This document discusses various uses of video for real estate marketing. It outlines how video can be used for virtual home tours, open house invitations, client relations, and more. It also notes that video is an effective marketing tool because most home searches and agents are found online, and viewership of online video is increasing. Using video can help real estate agents and companies stand out from competitors and increase visibility on websites and search engines.

1. Why Video for Real Estate?
WOW them!
Real-Estate Examples and Ideas
Preston Odenbrett- 651.964.2330
wowwepreston@gmail.com

2. Uses For Video:
One of the greatest things about video is that there is a lot of room for
creativity.
• Customer relations.
• Showcase new property listing announcements to clients and other
agents.
• Virtual tours of homes.
• Send out office messages to the outside agents.
• Send out open house invitations, and distribute training videos.
• Commercial real estate companies and developers can use video email
to send out prospectus information to potential investors regarding new
developer showcase commercial properties to potential tenants or
clients.

3. Uses for Video (2)
• Video conferencing can be used to review
various documents and home listings with
customers.
• Auctions using the conference room- highest
bidder contingent on physical walk through and
inspection.

4. Uses for Videos (3)
• Customer retention.
• Video Newsletters.
• Giving customers and other realtors updates.
• Listing announcements.
• Notifying prospects of changes in a specific property’s
price or when mortgage rates drop.
• Personal Congratulations to New Home Buyer or
seller-
• Buyers can pass on to their friends to showcase the
home they just purchased, thus giving you exposure to
their friends each video uploaded to back end. (
FBook, YouTube)

5. Uses for Video (4)
Describe a neighborhood.
• Provide a more intimate experience of a particular
property.
• Showcase the unique services & benefits that an agent /
brokerage can offer.
• Display the history or intricate details of a property.
• Interviews with local people & neighbors to create a
welcoming environment

6. Uses for Conferencing
• Hold open house using your video conference room- Saves time and money for both buyer and
agents. Invite people to watch the walk through videos by uploading them to the back office and
playing them there.
Actual example from a current client
• Has 3 open houses every Saturday online- why do 1 when you can do 3 from the comfort of your
home or office. No need to wait for prospective buyers. They come online from a specific time
period.
• Hold webinar’s, review settlement documents with escrow officers and clients, confer with
mortgage brokers, bank officers, attorneys, title companies, surveyors, home inspectors, and
appraisers.
• Up to 100 people if needed for webinar- More upon request
• 12 people on Video – camera and headset recommended
• 4 hours / session
• Private with password access
• Conversations with each person – Microphone mute options, Whiteboard and More

7. Why Market with Video?
• There are currently over 900 Million Internet Users Online.
• 25% of all Searches Online involve Real Estate and Finance.
• 90% of Agents and 80% of all Home Searches begin Online.
• Nearly 80% of Internet searchers are for Multimedia and Video.
• In 2007, $11.5 billion was spent in real estate advertising, with
online spending $2.6 billion of the total.

8. Why Video?
• According to ComScore, nearly 75 percent of U.S. Internet users
watched an average of three hours of online video during the
month of July, with Americans viewing more than 9 billion videos
online. How's that for a captive audience?
• Additionally, a recent report from California Association of
Realtors® echoes the need for property sellers to invest time &
marketing dollars into their online efforts.
• According to the report:
92% of Internet buyers found their agent on a Web site.
63% found them through an Internet search engine.
0% of Internet buyers found agents through brochures, flyers, yard
signs or mailers!

9. Industry Stats
Type of Company Open Rate Click Rate Soft Bounce Hard Bounce Abuse Unsubscribe
Complaint
Real Estate 18.48% 3.44% 1.18% 1.67% 0.06% 0.25%
Brands:
Century 21, Exit, RE/MAX, Prudential, Realty Executives,
World Properties International, Sotherbys, Nextage, and
Independent Brokers. Commerical real estate companies
like Cushman and Wakefield, Grubb and Ellis, Trammell
Crow, Colliers International, CBRE, Equity Office, Marcus
And Millichap, LoopNet, Realogy

10. Be # 1 in Sales
• As you can see, Internet video is opening up a
serious opportunity for the ambitious real estate
sellers who want to increase their visibility on the
web. Not only will your listings display better as
video tours for your potential clients, but they will
also serve to dramatically increase your
marketing reach and search engine benefits
online.
http://realestate.imforza.com/real-estate-video-marketing.html
Images curtousey of :
Light Man, Kookkai_nak, Master isolated images,(digitalphoto.net),Stuart Gibson,Microsoft.com/office,ferrari.com (G+)