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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
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ASSIGNMENT
DRIVE WINTER 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0011-Consumer Behaviour
BK ID B1722
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1“Selectingthe right segmentationvariable is critical”.Explain withthe helpof anexample each
for three types of segmentation.
Explanation ofthree types
Examples
Answer: There are many differentreasonsforabusinesstosegmenttheirmarket.Initssimplest
form,the needsof individual customersdiffer,soitmakessense thata businesscreatesseparate
offersforeachsegmentof the market.Thisgivescustomersabettersolution(whetherit’saproduct
or a service),andhelpsraise profitabilityinthe
Q. 2 Explainthe concept of defense mechanismindetail.
Explanation
Forms of frustration
Answer:Inpsychology,adefense mechanismisanunconsciousmeansof copingwithanxiety.
Accordingto SigmundFreud, whodevelopedthe conceptinthe late 19th andearly20th centuries,
defense mechanismsare a majorcomponentof personality.Freudbelievedthatpersonalityconsists
of the ego,the id,and the superego.The idisthe source of instinctsandnatural desires;whenthese
clashwithsocial norms,tensionarisesasthe superegodisapprovesandthe egomediatesbetween
them.Defense mechanismsrespondbyshiftingsuch
Q. 3 Discuss Trait theoryand itsrelevance in consumerbehaviour.
Explanation oftrait Theory
Types ofpersonalitytraits

2. Answer:The PersonalityTraitTheoryisone of the mostcriticallydebatedinthe fieldof personality
studies.Manypsychologistshave theorizedusingthe traitapproachto personality,whichadvocates
the differencesbetweenindividuals.Tobetterunderstandthe PersonalityTraitTheory,supposeyou
are askedto describe yourfriend'spersonality.Youmaysay that he ischeerful,sociableandfunto
be with.These traitsand more are the mainfocus
Q. 4 “A numberof factors influence individualsthatmay distort their perceptions”.Isittrue?
Comment.
Explanation offactors that distort individual
perception
Answer:The distortionfactoristhe resultfroma mathematical equation.The equationisresembles
the geometrical means.Itisa measure forthe intensityof the nonlineardistortions.The distortion
factor computesitself fromthe primarywave andtheirharmonics.Allotherdisturbancesdonot
have to do anythingwiththe distortionfactor.WithaHifi amplifieristhe indicationof the distortion
factor an importantcharacteristic.Anindicationalone ishowevernotsufficiently,inparticularin
interactionwiththe humanhearing.
Q. 5 Explainthe differentcomponentsoflearning.
Explanation
Answer: The goal of almostanylearningexperience isrootedinacquiringthe new skills,knowledge,
motivation,and/orconfidencetochange an existingbehaviororcreate a new one.Those changesin
behaviorshouldhave measurable impacts,allowingyoutodefine keysuccessmetrics.Cooperative
learninginvolvesmore thanstudentsworkingtogetheronalab or fieldproject.Itrequiresteachers
to structure cooperative interdependence amongthe students.These structuresinvolve five key
elementswhichcanbe implementedinavarietyof ways.There are alsodifferenttypesof
cooperative groupsappropriate fordifferent
Q. 6 Write short notes on:
a) The AdoptionProcess
b) Post-Purchase Behaviourof a consumer
Answer: a) The Adoption Process
The lengthof the adoptionprocessvariesaccordingtothe circumstancesof the child,butcan take
as fewas six to tenmonths.
Step 1: Inquiry: You can beginthe adoptionprocessbymakinginitial contactwithDHSbyphone.
Afteransweringsome basicquestions,youwill be scheduledforanindividual orgroupinquiry
interview withanadoptioncase
b) Post-Purchase Behaviourof a consumer
The behaviouraftera productpurchase iscalledPostpurchase behaviour.Generallyafteraproduct
purchase the buyerundergoespostpurchase dissonance meansthe buyerregretshis/herpurchase.
This dissonance can be due to: -
 Large numberof alternatives
 The other alternativeshave betterfeatures

3.  It was a difficultbuyingdecision
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )