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Mobile webinar intro and facts

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Mobile webinar intro and facts

  1. 1. 1
  2. 2. Social Media Today presents: Marketing Goes Mobile - and Local: How Location-Based Services Transform Mobile MarketingBrought to you by 2
  3. 3. How to Participate• Submit your questions in the GotoWebinar presentation window• Follow along and share your thoughts on Twitter at #SMTlive 3
  4. 4. About the Moderator Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). Follow him: @PaulDunay 4
  5. 5. Our SpeakersJeanne Hopkins, CMO & EVP of SmartBear @jeannehopkinsArnaud St-Paul, CEO of Smartsy @smartsycorpKathy Leake, President and Co-Founder Local Response @LeakeKathySteffan Berelowitz, CEO of Bluetrain Mobile @steffanb Copyright Maxymiser 2012 5
  6. 6. There are 6.8 BILLION people on the planet. 4 BILLION of them use a mobile phone. Only 3.5 BILLION of them use a toothbrush.http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
  7. 7. 91% OF ADULTShave their mobile phonewithin arm’s reach24/7 [Morgan Stanley, 2007]
  8. 8. 25%of Americans use onlymobile devices toaccess theINTERNET. [ http://www.gomonews.com/mobile-web-growth-1-in-5-internet-users-dont-use-a-computer/ ]
  9. 9. There are 5X as many CELLPHONES in the world as there are PCs.[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ]
  10. 10. 82% of U.S. adults own a cellphone.[ http://pewinternet.org/Reports/2010/Cell-Phones-and-American-Adults/Overview.aspx ]
  11. 11. There are271 MILLIONmobile subscribersin the U.S. alone
  12. 12. 9 out of 10 mobile searches lead to action. OVER HALF lead to purchase.[ http://searchengineland.com/google-50-percent-of-smartphone-users-exposed-to-ads-took-action-74760 ]
  13. 13. 74% of smartphone users use their phone to help with shopping[ http://www.slideshare.net/impigermobile/mobile-strategy-2011-for-companies ] with 79% ultimately making a purchase as a result [ http://blog.cmbinfo.com/?Tag=cmb%20consumer%20pulse ]
  14. 14. Mobile coupons receive10 times higher redemption ratesthan print coupons. [http://www.GoMobileBook.com]
  15. 15. By 2013, mobile phones will overtake PCs as the most common Web access device worldwide.[ http://www.gartner.com/it/page.jsp?id=1278413 ]
  16. 16. 95 local of smartphone users looked up % information[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  17. 17. Of the 95% who looked up local information… 61 called %[ http://www.scribd.com/doc/66050963/2011-Google-IPSOS-Report-The-Mobile-Movement ]
  18. 18. Of the 95% who looked up local information… 59 visited %
  19. 19. In June, 2011 the number of U.S. wireless subscriber connections surpassed the U.S. population.http://www.ctia.org/media/press/body.cfm/prid/2133
  20. 20. Many of theseAMAZING FACTS canbe found inGO MOBILE,the #1 BEST-SELLINGmobile marketingbook in America. [http://www.GoMobileBook.com]
  21. 21. Q&APlease use hashtag - #smtlive
  22. 22. Thanks for Joining Us• This webinar will be available on-demand at www.SocialMediaToday.com. Stop by to learn more and share your comments.• Connect with our panelists on Social Media Today using the search function:
  23. 23. Join us October 30th for…The Social Customer Engagement Index 2012: Whitepaper and Webinar •Register: http://socialmediatoday.com/social-customer-engagement- index-2012

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