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Tuesday presentation 2013 09-24 (1)
This document provides an overview and agenda for a new hire onboarding program at Millward Brown. The agenda includes introductions, an overview of the Pathway onboarding program, organizational structure of WPP, Kantar, and Millward Brown, and a discussion of company values and culture. It outlines goals for new hires to get to know colleagues, learn about the business, and identify resources during their first weeks and months. Presenters include the Global and North America CEOs who will provide background on the company's leadership and operations.
Tuesday presentation 2013 09-24 (1)
- 1. Pathway New Hire On-BoardingProgram - Tuesday
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- 3. Introductions 3 • Name • MillwardBrown Business Unit • Office Location • Department • Job Title • What were you doing (prior job, school) before joining Millward Brown? • What has been your biggest surprise so far as a new employee? • What do you hope to get out of the Pathway Program? • Fun fact or something else you’d like to share about yourself
- 4. Tuesday Agenda 4 • Welcomeand Introductions • Pathway Program Overview • Organizational Structure • WPP & Kantar Brief Overview • Millward Brown • Values & Brand Ideal • Millward Brown North America • Introduction to GreenHouse and New Hire Discussion Board • Discovery Journey • Wrap Up
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- 6. Travyn Rhall 6 Previously CEO,Millward Brown Africa, Middle East & Asia Pacific 30+ year veteran of the market and social research industries July 2013 - Named Global CEO, Millward Brown
- 7. Mary Ann Packo 7 JoinedMillward Brown in late 2002 as Chief Client & Marketing Officer Previously President and COO of Media Metrix and later group president of its successor company, Jupiter media Metrix CEO, Millward Brown North America
- 8. Name of ExecutiveSpeaker 8 A couple of bullets describing background Title
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- 10. Pathway Program Goals 10 Providea pathway or roadmap to help you • Get to Know People • Learn about the Business • Identify Resources
- 11. Pathway Participant Guide 11 •Checklist tool • Summarizes information • Provides additional detail • Includes important intranet/ internet sites
- 12. Pathway – YourFirst Week 12 Day 1 Day 2 Day 3 Day 4 Day 5 Get to know your coworkers, your work location, your work tools and systems (e.g., phone, computer, e- mail) Company background, GreenHouse Benefits, Systems Business Units, Career Management Meet with Manager Job-specific learning/training Days 1, 3, and 5: Complete required new hire paperwork
- 13. New Hire PaperWork Link 13 You should have received this e-mail providing a link to your HR paperwork.
- 14. Pathway – YourFirst 90 Days 14 Week 2 Day 30 Day 60 Day 90 Take on-line training (e.g., First Steps, Global Brand Program) •Agree on early job goals with your manager •Depending on time of year, you may formalize entire year’s goals in the system or just agree on goals for learning period •Attend 30-Day Pathway Program session with other new hires Discuss progress with manager Discuss progress with manager Build business relationships with manager, coworkers, customers, etc. Continue job-specific learning/training Maintain connection with other new hires through GreenHouse Discussion Board Provide feedback about your on-boarding experience via survey and discussion
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- 16. Organizational Structure 16 WPP (formerlyWired Plastic Products), the parent company, is broadly comprised of eight communications services sectors – Millward Brown falls into the “Data Investment Management" sector. Together WPP's research companies create the world's largest custom research group Kantar is the international parent company responsible for WPP's worldwide data investment management interests. Kantar includes global research businesses such as Millward Brown, Research International, and Kantar Media Research Digital / Internet Specialists Offers strategic marketing research and consulting with a focus in marketing science Provides qualitative consultancy Brand valuation consulting The research power behind great brands Brand and communication custom research
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- 18. WPP 18 Made up ofleading companies in: • Advertising • Media Investment Management • Data Investment Management (formerly known as Consumer Insight) • Public Relations & Public Affairs • Branding & Identity • Healthcare Communications • Direct, Digital, Promotion & Relationship Marketing • Specialist Communications Employees/Associates: 165,000 operating in 110 countries in 3000 offices 2012 Revenues: £10.4bn (~ $16 Billion U.S.) World leader in marketing communications services CEO Sir Martin Sorrell
- 19. ADVERTISING MEDIA DATA INVESTMENT MANAGEMENTPUBLIC RELATIONS OTHERS WPP Company Examples 19 As part of Kantar, the data investment management division of WPP, Millward Brown has the support of WPP’s network of marketing and communications companies.
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- 21. Kantar 21 Kantar = the“Research Arm” of WPP • One of the world's largest data investment management networks • Unites 13 specialist companies under the Kantar name • Mission: To become the pre-eminent provider of compelling and inspirational insights for the global business community • Employees: 28,500 employees work across 100 countries • Customers: Over half of the Fortune Top 500 companies Kantar World leader in marketing communications services Eric Salama CEO
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- 23. Millward Brown GlobalLeadership 23 TRAVYN RHALL Global CEO MARY ANN PACKO CEO, North America SUSAN STEELE Global Chief Human Resource Officer TIM WRAGG CEO, Europe GORDON PINCOTT Chairman – Global Solutions FABIAN HERNANDEZ CEO, Latin America DAVE SANDBERG Global Chief Financial Officer ADRIAN GONZALEZ CEO, AMAP RON MARKHAM Global Chief Technology Officer
- 24. Our History 24 In 1973,Maurice Millward and Gordon Brown left General Foods (a.k.a. Kraft, Altria) in the UK and formed Millward Brown Inc.
- 25. Our History (cont’d) 25 1973 MillwardBrown founded 1986 MB USA opened in Chicago & Connecticut 1989 MB Acquired by WPP 1992 MB Canada opened in Toronto 2005 MB and MaPS joined forces; MB Optimor formed 2006 MB acquired Dynamic Logic 2010 Firefly formed 2013 MB Dynamic Logic & Kantar Compete combined to form MB Digital
- 26. MILLWARD BROWN ATA GLANCE 26 Founded in 1973 by Maurice Millward and Gordon Brown Over 4,000 employees in 86 offices in 56 countries Work with 70 of the top 100 global brands Structured around 4 regions • Africa, Middle East, Asia, Pacific • Europe • Latin America • North America Structured into 5 business units Digital / Internet Specialists Offers strategic marketing research and consulting with a focus in marketing science Provides qualitative consultancy Brand valuation consulting The research power behind great brands
- 27. 27 W E AR E THE WORLD’S LEADING EXPERT helping clients GROW great brands IN
- 28. 28 Our Mission We provide research-basedconsultancy to help marketers successfully manage their brands, optimize the return on their media and communications investments, and create value for their businesses, employees and shareholders.
- 29. 29 Our Areas ofFocus Optimize channel activities to improve return on investment Develop differentiated messages, ideas and creative to win in market Explore brand insights to determine future strategies Understand, measure & manage brand equity to inform brand planning BRAND PERFORMANCE BRAND STRATEGY CHANNEL OPTIMIZATION CREATIVE DEVELOPMENT meaningfully DIFFERENT
- 30. Case Study 30 How MillwardBrown helped Coca-Cola turn a small, tactical idea into one of their most successful campaigns of recent times: “The Happiness Machine” Background: http://www.millwardbrown.com/Insights/MediaGallery/VideoGallery/Default/Coca_Cola_Case_Study.aspx The Ad: http://www.millwardbrown.com/Insights/MediaGallery/VideoGallery/Default/Coca_Cola_HappinessMachine.aspx
- 31. Values & BrandIdeal 31
- 32. Our Brand Ideal 32 createmeaningful IMPACT
- 33. Our Brand Ideal 33 OurBrand Ideal describes who we are as a company – including our values, our value proposition, and the Millward Brown brand https://www.mbgreenhouse.com/videos/1663
- 34. Living Our Values 34 MillwardBrown has strong core values and behaviors that we believe in across the organization. Our values apply to how we work with clients, how we behave with one another, and the way in which we lead. Supportive: Our success depends on our commitment to our clients, our community, and each other. Bold: Always have the confidence to take risks and explore new ideas. Optimistic: We can accomplish anything through belief in ourselves and strong relationships with our clients. Authentic: Be honest to ourselves and everyone around us, even with the tough stuff. It takes all of us working together to achieve success. Connected: Every challenge is an opportunity to explore ideas with an artistic and analytical approach. Creative:
- 35. Our Values andYour Role 35 Which of our values do you believe will come into play most often in your new role? Why? CREATIVE CONNECTED AUTHENTIC OPTIMISTIC BOLD SUPPORTIVE
- 36. Millward Brown North America(MBNA) 36
- 37. MBNA Business LeadershipCouncil 37 MARY ANN PACKO CEO, Millward Brown North America SIMON MOODY President and COO COLETTE CHESTNUT Chief Financial Officer PETER TEACHMAN EVP, Business Transformation JEAN ROBINSON Chief Operating Officer SUSAN HICKEY SVP Marketing & Communications GORDON PETERSON Chief Talent Officer JASON LAPP Head of Business Development CHRIS MURPHY EVP, Client Solutions & Innovations MARIO SIMON President, Optimor CHERYL STALLWORTH-HOOPER CEO, Firefly SCOTT ERNST President, Millward Brown Digital DIRK WELLS President, MaPS
- 38. MBNA Offices 38 Atlanta (Alpharetta),GA Austin, TX Boston, MA Chicago, IL Cincinnati, OH Detroit (Southfield), MI Norwalk, CT Lisle, IL Los Angeles (Santa Monica), CA New York, NY San Francisco, CA Seattle, WA Waltham, MA Warwick, RI Washington, DC Toronto, Ontario San Juan, Puerto Rico
- 39. Industries We WorkWith NOTE: The graph above provides revenue by product category and is for internal use only. 39 Food & Beverage 17% Financial 14% Computers & Software 9% Retail 9% Health & Beauty 7% Household Goods 6% Pharmaceuticals 5% Alcohol 4% Marketing & Advertising 3% Telecommunications 3% Travel 3% Media 2% Restaurants 2% Automotive 2% Other 14%
- 40. Top 20 MBNAClients in 2012 NOTE: This information is for internal use only. Client names cannot be shared without their consent and written approval.
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- 42. What is Greenhouse? 42 GreenHouseis Millward Brown's global intranet, collaboration and knowledge resource Through Greenhouse you can: Access the latest and best knowledge throughout Millward Brown Contribute by sharing your own expertise, creating and commenting on discussions Collaborate on projects with your team and across Business Units
- 43. Greenhouse Tips 43 You canaccess the GreenHouse from the internet anywhere via www.mbgreenhouse.com Ask your manager which GreenHouse groups you should join Use the Spotlight Search box to find content • As you type, relevant content will be shown divided into 4 categories: Official Content, Content, People, and Places • Once you hit “Enter,” the full search results will appear Find people by typing their name into the Search box; Update your own profile so that your information will be there When searching for information, • Use OR to search for content that contains either or both words (e.g., bank OR banking) • Use AND to search for content that contains multiple words (e.g., Coke AND Pepsi) • Use quotes to search for an exact phrase (e.g., “financial services”)
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- 46. GreenHouse New HireDiscussion Board 46 Purpose • Ask questions • Review Q&A from other new hires • Share tips and observations HR will review the board on a regular basis to answer your posted questions https://www.mbgreenhouse.com/thread/10941
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- 48. Discovery Journey 48 Description: An informationscavenger hunt Goal: Search for and find information that will help you get to know your new company Task: Find the answers to the 15 questions that are located in the file “Discovery Journey Form” on the Pathway New Hire page Rules: Use any resource (e.g., GreenHouse, colleagues, Millward Brown or Business Unit website) EXCEPT no posting questions on GreenHouse discussion board Due: Wednesday end-of-day via e-mail
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- 50. Reminders 50 Additional Group Meetings •Wednesday • Thursday • In a few weeks Homework before Thursday WebEx • Introduction to GreenHouse video • 2 questions or tips on GreenHouse Discussion Board • Update your profile on GreenHouse • Discovery Journey responses • Review case studies • Prepare to discuss how your role and department contribute to your business unit’s and/or Millward Brown’s success On-the-Job Pathway Program Activities
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