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ASSIGNMENT
DRIVE WINTER
PROGRAM/SEMESTER
SUBJECT CODE & NAME
2013
MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
MK0011- CONSUMER BEHAVIOUR
BK ID
CREDITS
MARKS
B 1722
4
60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q1 “Marketers manage product positioning by focusing their marketing activities on a positioning
strategy”. Explain
Answer :
Q2. Explain motivational conflict and its principles.
Answer : Motivation in the workplace looks at "why." Why does one employee thrive in a particular
task while another stumbles? Why does Candidate A go all out to earn a position while Candidate B
shows no interest? The employee's motivation guides his decisions and actions. The employee
suffers from motivational conflict when the desire to act conflicts with some other emotion or
motivation.
Q3 Explain Absolute threshold and Differential Threshold with the help of an example each.
Answer : The term absolute threshold is often used in neuroscience and experimental research. An
absolute threshold is the smallest detectable level of a stimulus. For example, in an experiment on
sound detention, researchers may present a
Q4 Explain with one example each, the factors that inhibit relationship between beliefs, feelings
and behaviour.

2. Answer : In psychology, the theory of planned behaviour is a theory about the link between beliefs
and behaviour. The concept was proposed by Icek Ajzen to improve on the predictive power of the
theory of reasoned action by including
Q5 “Cultural Values are enduring beliefs that a given behaviour or outcome is desirable or good”.
Explain
Answer : Organisational Behaviour is increasingly important due to globalisation, information
technology, demands for stricter ethical standards and other trends that are changing the
fundamental of the organisation. Five trends of organisation behaviour that are being identified are
globalisation, the changing workforce, evolving employment relationship, virtual work, and
workplace values and ethics. In this essay, we will be looking at workplace values and ethics.
According to McShane and Travaglione, ‘values
Q6 Write short notes on:
a) The Adoption Process
Answer : The adoption process, that is the mechanism and the duration of the time spell by means
of which innovations are being introduced and used by all perspective users, has been studied in
great detail and the notion of diffusion has been eventually introduced. The economics of diffusion
addresses relevant questions about the characteristics and the determinants, and the effects of the
adoption process. The most controversial issue why
b) Post-Purchase Behaviour of a consumer
Answer : Post-purchase behaviour is when the customer assesses whether he is satisfied or
dissatisfied with a purchase.
Post-purchase behaviour is the final stage in the consumer decision process when the customer
assesses whether he is satisfied or dissatisfied
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )