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a different type of agency




                “The most captivating digital
          experiences can only be born from
         creating exceptional relationships.”
Pixelfarm
                                                                                  About us

                                                                                                    Page 2 / 13




     Who we are
     We are Pixelfarm, a digital driven creative agency.
     We believe great digital work is about connecting
     people and brands. In order to do this we treat
     consumers as people and make brands more
     human.

     We believe ideas can come from anywhere and anyone. That’s why Pixelfarm is an
     eclectic mix of people who have a passion for digital. Digital natives who use their
     passions, talents and vision to spark brilliant ideas and craft surprising digital solutions
     every day.

     We’ve worked for Reebok, Ambi Pur, GOGO, Samsung, Douwe Egberts, The Erasmus
     University and other big brands but also work for smaller companies. We’ve won
     FWA’s, BIMA’s and other awards. But more importantly; we get things done, book
     results, focus on the personality of a brand and find out what we can do for them in
     the long run.

     That’s why Pixelfarm values long term relationships. Relationships that are real and
     genuine. We help our clients. Not only with their projects, but we pro actively think
     about opportunities for their company.

     We love companies that think out of the box, are sincere and are good to people and
     their environment.


     If you are one of those companies or want to be
     one, let us know. We’d love a chat.

© Copyright Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                   The big idea

                                                              Page 3 / 13




     Brilliant ideas
     We believe that every successful digital campaign,
     app, or platform starts with a great idea. We believe
     ideas can come from anywhere and anyone.

     That’s why Pixelfarm uses social as
     a core element for idea generation.
     Wether it’s simply inviting different
     kinds of people from within our
     agency to contribute to a concept,
     involving creative communities
     or letting students participate, we
     believe having many people look
     at a challenge always provides a
     surprising solution.



     “If everyone is
     thinking alike,
     someone isn’t
     thinking”




© Copyright Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                    Services

                                                               Page 4 / 13




     We LOVE digital
     Not only because it’s our work. We are people who
     use digital in every aspect of our lives. We love the
     fact that digital brings people together.

     Below a list of the services we provide:

     Digital
     •	    Digital Strategy
     •	    Creative Concepting
     •	    (Interaction) Design
     •	    Web Development


     Social media
     •	    Social Media Strategy
     •	    Creative Concepting
     •	    Consultancy
     •	    Content Creation
     •	    Campaigns
     •	    Facebook Development

     Mobile
     •	 Mobile Strategy
     •	 Creative Concepting
     •	 Development (IOS and Android)



© Copyright Pixelfarm 2012. All rights reserved.
Our work
     On the following pages you will find a selection of
     work we’ve done.




    “To craft surprising digital solutions through a
               fresh, direct approach and process.”




© Copyright Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                                                     Our Work

                                                                                                       Page 6 / 13




                                                   Social media strategy and
                                                   implementation
                                                   for RSM MBA
                                                   The MBA department of RSM (Rotterdam School of
                                                   Management) wanted to engage their target group on
                                                   Facebook and build a stronger brand online. The challenge
                                                   was that Rotterdam and therefor the university is hard
                                                   to market with competition from London and other
                                                   international cities. Instead of saying what a wonderful
                                                   city Rotterdam is, we focused on the uniqueness of the
                                                   Netherlands as well as the student life within RSM.

                                                   We started with the styling of their new Facebook page,
                                                   as well as setting up a series of ad campaigns in the form
                                                   of sponsored stories to attract new fans. Next, the tagging
                                                   of photos, promotional actions amongst students and the
                                                   Facebook campaign “Day in the Life” further increased the
                                                   amount of fans and built the necessary engagement..



     The campaign

     The Day in the Life was an interactive
     story where fans could see what a day
     in the life of a students looks like. They
     could also interact directly with Alex
     Dalley, principal of the story.

     Results

     The page grew from 9 to more than
     13,000 fans. Furthermore the MBA
     department saw a rise in applications
     and information requests from foreign
     students. Alex Dalley, principal of “Day in
     the Life” got the prestigous “MBA Student
     of the Year Award“.



© Copyright Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                                                        Our Work

                                                                                                          Page 7 / 13


            Reebok Lewis Hamilton
            For Reebok we crafted a sleek microsite that portrayed Lewis Hamilton as an ambassador for
            Reebok’s new line of apparel and shoewear. The detailed animations on the site portray what
            Lewis Hamilton has to endure during a training session. Think washing machine showing how
            much fluid he looses in a single race. The site got mentioned on the FWA.




            Reebok Powerboot
            Reebok approached us to create a promotional iPhone game for two
            new football boots. The goal was to create a fun and addictive game
            that showed the differentiation between the two boots; speed and power.
            So we crafted an addictive retro styled action soccer game in the line of
            Adidas power soccer where you could play as either Thierry Henry or Ryan
            Giggs.

            In the game you can activate the boot’s special powers by shaking the
            device and either shoot flaming balls or use rocket shots that clear the
            way. This action packed game with little red pumas, Ronaldos and mad
            referees was translated into 5 different languages.



© Copyright Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                                                              Our Work

                                                                                                                Page 8 / 13




                                                   RSM Mobile
                                                   For RSM (Rotterdam School of Management) we concepted,
                                                   designed and developed an iPhone and Android application.
                                                   The app was targeted at both prospect students and current
                                                   students. Instead of building a branded app we decided to focus
                                                   on what’s really important; the current students. Current RSM
                                                   students can now check their grades and timetable on the go.

                                                   Prospect students can check where they need to go on the
                                                   interactive campus map, they can sign up for events and get
                                                   in touch with other students through the student network. A
                                                   programme finder and expertise search were also crafted so
                                                   prospect students could easily find what they were looking for.




      Saint Gobain
      For ISOVER, an insulation material
      manufacturer we were asked to
      craft an interactive presentation
      that would raise awareness
      about the importance of sound
      insulation and educate
      professionals on how to
      implement the product. We build a
      very extensive online tool with 3D
      walls that could be transformed,
      schematics, animations and other
      digital ways to raise awareness.




© Copyright Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                                                                            Our Work

                                                                                                                       Page 9 / 13




      RSM.nl
      For RSM (Rotterdam School of Management) we rebranded their website. With a stunning 8.000 pages, a
      complex Typo3 Content Management System and various objectives, the rebranding and redevelopment
      was packed with challenges. We worked closely together with several departments within RSM and
      explored various creative concepts. The final concept and design was tested in the EBL (Erasmus Behavioral
      Lab) that measured the usability and structure of the site as well as the general impression of the target
      groups. Pixelfarm also worked up the interactive video concept that allows current students to talk frankly
      about their experiences with RSM and about studying and living in Rotterdam. The videos were used as a
      central part in the various landing pages and homepage to provide prospect students a unique insight into
      the life of a RSM student.



Just wondering if anyone ever bothers to read this line of text. If so, let me know: stephan@pixelfarm.nl
Pixelfarm
                                                                                       Our Work

                                                                                                        Page 10 / 13




      Werkenbijhouthoff.com
      Houthoff Buruma, the second biggest law firm in the Netherlands, wanted a new recruitment website to
      attract top legal talent and to streamline the process of applying. While most law firms focus on the hard
      skills of candidates, this website focuses on the emotional aspect and experience by showing what it’s like
      to work for Houthoff Buruma. To achieve this we used videos from interns, candidates and staff to convey
      the unique atmosphere and culture of Houthoff Buruma.

      And with success. Because of this website the procedure of applying for internships and positions at
      Houthoff Buruma was streamlined and they witnessed a big increase in applicants. The website also got
      nominated for a “Gouden Cursor“.



Copyright © Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                                                       Our Work

                                                                                                        Page 11 / 13




                                                        I WILL REUNITE
                                                        IWILL wanted to promote their reunion event. Pixelfarm
                                                        pitched an idea on how to communicate this and get
                                                        participants involved. We used LinkedIn as a basis,
                                                        as 80% of the target group has a LinkedIn profile.
                                                        The success of this event depended greatly on the
                                                        people who attended and we needed a way to show to
                                                        everyone who would attend.

                                                        Using this as a starting point, we crafted a microsite
                                                        that allowed people to see who would attend. We build
                                                        an interactive mosaic wall where participants were
                                                        able to connect using their LinkedIn profile. As a bonus,
                                                        participants could also download their own mosaic
                                                        photo and use this as a profile image for their Facebook
                                                        or LinkedIn account.



      X-Travel
      X-Travel is a travel organization focused
      on teenagers looking for a trip to Salou or
      Blanes. For this campaign the aim was to
      “raise hell” and spread the word through
      Hyves. So we came up with something that
      showed what to expect when booking a
      trip with X-Travel. By visiting the campaign
      on Hyves you could select the friends you
      wanted to prank. These friends then got a
      message saying “What the hell happened to
      your profile?” Upon visiting their profile they
      saw it being transformed X-Travel style.

      This meant loads of new sexy friends, hot
      and steamy messages from vacation love
      interests and a nice summery styled profile.
      The campaign was a huge success with over
      1 million unique views, 40,000 invitations
      and a couple of disturbing emails to Hyves
      of people wondering what just happened.

Copyright © Pixelfarm 2012. All rights reserved.
Pixelfarm
                                                                               Get in Touch

                                                                                           Page 12 / 13




     Get in touch
     Either through one of our social channels or in real
     life over some nice coffee or tea. Below various
     ways to get in touch.
     Pixelfarm                                         Social Media Channels
     Bijdorp Oost 42                                   twitter.com/Pixelfarm_NL
     2992 LA
     Barendrecht                                       facebook.com/pixelfarmers

     Call us		              +31 (0) 180 642 060
     Write us	              work@pixelfarm.nl
     See us 	               www.pixelfarm.nl




     If you want to talk about new opportunities please contact Boudewijn Boer,
     Interactive Producer at Pixelfarm. If you want to talk about anything creative
     get in touch with Stephan de Graaf, Creative Director and partner at Pixelfarm.


                               Stephan de Graaf                   Boudewijn Boer
                               Creative Director                  Interactive Producer

                               stephan@pixelfarm.nl               boudewijn@pixelfarm.nl
                               0180 64 20 604                     0180 64 20 603
                               twitter.com/steph8080




Copyright © Pixelfarm 2012. All rights reserved.
Thank you!

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Pixelfarm presentation

  • 1. a different type of agency “The most captivating digital experiences can only be born from creating exceptional relationships.”
  • 2. Pixelfarm About us Page 2 / 13 Who we are We are Pixelfarm, a digital driven creative agency. We believe great digital work is about connecting people and brands. In order to do this we treat consumers as people and make brands more human. We believe ideas can come from anywhere and anyone. That’s why Pixelfarm is an eclectic mix of people who have a passion for digital. Digital natives who use their passions, talents and vision to spark brilliant ideas and craft surprising digital solutions every day. We’ve worked for Reebok, Ambi Pur, GOGO, Samsung, Douwe Egberts, The Erasmus University and other big brands but also work for smaller companies. We’ve won FWA’s, BIMA’s and other awards. But more importantly; we get things done, book results, focus on the personality of a brand and find out what we can do for them in the long run. That’s why Pixelfarm values long term relationships. Relationships that are real and genuine. We help our clients. Not only with their projects, but we pro actively think about opportunities for their company. We love companies that think out of the box, are sincere and are good to people and their environment. If you are one of those companies or want to be one, let us know. We’d love a chat. © Copyright Pixelfarm 2012. All rights reserved.
  • 3. Pixelfarm The big idea Page 3 / 13 Brilliant ideas We believe that every successful digital campaign, app, or platform starts with a great idea. We believe ideas can come from anywhere and anyone. That’s why Pixelfarm uses social as a core element for idea generation. Wether it’s simply inviting different kinds of people from within our agency to contribute to a concept, involving creative communities or letting students participate, we believe having many people look at a challenge always provides a surprising solution. “If everyone is thinking alike, someone isn’t thinking” © Copyright Pixelfarm 2012. All rights reserved.
  • 4. Pixelfarm Services Page 4 / 13 We LOVE digital Not only because it’s our work. We are people who use digital in every aspect of our lives. We love the fact that digital brings people together. Below a list of the services we provide: Digital • Digital Strategy • Creative Concepting • (Interaction) Design • Web Development Social media • Social Media Strategy • Creative Concepting • Consultancy • Content Creation • Campaigns • Facebook Development Mobile • Mobile Strategy • Creative Concepting • Development (IOS and Android) © Copyright Pixelfarm 2012. All rights reserved.
  • 5. Our work On the following pages you will find a selection of work we’ve done. “To craft surprising digital solutions through a fresh, direct approach and process.” © Copyright Pixelfarm 2012. All rights reserved.
  • 6. Pixelfarm Our Work Page 6 / 13 Social media strategy and implementation for RSM MBA The MBA department of RSM (Rotterdam School of Management) wanted to engage their target group on Facebook and build a stronger brand online. The challenge was that Rotterdam and therefor the university is hard to market with competition from London and other international cities. Instead of saying what a wonderful city Rotterdam is, we focused on the uniqueness of the Netherlands as well as the student life within RSM. We started with the styling of their new Facebook page, as well as setting up a series of ad campaigns in the form of sponsored stories to attract new fans. Next, the tagging of photos, promotional actions amongst students and the Facebook campaign “Day in the Life” further increased the amount of fans and built the necessary engagement.. The campaign The Day in the Life was an interactive story where fans could see what a day in the life of a students looks like. They could also interact directly with Alex Dalley, principal of the story. Results The page grew from 9 to more than 13,000 fans. Furthermore the MBA department saw a rise in applications and information requests from foreign students. Alex Dalley, principal of “Day in the Life” got the prestigous “MBA Student of the Year Award“. © Copyright Pixelfarm 2012. All rights reserved.
  • 7. Pixelfarm Our Work Page 7 / 13 Reebok Lewis Hamilton For Reebok we crafted a sleek microsite that portrayed Lewis Hamilton as an ambassador for Reebok’s new line of apparel and shoewear. The detailed animations on the site portray what Lewis Hamilton has to endure during a training session. Think washing machine showing how much fluid he looses in a single race. The site got mentioned on the FWA. Reebok Powerboot Reebok approached us to create a promotional iPhone game for two new football boots. The goal was to create a fun and addictive game that showed the differentiation between the two boots; speed and power. So we crafted an addictive retro styled action soccer game in the line of Adidas power soccer where you could play as either Thierry Henry or Ryan Giggs. In the game you can activate the boot’s special powers by shaking the device and either shoot flaming balls or use rocket shots that clear the way. This action packed game with little red pumas, Ronaldos and mad referees was translated into 5 different languages. © Copyright Pixelfarm 2012. All rights reserved.
  • 8. Pixelfarm Our Work Page 8 / 13 RSM Mobile For RSM (Rotterdam School of Management) we concepted, designed and developed an iPhone and Android application. The app was targeted at both prospect students and current students. Instead of building a branded app we decided to focus on what’s really important; the current students. Current RSM students can now check their grades and timetable on the go. Prospect students can check where they need to go on the interactive campus map, they can sign up for events and get in touch with other students through the student network. A programme finder and expertise search were also crafted so prospect students could easily find what they were looking for. Saint Gobain For ISOVER, an insulation material manufacturer we were asked to craft an interactive presentation that would raise awareness about the importance of sound insulation and educate professionals on how to implement the product. We build a very extensive online tool with 3D walls that could be transformed, schematics, animations and other digital ways to raise awareness. © Copyright Pixelfarm 2012. All rights reserved.
  • 9. Pixelfarm Our Work Page 9 / 13 RSM.nl For RSM (Rotterdam School of Management) we rebranded their website. With a stunning 8.000 pages, a complex Typo3 Content Management System and various objectives, the rebranding and redevelopment was packed with challenges. We worked closely together with several departments within RSM and explored various creative concepts. The final concept and design was tested in the EBL (Erasmus Behavioral Lab) that measured the usability and structure of the site as well as the general impression of the target groups. Pixelfarm also worked up the interactive video concept that allows current students to talk frankly about their experiences with RSM and about studying and living in Rotterdam. The videos were used as a central part in the various landing pages and homepage to provide prospect students a unique insight into the life of a RSM student. Just wondering if anyone ever bothers to read this line of text. If so, let me know: stephan@pixelfarm.nl
  • 10. Pixelfarm Our Work Page 10 / 13 Werkenbijhouthoff.com Houthoff Buruma, the second biggest law firm in the Netherlands, wanted a new recruitment website to attract top legal talent and to streamline the process of applying. While most law firms focus on the hard skills of candidates, this website focuses on the emotional aspect and experience by showing what it’s like to work for Houthoff Buruma. To achieve this we used videos from interns, candidates and staff to convey the unique atmosphere and culture of Houthoff Buruma. And with success. Because of this website the procedure of applying for internships and positions at Houthoff Buruma was streamlined and they witnessed a big increase in applicants. The website also got nominated for a “Gouden Cursor“. Copyright © Pixelfarm 2012. All rights reserved.
  • 11. Pixelfarm Our Work Page 11 / 13 I WILL REUNITE IWILL wanted to promote their reunion event. Pixelfarm pitched an idea on how to communicate this and get participants involved. We used LinkedIn as a basis, as 80% of the target group has a LinkedIn profile. The success of this event depended greatly on the people who attended and we needed a way to show to everyone who would attend. Using this as a starting point, we crafted a microsite that allowed people to see who would attend. We build an interactive mosaic wall where participants were able to connect using their LinkedIn profile. As a bonus, participants could also download their own mosaic photo and use this as a profile image for their Facebook or LinkedIn account. X-Travel X-Travel is a travel organization focused on teenagers looking for a trip to Salou or Blanes. For this campaign the aim was to “raise hell” and spread the word through Hyves. So we came up with something that showed what to expect when booking a trip with X-Travel. By visiting the campaign on Hyves you could select the friends you wanted to prank. These friends then got a message saying “What the hell happened to your profile?” Upon visiting their profile they saw it being transformed X-Travel style. This meant loads of new sexy friends, hot and steamy messages from vacation love interests and a nice summery styled profile. The campaign was a huge success with over 1 million unique views, 40,000 invitations and a couple of disturbing emails to Hyves of people wondering what just happened. Copyright © Pixelfarm 2012. All rights reserved.
  • 12. Pixelfarm Get in Touch Page 12 / 13 Get in touch Either through one of our social channels or in real life over some nice coffee or tea. Below various ways to get in touch. Pixelfarm Social Media Channels Bijdorp Oost 42 twitter.com/Pixelfarm_NL 2992 LA Barendrecht facebook.com/pixelfarmers Call us +31 (0) 180 642 060 Write us work@pixelfarm.nl See us www.pixelfarm.nl If you want to talk about new opportunities please contact Boudewijn Boer, Interactive Producer at Pixelfarm. If you want to talk about anything creative get in touch with Stephan de Graaf, Creative Director and partner at Pixelfarm. Stephan de Graaf Boudewijn Boer Creative Director Interactive Producer stephan@pixelfarm.nl boudewijn@pixelfarm.nl 0180 64 20 604 0180 64 20 603 twitter.com/steph8080 Copyright © Pixelfarm 2012. All rights reserved.