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Make Way for Mobile Apps

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Mobile phone applications (e.g. iPhone apps) are changing the way that brands and consumers interact. As one of the early champions of mobile services in the restaurant industry, I've prepared a three-part discussion series to discuss how we believe "mobile apps" can and should be used by restaurant groups to expand customer relationships and increase same store sales

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Make Way for Mobile Apps

  1. 1. Preparing for 2010: Make Way for Mobile Apps Noah N. Glass Chief Executive Officer, GoMobo.com PART 1 of 3
  2. 2. “ GoMobo’s comprehensive online and mobile ordering system is the best on the market.” Jonathan Feld – SUBWAY® Chairman, FAFT Market 1
  3. 5. My FIRST website
  4. 6. McDonald’s -- 1996
  5. 7. Pizza Hut -- 1996
  6. 8. Wendy’s -- 1996
  7. 10. Source http://www.slate.com/id/2212108/pagenum/all/#p2 20,000,000 online consumers 1996
  8. 11. 255,000,000 mobile consumers today Source: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html
  9. 12. Source: https://www.cia.gov/library/publications/the-world-factbook/geos/us.html Online Consumers 1996 More than Mobile Consumers Today 10x
  10. 14. #1 #2
  11. 15. 2002 2007
  12. 17. Mobile got fast
  13. 18. Mobile got powerful
  14. 19. Consumers got the idea
  15. 20. 120 million devices sold
  16. 21. 1.5 billion application downloads Application Catalog
  17. 22. All aboard!
  18. 23. What’s the big deal?
  19. 24. Touch
  20. 25. Speed
  21. 26. Location
  22. 27. Attention!
  23. 28. 1996 2010
  24. 29. How do you stack up ? Question How do you rate your online presence? Question How do you rate your mobile presence?
  25. 30. Preparing for 2010: The Mobile App Roadmap PART 2 of 3

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