Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.In this slide, we have explained in details the strengths of Zara, weakness of Zara, opportunities of Zara, threat of Zara. SWOT Analysis of Zara that can help you ace marketing assignments on Zara. The Zara Pestle analysis and the Zara Swot analysis dealt in the presentation provides a detailed picture of why Zara is a successful firm.
The Zara Swot Analysis also helps to understand further possibilities of increasing market share and penetration by Zara.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
this presentation is about the supply chain of worlds leading apparel manufacturer ZARA and specially about it SUPPLY CHAIN. me and my colleagues have presented about the values, supply chain partners, KPI's(key performance indicators) and lot of supply chain related details n this presentation
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
This presentation provides in depth information regarding how the two brands are different from other .There identity prism,target customer and merchandise
Describe Burberry business Model with the brand management highlights based on the paper "The Burberry business model: creating an international luxury fashion brand by:Christopher M. Moore and Grete Birtwistle"
This presentation made by me on Brand Zara while studying for the brand study project. I choose Zara because it has been conquering THE FASHION WORLD in its own way...!
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
this presentation is about the supply chain of worlds leading apparel manufacturer ZARA and specially about it SUPPLY CHAIN. me and my colleagues have presented about the values, supply chain partners, KPI's(key performance indicators) and lot of supply chain related details n this presentation
zara marketing , brand position , strategy , swot analysis , Target, Price and Vision,objective, macro and micro factors , PORTERS 5 FORCE MODEL , projection , sales, production , communication
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
BRAND IDENTITY COMPARISON BETWEEN RALPH LAUREN AND UNITED COLORS OF BENETTONPOOJA
This presentation provides in depth information regarding how the two brands are different from other .There identity prism,target customer and merchandise
Describe Burberry business Model with the brand management highlights based on the paper "The Burberry business model: creating an international luxury fashion brand by:Christopher M. Moore and Grete Birtwistle"
LinkedIn for Students - Scoring Your Dream JobJill Gaynor
This March, a few of my colleagues and I had the honor of going to Hofstra University's campus to present to undergrad and grad students on how to utilize LinkedIn to launch their careers and score their dream job.
Learn the Do’s and Don’ts of dissertation writing. Secure a lasting impression with these exclusive dissertation tips and tricks. Do your dissertation with ease.
It was a session for the first year students of BBA program. The focus was on effective studying in higher education. Please have a look, you might find it useful.
Design for in-circuit test (vintage 1994)Richard Farr
This one is an oldie, so please excuse the visual style. It comes from the first year of my PhD studies, 1994. The guidelines shown may still be of use to somebody working in printed circuit board (PCB) design. IT’S PROBABLY BEST DOWNLOADED since it's meant to run as a rolling slideshow, and it achieves a crude form of animations via multiple slides...
File translation courtesy of Zamzar.com, which allowed me to salvage this very old file, and make it available. For the PhD thesis itself (1999), see http://usir.salford.ac.uk/34320/
The social media class for writers shared basic and some next level ideas because not everyone starts at the same place, and I wanted everyone who heard this presentation to be able to walk away with something. On of our published authors who practiced one of these tips reported an increase in book sales of almost 30%. No promises on how long that trend will hold, but it was incredible to know what can be accomplished. Enjoy the journey!
Richard Farr and Joe Gazdula: the Social Media Minefield, a presentation for the TIRI 2016 ("Teaching Intensive, Research Informed") conference. Looking at what social media might bring to the classroom... and discussing some of the hazards for educators.
International strategy at Zara is defined by the combined generic strategy of cost leadership and differentiation strategy. There are considerations, however, such as when selecting the Lebanese market, labor cost and productivity, distribution cost and shipment cost of raw materials are considered. Other considerations are characteristics or behavior of consumers and income per capita. In terms of marketing approach, the considerations include the 4Ps inherent to the Lebanese consumers and business environment. Market entry considerations include economics, both macroeconomic factors which include tax, political condition and export tariff and microeconomic factors including local competitors, demand and location of store. Regulation from government and local producers protection issues are other considerations.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. Profileof Zara
Zara is a Spain-based clothing and accessories retailer founded by husband-
wife duo Amancio Ortega and Rosalia Mera under the umbrella of Inditex
Group. Inditex is a large multinational conglomerate, which is made up of
almost 10 companies, which specialize in clothing. Zara’s estimated share of
the total revenue of Inditex Group is 80% (Włodzimierz, 2012). Its uniqueness
of tracking and involving customers’ preferences made Zara the market leader
in the apparel industry. The three products lines of Zara are women, men and
children are showcased through its 1700+ stores and an online store all over
the world. Zara is noted for selling modern designs that the public needs with
quality at affordable prices. Fashion director Louis Vuitton described it as the
most devastating retailer in the world. CNN has called it a Spanish success
story.
3. Zara - Details
Type of Industry
Headquarters
Sales/Revenue
Area Served
Number of
Stores
Competition
USP
Target Group
Products
Website
Lifestyle and Retail
Artexio, Spain
83.26 Million
Worldwide
1923 in 88 countries
Mango, Uniqlo and H&M, GAP, Benetton
Perfect combination of high end fashion at
affordable price
People with high and medium purchasing power
who love stay in fashion
Clothing line for women, men and children
www.zara.com
4. SWOT Analysis -
PESTLE Analysis of ZARA
This study is conducted to understand the market potential of
Zara internally and externally. In this study, we are going to
analyze the internal and external market environment of Zara
and sharing some suggestions that the company should consider
continuing their success. For the purpose of the study, the data
presented here, is collected from various published sources and
different case studies conducted on Zara. We have used two
market analysis methods SWOT and PESTLE analysis to review
Zara’s business frameworks.
5. SWOT Analysis
Strength stands for all those aspects of the company, which
give it a competitive advantage over other company.
Weakness stands for the all the aspects which give the rival
companies a competitive advantage.
Opportunities are the areas of potential advantage, which the
company can use profitably in future in order to outpace its
rivals.
Threats are those areas, which the company needs to be
careful about if it wants to dominate the market.
8. Zara possesses 90% of its stores in 88 countries including United
States, Europe, Asia, Middle East and many, and the rest is the
joint ventures or franchises. It boasts in-house production
factories within proximity of the headquarters (Hill, Jones &
Schilling, 2014). It affords the company self-containment
throughout the stages of its supply chain: raw material selection,
production, distribution etc. Here is a graphical representation of
Zara supply chain for better understanding
Strong Control Over Supply Chain
9. Adroit Design Strategy
Traditionally, fashion companies use media in order to promote
season’s trend. On the other hand, Zara is called “fashion
imitator” because instead of predicting trends, it imitates the
trends of the season and provides such fashion trend to its
customer at the minimum amount of time possible. Zara
maintains a supply chain that enables them to embrace the fast-
changing tastes of its customers. It introduces new clothing
models within few weeks only (Crandall, Crandall & Chen, 2014).
It reacts quickly designs new styles, gets them into stores in few
days.
10. In-House Production and
No Outsourcing
Zara does not outsource its products in the hope of its reducing labor cost.
Instead of outsourcing its work to cheap labor markets of Asia, it makes the
most out of the cheap labor supply of Portugal and Galicia. This retailer giant
is vertically integrated, unlike its competitors, H&M, Gap, Benetton, control
its designs, and R&D facility production facilities, distribution centers,
transport fleet, and 90% of its shops (Włodzimierz, 2012). When the company
is paying for factory time in China, the company does not own the company,
they are a number of uncertainties they will counter. It helps the company to
reduce the cost of warehouses as shipping is done from production factories
itself.
11. Efficient Production Management
Zara produces more designs than all its rivals. As we mentioned earlier it
produces about 10,000 designs annually as opposed to only 2000 designs for
its rivals. Fast response to its customers’ demand enables Zara to meet
customer’s expectations and ultimately that lead them to success. Such
demand management lacked in Marks & Spenser and to some extent with
Sainsbury, they did not match their product with their customers’
expectations and this led the companies into trouble. Zara’s design-to-stock-
cycle varies from 4 to 6 weeks compared to the average six months of the
traditional industry.
12. Zara Product Design Strategy
Zara commits six months in advanced to only 15% to 25% of a
season’s line, which means it produces 50% of its clothes are
designed and manufactured in the middle of the season. If
trends change, Zara reacts quickly, designs new styles according
to the new fashion trends. With the help of their efficient
vertically integrated supply chain, they get the designs into the
stores while the trends are still peaking.
13. Large Distribution Network
and Greater Reach
Zara has 1923 stores across 88 countries in Africa, America, Asia-
Pacific and Europe. Higher number of stores means greater
distribution network and greater reach to the customers.
15. 1975 - Opened its first Zara Store in downtown A Cortuna, Spain
1990 - Opened first Zara store outside Spain in Oporto, Portugal, then
expanding to New York (1989) and Paris (1990)
2002 - Introduced its new distribution hub in Zaragoza, Spain
2003 - Opened first Zara home outlet
2004 - Unveiled store in Hong Kong, expanding global footprint to 56 countries
2007 - Introduced first online store to global consumers
2010 - Opened its first store in Bulgaria, India and Kazakhatan, increasing its
presence to 77 countries
2011 - Opened online Zara stores in the USA and Japan
2012 - Revamped image based on four principals – beauty, clarity, functionality,
and sustainability.
16. Strategic Locations of the Stores
Zara stores have been popping up all over the world. The
company invests a handsome amount of money buying
storefronts beside luxurious brands to own the label of luxurious
brands. It choose its locations very carefully to cater local
customer by understanding their needs. They also follow tailored
retail strategies to satisfy customers according seasonal trends
17. Affordable Prices
Owing to its affordable brand label, customers get to enjoy high-
end fashion clothes at affordable prices. Zara’s apparel pricing
ranges from $5 to $322, however, the average price point at Zara
is $48. While comparing its prices with its one of the biggest
competitor H&M, the differential pricing structures of these two
brands can be noticed. H&M’s most priced bracket in tops is $20
- $30, whereas, Zara’s is $40 - $50.
19. Self-Contained Distribution System
Centralized distribution system is the biggest problem of Zara. If
there is any technical snag occur in the distribution network then
the whole system can collapse. But in other apparel companies,
the distribution networks are decentralized and not self-
contained like Zara. As such even if one part of the network falls,
there is no wholesale collapse of the entire network. Zara
controls its production, suppliers, distribution system, retails
stores, unlike its rivals that make it prone to unpredicted
problems.
20. Imitator, not Creator
The Fast Fashion strategy also has its own set of weaknesses.
Zara can never be one of the premium luxury brands in the
fashion world because it is considered as the great fashion
imitator since it usually imitates runway fashion rather than
predicting the styles of the season (Hansen, 2012). No doubt it
provides its customers high-end designs, but its designers play
smart a trick by copying designs of fashion week, rather creating
some original on their own.
21. Spends Zero Revenue
on Their Advertisement
Zara does not spend much money on advertising. It has a zero
advertising policy unlike its rival Benetton, H&M and GAP
(Hansen, 2012). However, some of the major names of the
glamour world are the brand ambassador of these companies.
One of the biggest marketing moments for Zara was when Kate
Middleton wore Zara dress ($49.99) the day after her wedding to
Price William (Dailymail.co.uk, 2016). However, this zero ad
policy gives its rival greater public exposure.
23. Scope for Global Expansion
Zara has global market penetration. The company has market
presence in all the four major continents. However, it still needs
more expansion in Africa and Asia. In Africa, it has stores only in
Egypt, South Africa, Morocco, Tunisia and Algeria. The company
has more opportunities here. Africa has full potential stored for
this company. Similarly in Asia, countries like China and Japan
have more stores than India, Singapore, UAE and Saudi Arabia
despite that fact that these countries have a substantial number
of rich people.
24. Expand in E-Commerce Sector
Another area is online marketing where the company needs to
concentrate. The reason is most of the other companies like
Benetton and GAP do not have good online marketing channels.
Zara is already operating numerous online stores for a number of
countries. However, it needs to expand its base for other
countries as well in which online shopping is not available. It
needs to invest more revenue in e-commerce sector in giving
their products more exposure in front of their customers.
25. More Attention to
Distribution Network
Finally, distribution network in the US needs to increase while
keeping the basic elements in mind. Statistics projects that US
has only 52 Zara stores as compared to 453 in Spain, 157 in
China, 92 in Japan and 84 in Russia. The huge geographical
expanse of US calls for a greater number of stores. A large
population of US requires more stores to satisfy the needs of the
growing customer base in the US.
27. Fierce Competition
Zara experiences fierce competition, not only locally but also
globally. Locally Zara faces competition from Sweden’s H&M and
in-house brands like Massimo Dutti and Stradivarius, whereas,
on the global platform, it faces competition with international
brands such as in the US, the toughest competition is from the
US based GAP.
28. No Collaboration with
International Designers
Zara shares no collaboration with international designers unlike
H&M, which has collaborated profitably with international
designers like Karl Lagerfeld, Lanvin, and Alexander Wang. This
can be a serious threat to the company. When a company
collaborates with an internationally noted designer, young
shoppers get interested in buying designer labels.
30. PESTLE, one of most popular marketing tools, helps to analyze
the external factors that affect an organization. PESTLE is mostly
used when manager attempt to identify factors pose as threats
to the organization or the opportunity that company can use to
climb the ladder of success. PESTLE is acronyms of six essentials
factors,
31. Political factors refer to the policy of the government that involves
legal and economic aspects
Economic factors mainly demonstrate the changes in taxation, inflation
in economic growth, the rate of exchange and rates of interest.
Social factors mainly highlight any alteration in trends in the society,
and its potential effect on the company’s consumers.
Technological factors concentrate on the advancement of technology
and how the development of technology benefits to the customers.
Legal factors purely talk about litigation or legal procedure that
company has to undergo
Environmental factors refer global situations like global warming,
greenhouse effect, natural calamities, etc.
32. Government Intervention
Government Intervention:
Whenever, Zara plans to expand its roots to another country. It has to know
the entire system before taking any permanent step. The reason is, the
government of a country can easily change its policy, which will affect on the
company’s operation.
British Riot Situation:
Whenever, Zara plans to expand its roots to another country. It has to know
the entire system before taking any permanent step. The reason is, the
government of a country can easily change its policy, which will affect on the
company’s operation.
Expanding Business in Europe:
Zara is planning to expand its business in the Europe Union because of its safe
and prediction economic circumstances. It will help the company to predict
its market growth because Europe economy rarely changes
33. Economic Factors
Fluctuating Economy
Zara has been witnessing fluctuation in last few years, but Zara is
drawing its revenues successfully for last years. The recession in 2011,
has not affected the company as such. The reason is, Zara deals in
dollars and safer currency for its dealings. The company always
evaluates the economical condition and currency rates of that country
before entering its new markets (Knox, Agnew & McCarthy, 2014).
Prices differences in various countries
Due to different customs duties and level of tariffs in various countries,
the prices of Zara products vary in different countries. Here is a
comparative study conducted by newspaper El Confidential
demonstrating pricing differences in various countries, 22% to 24%
higher in France, Italy and Germany.
34. Social Factors
Sizes of Clothes 6 -16:
Keeping societal factor in mind, Zara creates its products while keeping the
basic factors like, geographical position, race and origin of the country
population. So you can find clothes for someone who is very skinny or for
someone who is heavy weighter. It gives the company a societal advantage.
Discounts and offers:
It is in our habit to incline to perceive add-ons such bonus packs as gains so as
price discounts. Zara provides promotional codes, vouchers and offers deals
to its customers. Zara promotes its products by various coupon sites where
one can find its discount codes, which can be redeemed at their online
shopping site or store.
35. Technological Factors
Launching Apps for Feasibility of Customers:
Zara tactfully uses information technology to support its international logistic system
and an online store where exchange and return of products are involved. Zara gives its
customers the chance to buy its products by iPod and in-house apps (Forbeswelcome,
2016).
Interactive Maps to locate the store:
Zara projects a store locator on the website where you can easily locate a store by
entering your desired region and location. The store locator will show you the closest
stores around the entered location. Hence, it gets easier for the consumers to discover
stores as the online maps show the exact location of the store.
New Experience with Zara iPad app:
Zara’s attempt in online shopping is revolutionizing the entire online buying
experience. With just a few clicks on your iPad’s Zara online shopping app, you will
now be able to conference with your friend while looking at the clothes on your
tablets. This technology gives any buyer the opportunity to involve their friend’s
suggestions while shopping for their own. The options like video chat, instant
messaging and voice chat are available (Thestir.cafemom.com, 2016).
36. Environmental Factors
Earthquake in Japan
A series of disasters struck Japan in 2011, the tsunami was one the
biggest one that devastated Japan in many ways. For the apparel
industry and its supply chain, the short-term impact can affect
organizations in log term. Damage to local infrastructure, power
irruptions, closed ports are many few among the problems that
apparel industry faced during this time.
Asian Countries require rapid fashion change:
Weather in Asian countries is totally different from the European
countries. Five extreme seasons rule the weather, whereas winter rule
in European countries. Variation in seasons requires rapid fashion
change based on the local weather. Instead focusing on seasonal
changes, Zara sells clothes for the normal weather.
37. Legal Factors
Litigation changes in different countries:
The government of Russia, India and Mexico provides their own version of
corporate policies, and the company has to alter operation according to the
set policies. In this manner, the pressure is always on the Zara products in
terms of ensuring that they are following proper litigation in their business
operations.
Copyright Issues:
Big fashion retailers like Zara value their brand equity because they develop a
bond with their customers through their brand names and trademarks. But
sometimes, it becomes impossible for the organization to implement
copyright law. It is true that the Zara launch its new design, you will find the
same design at lower cost at some local shops. But sometimes the company
itself face few copyright issues, the recent one with global brand Fendi.
Roman fashion brand Fendi claimed that Zara had unlawfully used their
photographs that had been taken from Fendi’s show in the 2013 fashion
week.
38.
39. It might be said that Zara has the potential to be largest clothing retailer in the world.
However, fast fashion policy must also go hand in hand with aggressive marketing
using all modes of marketing channels. Distribution network must expand especially in
Africa and America to get the maximum exposure for the brand. After assessing its
internal and external factors, it is noticed that Zara manages to stay up at the revenue
growth due to its unique and strong model of the business. It is advisable that the
company should continue to launch creative and fresh fashion to satisfy the need of
customers.
Based on SWOT and PESTLE analysis, Zara will stay as the leader in the apparel industry
is spite of the challenges and threats it would face. Its unique supply chain
infrastructure and efficiency of the business operation give the company the
competitive advantage, which reflects in their sales and revenues.
CONCLUSION