the next stop.”
”Parking situation downtown is bad and I don't
like to drive on the I25 - it’s a lot of traffic. It's also
good for my body to walk.”
”I take the car instead when I want to stop at a gas
station to buy a coffee in the morning. There are no
Starbucks between this train station and my home.”
I don’t need to sign in or set
up account to use - great!
If I’m new in town I don’t know all
my options. Whats available here
for me, now?
I can’t enlarge the map when walking the
last bit, unsure of how to get detailed
I can select what options I prefer
before the search - great!
I can see the route divided by type of trans-
port, easy for me to know when I need to look
at the map or just relax
Customer Journey with touch points