BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki

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In his BlogWell New York presentation, GE's Global Manager of Digital Strategy, Rich Narasaki, talks about how they social media to generate sales in the least expected industries.

He shares real-life examples from their endeavors and best practices for finding and engaging your audience via social media.

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BlogWell New York Social Media Case Study: GE, presented by Rich Narasaki

  1. 1. SocialMedia.org Video Case Studies Rich Narasaki BtoB social selling This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell
  2. 2. Imagination at work. Rich Narasaki Global Manager, Digital Strategy B2B Social Selling
  3. 3. Title or Job Number | XX Month 201X See tutorial regarding confidentiality disclosures.
  4. 4. Company social graph Go where fish are feeding Let the fish to come to you Wait for the fish Build trust & nurture Listen for leads > 150x ROI
  5. 5. The power of your company’s social graph Prospect Sales Rep Sales Commc’l leader Former colleague Neighbor Acct Mgmt
  6. 6. GE’s Social Graph 300,000+ employees 160,000 on business networking sites
  7. 7. Nurture trust
  8. 8. Listening for leads
  9. 9. • Know where your audience is engaged • Establish trust through contextual contact • Patience to nurture relationships
  10. 10. Rich Narasaki Global Manager, Digital Strategy GE - Global Brand Marketing @RichNarasaki
  11. 11. Learn more about past and upcoming BlogWells socialmedia.org/blogwell This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York April 2, 2014 socialmedia.org/blogwell

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