1) The document provides an investment summary and recommendation to buy shares of Juhayna Food Industries, an Egyptian food processing company. A discounted cash flow valuation estimates the company's fair value at EGP 6.43 per share, representing a 16.27% upside from the current market price.
2) Juhayna is a market leader in Egypt for milk, juice, and yogurt, with major market shares across key product categories. The company benefits from Egypt's growing population and increasing consumer awareness of packaged foods.
3) Juhayna aims to increase profits through vertical integration, new product lines, automated production facilities, and expanding agricultural operations. Projections estimate a rising return on assets and earnings
Coffee has been consumed for centuries and originated in Ethiopia. It is a popular beverage worldwide due to its flavor and the stimulating effects of caffeine. There are different varieties of coffee plants with Arabica and Robusta being the most common. The production process involves harvesting coffee cherries, processing them, drying, roasting, grinding, extracting caffeine and flavors, drying the extract, packaging, and distribution. Each step impacts the final quality and taste of the coffee beverage.
Starbucks relies on a complex global supply chain to source, process, distribute, and sell coffee and other products. They control coffee purchasing, roasting, and packaging. Supply can be affected by factors like weather, costs, and politics in producing countries. Starbucks has over $1 billion in future coffee commitments. An interruption anywhere in the supply chain could negatively impact business and profitability. Recommendations include opening a new warehouse in Texas to reduce costs and better serve growth in Mexico, or alternatively a location in California for even greater efficiency.
The document discusses Cadbury's White Milk chocolate product. It provides information on the product ingredients, packaging, pricing, distribution, target markets, and financial projections. The key points are:
1) Cadbury White Milk chocolate is made with milk, cocoa butter, sugar, cocoa solids, honey, and cream powder.
2) It is priced competitively at Rs. 40 and distributed across major cities in Pakistan.
3) The target markets are kids to adults who seek an affordable treat.
4) Financial projections estimate a break-even point of selling 0.76% units per month.
Project Report on Alcohol & Beverage Industry with specific reference to King...AKSHAT MAHENDRA
This document provides an overview of the alcoholic beverage industry in India. It discusses the industry's role in economic development through direct sales, supplier impacts, induced impacts, and tax contributions. The document also examines trends in the industry such as the growing popularity of whisky, craft beer, and online alcohol sales. Finally, it outlines some roadblocks for the industry including developing an online presence, competing with other beverages, and working within regulations.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Coffee originated in Ethiopia and was discovered by a goatherd named Kaldi. It spread through the Middle East and Europe via travelers and traders and was introduced to America by Dutch colonists. There are three main types of coffee plants grown for commercial purposes, and coffee is now cultivated in Latin America, Africa, Asia, and the Arabian Peninsula. The process of turning coffee beans into a beverage involves harvesting, curing, roasting, grinding, brewing and various methods at each stage can impact the flavor of the final coffee.
Bakery products final project report cd versionDavidEdem4
This document provides a business plan for Dawn 2 Dusk Entertainments, a proposed bakery products manufacturing business. The business will be located in Mahindra World City and owned by Priya Ganesh. The plan outlines Priya's qualifications and experience in retail management. It provides details on the business goals, products, target customers in both wholesale and retail, expected sales volumes and revenues. Financial projections developed through EDI software are included. The plan also includes market research, equipment quotations, product profiles, and permits/approvals required to set up the business.
Coffee has been consumed for centuries and originated in Ethiopia. It is a popular beverage worldwide due to its flavor and the stimulating effects of caffeine. There are different varieties of coffee plants with Arabica and Robusta being the most common. The production process involves harvesting coffee cherries, processing them, drying, roasting, grinding, extracting caffeine and flavors, drying the extract, packaging, and distribution. Each step impacts the final quality and taste of the coffee beverage.
Starbucks relies on a complex global supply chain to source, process, distribute, and sell coffee and other products. They control coffee purchasing, roasting, and packaging. Supply can be affected by factors like weather, costs, and politics in producing countries. Starbucks has over $1 billion in future coffee commitments. An interruption anywhere in the supply chain could negatively impact business and profitability. Recommendations include opening a new warehouse in Texas to reduce costs and better serve growth in Mexico, or alternatively a location in California for even greater efficiency.
The document discusses Cadbury's White Milk chocolate product. It provides information on the product ingredients, packaging, pricing, distribution, target markets, and financial projections. The key points are:
1) Cadbury White Milk chocolate is made with milk, cocoa butter, sugar, cocoa solids, honey, and cream powder.
2) It is priced competitively at Rs. 40 and distributed across major cities in Pakistan.
3) The target markets are kids to adults who seek an affordable treat.
4) Financial projections estimate a break-even point of selling 0.76% units per month.
Project Report on Alcohol & Beverage Industry with specific reference to King...AKSHAT MAHENDRA
This document provides an overview of the alcoholic beverage industry in India. It discusses the industry's role in economic development through direct sales, supplier impacts, induced impacts, and tax contributions. The document also examines trends in the industry such as the growing popularity of whisky, craft beer, and online alcohol sales. Finally, it outlines some roadblocks for the industry including developing an online presence, competing with other beverages, and working within regulations.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Coffee originated in Ethiopia and was discovered by a goatherd named Kaldi. It spread through the Middle East and Europe via travelers and traders and was introduced to America by Dutch colonists. There are three main types of coffee plants grown for commercial purposes, and coffee is now cultivated in Latin America, Africa, Asia, and the Arabian Peninsula. The process of turning coffee beans into a beverage involves harvesting, curing, roasting, grinding, brewing and various methods at each stage can impact the flavor of the final coffee.
Bakery products final project report cd versionDavidEdem4
This document provides a business plan for Dawn 2 Dusk Entertainments, a proposed bakery products manufacturing business. The business will be located in Mahindra World City and owned by Priya Ganesh. The plan outlines Priya's qualifications and experience in retail management. It provides details on the business goals, products, target customers in both wholesale and retail, expected sales volumes and revenues. Financial projections developed through EDI software are included. The plan also includes market research, equipment quotations, product profiles, and permits/approvals required to set up the business.
Coffee is a brewed drink made from roasted coffee beans. It originated in Ethiopia in the 11th century and spread through the Arabian peninsula. There are two main ways of processing coffee beans - dry processing which is older, and wet processing which is more modern. Coffee beans are roasted in four categories - light, medium, medium dark, and dark - which impacts the flavor. The most common types of coffee beans are Arabica and Robusta, which differ in size, caffeine content, and taste. Popular coffee drinks include espresso, cappuccino, latte, americano, macchiato, mocha, and affogato.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
This document is a research report on a comparative study of fruit juice brands in India. It was conducted by Ashish Kumar Keshri for their PGDM degree. The report includes an introduction on the fruit juice market in India, research methodology, a profile of a fruit juice company called Surya Foods & Agro Ltd., research analysis on consumer awareness, preferences, demographics, brands, and packaging related to fruit juices. It also provides a conclusion and recommendations based on the findings of the study. The objective was to understand consumer behavior and preferences to help juice companies better target their products.
Coffee production involves several steps from planting coffee trees to harvesting coffee cherries to processing and drying the beans. There are two main processing methods - the dry method where cherries are sun dried and the wet method where cherries are pulped and fermented before drying. The beans are then milled, sorted, roasted, ground, and brewed to produce various coffee drinks. Common coffee drinks include espresso, Americano, latte, mocha, cappuccino, Turkish coffee, and filter coffee which are made by varying the coffee grounds, brewing methods and addition of milk or other ingredients.
Beer is made from malted barley, water, hops, yeast and sometimes other grains or sugars. The basic brewing process involves malting the grain to release enzymes, mashing to convert starches to sugars, boiling the wort with hops, fermenting with yeast, maturation and packaging. There are two main types of beer - ales which use top-fermenting yeast and are ready more quickly, and lagers which use bottom-fermenting yeast and take longer to produce. Beer should be served between 2-5 degrees Celsius in clean, appropriate glasses to best enjoy its flavors and aromas.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands and four of the top five non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Founded in 1886 in Atlanta, Georgia, Coca-Cola is now sold in over 200 countries worldwide. The company's mission is to refresh the world and inspire moments of optimism through its portfolio of beverage brands.
Nespresso campaign presentation as part of a group project for Writing for Marketing and Advertising at UCLA. I was responsible for the design and PowerPoint presentation as well as the intro, slogan, print ad and web banners.
Starbucks was founded in 1971 in Seattle, Washington and originally sold whole bean coffee and coffee brewing equipment. In the 1980s, Howard Schultz joined Starbucks and changed its focus to become a coffeehouse chain, opening its first location in 1987. Starbucks has grown significantly to become the largest coffeehouse company in the world, with over 20,000 stores across 61 countries. The company continues expanding globally, with a focus on the Asian market, and offers hot and cold coffee drinks as well as snacks and merchandise.
The document analyzes the strengths, weaknesses, opportunities, and threats for Nescafe in India. The key strengths are its innovation including instant coffee and vending machines. It has penetrated the tea-loving Indian market and offers a wide variety of products at different price points. However, its weaknesses include health-conscious consumers avoiding coffee and low usage rates in India. Opportunities exist in promoting the health benefits of coffee, targeting rural and new consumer segments, and expanding its cafe presence. Threats come from competitors like Bru expanding in India and soft drinks competing in the beverage market.
Profitable food processing business idea (Bakery Business)Dr. Ganesh Shelke
Bakery products are an item of mass
consumption in view of its low price.
The bakery industry has achieved the third
position in generating revenue.
The per capita consumption is very high in
industrialized States like Maharashtra and
West Bengal.
The Biscuits are becoming quite popular
in rural areas.
Generally, rural sectors consume around
55% of the biscuits.
A bakery business is considered as
profitable business for new startup entrepreneurs.
This document provides a marketing analysis and project report for Coca-Cola in Pakistan. It includes an executive summary, company overview, mission and vision statements, product information, marketing environment analysis including PESTEL factors and competitors, and a marketing mix analysis covering product, price, place, and promotion strategies. SWOT analysis identifies strengths such as brand recognition and popularity, and weaknesses like health issues. The report also outlines market segmentation, positioning, needs, and objectives.
Dairy subcategory identity cards and product ranges - Europe - Foundation.pptxFarmerBrown2
This document provides an overview of dairy subcategories and product ranges. It includes identity cards that define various dairy subcategories such as milk, cheese, cream, desserts, yogurt, and frozen desserts. For each subcategory, the identity cards describe the product definition and range, challenges in formulation, and Cargill product solutions to address texture, stability, protection, and other needs. The document is confidential and property of Cargill.
There are three main types of chocolate: dark chocolate, milk chocolate, and white chocolate. Dark chocolate contains the highest percentage of cacao solids at 60% while white chocolate contains only 1%. Dark chocolate provides various health benefits like mood boosting and heart health while consuming too much chocolate can lead to issues like addiction, obesity, and allergies. Chocolate is a multi-billion dollar global industry with Europe and North America being the largest consumers while Russia has the highest per capita consumption at 5.9 kg per year.
This document provides a safe harbor statement noting that certain statements made could constitute forward-looking statements regarding expectations of future operating results and events. It cautions that actual results could differ materially from expectations due to various risks and uncertainties. It also outlines Monster Beverage Corporation's commitment to employee health and safety during the COVID-19 pandemic, including closing offices, providing necessary equipment for remote work, enhanced safety protocols, and increased employee communication and support programs. Finally, it provides data on the company's and category's financial performance in the total US market for the 13 weeks ending December 26, 2020.
The presentation is about coffee, its origin and unknown facts about coffee and the various competing coffee brands in India and their marketing strategies.
The document summarizes the production process of Coca-Cola beverages at a plant in Khordha, India. It outlines the 7 main steps of production: 1) filtering and processing water, 2) adding sugar and concentrate, 3) carbonating the mixture, 4) automated bottling/canning, 5) labeling, 6) packing, and 7) distribution. It then provides details on the plant's production lines and major product offerings, including Coca-Cola, Thums Up, Fanta, Sprite, Limca, and others. Finally, it briefly mentions the plant's departments and Coca-Cola's marketing strategy of the "4 P's".
This document is a research project report submitted by Prbind Kumar Rajbher to Prof. Dr. Kamala Miss on the marketing strategies of Coca-Cola in India. It provides an overview of Coca-Cola's industry profile, company profile, core brands in India, advertisements, history in India, vision, mission and strategies. It discusses Coca-Cola's marketing mix and presence in India. The report is based on primary research conducted in Delhi to study Coca-Cola's availability and promotional schemes with retail outlets.
this deck continues my tradition of training step-by-step guides that give you the exact information I’ve used to run my introduction to coffee class. That includes references like :
Coffee Origins . Biology of coffee plant . Coffee’s Growing Region . Coffee's Journey . Current Coffee Industry . Coffee origin . How coffee is traded . Species . Varieties . cultivar . Harvesting . Processing . Processing Flavor Description . Quality Control . Roast Process . effect on taste . Roasting graph . Different roast style . storage . Coffee freshness . Humans Senses . Taste . SCA Flavor Wheel . Effect of geographical position on coffee flavor . Cupping . How to do coffee cupping . Brew methods . Brewing parameters . Filter material . Coffee extraction definition . Water Quality . What is Specialty Coffee / Organizations in Specialty Coffee / waves /.
The document summarizes the manufacturing process of Coca-Cola products at their main plant in Dasna, India. The process involves ingredient delivery, washing/rinsing, mixing/blending, filling bottles, capping, labeling, coding, inspection, packaging, warehousing, and delivery. Coca-Cola has 24 company-owned and 25 franchisee-owned bottling plants in India that employ over 150,000 people and manufacture over 2 million units per day at the Dasna plant during peak season.
Unrevealing the secrets of success of Old Monk in IndiaPoorva Khatri
Old Monk is India's most popular dark rum brand. It has been produced since 1954 and is known for its consistent taste despite not spending much on marketing. While Old Monk was once India's top-selling spirit, its sales have declined in recent years as competitors like McDowell's have engaged in more promotion. However, Old Monk still has many loyal customers and acquiring the brand could help boost its sales again through improved branding and positioning strategies.
Juhayna Food Industries is a leading Egyptian dairy company with a 65% market share in packaged dairy goods. The dairy industry in Egypt is growing rapidly due to rising incomes and health concerns about unpasteurized milk. While most milk production remains small-scale, larger farms and international companies are investing heavily in Egypt to capture the growing demand. Juhayna exports products to over 48 countries and has attracted investment through a public share offering, positioning it for continued growth.
Juhayna Food Industries - Initiation of Coverage - 22 February 2016Omneya El Hammamy
This document initiates coverage of Juhayna Food Industries, a leading Egyptian producer and distributor of milk, juice and yogurt products. It assigns Juhayna a "Hold" rating with a fair value of EGP 6.98 per share, implying 3% upside potential. The analysis cites Egypt's growing population and consumption levels as favorable factors for the food and beverage sector. It also highlights Juhayna's market leadership positions but notes risks from fluctuating raw material costs and increasing competition. Valuation using multiples implies some undervaluation compared to global peers.
Coffee is a brewed drink made from roasted coffee beans. It originated in Ethiopia in the 11th century and spread through the Arabian peninsula. There are two main ways of processing coffee beans - dry processing which is older, and wet processing which is more modern. Coffee beans are roasted in four categories - light, medium, medium dark, and dark - which impacts the flavor. The most common types of coffee beans are Arabica and Robusta, which differ in size, caffeine content, and taste. Popular coffee drinks include espresso, cappuccino, latte, americano, macchiato, mocha, and affogato.
North America is evolving a retail model that will supercharge the $90 billion global tea market.
Investments in tea retail quicken the pace of innovation with convenience foremost. Sales of bagged, bottled and single-serve broken leaf blends are quickly overtaking conventional.
High expectations for taste, convenience and no-mess preparation make specialty tea fundamentally different than most consumer packaged goods. Innovation is paramount.
Value-addition is invigorating a static supply chain that will cleft with mechanization at origin. High-margin artisan tea harvested by hand will make up 20% of volume and virtually all profits.
Value-addition capabilities are aggregating in Dubai, Germany, China and Sri Lanka.
“Specialty tea is in a constant innovation cycle that is attracting a lot of money, with acquisitions leading to expansion of existing lines and bold, new experiments in formulation, ingredients, packaging and retail outlets. The retail segment has attracted $1 billion investment in the past 18 months, clear evidence that investors see huge demand and huge growth opportunity.” Manjiv Jayakumar, President QTrade Tea & Herbs.
This document is a research report on a comparative study of fruit juice brands in India. It was conducted by Ashish Kumar Keshri for their PGDM degree. The report includes an introduction on the fruit juice market in India, research methodology, a profile of a fruit juice company called Surya Foods & Agro Ltd., research analysis on consumer awareness, preferences, demographics, brands, and packaging related to fruit juices. It also provides a conclusion and recommendations based on the findings of the study. The objective was to understand consumer behavior and preferences to help juice companies better target their products.
Coffee production involves several steps from planting coffee trees to harvesting coffee cherries to processing and drying the beans. There are two main processing methods - the dry method where cherries are sun dried and the wet method where cherries are pulped and fermented before drying. The beans are then milled, sorted, roasted, ground, and brewed to produce various coffee drinks. Common coffee drinks include espresso, Americano, latte, mocha, cappuccino, Turkish coffee, and filter coffee which are made by varying the coffee grounds, brewing methods and addition of milk or other ingredients.
Beer is made from malted barley, water, hops, yeast and sometimes other grains or sugars. The basic brewing process involves malting the grain to release enzymes, mashing to convert starches to sugars, boiling the wort with hops, fermenting with yeast, maturation and packaging. There are two main types of beer - ales which use top-fermenting yeast and are ready more quickly, and lagers which use bottom-fermenting yeast and take longer to produce. Beer should be served between 2-5 degrees Celsius in clean, appropriate glasses to best enjoy its flavors and aromas.
The Coca-Cola Company is the world's largest beverage company. It owns or licenses over 3,500 beverage brands and four of the top five non-alcoholic sparkling drink brands: Coca-Cola, Diet Coke, Fanta, and Sprite. Founded in 1886 in Atlanta, Georgia, Coca-Cola is now sold in over 200 countries worldwide. The company's mission is to refresh the world and inspire moments of optimism through its portfolio of beverage brands.
Nespresso campaign presentation as part of a group project for Writing for Marketing and Advertising at UCLA. I was responsible for the design and PowerPoint presentation as well as the intro, slogan, print ad and web banners.
Starbucks was founded in 1971 in Seattle, Washington and originally sold whole bean coffee and coffee brewing equipment. In the 1980s, Howard Schultz joined Starbucks and changed its focus to become a coffeehouse chain, opening its first location in 1987. Starbucks has grown significantly to become the largest coffeehouse company in the world, with over 20,000 stores across 61 countries. The company continues expanding globally, with a focus on the Asian market, and offers hot and cold coffee drinks as well as snacks and merchandise.
The document analyzes the strengths, weaknesses, opportunities, and threats for Nescafe in India. The key strengths are its innovation including instant coffee and vending machines. It has penetrated the tea-loving Indian market and offers a wide variety of products at different price points. However, its weaknesses include health-conscious consumers avoiding coffee and low usage rates in India. Opportunities exist in promoting the health benefits of coffee, targeting rural and new consumer segments, and expanding its cafe presence. Threats come from competitors like Bru expanding in India and soft drinks competing in the beverage market.
Profitable food processing business idea (Bakery Business)Dr. Ganesh Shelke
Bakery products are an item of mass
consumption in view of its low price.
The bakery industry has achieved the third
position in generating revenue.
The per capita consumption is very high in
industrialized States like Maharashtra and
West Bengal.
The Biscuits are becoming quite popular
in rural areas.
Generally, rural sectors consume around
55% of the biscuits.
A bakery business is considered as
profitable business for new startup entrepreneurs.
This document provides a marketing analysis and project report for Coca-Cola in Pakistan. It includes an executive summary, company overview, mission and vision statements, product information, marketing environment analysis including PESTEL factors and competitors, and a marketing mix analysis covering product, price, place, and promotion strategies. SWOT analysis identifies strengths such as brand recognition and popularity, and weaknesses like health issues. The report also outlines market segmentation, positioning, needs, and objectives.
Dairy subcategory identity cards and product ranges - Europe - Foundation.pptxFarmerBrown2
This document provides an overview of dairy subcategories and product ranges. It includes identity cards that define various dairy subcategories such as milk, cheese, cream, desserts, yogurt, and frozen desserts. For each subcategory, the identity cards describe the product definition and range, challenges in formulation, and Cargill product solutions to address texture, stability, protection, and other needs. The document is confidential and property of Cargill.
There are three main types of chocolate: dark chocolate, milk chocolate, and white chocolate. Dark chocolate contains the highest percentage of cacao solids at 60% while white chocolate contains only 1%. Dark chocolate provides various health benefits like mood boosting and heart health while consuming too much chocolate can lead to issues like addiction, obesity, and allergies. Chocolate is a multi-billion dollar global industry with Europe and North America being the largest consumers while Russia has the highest per capita consumption at 5.9 kg per year.
This document provides a safe harbor statement noting that certain statements made could constitute forward-looking statements regarding expectations of future operating results and events. It cautions that actual results could differ materially from expectations due to various risks and uncertainties. It also outlines Monster Beverage Corporation's commitment to employee health and safety during the COVID-19 pandemic, including closing offices, providing necessary equipment for remote work, enhanced safety protocols, and increased employee communication and support programs. Finally, it provides data on the company's and category's financial performance in the total US market for the 13 weeks ending December 26, 2020.
The presentation is about coffee, its origin and unknown facts about coffee and the various competing coffee brands in India and their marketing strategies.
The document summarizes the production process of Coca-Cola beverages at a plant in Khordha, India. It outlines the 7 main steps of production: 1) filtering and processing water, 2) adding sugar and concentrate, 3) carbonating the mixture, 4) automated bottling/canning, 5) labeling, 6) packing, and 7) distribution. It then provides details on the plant's production lines and major product offerings, including Coca-Cola, Thums Up, Fanta, Sprite, Limca, and others. Finally, it briefly mentions the plant's departments and Coca-Cola's marketing strategy of the "4 P's".
This document is a research project report submitted by Prbind Kumar Rajbher to Prof. Dr. Kamala Miss on the marketing strategies of Coca-Cola in India. It provides an overview of Coca-Cola's industry profile, company profile, core brands in India, advertisements, history in India, vision, mission and strategies. It discusses Coca-Cola's marketing mix and presence in India. The report is based on primary research conducted in Delhi to study Coca-Cola's availability and promotional schemes with retail outlets.
this deck continues my tradition of training step-by-step guides that give you the exact information I’ve used to run my introduction to coffee class. That includes references like :
Coffee Origins . Biology of coffee plant . Coffee’s Growing Region . Coffee's Journey . Current Coffee Industry . Coffee origin . How coffee is traded . Species . Varieties . cultivar . Harvesting . Processing . Processing Flavor Description . Quality Control . Roast Process . effect on taste . Roasting graph . Different roast style . storage . Coffee freshness . Humans Senses . Taste . SCA Flavor Wheel . Effect of geographical position on coffee flavor . Cupping . How to do coffee cupping . Brew methods . Brewing parameters . Filter material . Coffee extraction definition . Water Quality . What is Specialty Coffee / Organizations in Specialty Coffee / waves /.
The document summarizes the manufacturing process of Coca-Cola products at their main plant in Dasna, India. The process involves ingredient delivery, washing/rinsing, mixing/blending, filling bottles, capping, labeling, coding, inspection, packaging, warehousing, and delivery. Coca-Cola has 24 company-owned and 25 franchisee-owned bottling plants in India that employ over 150,000 people and manufacture over 2 million units per day at the Dasna plant during peak season.
Unrevealing the secrets of success of Old Monk in IndiaPoorva Khatri
Old Monk is India's most popular dark rum brand. It has been produced since 1954 and is known for its consistent taste despite not spending much on marketing. While Old Monk was once India's top-selling spirit, its sales have declined in recent years as competitors like McDowell's have engaged in more promotion. However, Old Monk still has many loyal customers and acquiring the brand could help boost its sales again through improved branding and positioning strategies.
Juhayna Food Industries is a leading Egyptian dairy company with a 65% market share in packaged dairy goods. The dairy industry in Egypt is growing rapidly due to rising incomes and health concerns about unpasteurized milk. While most milk production remains small-scale, larger farms and international companies are investing heavily in Egypt to capture the growing demand. Juhayna exports products to over 48 countries and has attracted investment through a public share offering, positioning it for continued growth.
Juhayna Food Industries - Initiation of Coverage - 22 February 2016Omneya El Hammamy
This document initiates coverage of Juhayna Food Industries, a leading Egyptian producer and distributor of milk, juice and yogurt products. It assigns Juhayna a "Hold" rating with a fair value of EGP 6.98 per share, implying 3% upside potential. The analysis cites Egypt's growing population and consumption levels as favorable factors for the food and beverage sector. It also highlights Juhayna's market leadership positions but notes risks from fluctuating raw material costs and increasing competition. Valuation using multiples implies some undervaluation compared to global peers.
This document outlines an action plan for a group project on the agricultural sector in Jordan. It includes sections on agricultural marketing, supply chains, development, and the main industries. It discusses problems in agricultural marketing and relevant regulations. It also provides details on Al-Marai-Teeba, the largest dairy company in Jordan, including its product lines and competitors. The document includes a timeline assigning group members to complete sections on milk production, methodology, interviews, results, and conclusions over a 7 week period.
Juhayna Food Industries - Results Commentary - 1Q2016 - 19 April 2016Omneya El Hammamy
Juhayna Food Industries reported financial results for 1Q2016, with consolidated net profits growing 23.4% year-over-year to EGP 80.4 million. Consolidated revenues increased 27% year-over-year to EGP 1.1 billion, driven by rising sales volumes. Dairy remained the largest revenue contributor at 50% of total revenues. Juhayna has not yet increased prices in 2016 but may do so by 6-12% following other companies. Cost of goods sold will be impacted by a 14.5% currency devaluation in March 2016.
India is the largest producer of milk in the world due to the "Operation Flood" program started in 1970. The dairy industry is transitioning from plain milk to value-added products like cheese and flavored milk, which will provide long-term growth for organized dairy companies. Changing demographics like increasing urbanization and disposable incomes are driving demand for value-added products. The Indian dairy industry is poised for strong growth in the coming years led by rising consumption of value-added products and a shift from unorganized to organized sectors.
The document discusses opportunities for India to help develop the dairy sector in Ethiopia by sharing its experiences and lessons from Operation Flood. Key areas India could assist with include:
1) Establishing cooperative models to improve collaboration among small milk producers and processors
2) Introducing adapted technology and processing capacity to increase local milk production and consumption
3) Developing a 5-year plan to address issues like improved animal feed, health, genetics, and empowering women in dairying
- This document discusses a webinar being hosted by Aurum Equity Partners LLP on June 27th, 2014 about private equity and foreign investments in the Indian dairy industry.
- It provides an overview of the speakers for the webinar - Nitin Jain and Dr. R.S. Khanna from Aurum Equity Partners and introduces their backgrounds and areas of expertise related to the dairy industry.
- A disclaimer is also included stating that the information provided is for internal use only and does not constitute an offer to sell securities or assets.
FP Agro Pvt Ltd plans to launch fruit juices and drinks in the growing Indian market. It will source fruits from various regions and initially outsource production. The report analyzes the industry, identifying growth in juices consumption. It discusses FP Agro's mission to be a leading juice producer offering nutritious drinks. Target markets are identified as kids to elderly. Major competitors like Dabur and Parle Agro control most of the market. The report performs a SWOT analysis and discusses marketing strategies around product varieties, pricing to gain market share, placing products in major cities initially, and promoting through various media. FP Agro aims to gain 5% market share in first year and 30% by 2016 through these strategies.
This document summarizes a summer internship project report submitted by a student towards their MBA in Marketing. The project focused on studying brand preference for dairy products from retailers' perspectives and identifying factors influencing decreasing demand for Mother Dairy products. The student conducted primary research through interviews and questionnaires with 30 retail outlets in the Madhyamgram, Barasat, and Hridaypur regions to understand retailer awareness, perceptions, and issues regarding supply of Mother Dairy products.
Edita Food Industries - Re-initiation of Coverage - August 2016Omneya El Hammamy
Prime Investment Research re-initiates coverage of Edita Food Industries, Egypt's largest listed consumer company by market capitalization. They assign the stock a "Sell" rating based on their fair value estimate of EGP 10.43 per share, implying a 28% downside potential from the current market price of EGP 14.50. Edita is a leading Egyptian packaged snack food producer with a 12% market share. However, the valuation of Edita's stock has been severely impacted by recent aggressive interest rate hikes in Egypt. Prime estimates Edita's value using a discounted cash flow model with a weighted average cost of capital of 15.58% and perpetual growth rate of 5%.
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
This document provides an agenda and overview for a private meeting of Vietnam Dairy Products Joint Stock Company (Vinamilk). The agenda includes a brief corporate profile of Vinamilk since 1976, its group structure, key financial highlights from 2008-2012, share capital structure and top shareholders, production facilities across Vietnam, cow farm developments, investment highlights, a 5-year capital expenditure plan, updated 2013 financial performance, and a Q&A session. The document establishes Vinamilk as the leading dairy brand and producer in Vietnam with a focus on quality, innovation, and expanding market share.
AGRA was founded with an ambitious vision of a prosperous, equitable and food-secure Africa, achieved through rapid and sustainable agricultural growth driven by increasingly productive and profitable smallholder farming. Its mission is to catalyze an agricultural transformation in Africa – one that assures food and nutritional security and lifts millions out of poverty. Each year, AGRA and its partners, which include public and private sectors organizations and agencies, international research and development agencies, and local institutions, make measurable progress towards this vision and mission.
GAMBIA GROWTH AND COMPETITIVE PROJECT
MANGO AND VEGETABLE OUT-GROWER SCHEME
PROJECT IMPLEMENTATION REPORT
( A case of Gambia Horticultural Enterprises )
B.F.SUARIN
November 2015
Dairy Whitener, Milk Powder Manufacturing Business. Production of Skimmed Milk Powder (SMP), Whole Milk Powder (WMP) and Dairy Whitener. Investment Opportunities in Milk Processing Sector
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Niir Project Consultancy Services
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Mother Dairy is a company that markets dairy products in Delhi, Mumbai, and other regions. It sells approximately 4.8 million liters of milk daily and has a dominant market share. The company sources milk from dairy cooperatives and fruits/vegetables from farmer associations. It processes milk using automated technology to ensure quality and safety. Mother Dairy distributes products through a network of retail outlets and mobile units. It manufactures products like butter, cheese, ice cream, and markets fruits/vegetables under the Safal brand. Pratik Sales Agency is a milk distribution agency that was started in 2008 and offers products like milk, dahi, lassi, ghee to customers at competitive prices with a
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2. 1
Zagazig University – Student Research
This report are published for educational purpose only by students
competing in the CFA Research Challenge
Date: 1/19/2017 Current Price: EGP 5.53 Recommendation: BUY (16.27% Upside)
Ticker: JUFO.CA USD = EGP 18.75 Target Price: EGP 6.43 (USD 0.38)
Investment Summary
We issue BUY recommendation for Juhayna Food Industries (JUFO) based on our
calculation using Discounted Cash Flow model.
Our estimation for the fair value per share is EGP 6.43 and this offer a 16.27% upside
value with a closing market price EGP 5.53 on January 19, 2017.
Juhayna is considered one of the most important companies in the Egyptian food
processing industry and considered as the market leader in producing, distributing
and packaging milk, juice and yogurt beside concentrates and agriculture which
Juhayna uses them to supply a part of its raw material needs and generate revenue.
Main Growth Drivers:
The Egyptian market has many factors available for Juhayna to increase its profits
in the future such as the high population growth, low consumption of the Egyptian
people and the increase in people awareness toward healthy packaged products.
This helps the company in penetrating new products such as the new project (ARJU)
for cheese products.
Strong Management in using technology::
Juhayna is always seeking for applying high standards for production and using the
state of art technology in its production and tends to convert all its factories to be
full automated and the start was with El Dawleya factory that was one of the first
three factories converting to full-automated production lines and storage. All this
efforts made by Juhayna to produce a high healthy products. It has an effective R&D
department always looking forward for more opportunities to lead the market. Its
management is characterized by the speed in decision making.
Future expectations:
We expect an improvement in the company’s financial position in the future due to
its continuous ambition and strategies that are represented in vertical, horizontal
and lateral integrations to reduce its dependency on outsources to supply its needs.
We assume that ROA will witness an improvement during the next period reaching
10.5% in 2020. And the earning per share will increase from 0.2 in 2017 to 0.78 in
2020.
Market Profile
Closing Price (EGP/share) 5.53
52W Range (EGP/share) 3.60 - 7.80
AVDT (52W)
Shares Outstanding 941,405,082
Market Cap (EGP) 5,526,047,831
Price Earnings Ratio 19.74
Cash Dividends
(EGP/share)
0.15
Dividends Yield (%) 2.56
Food and Beverage Sector
Egyptian Exchange (EGX)
Juhayna Food Industries
51%
1%
48%
Figure 1: Shareholder
Stracture
Source: Juhayna
Pharon Investment Board Of Directors
Free Float
Figure 2: JUFO vs.
EGX30 Fluctuations
Source: EGX Website
JUFO
EGX 30
3. 2
Recent News
January 18, 2017, Juhayna confirmed that the inclusion of Safwan Thabet in the
terrorism list would not affect its work and as a result of that EGX decided to
suspend trading on Juhayna’s shares.
January 3, 2017, Juhayna opened the largest farm for livestock with a capacity of
4000 cows.
October 25, 2016, Juhayna reduced its investments to L.E. 500 million with the
decline of its imports.
Business Description
JUFO is a leading Egypt-based manufacturer specialized in the production, processing
and packaging of milk, yoghurt, juice and juice concentrate. Mr.Safwan Thabet
established the company in 1983 with a paid-in-capital of EGP 1.3mn. Production
started in 1987 with a total production capacity of 35 tons per day and annual sales of
EGP 2.4mn.Since then Juhayna has succeeded in winning the loyalty of consumers who
have come to view the company's wide variety of quality products as trusted
household names.
According to a study by Nielsen released early 2014, Juhayna holds Egypt’s highest
brand-equity-index score, higher than the other leading multinational household and
FMCG Brands in Egypt.
Currently, its holds the largest market share in all of its products – plain milk (63%) –
flavored milk (64%) – juice (20%) – drinkable yoghurt (35%) – spoonable yoghurt
(33%).
JUFO started trading on the EGX in June 2010. On the IPO, the offering was up to
164,778,105 ordinary shares, each with a nominal value of EGP 1. The combined
offering included a domestic offering to the public in Egypt, up to 41,194,527. These
shares were offered through public (20%) and private placements (80%) and both
were fully covered.
Currently the company has a paid-up-capital of EGP 941,405,082 distributed over
941,405,082 shares.
Dairy products:
Juhayna has a market share of 63% of milk. It produces an amount of 50 tons of milk
and depends on other sources in order to obtain the remaining amount of 750 tons.
It has contracted with about 110 farms in Egypt to obtain its needs. Juhayna
sometimes depends on powder milk but in very small quantities for two months per
year. They do so to offset the volume decline in milk production. This takes part
under strict supervision and evaluation of the farms producing milk so that they can
maintain the quality of their products.
Juice products:
Juhayna juice is considered one of the highest quality and most prominent juice brand
available on the Egyptian market it has 20% of the juice market share. With great
natural fruit taste. Juhayna Juice has managed to win over consumers of different
8%
5%
5%
19%
63%
0% 20% 40% 60% 80%
others
faragello
lamar
al marai
juhayna
Figure 3: Plain Milk
Source: Juhayna
99%
1%
Figure 4: Package Milk
Source: Juhayna
UHT Milk Pasteurized Milk
2009 2012 2013 2014 2015
85%
75% 65% 62% 59%
15%
25%
35% 39% 41
Figure 5: Loose milk vs
Package milks
Source: Juhayna
loose milk packaged milk
4. 3
ages and backgrounds instilling itself as a national favorite and a household name.
Juhayna mainly depends on fruit concentrates in juice production from its
subsidiaries and imports the rest of its needs from other countries such as India.
Yogurt products:
Juhayna has a market share of spoonable and drinkable yogurt of 35% and 33%
respectively. Egyptian consumption of yogurt is low compared to other countries.
Increasing the people awareness results in decreasing the gap between the packaged
yogurt and Baladi yogurt.
Concentrates:
Juhayna uses this sector in two ways one of them is in their production of juice and
the other way is used as revenue generation as it sells concentrates. Juhayna gets
70% of its need for production from Maraw & Modern factories.
Agriculture sector:
It was Founded in 2008, Juhayna owns 10,000 feddans of land. Juhayna insists on
close control to secure the best quality of the resources they used and using the most
advanced technology and environmentally friendly farming methods. Geographical
distribution of cultivated land:
*New Valley Governorate (Alfarafra) =2300 feddans
*Bahareya Oasis (Al-Aseela) = 2300 feddans
Strategy:
Juhayna depends on three main components in its long term strategy represented in
Quality, Responsiveness and Growth and that put Juhayna in a leading position in the
Egyptian market.
(1) Responsiveness: Juhayna has a flexibility in taking decisions and respond
quickly to the fluctuations in the market.
(2) Quality: Juhayna market position reputation for quality is the secret of its
leadership, as the consumers know they can trust the quality of their healthy
products. Juhayna has the factors of improving such as vertical integration and
their skilled, dedicated workforce and that help them to control every aspect of
the production cycle from the freshest raw materials to most efficient
distribution network.
(3) Growth: Juhayna Growth because of its continuous investment in their own
manufacturing and distribution infrastructure that give them a chance to
expand their market reach Juhayna is seeking for improvement yearly through
new constructions and investments
Vision and Mission of the company:
The company Vision:
“Juhayna is a leading food for all ages, and a friend for all generations”
The company Mission:
“Juhayna perseveres in providing Products that are healthier, tastier, and classier”
(1) Integrity & Honesty through communication with all stakeholders with complete
fairness and honesty.
2%
4%
13%
17%
64%
0% 20% 40% 60% 80%
others
faragello
al marai
dango
juhayna
Figure 6: Flavored Milk
Source: Juhayna
0% 10% 20% 30%
others
cappi
rani
faragello
beyti
juhayna
Figure 7: Juice
Source: Juhayna
Juhayna Juice
Products
100% Pure
NectarDrinks
Figure 8
Source: Juhayna
5. 4
(2) Transparency and trust as Juhayna considers the timely disclosure and
accountability are essential components of any organization success.
(3) Juhayna depends on employees who are not only skilled, but who are challenge-
seekers
(4) Juhayna supplies the society with high quality and healthy products. The more
Juhayna invest in the quality, the more customers trust in its products.
(5) Juhayna is interested in promoting social welfare and wellbeing by supplying
customers by high quality products.
Management and Governance
Juhayna Food Industries is committed to implementing high standards of corporate
governance through responsible, transparent management and control with the
objective of maximizing their shareholders return. They believe the methods they use
to achieve their results are as important as the results themselves. They set high
standards for conducting their business ethically consistent with their values and in
accordance to the law.
In Term of Corporate Governance can be seen in the following areas:
Committees: Committees are established to assist the Board in its oversight of
the integrity of the company’s financial statements.
Audit and Oversight: An audit evaluates the appropriateness of accounting
policies used and the reasonableness of accounting estimates made by the
management. Also, the auditor considers internal control relevant to the entity's
preparation, to design procedures which appropriate in the circumstances.
Social Responsibility: Juhayna realizes its important role towards the society. It
helps in improving the health care by participating in many major projects like
Baheya for early detection and Breast Cancer Treatment, Ain Shams University
and Shifa-Orman Hospital. In addition to, its role in improving personal skills by
offering an outstanding annual summer internship program and culture of the
people by sharing in El Sway Culture Wheel. In 2016 it begins to utilize solar
energy to power its farms helping the environment to get rid of carbon footprint.
Industry Overview and Competitive Positioning
Egypt has a high continuous population growth rate, where the increase in 2016 was
2.05% from the previous year reaching about 94 mn person.
Certainly this continuous increase would lead to the increasing demand for food
products . And affect the food industry in the scope of supply and demand.
As a result of this effect, food companies are competing to win customers by
producing a various products to meet the needs of customers.
Supply driver:
The Egyptian food processing industry is composed of several companies all
competing with each other to win customers and satisfy their demand. From the
Juhanya
Figure 9: Juhayna’s
Long-Term Strategy
Source: Juhayna
0% 10% 20% 30% 40%
al marai
lactalis
nestle
danon
juhayna
Figure 10: Spoonable Yoghurt
Source: Juhayna
0% 10% 20% 30% 40%
others
danon
nestle
lactalis
juhayna
Figure 11: Drinkable
Yoghurt
Source: Juhayna
6. 5
perspective of a specific company working in the food industry, the amount and the
price set by competitors affects the amount produced and the price set on a specific
brand.
Companies in the Egyptian food industry seeking for satisfying customer demand for
various food products, so they are focusing in applying the most up to date
technology and logistics to help them in the production process and the distribution
of these products all over Egypt.
There are many factors affecting supply in Egypt such as:
A) Price: Refers to the main factor that influences the supply of a product to a greater
extent. Unlike demand, there is a direct relationship between the price of a product
and its supply.
B) Cost of Production: Implies that the supply of a product would decrease with
increase in the cost of production and vice versa.
C) Technology: Refers to one of the important determinant of supply. A better and
advanced technology increases the production of a product, which results in the
increase in the supply of the product.
D)Transport Conditions: Refer to the fact that better transport facilities increase
the supply of products.
E) Government’s Policies: Implies that the different policies of government, such
as fiscal policy and industrial policy, has a greater impact on the supply of a product.
For example, increase in tax.
F) Prices of Related Goods: Refer to fact that the prices of substitutes and
complementary goods also affect the supply of a product.
Demand driver:
Food manufacturing provides the society with the needs for food, dairy products,
juice and yogurt, etc. The ingredients, that these products have, help in building
strong and healthy bodies. As well as, the food products are considered as essential
products. In 2011 especially after the revolution there was not any obvious economic
vision and it was expected to have a decline in consumption but the wages were
increased, resulted in increasing in consumption. On the other hand, after the
revolution, people started to watch talk show programs more than before so
companies of food industry made advertising campaigns which increased the public
awareness that resulted in increasing the demand for their products.
Nowadays, Juhayna faces a challenge is to balance between the quality and suitable
prices in light of the high prices which would affect the demand.
A) Growing GDP:
Egypt has a growing GDP rates comparing to prior years and it is expected to grow
over next years due to the new investment chances. In 2006 it was 107.18 and it was
increasing until reach 350 in 2016.
B) Higher growth rate of population:
Population is considered one of the main drivers of the economic activity including
food industry, through their demand on food and its products. Egypt is a population
11%
20%
30%
32%
7%
Figure 14: Egypt
Population Breakdown
Source: CAPMAS
0 to 4 5 to 14 15 to 29
30 to 59 60+
0
50
100
150
200
250
300
350
2007
2008
2009
2010
2011
2012
2013
2014
2015
Figure 13: GDP
Source: Trading Economics
Website
GDP
10.19.149.0310.3
12.3
14 14
15.5
14.113.6
19.4
23.3
0
5
10
15
20
25
JAN
FEB
MAR
APR
MAY
JUN
JUL
OCU
SEP
OCT
NOV
DEC
Figure 12: Inflation 2016
Source: Trade Economics
Website
Inflation
7. 6
rich country which, reached approximately 95mn, achieving a CAGR of 2% over the
past 10 years.
C) Egyptian family spending:
Large amounts of the Egyptian families income is being spent on food and
beverage this amount represents about 34% of their income as food products
are essential commodities and the demand on these commodities not affected
by the fluctuations of prices.
D) Tastes and preferences of the consumers:
A good for which consumers’ tastes and preferences are greater, its demand would
be large and its demand curve will therefore lie at a higher level. The changes in
demand for various goods occur due to the changes in fashion and also due to the
pressure of advertisements by the manufacturers and sellers of different products.
SWOT Analysis
Strengths:
Biggest Market share.
Strong brand name.
Strong & high experienced management team.
Wide variety of business portfolio & products.
The lines of production, packaging and storage are Automated.
Well established distribution matrix.
Well established and financed R&D division.
Concentration on healthy products.
Spread in a large number of countries all over the world.
Availability of capital for expansion or expenses.
Weaknesses:
Seasonality of production.
Lack of resources for packaging.
Lack of skilled functional & technical skilled workers.
Instable prices of fruits which affects the profit margin.
Dependability on imports, such as milk powders.
Processing industry is smaller in scale than the main international competitors.
Scale in marketing is better than average but also below main international
competitors, leading to cost disadvantages.
strong competitors such as Almaraai.
Opportunities:
There is a heavy demand on food and beverages in Egypt according to global
percentages.
People become more interested in packaged milk according to effect the
collaborative programs.
There is a potential for growth, because Egypt has among the lowest worldwide
per capita consumption levels offload milk, yoghurt and juice.
Cheap labor.
34%
18%10%
6%
6%
5%
5%
4%
4%
4% 2%2%
Figure 15: Egyptian Family
Spending Scheme
Source: CAPMAS
Food & Beverage
Household Needs
Services & Healthcare
Transportation
Clothes & Footwear
Education
Tobacco
Furnitutre & Maintenance
Hotels & Restaurants
Miscellaneous Products & Services
Telecom
Culture & Entertainment
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
Figure 16: EPS
Source: Team Estimate
EPS
8. 7
There is a phenomenal scope for value addition with innovations in product
development, packaging and presentation.
Introduction of value-added products with different flavors, Ice creams, flavored
milk, Dairy sweets, etc. are to be undertaken.
Threats:
Rising of agricultural commodities, Egypt will face increasing competition for
many key imports.
Application of VAT may lead to inflation and this lead to decrease the disposable
income.
Rise of prices of commodities and raw materials lead to decrease the producers’
margins profit.
Decrease the limited land suitable for agricultural production.
Most of countries need to increase milk supply.
Strong competition “USA, New Zealand, Brazil, Pakistan, China and Saudi Arabia”.
Financial Analysis
Ratios 2014A 2015A 2016E 2017F 2018F 2019F 2020F
Activity Ratios
Receivable Turnover 54.2 61.8 61.8 61.8 61.8 61.8 61.8
Collection DOH 7 6 6 6 6 6 6
Inventory Turnover 4.8 4.4 4.2 4.7 4.5 4.6 4.5
Inventory DOH 76 82 87 78 81 80 81
Liquidity Ratios
Current Ratio 0.87 1.26 0.99 1.07 0.97 0.93 1.00
Quick Ratio 0.48 0.82 0.50 0.53 0.44 0.40 0.45
Profitability Ratios
Revenue Growth 11.9% 14.9% 23.5% 14.1% 14.4% 14.1% 13.4%
Gross Profit Margin 32% 39.8% 35% 30% 35% 36% 39%
Net Profit Growth -48.2% 64.6% -17.4% -91.1% 1330% 46.5% 71.7%
Net Profit Margin
(Return on Sales)
4.6% 6.6% 4.4% 0.3% 4.3% 5.5% 8.3%
Fixed Assets Turnover 1.8 1.5 1.7 1.8 2.0 2.2 2.4
Total Assets Turnover 81.6% 84.7% 97.0% 102.3% 111.3% 120.0% 126.2%
ROA 3.8% 5.6% 4.3% 0.4% 4.8% 6.6% 10.5%
ROE 7.4% 11.6% 9.0% 0.8% 10.8% 14.7% 22.1%
EPS 0.18 0.30 0.25 0.02 0.31 0.46 0.78
Debt Ratios
Interest Coverage 2.43 3.36 2.56 0.91 2.35 3.40 5.09
Debt Ratio 0.49 0.51 0.52 0.56 0.56 0.55 0.52
Debt / Equity Ratio 0.31 0.42 0.32 0.47 0.41 0.38 0.32
Degree of Leverage 1.54 1.46 1.36 7.60 1.52 1.30 1.18
Leverage Index 1.95 2.07 2.09 2 2.25 2.23 2.10
Revenues
The Company has witnessed a y-o-y increase in revenues from EGP 3,294 million in
2013 to EGP 3,684 million in 2014. Adjusted EBITDA in 2014 decreased from EGP
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
Figure 18: Sales Revenue
Source: Team Estimate
Sales Revenue
0
100
200
300
400
500
600
700
800
Figure 17: Net Income
Source: Team Estimate
Net Income
0
1000
2000
3000
4000
5000
6000
Figure 19: COGS
Source: Team Estimate
COGS
9. 8
440 million to EGP 350 million, and net income in 2014 decreased from EGP 328
m0illion to EGP 170 million because the non-operating income decreased and the
interest expense increased. Revenues have increased in 2015 as the sales volume
increased in this year. These continuous increases in sales volume because of the
increase of public awareness towards healthy packaged products. Revenues
increased in 2016 by 23.5% because of the increase in the population growth by 2.3%
since 2005 The Egyptian sales of the Company represented 97% of total sales for the
year ended 31 December 2016, with a relatively small portion of output being
exported .Starting from 2017 revenues will fall due to the increase in prices while the
disposal income is approximately constant and people trend to saving would
increase. After that we expect revenues to be increased in 2018 as ARJU project will
be operated with its full capacity.
Cost of Goods Sold
COGS increased from 2,134 million in 2013 to 2,506 million in 2014 and had a small
increase in 2015 comparing with the previous year by 1.6% amounted 2,545 million.
In 2016 COGS had witnessed an increase of more than 30% because of the increase
in raw material prices due to the unavailability of foreign currency and its higher
exchange rate as the company depends on about 60% imported raw materials, which
represent almost 50% of the total COGS and this will last extend to 2017. After that
COGS will decrease as the company tends to decrease its dependability on imported
raw material and the economic situation in Egypt will witness some improvements.
CAPEX & Debt
Late in 2016, Juhayna decreased its budgeted capital expenditure from 640 to 500
million due to the recent conditions of the Egyptian market (flotation and price
fluctuations). We expect in 2017 Juhayna won’t invest more in CAPEX but it will
complete the construction of the new factory of ARJU and the solar power project.
We expect the company will postpone the new CAPEX to 2018.
Juhayna has a high debt ratio in 2015 and 2016 of 0.5. We expect in 2017, the debt
ratio will increase due to the dependency on loans to finance its projects such as ARJU
and new investments. After that the debt ratio will decrease as the company will
repay its loans by 2022.
Valuation
We estimated the fair value at EGP6.43 per share for JUFO using the Discounted Cash
Flow (DCF) method. Our definition of cash flow is the Free Cash Flow to the Firm
(FCFF). Free cash flow to firm is calculated by:
Net operating profit less adjusted tax (NOPLAT)
Add: Non-cash Charges (NCC)
Less: Changes in working capital
Less: Changes in CAPEX
Enterprise Value = ∑
𝑭𝑪𝑭𝑭 𝒕
(𝟏+𝑾𝑨𝑪𝑪) 𝒏
𝒏
𝒕 + ⋯ +
𝑻𝑽
(𝟏+𝑾𝑨𝑪𝑪) 𝒏
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Figure 22: JUFO Capital
Structure
Source: Team Estimate
Equity Debt
0
2000
4000
6000
8000
10000
Figure 20: Sales Revenue,
COGS & Gross Profit
Source: Team Estimate
Sales Revenue
COGS
Gross Profit
54%
56%
58%
60%
62%
64%
66%
68%
70%
72%
Figure 21: COGS/Sales
Source: Team Estimate
COGS/Sales
10. 9
Capital Assets Pricing Model (CAPM):
Risk Free Rate
It’s the minimum rate of return for any investment that an investor expects. We
selected to use Short Term Government Security Rate, 1Yrs T-bills rate as it has
the lowest inflation risk
Beta
It is a measure of systematic risk. It indicates the price movements in the market
Adjusted Beta is commonly used. Calculating Beta depends on classification of the
stock. As for growth stocks, 3 years historical data is used, while 5 years historical
data is used for value stocks. In many cases, especially in a market like Egypt it is
difficult to classify the stock either growth or value. We used adjusted average
Beta for industry not the company as the company has a short trading history.
Equity Risk Premium (ERP)
It also refers to simply equity premium and it means the excess return which
compensates investors for tacking on the relatively higher risk of equity
investing. The size of the premium will vary depending on the level of risk in a
particular portfolio and will also change over time as market risk fluctuates. ERB
is a vital variable in any valuation model. According to our calculations of the ERP
it equals 7%.
Investment Risk:
i. Country Specific Risk:
Discretionary Income:
The discretionary income is the disposal income minus necessities as mortgage,
health insurance, food and transportation. After the government applied the value
added tax on September, 2016 and floated the Egyptian pound on November, 2016
which leads to increase the costs of necessities, that represents a problem for
consumers while the disposal income is constant, available for spending and saving,
which results in decreasing the purchasing power and consumption of individuals.
ii. Industry Specific Risk:
U.S. Dollars ($):
Egypt’s economy facing a crisis of lack of USD availability, which lead to expand the
black markets and make them control in prices, however, it failed to satisfy demand
in a country that has been for long a net importer. Since the CBE announced the
floatation of Egyptian currency (devaluing the EGP 13% to EGP8.85/USD in 2015
and devaluing the EGP 28% to EGP19/USD until now).This change would affect the
food industry. The prices of imported raw materials are affected by the foreign
exchange rate which affects the cost of production. This additional cost of production
would be passed to the consumer and this may affect the sales of food industry.
iii. Firm Specific Risk:
Credit risk:
2017 2018
Risk free rate 13.6% 13.6%
Beta 0.64 0.64
Market risk
premium
7% 7%
Cost of Equity 18.1% 18.1%
Cost of Debt 11.25% 11.25%
Cost of long term
debt
11.25% 11.25%
Weight of Equity 53% 53.9%
Weight of long
term debt
25.02% 23.04%
Weight of Debt 22% 23.11
WACC 14.87% 14.93%
2019 2020
Risk free rate 13.6% 13.6%
Beta 0.64 0.64
Market risk
premium
7% 7%
Cost of Equity 18.1% 18.1%
Cost of Debt 10% 10%
Weight of long
term debt
10% 10%
Weight of Equity 55.3% 58.8%
Weight of long
term debt
21.07% 18.78%
Weight of Debt 23.6% 22.46%
WACC 14.74% 14.75%
Figure 23: U.S. Dollar
Fluctuations
Source: www.xe.com
Table 1:
WACC Calculation
Table 2:
WACC Calculation Cont.
11. 11
Juhayna has a large amount of long term loans which puts Juhayna under a potential
risk of financial stumble under conditions of the unstable economic situation. In
addition to there is a large portion of its loans is in foreign currency. Juhayna has a
problem with supplying this foreign currency that has a higher exchange rate that
approximately led to increase budgeted repayment that was expected to pay back as
well as their interests.
Competition risk:
The Egyptian market has many competitors threaten the market share of Juhayna. As
well as the Egyptian market is unsatisfied and has a lower rate of consumption and
this allows the chances for new competitors to penetrate the market with new
generations of products that has a lower prices which affect the market share of
Juhayna.
Sensitivity Analysis:
We calculated the fair value for Juhayna’s stock at different terminal growths and cost
of equity at the following table:
DCF Components
(000’ omitted)
Enterprise Value 798,324
Add: Cash Balance 79,492
Less: Short & Long-
term Debts
(5,174,4
00)
Equity Value
6,052,2
15
Shares outstanding
941,40
5
FV/Share (EGP) 6.43
Cost of Equity
TerminalGrowth
16% 17% 18% 19% 20%
3% 7.44 6.91 6.43 5.99 5.59
4% 7.82 7.25 6.74 6.27 5.84
5% 8.22 7.62 7.06 6.57 6.11
6% 8.65 8.00 7.42 6.88 6.40
7% 9.10 8.41 7.79 7.22 6.71
Table 3:
FV Calculation
Table 4:
Sensitivity Analysis
20. 19
Disclosures:
Ownership and material conflicts of interest:
The author(s), or a member of their household, of this report does not hold a financial interest in the securities of this company.
The author(s), or a member of their household, of this report does not know of the existence of any conflicts of interest that might bias the
content or publication of this report.
Receipt of compensation:
Compensation of the author(s) of this report is not based on investment banking revenue.
Position as a officer or director:
The author(s), or a member of their household, does not serve as an officer, director or advisory board member of the subject company.
Market making:
The author(s) does not act as a market maker in the subject company’s securities.
Disclaimer:
The information set forth herein has been obtained or derived from sources generally available to the public and believed by the author(s) to be
reliable, but the author(s) does not make any representation or warranty, express or implied, as to its accuracy or completeness. The information
is not intended to be used as the basis of any investment decisions by any person or entity. This information does not constitute investment
advice, nor is it an offer or a solicitation of an offer to buy or sell any security. This report should not be considered to be a recommendation by
any individual affiliated with [CFA Egypt Society, CFA Institute or the CFA Institute Research Challenge with regard to this company’s stock.
CFA Institute Research Challenge