5 Great Content Quotes to Use In Your Next Meeting

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Storytelling: The Art of Engagement for Every Leader

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you! What you’ll learn: Best practices for recruiting fundraisers for your campaign; How to invite team members directly from your GoFundMe Charity campaign; How to share on social media to reach new audiences and expand your fundraiser base; How to communicate with and support your fundraisers during the campaign.

How to Mobilize Supporters to Fundraise for You

Julia Campbell

Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day. For nonprofits to effectively raise money and build community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix. Participants will learn: -How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know; -How to use social media to build and deepen relationships with current donors and prospects; -How to manage social media work at a small nonprofit with limited capacity; -Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and -Real-world examples from small and mid-size nonprofits. Julia Campbell is on a mission to make the digital world a better place. Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes.

How to Drive Donor Engagement with Social Media

Julia Campbell

Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day. For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will learn... How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know; How to use social media to build and deepen relationships with current donors and prospects; How to manage social media work at a small nonprofit with limited capacity; Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and Real-world examples from small and mid-size nonprofits.

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Julia Campbell

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Intro slideshow of a workshop I conducted for the Non Profit Resource Center of Texas. ------- What is Social Networking and is it relevant to your organization? Become a champion of social media networks and discover more about the practical and effective applications available at your fingertips. From Blogs to LinkedIn to Facebook to Twitter, discover how to manage your organization’s social media life and begin connecting today!

Social Networking For Non Profits

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Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand How to choose the correct social media platforms for your small nonprofit How to build up momentum on social media to launch a successful social media fundraising campaign Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community

How to Use Social Media to Raise Money Online

Julia Campbell

Websites vs. Social Media for Nonprofits - Pros and Cons

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The Main Event

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Cultivating Community with Social Media at the Local Level

Jennifer Navarrete

Ben Kaplan will show you how the same principles that cause a cat video to go viral, a social cause to spread like wildfire, or an unknown startup to accumulate billions of users, can help you get far greater marketing results in less time. Learn how to simplify complex ideas and increase their viral velocity, seed content with influencers who will spread it, and activate emotions to trigger immediate action in your audience. Designed for both B2C and B2B brands, this presentation will show how any company can create rapid thought leadership and accelerate the way they reach their target audience. Ben has conducted PR and publicity campaigns for the world's largest consumer, financial, and education brands. He has obtained media coverage for his clients on more than 5,000 media outlets and has personally appeared on over 2,000 TV and radio programs, including interviews on The Oprah Winfrey Show, Good Morning America, Nightline, NBC, CBS, ABC, CNN, Fox News, NPR, and the BBC.

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Traction Conf

Published May 27, 2015, in Business 10,000 Small Businesses is one of the several programs developed and supported by Goldman Sachs and the Goldman Sachs Foundation focused on accelerating the growth of high potential small businesses to create jobs and grow economies. Since its launch in 2000, the program has reached over 4,000 leaders of high-growth small businesses and social enterprises across the country.

Goldman Sachs - 10K Small Businesses Student Challenge - Finalist Submission

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The human brain is inundated with the equivalent amount of 34 gigabytes of information daily - enough to overload a laptop within just a few days. Blogger Mark Schaefer coined the term “content shock” to describe the inevitable reality in our noisy, cluttered digital world: too much content and not enough time to consume all of it. We know that the attention of our supporters is the most precious resource. So how can we as marketers and communicators get our message to rise to the top? Key takeaways: How to navigate changes and trends in the current digital and social media marketing landscape - what nonprofits must know and what is just hype The 2 content pillars of an effective and engaging nonprofit communications strategy How to build your nonprofit communications plan for the next 3 months Several free and low-cost digital tools to enhance your nonprofit marketing Real-world examples from small nonprofits and libraries who are getting it right

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In today’s digitally driven world, people have more messages coming at them than ever before, with multiple screens and devices being used at all-time high rates.This workshop will examine how nonprofit fundraisers need to adapt to the realities of our distracted, digital world, and how charities of all sizes can continue to attract new supporters, raise awareness for their cause, and drive donations using these tools.

How to Build Community and Actually Drive Donations Using Social Media

Julia Campbell

Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing. Nonprofits, libraries, and organizations across the globe are asking: How can we continue to post on social media about changes occuring due to the pandemic? How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest? How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment? We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come. Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.

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In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites. We hope you feel the same. Interested in learning more about our strategy services and industry research? Have other quotes you love? We’d love to hear from you! Feel free to reach out at michael.brenner@newscred.com. *Correction: Slide 27 should be attributed to Jonathan Perelman.

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AUTONOMANIA: Chatbots, AI, self-driving cars and more!

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15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion. Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others. This eBook was produced for Copyblogger Media by TopRank Online Marketing.

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AS SHOPPER MARKETING CONTINUES TO GAIN A FOOTHOLD IN CANADA, CONFERENCES LIKE THIS ONE ARE BECOMING MORE AND MORE VALUABLE. AGENCIES, RETAILERS, AND MARKETERS ALL NEED TO UNDERSTAND NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE, BUT PERHAPS MORE IMPORTANTLY, HOW THE DISCIPLINE IS AFFECTED BY THE NUANCES OF THE CANADIAN RETAIL LANDSCAPE. THIS DECK IS AN ENCAPSULATION OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.

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Once upon a time .. I noticed that no matter how awesome my analytics and campaign setup was .. if the content sucked I could wait for conversions as long as I wanted .. nothing happened. For example, I used to think that with Facebook it's 80% about the targeting and 20% about the actual content of the posts that I promoted. Boy, was I wrong! Well, it's still true if you have an awful targeting setup, but that's not the case for most of us (at least not for the people who regularly attend the Pirate Skills events ;)). After you have the essentials down, it becomes more and more about the WHY, HOW and WHAT you are saying to your (potential) customers. That's why storytelling has proven to be one of our best engines of growth. And that's why this time we have partnered up with an amazing storyteller, Suryanshu Rai (https://www.linkedin.com/in/suryanshucg/) founder of the visual effects and motion graphics company Black and Code (http://www.blackandcode.com/). He'll share with us his own framework, which he calls the "Emotion Engine" and teaches us the basics of visual storytelling. We will also introduce our favorite storytelling framework from Donald Miller book "Building a Story Brand". It helps us every day to clarify our message so that people will actually listen (and convert). We will share his 7 elements of great storytelling to grow your business. After this meetup, you will never wonder again "What should I be posting today on Facebook, Twitter, Emails, ..???". You'll be full of impactful stories to tell and share, which will touch your audience and make them act. Cheers, Ben ______________________________________________ Ben Sufiani Captain Pirate Skills m: +49176-30543705 a: Im Mediapark 5, 50670 Cologne Germany w: pirateskills.com e: ben@pirateskills.com

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive. Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Greater Charlotte Apartment Association (GCAA) event on 7/22/15.

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Technology innovation has enabled incredible changes in the human behavior. If we look back just 20 years, we recall huge changes that disrupted the status quo: • In the mid 90’s, access to the internet changed the way people sought and consumed information (and marketers had to grapple with a whole new way of marketing online) • In the early 2000’s, online social networks allowed millions of people to connect with each other (and marketers had to develop playbooks to best engage with the prospects and customers) • In the late 2000’s, smartphones gave the public instant access to everything the internet offered, no matter where they are (and marketers had to ensure their content strategies were mobile-friendly) Today, we’re in the beginning of another period of major change -- where a number of innovations and shifts (to AI, bot platforms, voice based search, and further proliferation of video content, coupled with mobile-first consumers coming of age) will have a big impact on how marketers, and businesses in general, get things done.

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With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.

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