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Zee Vee Training
This document provides an overview of ZeeVee's products for distributing HD video over existing coaxial cable. It discusses digital modulation technology, design examples for various commercial applications, and tips for calculating cable loss and configuring ZeeVee encoders and modulators. The ZeeVee product line includes single-channel ZvBoxes for small installations, and multi-channel HDbridge systems for larger headends supporting dozens of simultaneous channels over a single coax cable network.
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Zee Vee Training
- 1. ZeeVee,Inc 1 Monarch Drive Littleton,MA 01460 HD Video and Digital Signage Distribution Over Coax
- 2. Objective… …understand how todesign a system to distribute HD video over simple coax. Agenda • Overview of Digital Modulation • Design Examples • Light Commercial applications • Multiple Dwelling Units (MDU) • Corporate • Calculating Cable Loss • Configuring ZvBox
- 3. What is DigitalModulation A Digital Modulator converts a video source into an HDTV QAM cable channel, and sends it over coax cabling to all connected HDTVs. COAX OUT Video Source: Digital Signage Player, Satellite, Blu-ray, Cable Box, Computer Digital Modulator To see the video source, tune in the ZvBox channel
- 4. Design Example- SportsBar Build a Multi-Channel “Head End” Combine all the channels and distribute over RG6 coax network
- 5. ZeeVee Line Overview TypicalApplications: Residential, Digital Signage Residential Eliminate the need to cut into walls and pull new cables. Share HD video throughout the house using existing coax instead. November 2009 5 Save money. Eliminate digital signage players at every display. Distribute only as many players as needed. Broadcast to every TV using ZvBox. Digital Signage February 2010
- 6. STANDARD COAX SIMPLE! Modulated Channel withExisting Cable ADVANTAGES OF BROADCASTING HD OVER COAX • It’s already there! • 135 simultaneous HD channels over a single wire • Every HDTV sold today has a built-in tuner, able to “tune in” your channel • Adding a new channel to existing cable is simple – just use a splitter backwards! • Adding another HDTV is simple – just use a $5 coax splitter! • Can upgrade or add channels one at a time – no need to do everything at once SATELLITE RECEIVER, STB, CABLE BOX, COMPUTER OR DIGITAL SIGNAGE PLAYER Modulator CABLE COMPANY FEED DRIVE UNLIMITED DISPLAYS. JUST TUNE IN YOUR NEW CHANNEL SIMPLE $5 SPLITTER, BA CKWARDS! “COMBINE” YOUR NEW CHANNEL INTO THE EXISTING LINEUP COAX OUT VIDEO IN ZeeVee Line Overview 6February 2010
- 7. Digital Signage: TheBreakthrough COAX WIRING. CONNECTIONS COST $5 EACH SIGNAGE PLAYERS MORE ADVANTAGES - Very easy to install - Very easy to add another source - Trivial to add another display Installed Cost (Excluding displays) $600 players @ displays = $8400 vs. 3 Modulator X $1300 = $3900 PROJECT - Deploy 14 displays - Three different signage channels
- 8. Binga’s Stadium SportsBar • 11 Channels, 40+ HDTVs: HD satellite, and security cameras “By the way, I'm working on my second ZeeVee job as we speak. Another sports bar. They liked the idea that we could scale the system to meet their starting budget, then expand as they grew and could afford to add channels.” – Cory Plummer, HomeAV, Portland, ME
- 9. Coca-Cola Retail Store 50HDTVs fed by 1 Digital Modulator. Tough to bid against.
- 10. Fully digital HDcable head-end built with 62 ZvPro Units • Combination HD video and digital signage Rivers Casino – Live Sept 2009 April 2011Company Confidential 10
- 11. Assisted Living Facilities CompanyConfidential HD Video, Digital Signage Westminster Canterbury Retirement Community Zv digital modulators connected to digital signage players that broadcast private cable service to the health care center and all the apartments in this award-winning progressive care community.
- 12. Stadiums - Arenas CompanyConfidential HD Video, Digital Signage, Security Toronto Maple Leafs ZvBoxes deliver the game in HD to the luxury suites and more than 300 HDTVs throughout the entire Air Canada Centre and its retail store across the street. Boston Red Sox Buffalo Bills Milwaukee Brewers Carolina Panthers Miami Dolphins Jacksonville Jaguars Boston College Alumni Stadium Notre Dame Football Stadium
- 13. House of Worship CompanyConfidential Live Video, HD Video, Digital Signage Church of Latter Day Saints ZvBoxes broadcast special events around the entire temple facility. Northland, a church distributed ZvBoxes deliver the sermon, instructional videos, and digital signage to the welcome center and classrooms throughout the church campus.
- 14. Corporate Centers Company Confidential HDCable, Digital Signage, Live Video JP Morgan Chase ZvBoxes in a downtown New York City tower deliver HD video and digital signage to all 24 floors occupied by this banking giant. Gillette ZvBoxes broadcast HD cable and digital signage throughout the corporate headquarters in Boston. GMAC Raytheon New York Stock Exchange Dow Chemical
- 15. Colleges - Universities CompanyConfidential HD video, Digital Signage, Computers Michigan State University ZvBoxes connected to PCs and Blu Ray players broadcast courseware and lectures to classrooms on campus. Northwood University ZvBoxes connected to digital signage players use the same coax system to distribute digital signage throughout the academic buildings and dorms. California State University ZvBoxes connected HD satellite boxes broadcast a private cable network to dorms and military housing on the Monterey Bay campus.
- 16. Coax is Cool •There are many great reasons to use Coax to distribute HD video. 1. It’s already in place in most buildings 2. It carries a huge amount of info: 135 cable channels plus internet data in and out of a building all at once 3. It’s inexpensive 4. It’s easy to install with simple hand tools 5. It’s simple to expand the system 6. With RF amplifiers its reach is almost unlimited 7. It’s a proven technology- cable companies use it to light up whole cities
- 17. Connecting to Coax:Physical Connection • Multiple modulators can be used together to create a private cable TV lineup Combiner Coax carrying first channel Coax carrying channels #1 and #2 to displays Modulator Channel #1 Coax carrying second channel Modulator Channel #2
- 18. Connecting to Coax:Physical Connection • We inject the new channel at the “root” of the system, through a combiner. Combiner ($5 splitter backwards) Coax carrying Modulated channel Incoming Coax carrying cable TV lineup Coax carrying cable TV lineup plus modulated channel
- 19. • A notchfilter ensures empty channels. Connecting to Coax: Secure an empty channel 6 MHz 6 MHz 6 MHz Empty Empty Empty Ch. 121 Ch. 122 Ch. 123 Ch. 124 Ch. 125 Ch. 126
- 20. • The modulatoruses the empty channel the notch filter creates. Connecting to Coax 6 MHz 6 MHz 6 MHz Empty Zv Channel Empty Ch. 121 Ch. 122 Ch. 123 Ch. 124 Ch. 125 Ch. 126 Modem To HDTVs ZvBox A B C E D
- 21. Connecting to Coax– Adding Displays ZvBox ZvBox ZvBox Coax cable Coax cable HD Source HD Source HD Source Add a display using a splitter and some coax
- 22. Connecting to Coax– Adding Sources Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Coax cable Coax cable HD Source HD Source HD Source Cable Box ZvBoxHD Source Add another source by adding another ZvBox
- 23. Connecting to Coax Ifsignal loss in the system is too great, add an RF amplifier. Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Coax cable HD Source HD Source HD Source Cable Box ZvBoxHD Source
- 24. Calculating Signal Loss •HDTV tuners: -10dBmV to +10dBmV input = • Each splitter, combiner, and run of coax causes signal loss.
- 25. Calculating Signal Loss •A 2 to 1 splitter reduces signal strength by 3.5dB • In the above example, an input signal of +20dB would emerge from the splitter at what level? 2 to 1 splitter Signal with 3.5dB loss Signal with 3.5dB loss
- 26. Calculating Signal Loss •3 to 1 splitters are essentially two 2 to 1 splitters wired together. 3 to 1 splitter internal wiring, in effect Signal with 3.5dB loss Signal with 7dB* loss Signal with 7dB* loss Then another 3.5dB loss when the signal is split again... *Losses add up. In this example, there’s a 3.5dB loss when the signal is first split. …leaving a 7dB loss at the second two outputs. Input signal
- 27. Calculating Signal Loss •4 to 1 splitters are essentially three 2 to 1 splitters wired together, and reduce signal output accordingly. • What is the signal loss at each of the outputs? 4 to 1 splitter internal wiring, in effect Signals with ? loss Signals with ? loss
- 28. Calculating Signal Loss Tip:To aid in system design, look for splitters that have dB loss labels on their outputs, and are rated to handle 1 GHz of bandwidth (5MHz-1GHz).
- 29. Calculating Signal Loss CableBox ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox 4portsplitter 2portsplitter 4 port splitter 4 port splitter Calculate total signal loss at each set of displays. 8portcombiner -10.5 dB -7 dB -7 dB -5 dB -29.5 dB (100’ run) (1000’ run) (15’ run)
- 30. Calculating Signal Loss CableBox ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox 4portsplitter 2portsplitter 4 port splitter 4 port splitter 8portcombiner -10.5 dB -7 dB -3.5 dB -21 dB -28 dB Calculate total signal loss at each set of displays. (100’ run) (1000’ run) (15’ run)
- 31. Calculating Signal Loss CableBox ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox Cable Box ZvBox 4portsplitter 2portsplitter 4 port splitter 4 port splitter 8portcombiner -10.5 dB -7 dB -7 dB -21.5 dB -74.5 dB (100’ run) -50 dB (1000’ run) (15’ run) -28 dB Calculate total signal loss at each set of displays. Question: Assuming ZvBoxes deliver +25dBmV, will amplification be necessary anywhere in the system?
- 32. HD Video andCoax: Benefits Review • Saves money on implementation: • Uses existing __________ - no re-wiring • Connect using a $5 ______ backwards • Produces an HDTV channel - no need for _____ at the displays • Saves money on system expansion: • Add a display with a $5 splitter and some __________ • Add another _____________ by connecting another ZvBox • Easy to integrate: • Built-in _________ analyzer finds empty channels • ZvBox can broadcast on any of 134 channels, aka “frequency _____” coax/cable splitter coax/cable channel/source spectrum agile STB’s
- 33. HD Encoder/RF Modulators ZvBox-170 480,720p60 $880PRICE CHANGE ZvBox-180 480, 720p60, 1 080 $1080NEW ! ZvPro-280 480, 720p60, 10 80 $1280PRICE CHANGE $780NEW ! The ZvBox Line ZvBox-160 480, 720p60, Gen 3 encoder Fan cooled Component Video $ Dealer Price Cost effective - component video input only Fan cooled, same video processor as the ZvBox 170 Adds front-panel configuration, VGA Input for Digital Signage and rack ears (for ONLY $100) Adds 1080 encoding- same video processor as the ZvPro 280 Adds Analog Audio, RS232, buffered loop thru A/V connectors and 3 year warranty
- 34. ZvCC Closed CaptioningAccessory Closed Captioning Module • Looks like a simple “Cable Adapter” – baseband video tuner inside • Accepts composite video from source and finds CC info- just connect it, and it works • Closed Captioning selectable AT THE TV (just like normal, for any end-user) • Compatible with ZvPro 280 & ZvBox170/180 Television Tuner Device I2C Data Channel Power ZVCC1-NA VGAConnector ZP250-NA VGAConnector MonitorOUTPort Set Top Box or DVD Player Composite Video Port Y Pr Pb Y Pr Pb Component Video Cable Audio Audio Audio: Either SPDIF (Optical or Coax), Analog, or USB Reseller/Dealer Price $98
- 35. Introducing the HDBridgeLine Designed for medium to high channel-count head-ends Affordable and easy to deploy
- 36. Introducing HDbridgetm ModularClear QAM Head End System Company Confidential HDbridgetm - Modular Encoder HDb-420, HDb-520, HDb-620 RK1 – 8 channel Rack Chassis
- 37. HDbridge Modules Company March23, 2010 $865 HDb-620 1080i 720p 480p, 480i $665 $565 $ Dealer Price RF QAM Output +25dbmv Digital Audio Optical / Coax Component Y, Pr, Pb Video Input Closed Caption Input DC Power +12V, 18 watts Status Channel Setting 10/100/1000 LAN management / configuration Fan Cooling HDb-520 720p 480p, 480i HDb-420 480p, 480i
- 38. HDbridge Rack Chassis(wired at factory) Holds up to 8 modules • 6RU tall Single 8 channel combined RF output • Includes 8-1 combiner • Includes “launch amp” • Includes power supplies Single AC connection $360 $ Dealer Price HDb-RK1
- 39. Rack Chassis –RK1 $360 Company
- 40. Rack Chassis –RK2 $300 Same as the HDb-RK1* Except: • No 8-1 Combiner • No additional amplifier- RF output is 25 dbmv • No RF Wire * Includes power supplies for up to 8 modules Company Confidential
- 41. Sample Installation -70 Channel hospital head-end Company 70 Satellite Receivers on one side of the rack 70 HDbridge modules on the other side Clean cross-wiring
- 42. Configuring ZvBoxes • It’seasy to set: • RF broadcast channel, RF power output, and more… • 4 Options • ZvConfig • Front Panel controls (170/180 only) • ZvCli • ZvWebManager (Bridge Line only)
- 43. Sales, Marketing andTech Support Roy Bertalotto E-mail: Roy@zeevee.com Mobile: 508-525-0367 Melanie Rodrigue Tech Support Manager e-mail: support@zeevee.com Phone: 877-4ZEEVEE Kai Rostcheck Director of Marketing E-mail: Kai@zeevee.com Company Confidential Contact Info
- 44. Why ZeeVee? • Easyand Affordable • Full line of cost effective products from single channel to high density headends • Highly Scalable • Simple Configuration & Management • Strong product roadmap drives down cost even further on a per channel basis • Laser focused company mission & products • True partner potential Company Confidential Summary
- 45. ZeeVee,Inc 1 Monarch Drive Littleton,MA 01460 The End THANK YOU!
Editor's Notes
- #2 Instructor’s note:Bold print is stuff you say.Plain text is notes to youItalics means it’s a suggested answer to a questionWelcome groupIntroduce yourself
- #3 Explain courseobjective and Agenda
- #4 Have someone read the intro sentenceFill in the blank, have them write it inThis is the simplest explanation of what a ZvBox is. Use it with people you’re introducing to the RF modulator concept for the first time
- #5 Give a brief explanation of how the ZvBox is used in a sports bar, then ask…What are some advantages of using ZvBoxes in a sports bar to broadcast a custom channel lineup?Possible answers:Lets just a few cable/satellite boxes feed many displaysAllows a digital signage channel to be added to the lineupAll gear can be kept in a back room where it’s safeSystem is easy to operate- just tune in channels at the HDTVsIt can cost less than using a matrix switcherIt’s easier to expand than a matrix based system: add displays by splicing coax, add channels by adding ZvBoxesAdding digital signage is easy- why is that important?Because it gives the owner the ability to reach his customers with a message he can change at any time.Any TV can be set to show the digital signage loop- just change the channel
- #7 Tip: How to use these instructor’s notes:Say the words in bold italic printNotes to you are in plain textSuggested answers to questions you’ll ask are in italic printSay hi, introduce yourselfThis meeting is for your benefit, so if you have questions, ask themI won’t put you on the spot, or ask you to do things in front of the group, so relax.Let’s get started.
- #8 The advantage gets bigger as the system gets bigger. Instead of buying and installing a signage player for every display, and running home runs of cabling to each, we can use existing coax.Review the Installed Cost differences in the yellow box. Costs assume parts and labor to install the system, excluding displaysHere are the other advantages, besides cost:Easy to install because the cabling is already in place.Easy to add more channels; just add another cable box and another ZvBoxEasy to expand; just add more TV’s and they can tune in the lineup
- #9 Binga’s Stadium is a perfect example: they fed 40+ TVs using 11 ZvBoxes. 9 ZvPros deliver satellite channels, and 2 150’s deliver security camera feeds from inside the building. Have someone read the text in the lower right corner.This quote is from the guy who did Binga’s- you can see he’s moved onto his second job using ZvBoxes….Be careful to note that it’s the scalability of the system that’s so attractive to clients.Note: The Binga Case Study is on zeevee.com
- #10 They lit up 50 TVs for about $3,000 installed.That’s a very cost efficient way to go.
- #12 Also Vancouver Canucks hockey, Oklahoma City Thunder (basketball)
- #16 Let them come up with 4 reasons out loud as a group.When they’ve spoken, reveal your answers on-screen.Possible answers:It’s already in place in most buildingsIt carries a huge amount of info: 135 cable channels plus internet data in and out of a building all at onceIt’s inexpensiveIt’s easy to install with simple hand toolsIt’s simple to expand the systemWith RF amplifiers its reach is almost unlimitedIt’s a proven technology- cable companies use it to light up whole cities
- #17 Use slide animations to show how multiple ZvBoxes can be combined to create a private cable network, like in the sports bar example
- #18 Explain that the “root” of the system is where the coax service beginsUse slide animations to show how the cable service and the new Zv channel are merged onto one coax
- #19 One way to find an empty channel is to create one with a notch filter.Explain how notch filter works.We recommend residential integrators use a notch filter so that even if the cable company moves their channel lineup around, the Zv channel is unaffected. Results in fewer callbacks!
- #20 Exercise:Ask them to draw in, on this page in their handouts, where the notch filter should be placed.When they’re done, let them call out where it would go, as defined by the lettered areas A-ERemind them it shouldn’t go before the first splitter, as it could affect internet service.Point out how the filter creates a band of empty channels that the ZvBox can fill with its channel
- #21 In your handouts you have this diagram- expand the system by adding a display, and label whatever parts you’d need to make that happen.Give them a minute to draw the additional components, and then reveal the correct answer on-screen.
- #22 In your handouts you have this diagram- expand the system by adding a new source, and label whatever parts you’d need to make that happen.Give them a minute to draw the additional components, and then reveal the correct answer on-screen.Note that all connected TV’s have access to the new channel!
- #23 Explain that the Zv channel may be amplified to reach distant displays if needed
- #24 Sometimes coax networks are long enough or have enough splitters in them to diminish the ZvBox signal to too-weak levels. Here we’ll take a brief look at how you can approximately calculate signal loss in a system, so that you’ll know if an amplifier will be needed.Note that HDTV tuners like to see signal strengths between +10 and -10 dBmV, and that ZvBoxes have variable outputs to assure appropriate signal strength
- #25 A signal that’s split in two, has about half the signal strength once it’s split.Get a volunteer to answer the on-screen questionAnswer: 16.5 dB
- #26 Remind them that losses add up, and every split produces some loss
- #27 Ask them what loss is present at each outputAnswer: 7 dB
- #29 These slides are in their handouts, so they can fill in the answers as you go.Work through this first slide with them, stopping at each device in the signal path towards the top bank of monitors, and let them tell you what loss is present.Example: ask what loss is at the 8 port combiner (10.5 dB)Have them write the loss amounts in their handoutsTip: Remind them that a combiner can be a splitter backwards, and suffers the same signal loss.Repeat for each device and then ask them to total the loss and fill it in in the top box that lays atop the four top monitors
- #30 Let them work individually or with a partner to solve the signal loss calculation for the remaining two legs in the systemWhen they’ve finished, ask for volunteers to predict the loss at each device before you show the answer on-screen.
- #31 Ask if amplification will be necessary at any leg of the systemAnswer: Yes, on the bottom leg, which will require about 65dB of amplification to bring the signal up to -10 dBmV at the HDTVs
- #32 Please work in pairs to complete this review - it’s in your handoutsWhen they’re all done, ask someone to answer #1, someone to answer #2, etc.Fill in the blanks on-screen as they’ve shared their answers.
- #33 OK, now it’s time to discuss the product line, and it’s a classic good-better-best lineup.The boxes range from the ZvBox 160 which is designed for simple installations and residential use, to the ZvPro 280 which is aimed at the commercial markets (note the “Pro” in the name)Let’s take a closer look
- #34 OK, here’s a new product you should know about.Explain briefly how the ZvCC works:Connects to the composite video (where the CC info is contained) output of the sourceConnects to the VGA port on the ZvBoxTakes the CC info and mixes it into the ZvBox broadcast. When would you use this module in a system?Answers: Any time displays must be muted (like in a waiting room) or where crowd noise is a factor (like in a sports bar)
- #36 Let’s look at how you set up a ZvBoxNote: normally all you have to do is to choose an RF channel to broadcast on, and set what’s called the HDTV channel. Sometimes you have to change the RF power output- but usually that’s about it.Before we explore the options, let’s take a closer look at those channel numbers….
- #37 Before we leave, I’d like to ask you to shout out 5 things that you learned today that you think will help your business…Let them shout them out, and you keep track.When they’re done, thank them for attending and offer to hang out and answer questions.