Real estate marketing professionals should use this guide as a primer to the 2017 visual marketing landscape, covering everything from old-school photography to new wave immersive experience marketing.
How to use Matterport in Your Next Listing PresentationSherry Rennick
We empower our clients to win more listings by providing technologically advanced marketing tools with added SEO support. Delight sellers, engage buyers, get the attention of prospects. We give you the tools you need to stand out above your competition. Perspective 3-D is not just another Matterport provider. We are Matterport on steroids.
Matterport For Real Estate By Perspective 3-D of Grand Rapids, MichiganSherry Rennick
The Fastest Way to Capture Real World Spaces in 3-D brought to you by Perspective 3-D, powered by Matterport. Our 3D technology applications are used across industries to share, modify, communicate about, and market real-world spaces. We provide a variety of photography and marketing services, that begins with our 3D virtual modeling platform, to meet the needs of any project you have in mind. We help place your digital assets for maximum online exposure, giving you the marketing tools that sets you apart from your competitors. We are the only Michigan Matterport provider using an SEO packed VIRTUAL TOUR container to drive more traffic towards your brand.
Trend Talk London: James Morris-Manuel, MatterportPlaceTech
This document summarizes a presentation about how 3D immersive technology can improve real estate representation. It notes that online property representation has evolved from photos to virtual tours. 3D immersive technology provides fully immersive walkthroughs that allow potential buyers to assess properties in advance better than traditional listings. Statistics show competition is high in real estate and many homebuyers find traditional listings inadequate. Virtual tours are shown to double interest in properties compared to basic listings. The benefits of virtual tours for developers, agents, and investors are discussed.
This document discusses using augmented reality (AR) and virtual reality (VR) in marketing. It defines AR as overlaying location-specific information and graphics onto the real world. VR replaces the real world with virtual, computer-generated sights and sounds. The document suggests using AR and VR to help prospects evaluate solutions by experiencing them up close. It provides examples of using VR to demonstrate how a solution works and engage prospects in discussions. It also discusses using AR for creative product demos and interactive learning experiences to enhance user engagement.
Magic Mirror is built on a common platform where it can hold many apps. With a wide range of readily available apps, Magic Mirror is able to serve different needs of your retail stores and improve the in-store shopping experience to encourage impulse purchase and enhance customer loyalty.
This slides pack highlights the key selling points of Magic Mirror to retail stores and how it could improve the in-store shopping experiences.
Refer: http://magicmirror.me/Industry/Interactive-Digital-Signage-for-Retail-Stores
How to use Matterport in Your Next Listing PresentationSherry Rennick
We empower our clients to win more listings by providing technologically advanced marketing tools with added SEO support. Delight sellers, engage buyers, get the attention of prospects. We give you the tools you need to stand out above your competition. Perspective 3-D is not just another Matterport provider. We are Matterport on steroids.
Matterport For Real Estate By Perspective 3-D of Grand Rapids, MichiganSherry Rennick
The Fastest Way to Capture Real World Spaces in 3-D brought to you by Perspective 3-D, powered by Matterport. Our 3D technology applications are used across industries to share, modify, communicate about, and market real-world spaces. We provide a variety of photography and marketing services, that begins with our 3D virtual modeling platform, to meet the needs of any project you have in mind. We help place your digital assets for maximum online exposure, giving you the marketing tools that sets you apart from your competitors. We are the only Michigan Matterport provider using an SEO packed VIRTUAL TOUR container to drive more traffic towards your brand.
Trend Talk London: James Morris-Manuel, MatterportPlaceTech
This document summarizes a presentation about how 3D immersive technology can improve real estate representation. It notes that online property representation has evolved from photos to virtual tours. 3D immersive technology provides fully immersive walkthroughs that allow potential buyers to assess properties in advance better than traditional listings. Statistics show competition is high in real estate and many homebuyers find traditional listings inadequate. Virtual tours are shown to double interest in properties compared to basic listings. The benefits of virtual tours for developers, agents, and investors are discussed.
This document discusses using augmented reality (AR) and virtual reality (VR) in marketing. It defines AR as overlaying location-specific information and graphics onto the real world. VR replaces the real world with virtual, computer-generated sights and sounds. The document suggests using AR and VR to help prospects evaluate solutions by experiencing them up close. It provides examples of using VR to demonstrate how a solution works and engage prospects in discussions. It also discusses using AR for creative product demos and interactive learning experiences to enhance user engagement.
Magic Mirror is built on a common platform where it can hold many apps. With a wide range of readily available apps, Magic Mirror is able to serve different needs of your retail stores and improve the in-store shopping experience to encourage impulse purchase and enhance customer loyalty.
This slides pack highlights the key selling points of Magic Mirror to retail stores and how it could improve the in-store shopping experiences.
Refer: http://magicmirror.me/Industry/Interactive-Digital-Signage-for-Retail-Stores
This document summarizes the key features and specifications of the Magic Mirror photo booth. It is a premium photo booth that is well-suited for events like weddings and corporate functions. It has a sleek design that takes up minimal space and includes powerful hardware like a 50" touchscreen and ring flash. The photo booth also offers digital content management and revenue-generating apps to enhance the hotel guest experience.
Digital signage is no longer just for one-way display of advertisements, interaction through AR/VR, Omni Channel integration and AI recommendation further enhances in-store shopping experience.
Magic Mirror is an interactive digital mirror that can be customized with brand content to enrich customer experience. It offers several interactive features including product try-on, photo sharing on social media, games, and brand moments. The mirror uses cameras, sensors, and facial recognition to superimpose products onto photos or integrate a user's face into an avatar. It aims to increase customer engagement with brands through fun interactions and rewards. Pricing is £5,900 plus VAT per unit.
Magic Mirror is a trademark for an interactive digital signage system that can be used in retail stores, shopping centers, and other public spaces. It displays real-time information like movie premiere countdown timers. It also provides interactive experiences like photo booths and games. The system can be managed centrally to update content remotely for multiple displays. It offers search and wayfinding functions to help visitors navigate shopping centers.
This slides pack highlights the key selling points of Magic Mirror to museums and how can it helps in transforming your museum into a pleasant and welcoming learning environment.
Refer: https://magicmirror.me/Industry/Augmented-Reality-Kiosk-for-Museums
The document discusses using augmented reality (AR) and virtual reality (VR) in marketing. It defines AR as overlaying information and graphics onto the real world view. VR replaces the real world sights and sounds with computer-generated ones. The document suggests using AR and VR in the evaluation phase can help prospects experience solutions up close and see why they are superior to competitors. It provides examples of using VR to engage prospects in demos and discussions, and using AR on smartphones to create interactive learning experiences and demonstrations of how products work.
Extended Reality Solutions for Digital MarketingSoftengi
Extended reality (XR) technologies like augmented reality (AR) and virtual reality (VR) can provide new digital marketing solutions. The pandemic has accelerated the need for more digital and remote customer experiences. XR allows customers to virtually "try before they buy" through mobile apps, 3D product configurators, and virtual tours. These solutions engage customers and reduce risks compared to traditional in-person shopping. Emerging XR technologies may transform digital marketing.
HOW VIRTUAL REALITY WILL REVOLUTIONISE REAL ESTATE MARKETINGBrooke Smith
Virtual Reality (VR) has been a buzzword in the Australian real estate industry for long, but unfortunately only a few realise its true potential even today. A lack of knowledge has caused a lot of scepticism and doubts over whether this technology is actually the future of real estate marketing or not. We often hear people ask – “well, it’s a great technology, but is it cost-effective?” They are sceptical even before they do the research to find out the ROI that VR can produce. Or they will say – “at the end of the day, it’s virtual, it’s not reality after all”.
The client, Legal & General, wanted to showcase the transformation of Bracknell Town Centre using cutting-edge technology. Vuframe developed three interactive digital products - a Digital Brochure, Sales Companion app, and Live experience - to promote the project through mobile apps, touch tables, and events. The products provided an immersive experience of the development and were used for marketing, educating residents, and attracting visitors and media at events. The integrated apps followed users through the sales process from initial discovery to finalizing sales.
Magic Mirror can help you to establish as a premium event company in your local region, allowing you to earn higher profit margin by hosting high-end marketing events of the premium brands. Many event companies have successfully established themselves as the premium event company in their local region with Magic Mirror as part of their product offerings.
This document summarizes a proposal for an app called Becca's Map that would allow event coordinators to sell unsold tickets at discounted prices in real time. It lists the development and marketing leads, describes the problem of unsold tickets and how the app solves it through geolocation-based last minute deals. It includes interfaces, a marketing plan targeting promoters and tourists, competitors analysis, startup expenses breakdown, and revenue projections based on capturing a share of the pending ticket market through partnerships like TKTS.
This document summarizes a proposal for an app called Becca's Map that would allow event coordinators to sell unsold tickets in real time at a discount. It lists the team leads and describes the problem of venues having unsold tickets and limited last-minute advertising options. The proposed solution is a mobile app using geolocation to show users nearby discounted ticket deals. The document includes interfaces, a marketing plan targeting promoters and tourists, competitors analysis, startup expenses breakdown, and financial projections.
Nike Belgium implemented QR codes on posters for a running campaign in Antwerp that automatically liked and shared the specific run on a user's Facebook wall when scanned. EA Games used Likify QR codes at an event queue to allow visitors to like their favorite EA games with one click from the queue. Sephora added a graphic with a Likify code and coupon in their storefront windows that gave users a discount when they scanned the code to become fans on Sephora's Facebook page, leading to more Facebook fans and increased store traffic.
The document discusses 2017 real estate marketing trends and tips, including:
- 87% of home buyers use online resources in their search
- Video is a key trend, with tips like creating listing, neighborhood, and how-to videos
- Social media marketing is important as many searches now happen on Facebook rather than Google; tips include being active and using paid social media ads
- Content curation, such as curating local content, can help agents become a trusted source of information in their area
- Virtual reality, while still developing, can be used through alternatives like 360 photos and Google Street View
- Marketing automation and personalization can help engage customers across channels
21 recommended online marketing tips for global real estate industriesSocial Bubble
Download "21 recommended online marketing tips for global real estate industries" Free eBook by Social Bubble. And Bubble Up your Real Estate Industry. For Real Estate Industries Global Online Services Contact Social Bubble Today.
Teri Michon offers a comprehensive 39 step marketing plan to effectively market luxury homes. This includes preparing a market analysis, suggesting a pricing strategy, staging and preparing the home for sale. The home will be advertised through signs, printed materials, websites and social media. Open houses will be held and the local real estate community will be notified. Communication with the seller will be ongoing to discuss showings, market conditions and potential price adjustments. The goal is to gain maximum exposure and attract qualified buyers.
This document summarizes the key features and specifications of the Magic Mirror photo booth. It is a premium photo booth that is well-suited for events like weddings and corporate functions. It has a sleek design that takes up minimal space and includes powerful hardware like a 50" touchscreen and ring flash. The photo booth also offers digital content management and revenue-generating apps to enhance the hotel guest experience.
Digital signage is no longer just for one-way display of advertisements, interaction through AR/VR, Omni Channel integration and AI recommendation further enhances in-store shopping experience.
Magic Mirror is an interactive digital mirror that can be customized with brand content to enrich customer experience. It offers several interactive features including product try-on, photo sharing on social media, games, and brand moments. The mirror uses cameras, sensors, and facial recognition to superimpose products onto photos or integrate a user's face into an avatar. It aims to increase customer engagement with brands through fun interactions and rewards. Pricing is £5,900 plus VAT per unit.
Magic Mirror is a trademark for an interactive digital signage system that can be used in retail stores, shopping centers, and other public spaces. It displays real-time information like movie premiere countdown timers. It also provides interactive experiences like photo booths and games. The system can be managed centrally to update content remotely for multiple displays. It offers search and wayfinding functions to help visitors navigate shopping centers.
This slides pack highlights the key selling points of Magic Mirror to museums and how can it helps in transforming your museum into a pleasant and welcoming learning environment.
Refer: https://magicmirror.me/Industry/Augmented-Reality-Kiosk-for-Museums
The document discusses using augmented reality (AR) and virtual reality (VR) in marketing. It defines AR as overlaying information and graphics onto the real world view. VR replaces the real world sights and sounds with computer-generated ones. The document suggests using AR and VR in the evaluation phase can help prospects experience solutions up close and see why they are superior to competitors. It provides examples of using VR to engage prospects in demos and discussions, and using AR on smartphones to create interactive learning experiences and demonstrations of how products work.
Extended Reality Solutions for Digital MarketingSoftengi
Extended reality (XR) technologies like augmented reality (AR) and virtual reality (VR) can provide new digital marketing solutions. The pandemic has accelerated the need for more digital and remote customer experiences. XR allows customers to virtually "try before they buy" through mobile apps, 3D product configurators, and virtual tours. These solutions engage customers and reduce risks compared to traditional in-person shopping. Emerging XR technologies may transform digital marketing.
HOW VIRTUAL REALITY WILL REVOLUTIONISE REAL ESTATE MARKETINGBrooke Smith
Virtual Reality (VR) has been a buzzword in the Australian real estate industry for long, but unfortunately only a few realise its true potential even today. A lack of knowledge has caused a lot of scepticism and doubts over whether this technology is actually the future of real estate marketing or not. We often hear people ask – “well, it’s a great technology, but is it cost-effective?” They are sceptical even before they do the research to find out the ROI that VR can produce. Or they will say – “at the end of the day, it’s virtual, it’s not reality after all”.
The client, Legal & General, wanted to showcase the transformation of Bracknell Town Centre using cutting-edge technology. Vuframe developed three interactive digital products - a Digital Brochure, Sales Companion app, and Live experience - to promote the project through mobile apps, touch tables, and events. The products provided an immersive experience of the development and were used for marketing, educating residents, and attracting visitors and media at events. The integrated apps followed users through the sales process from initial discovery to finalizing sales.
Magic Mirror can help you to establish as a premium event company in your local region, allowing you to earn higher profit margin by hosting high-end marketing events of the premium brands. Many event companies have successfully established themselves as the premium event company in their local region with Magic Mirror as part of their product offerings.
This document summarizes a proposal for an app called Becca's Map that would allow event coordinators to sell unsold tickets at discounted prices in real time. It lists the development and marketing leads, describes the problem of unsold tickets and how the app solves it through geolocation-based last minute deals. It includes interfaces, a marketing plan targeting promoters and tourists, competitors analysis, startup expenses breakdown, and revenue projections based on capturing a share of the pending ticket market through partnerships like TKTS.
This document summarizes a proposal for an app called Becca's Map that would allow event coordinators to sell unsold tickets in real time at a discount. It lists the team leads and describes the problem of venues having unsold tickets and limited last-minute advertising options. The proposed solution is a mobile app using geolocation to show users nearby discounted ticket deals. The document includes interfaces, a marketing plan targeting promoters and tourists, competitors analysis, startup expenses breakdown, and financial projections.
Nike Belgium implemented QR codes on posters for a running campaign in Antwerp that automatically liked and shared the specific run on a user's Facebook wall when scanned. EA Games used Likify QR codes at an event queue to allow visitors to like their favorite EA games with one click from the queue. Sephora added a graphic with a Likify code and coupon in their storefront windows that gave users a discount when they scanned the code to become fans on Sephora's Facebook page, leading to more Facebook fans and increased store traffic.
The document discusses 2017 real estate marketing trends and tips, including:
- 87% of home buyers use online resources in their search
- Video is a key trend, with tips like creating listing, neighborhood, and how-to videos
- Social media marketing is important as many searches now happen on Facebook rather than Google; tips include being active and using paid social media ads
- Content curation, such as curating local content, can help agents become a trusted source of information in their area
- Virtual reality, while still developing, can be used through alternatives like 360 photos and Google Street View
- Marketing automation and personalization can help engage customers across channels
21 recommended online marketing tips for global real estate industriesSocial Bubble
Download "21 recommended online marketing tips for global real estate industries" Free eBook by Social Bubble. And Bubble Up your Real Estate Industry. For Real Estate Industries Global Online Services Contact Social Bubble Today.
Teri Michon offers a comprehensive 39 step marketing plan to effectively market luxury homes. This includes preparing a market analysis, suggesting a pricing strategy, staging and preparing the home for sale. The home will be advertised through signs, printed materials, websites and social media. Open houses will be held and the local real estate community will be notified. Communication with the seller will be ongoing to discuss showings, market conditions and potential price adjustments. The goal is to gain maximum exposure and attract qualified buyers.
Rising home prices are projected to increase homeowners' equity over the next year. However, mortgage rates are expected to rise as the Fed continues raising rates in a strong economy, making it more expensive for borrowers to refinance or purchase homes. It is getting easier to obtain a mortgage as credit availability has increased. Rents are projected to see more modest growth of around 1.7% as new apartment construction adds to inventory and meets demand. The share of all-cash home buyers is expected to decline to historical levels of around 25% by 2019.
Emerging Trends in Real Estate - Canada and United States 2015Darren Shaw, SIOR
As we look forward to 2015, the Canadian real estate market appears poised for another steady year. Canada’s economy continues to deliver stable, modest growth, creating an ideal low-risk environment for real estate developers and investors.
Urbanization has become one of the key forces shaping Canada’s real estate markets. Once viewed as an emerging trend, urbanization today is simply the “new normal.” People are flooding into city cores to live close to both work and the lifestyle they crave. Now, companies and retailers are following them, and this is driving new office and commercial developments in the core. In turn, urbanization is blurring industry lines, as commercial and residential developers explore the opportunities that mixed-use properties bring.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
This document summarizes the UP200 3D dental scanner and associated UP3D CAD/CAM software. The UP200 has a resolution of 2x1.3MP, accuracy of 10 microns, and scan area of 100x100x75mm. It uses non-contact blue light and interfaces via USB 3.0. The recommended system requirements to run the UP3D CAD/CAM software include an Intel Core i5 CPU, 8GB RAM, and 2GB graphic card with NVIDIA graphics. The software includes modules for scanning, CAD design, ordering management, and data sharing across multiple computers. Key features of the UP3D CAD software include automatic model reconstruction, margin detection, and one-button design
The document describes a face and emotion detecting system created by SPEKTR LLC. The system can recognize individuals from web camera images as well as groups of people. It has advantages such as high recognition accuracy, a small database size, human emotion recognition, and a self-teaching ability. Potential customers include banks, private users, security services, small and medium businesses, and educational institutions. The system uses technologies like EmguCV, IIT FDT SDK, and algorithms to enhance performance.
This document discusses special photo effects that can be created without using Photoshop. It is a guide to photography and special effects by Marco Belzoni from 2010, with copyrights to all photos and music belonging to the original authors.
Human Action Recognition Based on Spacio-temporal featuresnikhilus85
This document summarizes a technique for human action recognition based on spatio-temporal features. The technique uses Lucas-Kanade optical flow to extract motion features and Viola-Jones features to extract shape features from localized regions of interest in video frames. These motion and shape features are combined over a period of time to form spatio-temporal features, which are then classified using AdaBoost to recognize different human actions. The technique is applied to the Weizman human action dataset and achieves accurate action recognition results.
Роман расскажет о разных тонкостях работы с трехмерной графикой в Unity, о работе графического конвеера, о реализации отложенного освещения в Unity3D, его преимуществах и недостатках. А также разберет все возможности работы с шейдерами и пост-эффектами в Unity.
Real Estate digital marketing using Facebook, video, live video, and virtual reality. This is our presentation for the C21 Conference! www.experiencevirtually.com
The document discusses how real estate marketing can leverage digital technologies. It notes that 90% of home buyers now do online research and consumers expect quick responses to online inquiries. While digital spending is increasing, many real estate campaigns are ineffective due to fragmented platforms and lack of accountability. The document outlines how real estate marketers can improve the customer experience at each stage of the home buying process through responsive websites, video, chatbots, and quick response times. It also discusses emerging trends like smart homes and how real estate will increasingly rely on data-driven personalized experiences and integration of physical and digital spaces.
Virtual home staging has the potential to help sell vacant homes and allow buyers virtual tours during the COVID-19 pandemic. Some benefits of virtual staging over traditional staging include it being a powerful digital marketing tool, more cost-effective while potentially providing better results, and allowing sellers to stage their home while still living in it. Virtual staging uses professionally taken photos of staged rooms to showcase a home's maximum potential and help buyers visualize furniture arrangements.
Real estate professionals are increasingly using social media like YouTube to market properties, though most still don't have a YouTube account. Video allows potential buyers to easily see what a home and its surrounding neighborhood are like without visiting, making properties quicker to sell. Aerial and ground photography and video can showcase both the interior and exterior of a property as well as nearby amenities, giving buyers a complete 360-degree virtual view that may increase interest and value.
Suggestions For Real Estate Digital Marketing for Builders.pdfyamunaNMH
The only reason real estate internet marketing has taken off in the past ten years is because it forges an entirely new world. Real estate developers use digital marketing since it is an easy and cost-effective approach to connect with their clients. Digital marketing has become increasingly more significant throughout the industry in the post-Covid-19 age. Nowadays, almost everyone spends time online doing research before making a purchase.
Real Estate Digital Marketing Pitch Deck, on how you can convert a real estate client.
The deck comprises details of what needs to be addressed and what one needs to do. Hope you like it... Leave a comment below....
Realbiz Media video microsite broker programRealbiz Media
The document describes a Video Microsite Property Marketing Program. The Video Microsite is an automated tool that creates individual marketing websites for real estate listings that include a video tour, photos and details of the property. It also includes features like search engine optimization, social sharing, lead generation forms and analytics tracking. The program is designed to help real estate agents and brokers market listings and generate more leads through an innovative video-based marketing platform.
The document discusses evolving real estate lead optimization through a mobile video platform called InstaCollab. It notes that while technology has transformed many industries, real estate has been slow to change and many agents still rely on outdated methods. InstaCollab aims to address this by allowing agents to instantly connect with leads via live video on any device to build relationships and provide information. The startup believes this approach will help agents better engage home buyers and differentiate themselves in an increasingly digital and consolidated market.
Evolution of Lead Routing for Real Estate Via Instant VideoEmil Babadjov
This document discusses evolving real estate lead optimization through a mobile video platform called InstaCollab. It notes that while the real estate industry has been slow to adopt new technology, opportunities exist to help agents connect with clients on any device. InstaCollab allows agents to address leads in real-time video chats to build relationships and provide information instantly. The platform has a freemium model and is designed for intuitive use on both desktop and mobile. The company aims to sign up brokerages and individual agents as beta customers and raise $600,000 in pre-seed funding.
Meetings in 2025: Predictions for the Future of Our Industry 10/17/17 - MPI O...Social Tables
Dan Berger, CEO of Social Tables, gave a presentation about predictions for the future of the meetings industry in 2025. Some key points from the presentation include:
1. The meetings industry has evolved over the past two decades with the rise of online collaboration, mobile apps for event management, and data to measure event ROI.
2. Predictions for 2025 include virtual and in-person events merging, autonomous vehicles unlocking new event destinations, and artificial intelligence automating administrative planning work and improving event ROI.
3. To stay ahead of these changes, meeting professionals should focus on strategic work instead of tasks that can be automated, get involved in developing new tech tools, and find specialized skills that are
Digital Frontier Property Developer Capability PresentationGavin Crombie
How to Boost Sales for Off-the-Plan Properties.
How to Provide Refreshing Experiences for Property Purchasers.
How to Stop Browsers in the Property Sales Suite.
The document discusses how GPJ needs to embrace digital marketing to remain effective. It notes that investments in content marketing, social media, and digital experiences have become essential for B2B and B2C brands to drive awareness, engagement, and sales. Both corporate customers and users now behave like consumers and expect consumer-like digital experiences. The document recommends that GPJ create social media content and mobile tools to enhance events and provide after-sales support through digital channels.
This webinar was presented on October 9, 2013. It takes a look at the Mobile Ecosystem, what we see as obstacles and opportunities in the space, trends, look at the role of the consumer, and give tips to drive more monetization.
Interactive Interiors is proposing an online platform and mobile app that allows users to search an extensive design database using photos or links, view items in augmented reality, and purchase matching or complementary products. The platform will integrate social media sharing and use visual search technology. It aims to attract time-strapped professionals looking for unique home furnishings by making the design and purchasing process simple, interactive and personalized. If successful, it could capture a significant portion of the over £100 billion annual UK home improvement market by offering a wide range of products not limited to certain brands or stock. The presentation makes the case that Interactive Interiors fills a gap for consumers seeking one-stop design inspiration and procurement assistance.
The document discusses various digital marketing and web development services offered by GIO Digital Media including search engine optimization, pay-per-click advertising, mobile app development, website design, content marketing, social media marketing, and video/photography services. Key services highlighted are fast SEO through specialized techniques, mobile apps for customer engagement, database integration and responsive website design following current standards. The company aims to understand client needs and provide customized marketing solutions and campaigns.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
3 strategies in earning your 1st million as a real esate entrepreneur in 2020...Johann Paul Gregory
1. Why becoming a real estate entrepreneur is the right thing to do for 2020?
2. Use videos as your branding edge for 2020. You may want to explore 3D / VR / Drones as part of your marketing edge too
3. Differentiate yourself from others through your level of professionalism and highest level of service being provided to your clients
1) Retail is facing challenges from shifting demographics, selective customers, and new marketing channels. To adapt, retailers need to streamline operations and find new ways to engage customers.
2) While e-commerce relies solely on online shopping, research shows customers still value in-person interactions - especially with knowledgeable sales associates. Many retail purchases are digitally influenced through online research.
3) Video conferencing allows retailers to provide sales training, customer assistance at interactive kiosks, and mobile support. This engages customers and helps associates improve sales.
Last minute hotel booking apps like Hotel Tonight allow users to book rooms on short notice at significant discounts. These apps provide a new distribution channel for hotels to sell unused rooms, helping to increase occupancy rates and revenue. For users, the apps offer convenient mobile booking and deals without requiring advance planning. However, hotels must pay commissions to the apps and may see reduced average daily rates by selling distressed inventory last minute.
In this conversation, Robin I will discuss the rapidly changing landscape of marketing in today's digital age. With the emergence of artificial intelligence, virtual reality, chatbots, and other advanced technologies, businesses must navigate new marketing tactics to stay ahead in the game. I will address the intersection of these emerging technologies and marketing tactics, and how they can be leveraged to create greater customer engagement, stronger brand loyalty, and ultimately, a more profitable business. Robin will also cover the importance of staying on top of emerging trends in order to remain competitive and successful in today's fast-paced market.
Similar to Official Guide to Visual Marketing Trends for 2017 (20)
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
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Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
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The SVN® organization shares a portion of their new weekly listings via their SVN Live® Weekly Property Broadcast. Visit https://svn.com/svn-live/ if you would like to attend our weekly call, which we open up to the brokerage community.
Serviced Apartment Ho Chi Minh For RentalGVRenting
GVRenting is the leading rental real estate company in Vietnam. We help you to find a serviced apartment for rent in Ho Chi Minh & Saigon. Discover our broad range of rental properties in Vietnam.
For more details https://gvrenting.com/
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
AVRUPA KONUTLARI ESENTEPE - ENGLISH - Listing TurkeyListing Turkey
Looking for a new home in Istanbul? Look no further than Avrupa Konutlari Esentepe! Our beautifully designed homes provide the perfect blend of luxury and comfort, making them the perfect choice for anyone looking for a high-quality home in the city.
With a wide range of apartment types available, from 1+1 to 4+1, we have something to suit every need and budget. Each apartment is designed with attention to detail and features spacious and bright living areas, making them the perfect place to relax and unwind after a long day.
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Victory by Maskeen Group Surrey Floor plans June 2024 PDF
Official Guide to Visual Marketing Trends for 2017
1. The Official
Guide to Visual
Real Estate
Marketing Tools
and Trends
WHITE PAPER
Everything top agents use to
win listings and sell homes
2. THE LANDSCAPE
THE OPPORTUNITY
THE ACTION PLAN
MEASURING SUCCESS
With rapidly evolving visual marketing tools and
technologies, the real estate market is more competitive
than ever.
Top agents leverage the newest tools to stand out. 2D
photography and DIY video no longer impresses a new
generation of buyers and sellers who expect engaging
online experiences that truly provide an understanding
of a property.
In a changing landscape, real estate agents and brokers
who leverage new technology to inexpensively and
quickly deliver immersive online and offline experiences
are best able to engage tech-savvy audiences. New
technologies have recently made it easy and cost
effective to create engaging, next-gen experiences for
any property.
New technologies make it possible to create advanced,
immersive virtual experiences to showcase a listing at
any pricepoint, without deep technical training.
Web traffic analysis and time-on-page statistics can
demonstrate the level of engagement with new visual
marketing assets.
Overview
Real estate marketing professionals should use this guide as a primer to
the 2017 visual marketing landscape, covering everything from old-
school photography to new wave immersive experience marketing.
3. Competitive Landscape
Get a quick overview of the pros and cons of each visual marketing
technique discussed in this guide.
Optimized for mobile
Social Shareability
Offline Availability
Easy to DIY
Interior Capture
Exterior Capture
24-hr turnaround
Agent Branding
Schematic Floor
Plan Generation
Room Measurements
Native/spatial
annotations
Virtual-reality ready
Natural navigation
Digital
Photography
Immersive
3D
Video
Slideshows
High Production
Video
Drone Video
and Photo
360 Panoramic
Tours
4. Snapshot: an industry in flux
Millennial buyers now comprise 35% of all new
homebuyers on the market1 (up from 32% in 2014),
which means higher demand for more engaging,
interactive and mobile-ready content from real estate
professionals. In fact, 89% of buyers across
demographics increasingly look to web and mobile
tools to narrow down their list of properties to
consider2.
This has fuelled innovation in real estate marketing.
Immersive technologies that were once experimental
are quickly becoming a standard part of listing
presentations. Sophisticated real estate agents are
learning to leverage new technologies to improve
their ability to emotionally engage new buyers by
better showcasing their properties.
This definitive guide surveys the 2017 landscape of
traditional and emerging trends in real estate
marketing.
With buyers first heading online to
scope out potential properties, high-end
photography has become the price of entry
for property marketing. But top agents use
more than traditional 2D photography to
create engaging, emotional online buying
experiences. The most successful marketing
programs sell online buyers on the dream of
living in a property, creating an emotional
hook that brings them in for more.
Where does homebuying start?
92% of homebuyers search the internet
before contacting an agent9
• In the next two years, 80%
of millennials will seek to
purchase a home, according
to Trulia3. That’s almost 67
million prospective buyers.
• In 2015, 39% of digital
marketers believed that
more of their budget
should be reallocated
towards creating compelling
visual assets.4
• Real estate listings with
more visual content (like
video) receive 403% more
inquiries compared to
those without video.5
• 41% of home buyers found
interactive maps very
useful, while 40% felt the
same about virtual tours.6
• According to
Apartments.com, visitors to
their website spend 3x
more time engaging with
property listings that offer
an immersive 3D
experience.7
• Red in attributes 3D
walkthroughs, advanced
presentation technology,
and great customer service
with the fact that their
homes sell an average of 10
days faster and for$5,100
more than comparable
homes.8
5. 2D Digital Photography
Digital photography remains
the industry standard for
visual property marketing.
Online
and offline buyers alike expect
detailed photos of a
property’s interior and
exterior, though quality
expectations vary with the
market.
Though real estate agents can
now leverage smartphones to
create 2D galleries
themselves, the results can be
inconsistent and DIY does not
impress prospective sellers.
Professional photographers
can be sourced locally or
through national networks.
For low-end listings, DIY
options can be practical and
budget-friendly. While a
course on smartphone
photography and image
editing can help you get
started, experienced agents
weigh this against their own
time investment. Often, an
agent’s time is better spent
winning additional listings and
communicating with clients
rather than editing and
framing.
For mid-range listings, most
real estate agents recognize
the need to hire a
professional who can quickly
produce the magazine-quality
shots most home buyers
expect. Only professional
shots, taken by
photographers with high-end
equipment and with special
knowledge of staging, framing,
lighting, and editing can hope
to compete for the attention
of a new home buyer.
Specialty add-ons, like twilight
sessions or neighborhood
shots, can also make your
listings pop, for additional
cost.
For mid-range photography
packages, agents can expect
to spend between $125-
$500, depending on the area,
property size, and experience
of the photographer. These
packages typically include
15-25 images that are MLS
and print-ready, delivered
within 24 hours.
PROS
Expected as part of any
marketing package
Readily available in any
market
DIY is not enough!
Homes with professional
photography:
Sell up to
3 weeks faster
Sell for up to
$11,000 more
Are up to
44% more likely
to sell above list price
Are up to
17% more likely
to sell within 6 months
CONS
Flat 2D format limits sense of
space, flow, and context
No motion or engagement
Dependent on professionals
DIY: $1,000-2,300 (equipment), $120/yr
(editing software) +3 hr. /listing of agent
time
Outsourced: $125 - $500/listing
Perspective 3-D: $150 for
unlimited, edited professional HDR
photos. Not based on listing price!
COST
6. “Virtual Tour” Video Slideshow
Traditional virtual tours are similar to today’s
screensavers. A series of still photos are curated
and set to music, using transition effects. The
resulting video file can be uploaded to YouTube
or locally hosted and embedded on listing sites,
and can also be included in most MLSs as video
content.
Originally dubbed “virtual tours,” these still-
frame slideshow videos are an easy, often DIY
solution to quickly creating video content, and
can be a good
solution for listings at the lower end of the
market, where professional photography may
be cost prohibitive
Slideshow software will run you $100-250/year
depending on additional editing options. Many
photographers offer a video slideshow as an
add-on to their base photography package for
around $100 per listing.
PROS
More dynamic than static
2D photographs
Can add a sense of flow to
still images
CONS
Requires technical skills,
production experience,
music selection
Limits client interactivity /
no self-driven experience
High risk of “cheesiness”
COST
DIY: $125/year + 3h/listing
agent time
Outsourced: $200/listing
Perspective 3-D:
$50
7. Videos for Real Estate
Easy online video sharing
changed the real estate game
around 2005, with platforms
like YouTube flooding the
internet with simple, accessible
video embedding and sharing.
Since then, the quality of video
used in real estate marketing
has risen rapidly. While
smartphones make DIY video
possible, it’s not
recommended. Results can be
variable, with a shakey hand-
held feel that may not inspire
buyer confidence.
At higher price-points, videos
may include shoots at multiple
times of
day, featuring property views
and staged scenes that truly
sell the dream of living in a
property.
As with 2D photography,
stunning video requires a
professional touch to compete
for the attention of online
homebuyers.
A 3-minute video can cost
between $250 and $400 for a
2,000 sq. ft. property, with
pricing typically based on
square footage. Video is
typically ready for use 48
hours after a scheduled shoot,
after it is edited and set to
music or voiceover.
PROS
Much more engaging than
typical slideshows and still-
frame photography
Creates emotional resonance
with property and showcases
natural beauty of space
CONS
Requires team of
professionals with
production experience
Passive experience with no
interactivity
Long lead time
COST
DIY: Cost of smartphone + 1h
of agent time, 3h+ with editing
Outsourced: $250 - $400/listing
Perspective 3-D: TBD
The Facts About Video
Century 21 has stated they’ve
experienced a 20% increase in
sales thanks to real estate video
marketing campaigns run through
social media sites.
70% of home buyers say they
expect a video, either on a
property website, Facebook or
YouTube.
Since 2007, online video
marketing has gone from
<$1M to >$5M
Mentioning “video” in an email sub-
ject line can boost open rates by
19%, according to a 2015 general
study by Synecast.10
Sample real estate video (cred to www.interiorpixels.com)
8. Drones and Aerial Media
In the past three years, aerial
drones have added new
dimension to real estate
photography and
videography. Cameras
mounted to a drone can be
flown high above a property
to capture unique exterior
character, landscaping, or
breathtaking views.
For properties with unique
exteriors, drones are a great
way to present features that
are key to generating leads
and boosting offers.
Drones are best used in
combination with interior
video or photography to give
online buyers a complete
sense of the interior and
exterior of a property. They
can also be useful in
highlighting a neighborhood,
or showcasing proximity to
schools, downtown areas, and
other attractions.
Drone video is often offered
as part of a comprehensive
real estate marketing package
that includes professional
interior and exterior property
marketing.
Drone video typically costs
$400-$500/listing, and
includes video editing and
interior shots as part of a
package. As drones require a
permit and training, it is not
advised to fly them yourself.
In many markets you can find
a drone pilot on networks
such as Dronebase or find a
local photographer with a
drone and permit.
PROS
Unique aerial perspectives
get buyers’ attention
Stands out against
other video
Increased
immersiveness and
visual quality is
important.
In 2016, 35% of
all recent buyers of
new homes were
Millennials, more than
double the amount of
boomer buyers.
Generation X was the
second large group of
buyers at 26%.
CONS
Requires team of
professionals with permit
and drone experience
Only captures the exterior
of a property
COST
Outsourced: $300 - $700
per listing
Perspective 3-D:
$250 for unlimited
photos + video
9. Immersive Digital Experiences
Revolutionary camera and software solutions
have fueled the next generation of property
marketing - immersive virtual experiences
that feel almost as real as actually visiting a
property.
There are several immersive technologies on
the market which use DSLRs or specialized
cameras, and automated software or manual
rendering techniques to create walkthrough
experiences that combine 2D floor plans
with 360˚ panoramas.
These are translated into self-driven
walkthrough experiences that let online
buyers explore every corner of a
property, right from the web.
With homebuyers increasingly spending
their property search time online, these
engaging, video game-like experiences
will be key to drawing millennial buyers in
and prompting an in-person showing.
Videos are passive media. The
viewers sees only what you want
them to see, in a designated order,
with limited ability to explore
particular areas in depth.
Immersive 3D walkthroughs, like video
games, are active media. By putting the
visitor in the driver’s seat, they
increase engagement and are more
informative.
Passive vs. Active
Sample real estate video (cred to 360 Property Videos) Sample immersive 3D tour, courtesy of Matterport
10. 360° Panoramic Walkthroughs
When 360˚ panoramic photography
was introduced to real estate in
1999, it felt like the future. DSLRs on
special dollies allow for complete
360˚ panoramic views, which give
viewers a sense of where a scene
sits in relation to other parts of a
property.
Today, several companies will even
map these panoramas together to
create a walkthrough experience
based on a 2D floor plan for added
context.
These 360˚ panoramic
walkthroughs give visitors an
understanding of where the photos
were taken, so they are better able
to picture a complete property.
Viewers access each panorama by
clicking on the desired location in
the 2D floor plan, with the option of
turning from side to side, and
looking up and down from a
particular vantage point.
Some even let viewers move
between photos within the interface,
though they do not encode any real-
world 3D data like measurements or
actual spatial relationships.
PROS
Adds a higher level of
interaction
Hi-res photography
creates positive
emotional response
CONS
Less immersion than other
3D services, with no
measurements
High cost
No 24-hour turn-around
COST
Outsourced: $500+
listing, depending on
square footage
A typical 360˚ panoramic walkthrough will run you around
$500,depending on square footage and your local market.
Sample panoramic tour (photo cred to www.viyae.com)
11. Immersive 3D Tours
The newest generation of engaging
property marketing content is true 3D.
Some companies capture both 2D
photography and 3D data about a
property, automatically combining it to
create a complete walkthrough experience
that is similar to a 360˚ panoramic tour,
with additional features like the ability to
take measurements, annotate points in 3D
space, download 2D photography, and
manipulate a complete dollhouse view of a
property.
These tours create a photorealistic
experience of a property, while leveraging
the 3D data to give viewers a sense of
physical presence - the feeling of being in a
space. Some even let you collect 2D
photography for use in online galleries.
The price is comparable to other visual
property marketing packages, dependent
on property size and local market.
Agents may hire a local Matterport Service
Partner who offers professional, quality,
and complete 3D scanning services of
properties for real estate agents.
PROS
Full immersive experiences
created within 24 hours
Easily shared via social
channels for viral marketing
Can also capture 2D photos,
schematic floor plans, and
dimensions
CONS
2D photos
not print
ready
COST
Outsourced: TBD based on
Matterport Service Partner
offering, property size, and
local market.
Perspective 3-D:
$200 for 3,000 sq. ft.
and under. $50 per
addt'l 1,000 sq. ft.
Matterport Dollhouse view and immersive 3D tour, courtesy of Matterport.
12. Real Estate’s Marketing Mix
2D photography is the price of entry for modern property marketing,
but agents who want to create memorable listing presentations and
stand out in their market need tactics that set them apart. Whether
using polished drone video or immersive, engaging new experiences,
Hollywood-grade marketing packages are key to really being
competitive in your market and impressing a new generation of
homebuyers.
Visual marketing is only one component of a complete property
marketing program, which includes exposing your listings, sharing on
social, and creating compelling stand-alone web pages for each
property.
Our solution is designed to be
incredibly easy to use. It takes nearly
no training to learn how to use our
Pro 3D Camera, and all of the
processing is automatic. You’ll get a
complete, immersive 3D virtual tour
for your property within 24 hours.
From there, you can add schematic
loor plans, in-model annotations,
create 2D photo galleries, and more
to quickly, easily create a complete
online experience for your listing.
ABOUT MATTERPORT’S SOLUTION
Matterport 3D Showcase is nothing
like your typical “virtual tour” for real
estate. It is a complete, immersive
virtual experience that transports
buyers to the property, right from
their web and mobile device. With 3D
Showcase, you’ll wow sellers and win
listings. Created from real 2D and 3D
data about
a property, Matterport 3D Showcase
feels incredibly real, and is the only
way to give online and remote buyers
a true sense of being in a property,
wherever they are.
HIRE A MATTERPORT SERVICE PARTNER
Matterport’s global network of Service Partners provide quick,
professional scan services, so it’s easy for you to get immersive 3D
experiences for your property listings.