I'm a student at Full Sail University. I'm enrolled in the Sportscasting program. This is a PowerPoint that I created for this month's class Project & Portfolio 1

1. Personal Brand
Exploration
Zach Cartwright
Project & Portfolio 1
Sportscasting
4/12/24

2. Career Category: Changing
Careers
Short Term: Following graduation in 2025, I would like to have a job in the
sportscasting industry. I would like to start with something local, covering local sports
on a professional level. By January 1, 2026, I will be covering local sports.
Long Term: My long-term goal is to work for the WWE. They have an internship
available at their headquarters in Stamford, CT. I want to intern with them, and then
eventually be hired to work for them.

3. Profession
Occupation: Sportscaster
• Senior Creative Producer
• Account Executive
• Live Audio Description
Source: OnetOnline, Monster Jobs Career Site

4. Target Audience
Written Exercise 2A
• Who uses the services I provide: Males 18-35, Hiring Managers,
HR Department, Colleagues
• Groups I most relate to/want to work with: Males 18-35 &
Colleagues
• Groups I know people in/have clients in: Males 18-35 & Colleagues
• Groups I have the most knowledge about: Males 18-35
• Groups I want to learn more about: Hiring Managers & Colleagues
Source: Book Yourself Solid

5. Competition
Pat McAfee
• Graduate of Plum High School
• Graduate of West Virginia University
• 2.5M YouTube Subscribers
• 3M Twitter Followers
• 1.9M Instagram Followers
• Punter for Indianapolis Colts for eight seasons
• Works with ESPN
• Works with WWE
Source: ESPN PressRoom
Zach Cartwright
• Graduate of Solon High School
• Current Student at Full Sail University
• 470 YouTube Subscribers
• 1300 Twitter Followers
• 320 Instagram Followers
• No NFL experience
• Does not currently have job in sportscasting field

6. Identity
Core Values:
• Family, Honesty, Love, Professionalism,
Spirituality
Golden Circle:
• I’m a sportscaster, because I want to make
sports understandable for a casual viewer. I do
that by breaking down sports on a level that is
understandable, and carefully explaining
things. I report stories in sports.
Conceptual Materials: Core Values Exercise, Golden Circle TED Talk
Vision:
• Casual viewers to understand sports
Guiding Principle:
• Patience – meet the casual fan where they
are; put myself in their shoes
Passion:
• NFL & WWE
Super-Power:
• Making sports fun, enjoyable, and
understandable to a casual viewer

7. Promise & Position
Promise
I help casual sports fans understand and enjoy
sports by carefully explaining things to them
Position
Easily breakdown sports

8. Networking
• WWE SummerSlam
• August 3rd in Cleveland, OH
• Objective: Help my mom and sister who are
casual wrestling fans understand and enjoy
SummerSlam. Also, to network with
professionals to see if there are any future
opportunities with WWE
• Magic vs Cavs
• April 22nd in Cleveland, OH
• Objective: Introduce myself to industry
professionals to see if there are any future
opportunities with the Cavaliers
Elevator Pitch
You know how you want the casual sports fans in your family to enjoy sports? Well, what I do is breakdown sports on a level where a casual fan can
understand it. In fact, I got members of my family to play fantasy football last year. They’re either casual fans, or not even football fans at all! I explained
how it works and they were all able to enjoy it.
Mentorship
I have a mentor who’s currently in the industry, Scott Pennyman, who I can and have talked to about how to get started in sportscasting
Source: WWE.com, ESPN.com

9. Digital Marketing
Online ID Calculator Results
• Volume: Greater than 0
• Relevance: Less than 0
• Purity: 10%
• Diversity: Greater than 0
• Validation: Less than 0
Brand Archetype
• Lover: to be in a relationship with their
audience and help people acknowledge,
indulge in, and connect to their desires.
Digital Marketing Strategy to Improve Online ID Calculator Scores and Exude Brand Archetype
• Focus Variables: Relevance, Purity, and Validation
• Type of Content: Madden and WWE gameplay
• Primary Social Media Tool: YouTube
Source: Kaye Putnam, Online ID Results

10. Professional Development
Technical Skills
• Audio Editing
• Task: Use Adobe Audition to edit audio
• Organization: Full Sail University
• Date: Dec. 2024
• Video Editing
• Task: Use Premier Pro to edit videos
• Organization: Full Sail University
• Date: Dec. 2024
Transferable Skills
• Broadcast Writing
• Task: Become better with my writing and
storytelling
• Organization: Full Sail University
• Date: Oct. 2025
• Vocal Training
• Task: How to use my voice
• Organization: Full Sail University
• Date: Oct. 2025
Source: Full Sail Website

11. References
• ESPN Bios. ESPN Press Room U.S. (2019, May 1). https://espnpressroom.com/us/bios/
• ESPN Internet Ventures. (n.d.). NBA schedule - 2023-24 season. ESPN. https://www.espn.com/nba/schedule
• Full sail online. Full Sail Online Login. (n.d.). https://online.fullsail.edu/
• Lover brand archetype: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2024, January 24).
https://www.kayeputnam.com/brand-archetype-lover/
• Monster Jobs - Job Search, career advice & hiring resources. Monster Jobs - Job Search, Career Advice & Hiring Resources | Monster.com. (n.d.).
https://www.monster.com/
• Pat McAfee. ESPN Press Room U.S. (2021, April 27). https://espnpressroom.com/us/bios/pat-mcafee/
• SMART Goals. MindTools. (n.d.). https://www.mindtools.com/a4wo118/smart-goals
• Sportscasting Jobs. OnetOnline. (n.d.). http://ww25.onetonline.com/?caf=1&subid1=20240419-0238-0812-82f1-
d7eeb1986353&query=Job%2BSearch&afdToken=ChMI6vbkxZnMhQMVCQ9ZBR12yAE_EmwBlLqpj6cBkF1FjmryC6Tg9AeZTMjf70V7lTiP60tewH-
DKkBWvGh0UjFigPBFChv1Or1hA8t85158vJU702mBSSC-
UQkMAneYftdzJDkcKsEatd7sPpyjUTLrnBEw7l4I0LCHWxvqmqHVPA8&pcsa=false&nb=0&nm=5&nx=471&ny=54&is=700x480&clkt=85
• Upcoming and featured WWE event tickets. WWE. (n.d.). https://www.wwe.com/events/results/all-events/all-dates/41.430/-
81.370/chagrin%20falls,%20OH,%20USA/US
• Wiley. (n.d.). Book Yourself Solid Illustrated. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml