Nespresso Marketing Campaign
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Nespresso campaign presentation as part of a group project for Writing for Marketing and Advertising at UCLA. I was responsible for the design and PowerPoint presentation as well as the intro, slogan, print ad and web banners.
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Marketing Plan for Nespresso
This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
Nespresso-Case Study
Case study on Nespresso (kotler and keller) during marketing internship under Sameer Mathur.
The analyze of Nespresso brand
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Key elements of the brand
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-Tone of voice
-Imagery
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Marketing Plan for Nespresso
This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
Nespresso-Case Study
Case study on Nespresso (kotler and keller) during marketing internship under Sameer Mathur.
The analyze of Nespresso brand
Brand Analysis
-Strategy
-Positioning
-Competitors
Key elements of the brand
-Logotype/Shapes
Colours
-Typography
-Strapline
-Testimonial
-Tone of voice
-Imagery
-Overall Layout
Brand Stretching
Nespresso "What Else?" - Marketing Plan
This plan was developed within a group of five NYU students during the 2013 fall semester. We elaborated a complete (integrated) marketing plan covering from the market analysis to the marketing tactics selected to reach ours business goals and objectives.
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Basic Marketing Analysis. Insight into the brand and its typical positioning in luxury segment, which allows it to compete against number one Jacob Douwe Egberts too.
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A new coffee for the USA from Nestlé Nespresso
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This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
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Steve Moskowitz - Nespresso Marketing B2B Marketing Camapaign
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Nespresso: About and its Market Analysis
Basic Marketing Analysis. Insight into the brand and its typical positioning in luxury segment, which allows it to compete against number one Jacob Douwe Egberts too.
The brand strengthens it hold in luxury to remain strong, still focusing on its consumers.
A new coffee for the USA from Nestlé Nespresso
Christophe Cornu, Chief Commercial Officer, Nestlé Nespresso S.A., presentation on 'Nespresso VertuoLine - a game changer ambition' at the 2014 Nestlé Investor Seminar, Boston USA, June 3-4.
Case Analysis of Nespresso
Includes synopsis of the case along with the solutions to all the problems they were facing in U.S. market. The case ends with lots of confusion, regarding brand visibility etc.. Presentation incorporates all the recommendation and solution to all of their problems in different markets with a new brand tagline.
Nespresso - Crafting the Brand Positioning
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A presentation on Nespresso on how they developed their brand positioning in the high end customer segment of coffee drinkers
Marketing Plan for Nespresso
This marketing plan for Nespresso was prepared by Khan Mohd Eshtiaque and Naye Carla Farid Moussa, two students at IE Business School. The project was personally supervised by Professor Ramón Méndez of IE Business School & Partner at BMC Strategic Innovation. The marketing plan includes the Market Analysis, Consumer Analysis, Competitive Overview, Brand Equity Analysis, SWOT Analysis, Brand Benefit Ladder, Positioning and finishes with Objectives, Marketing Strategies and the 4P's.
Naye Moussa has been an intern with the e-commerce and online marketing department of Adolfo Dominguez, a leading Spanish fashion designer. She has also worked with the European office of New York University and has been a store model for Abercrombie & Fitch.
Khan Mohd Eshtiaque has previously interned as an M&A summer analyst with BDO Corporate Finance and also interned in the Private Banking department of HSBC.
You can contact them at eshtiaque@student.ie.edu or nmoussa.bba2010@student.ie.edu.
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2 - PORTER ANALYSIS
3 - INTERNAL ANALYSIS
- Tangible resources
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- Human resources
- Capabilities
- Core competences
- Value Chain
4 - STP - RECOMMENDATION
Steve Moskowitz - Nespresso Marketing B2B Marketing Camapaign
I earned a certificate in digital marketing from NYU in Summer 2015. This marketing plan was part of the coursework needed to complete the certificate. My team found a new sales channel for Nespresso coffee and explored marketing avenues.
NESPRESSO MARKETING ANALYSIS 2014 Complete analysis
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Nespresso: A unique route to market through Ultra-premiumisation
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2 - PORTER ANALYSIS
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