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InStyle
- 1. With the rightlook you can dominate the world
- 2. A One-Stop solutionto all your make-up and styling problems
- 3. The stylist inyour pocket
- 5. An App thatdeals in confidence
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- 9. •Scan your facialstructure •Enter your skin tone and haircolour •Enter the occasion ( date night with ‘the one’, interview, reception)
- 10. •Browse through photosand videos of carefully curated looks and hairstyles based on your preferences and needs •Videos on how the look can be obtained •Get a list of reasonably priced cosmetics that can be used to obtain said look
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- 12. •Scan your bodytype •Type in the clothes you want to match ( eg brown shirt) •Get thousands of suggestion on what can be matched
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- 15. Talk to peoplewith similar tastes as you and get opinions on your dressing Upload photos and videos of your make up and outfits
- 16. 46 19 12 11 7 5 Time Spent Me Time( browsing) Socializing Shopping Productivity Preparation
- 17. InStyle taps into topthree avenues where users spend most time
- 19. 64% people feelmore confident when they think they look good
- 20. No App inthe current market provides all the features offered by InStyle
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- 23. . Women aged 13– 50 years who spend the most on makeup and personal grooming
- 24. 41 % ofwomen are watching beauty videos on YouTube or dedicated blogs - an industry that's garnered 700m hits a month worldwide Source: Pixability
- 25. Men aged 15-50 years BusinessToday reported 300 % growth in men's beauty and grooming products in 2015
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- 28. •Advertisement free experience •Beauty tipsand videos from style icons( Kendall •Jenner, Priyanka Chopra, Selena Gomez) •Discount coupons and promotional offerings Premium Perks
- 29. The premium services willbe charged at: $2.99 per month $ 25 per year
- 30. The app targetsmen and women around the world from all economic backgrounds so it needs to be reasonably priced
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- 32. Launching the appin collaboration with an already famous brand eg: LAKME’s InStyle Advertisements before videos tutorials Collaborations with brand to display their products in the product suggestions offered by the app Collaborations with major blogger in fashion
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- 34. Pre and PostLaunch Media Blowout is essential to generate required publicity
- 35. Post Launch Promotion: •Advertisementsin major fashion blogs •Advertisements in fashion magazines •Celebrity Endorsement •Advertisement via movies and tv series
- 36. Establish partnerships with majorEVENTS (fashion shows, product launches and the like)to promote App Non-Virtual Publicity
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- 38. Referral Offers :Free Yearly membership on making 15 friends download the app Promotional Offers: Discount on certain make up and clothing items upon downloading the app. On ground Publicity: Setting up kiosks in malls which offer beauty tips and suggestions in collaboration with the app
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- 40. The app willbe placed on the two platforms with the largest user base.
- 41. Creating a Collection of Videosand Photos Pre Launch Media Blowout Set Launch Date Launch In Style (DressUp and Lookup) on Google Play and App store Post Launch Promotions Virtual/Non- Virtual Launch Premium Version Incentives + Referral Marketing Incentives + Referral Marketing Release SpeakUp Enhancements ( keep updating App) + Discounts and offers for loyal costumers Feb- Aug 2018 Sept 2018 Sept 2018 Oct 2018 Nov-Dec 2018Nov-Dec 2018Jan 2019 Jan-March 2019 April 2019
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- 43. InStyle will revolutionize the ideaof personal style
- 45. DISCLAIMER This Presentation wascreated by Aashna Jalan – ICT Mumbai for a marketing internship under Prof. Sameer Mathur IIM Lucknow