This document provides information about an assignment for an MBA program. It gives details on the subject code, credits, marks, and evaluation scheme. It also lists 6 questions that students need to answer as part of the assignment. The questions cover topics like defining research and its characteristics, types of consumer and business-to-business market research, sales analysis and forecasting techniques, probability and non-probability sampling techniques, and online marketing research. Students are instructed to send their semester and specialization details to a provided email address or phone number to receive fully solved assignments.

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ASSIGNMENT
DRIVE FALL 2014
PROGRAM/SEMESTER MBADS – (SEM 3/SEM 5) / MBAN2 / MBAFLEX – (SEM 3) /
SUBJECT CODE & NAME MK0013- MARKET RESEARCH
BK ID B 1711
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
1.Define Research and its characteristics. Also explain any seven types of research.
Answer : Definition and characteristics of research
Meaning of Research
Research is defined as the scientific investigation of phenomena which includes collection,
presentation, analysis and interpretation of facts that lines an individual’s speculation with reality.
Characteristics of Research
1. Empirical. Research is based on direct
2. Explain the various types of Consumer and Business to Business (B2B) market research.
Answer : The business-to-business market differs in key areas from business-to-consumer research
and requires a unique approach in terms of market research. DJS Research Ltd details the
differences and the appropriate method for conducting research.
There are many differences between consumer and B2B markets. The differences do not necessarily
lie in the products themselves, but in the way these products are exchanged, and the relationships
which exist. In our experience, we find
3. Discuss the various Techniques of Sales Analysis and forecasting in estimating the current
market demand.
Answer : Sales forecasting is a difficult area of management. Most managers believe they are good
at forecasting. Reasons for undertaking sales forecasts. Businesses are forced to look well ahead in
order to plan their investments, launch new products, decide when to close or withdraw products
and so on. The sales forecasting process is a critical one for most businesses.
Types of forecasting

2. 4. Discuss the Various techniques of Probability sampling techniques in detail with examples.
Answer : Probability Sampling
A probability sampling method is any method of sampling that utilizes some form of random
selection. In order to have a random selection method, you must set up some process or procedure
that assures that the different units in your population have equal probabilities of being chosen.
Simple Random Sampling
The simplest form of random sampling is called simple random sampling. Pretty tricky, huh? Here's
the quick description of simple random sampling:
 Objective: To select n units out of N such that each NCn has an equal chance of being
selected.
5. Explain the process of sampling and classification of non-probability sampling techniques.
Answer : A Sampling is a part of the total population. It can be an individual element or a group of
elements selected from the population. Although it is a subset, it is representative of the population
and suitable for research in terms of cost, convenience, and time. The sample group can be selected
based on a probability or a non probability approach. A sample usually consists of various units of
the population. The size of the sample is represented by “n”.
Steps in Sampling Process:
1. Defining the Target Population:
6. Discuss the features of online marketing research and its types.
Answer : Your may already be conducting online market research for your business—but you may
not know it. Some of the easiest to use and most common tools are located right at your fingertips.
Web searches, online questionnaires, customer feedback forms—they all help you gather
information about your market, your customers, and your future business prospects.
The advent of the Internet has presented small businesses with a wealth of additional resources to
use in conducting free or low-cost market research. The
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601