This Presentation was created by Aashna Jalan – ICT Mumbai for a marketing internship under Prof. Sameer Mathur IIM Lucknow

1. With the right look
you can dominate the world

2. A One-Stop solution to
all your make-up and
styling problems

3. The stylist in your pocket

5. An App that deals
in confidence

6. FEATURES

7. LookUp
DressUp
SpeakUp

8. LookUp

9. •Scan your facial structure
•Enter your skin tone and haircolour
•Enter the occasion ( date night with
‘the one’, interview, reception)

10. •Browse through photos and videos of
carefully curated looks and hairstyles
based on your preferences and needs
•Videos on how the look can be obtained
•Get a list of reasonably priced cosmetics
that can be used to obtain said look

11. DressUp

12. •Scan your body type
•Type in the clothes you want to
match ( eg brown shirt)
•Get thousands of suggestion on
what can be matched

13. No More
Clothing
Hassles !!!!!!

15. Talk to people with similar
tastes as you and get opinions
on your dressing
Upload photos and videos of
your make up and outfits

16. 46
19
12
11
7
5
Time Spent
Me Time (
browsing)
Socializing
Shopping
Productivity
Preparation

17. InStyle taps into
top three
avenues where
users spend
most time

19. 64% people feel more
confident when they think
they look good

20. No App in the current market provides
all the features offered by InStyle

21. Closest
Competitors

22. TARGET COSTUMER

23. .
Women aged 13 – 50 years who
spend the most on makeup and
personal grooming

24. 41 % of women are watching beauty
videos on YouTube or dedicated blogs -
an industry that's garnered 700m hits a
month worldwide
Source: Pixability

25. Men aged
15-50 years
Business Today reported 300 %
growth in men's beauty and grooming
products in 2015

26. ,
Revenue
Sources

27. •Advertisement
•Collaborations
•Premium
•In-App Purchases

28. •Advertisement free
experience
•Beauty tips and videos
from style icons( Kendall
•Jenner, Priyanka Chopra,
Selena Gomez)
•Discount coupons and
promotional offerings
Premium Perks

29. The premium services
will be charged at:
$2.99 per month
$ 25 per year

30. The app targets men and women around
the world from all economic backgrounds
so it needs to be reasonably priced

31. COLLABORATION
S

32. Launching the app in collaboration with an
already famous brand eg: LAKME’s InStyle
Advertisements before videos tutorials
Collaborations with brand to display their
products in the product suggestions offered by
the app
Collaborations with major blogger in fashion

33. The PLAN

34. Pre and Post Launch Media
Blowout is essential to generate
required publicity

35. Post Launch Promotion:
•Advertisements in major fashion
blogs
•Advertisements in fashion
magazines
•Celebrity Endorsement
•Advertisement via movies and tv
series

36. Establish partnerships with
major EVENTS (fashion
shows, product launches
and the like)to promote App
Non-Virtual Publicity

37. Incentives

38. Referral Offers : Free Yearly membership
on making 15 friends download the app
Promotional Offers: Discount on certain
make up and clothing items upon
downloading the app.
On ground Publicity: Setting up kiosks in
malls which offer beauty tips and
suggestions in collaboration with the app

39. Incentives gain
public attention !

40. The app will be placed on the two
platforms with the largest user base.

41. Creating a
Collection of
Videos and
Photos
Pre Launch
Media
Blowout
Set
Launch
Date
Launch In Style
(DressUp and
Lookup) on
Google Play and
App store
Post Launch
Promotions
Virtual/Non-
Virtual
Launch
Premium
Version
Incentives +
Referral
Marketing
Incentives +
Referral
Marketing
Release
SpeakUp
Enhancements ( keep
updating App)
+ Discounts and offers
for loyal costumers
Feb- Aug 2018
Sept 2018 Sept 2018
Oct 2018
Nov-Dec 2018Nov-Dec 2018Jan 2019
Jan-March 2019
April 2019

42. Recap

43. InStyle will
revolutionize the
idea of personal
style

45. DISCLAIMER
This Presentation was created by Aashna Jalan – ICT Mumbai
for a marketing internship under Prof. Sameer Mathur IIM
Lucknow