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Kjell Persson – Transforming a City: Re-designing Denver

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Kjell Perssons presentation at From Business to Buttons in Stockholm, April 15 2016. FBTB is the meeting place for everyone who wants hands-on advice on how to generate business value by creating great user experiences.

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Kjell Persson – Transforming a City: Re-designing Denver

  1. 1. Transforming a City: Re-designing Denver
  2. 2. Science gives us a decade
  3. 3. Efficient Engaging Inclusive Innovative Accessible Sustainable Future thinking Connected
  4. 4. Efficient Engaging Inclusive Innovative Accessible Sustainable Future thinking Connected
  5. 5. Change always happens
  6. 6. Design is about for behavioral change nudging
  7. 7. The City is a complex beast City government: Mayor, Executive Directors.. Public actors Corporations Citizens Non profit organizations
  8. 8. City leadership is about aligning efforts
  9. 9. Step 1: Organize
  10. 10. Long term goals Intermediate goals Operational goals Step 2: Goal alignment
  11. 11. Long term goals Intermediate goals Operational goals Ideas Step 3: Gaps & Ideation
  12. 12. Step 4: Efficient project preparation Contribution Articulation Assessment Goal contributions Ideas Proof of concept
  13. 13. Contribution Articulation Assessment Proof of concept Decision points Impact and human centered foundation Clear recommendation for next step Easy to say yes!
  14. 14. Storyboards
  15. 15. ”At Lincoln station, I had to drive through the entire parking house and look for parking. When it was full I would drive to the next stop.” ”Parking situation downtown is bad and I don't like to drive on the I25 - it’s a lot of traffic. It's also good for my body to walk.” ”I take the car instead when I want to stop at a gas station to buy a coffee in the morning. There are no Starbucks between this train station and my home.”
  16. 16.   Drive alone to work
  17. 17. I don’t need to sign in or set up account to use - great! If I’m new in town I don’t know all my options. Whats available here for me, now? I can’t enlarge the map when walking the last bit, unsure of how to get detailed route description I can select what options I prefer before the search - great! I can see the route divided by type of trans- port, easy for me to know when I need to look at the map or just relax Customer Journey with touch points
  18. 18. I get it!
  19. 19. 100’s of well targeted projects Aggregatednudging Efficient Engaging Inclusive Innovative Accessible Sustainable Future thinking Connected
  20. 20. Aligning executives for transformation is possible Service design for executives works This carries hope!
  21. 21. Change always happens

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