The document outlines the history and evolution of YouTube from its inception in 2005 to its impact on various societal facets, including politics, music, and social issues. It discusses YouTube's growth, monetization strategies, channel types, and its relationship with Pakistan where it faced a ban in 2012 due to controversial content. Additionally, it highlights key milestones, including the launch of YouTube Red and the platform's role in the Arab Spring.

2. OUTLINE
• INTRODUCTION
• GLANCE AT YOUTUBE JOURNEY
• USAGE, APPS, MONETIZATION
• KINDS OF CHANNEL
• STATISTICS
• YOUTUBE AND PAKISTAN
• BOTH SIDES OF PICTURE

3. INTRODUCTION

4. • AMERICAN VIDEO SHARING WEBSITE
• WWW.YOUTUBE.COM
• SLOGAN: BROADCAST YOURSELF
• FEBRUARY 14, 2005 TILL NOW
• HEADQUARTER IN 901 CHERRY AVENUE, SAN BRUNO, CALIFORNIA, UNITED STATES
• SUSAN WOJCIKI AS PRESENT CEO
• SEEN WORLDWIDE IN 76 LANGUAGES EXCEPT BLOCKED COUNTRIES

5. GLANCE AT YOUTUBE JOURNEY

6. • FOUNDED BY STEVE CHEN, CHAD HURLEY
AND JAWED KARIM
• CONFLICT IN IDEAS
• DOMAIN NAME ACTIVATED IN 14.02.2005
• THE FIRST YOUTUBE VIDEO, ME AT THE ZOO, SHOWS CO-FOUNDER JAWED KARIM AT THE SAN DIEGO
ZOO. THE VIDEO WAS UPLOADED ON APRIL 23, 2005
• THE FIRST VIDEO TO REACH ONE MILLION VIEWS WAS A NIKE ADVERTISEMENT
FEATURING RONALDINHO IN SEPTEMBER 2005

7. CONTINUED..
• $15 MILLION INVESTMENT BY SEQUOIA CAPITAL FROM NOVEMBER 2005 TO APRIL 2006,FORMATT
• SITE GREW RAPIDLY, AND IN JULY 2006, 65,000 NEW VIDEOS, 100 MILLION VIEWS PER DAY
• GOOGLE SAW THE POTENTIAL IN YOUTUBE AND ACQUIRED THE VIDEO-SHARING SITE FOR $1.65
BILLION IN OCTOBER 2006
• AT THE TIME GOOGLE CALLED IT "THE NEXT STEP IN THE EVOLUTION OF THE INTERNET."

8. • YOUTUBE LAUNCHED ITS PARTNER PROGRAM TO LET PEOPLE
GET PAID FOR THEIR VIRAL CONTENT IN MAY 2007
• A BABY NAMED CHARLIE TOOK THE WORLD BY STORM
IN MAY 2007
• AS OF FEBRUARY 2012, THE FAMILY BEHIND THE
VIDEO HAD
MADE MORE THAN $150,000,
• 843,730,684 VIEWS TILL 21 OCT,2016
PARTNER PROGRAM

9. YOUTUBE & PRESIDENTIAL DEBATE
• IN JULY 2007, YOUTUBE TEAMED UP WITH CNN TO
HOST THE PRESIDENTIAL DEBATE FOR THE
2008 ELECTION CYCLE
• 1ST USE OF YOUTUBE IN A POLITICAL ACTIVITY
• SEVEN OUT OF THE 16 PRESIDENTIAL CANDIDATES
ANNOUNCED THEIR CAMPAIGNS VIA YOUTUBE
• FIRST TIME IN PRESIDENTIAL DEBATE HISTORY WHERE USER-GENERATED VIDEO
DROVE THE DEBATE.

10. WHEN GOOGLE CAME IN
• GOOGLE DECIDED IT WAS TIME TO START MAKING MONEY
AND ROLLED OUT THE FIRST ADS FOR YOUTUBE
IN AUGUST 2007
• APRIL 2009, YOUTUBE ALSO WON A PEABODY AWARD FOR
ITS ACHIEVEMENTS IN ELECTRONIC MEDIA
• YOUTUBE AND VIVENDI TEAM UP TO LAUNCH NEW MUSIC VIDEO
SERVICE VEVO IN APRIL 2009
• YOUTUBE'S FIRST MOVE TO FIX ITS RELATIONSHIP WITH MUSIC COMPANIES, WHICH HAD
COMPLAINED ABOUT PIRACY AND UNFAIR LICENSING TERMS
• YOUTUBE GOT 1 BILLION DAILY VIEWS IN 2009

11. ROLE IN ARAB SPRING
• YOUTUBE STARTED DOING IT LIVE IN APRIL 2011
• DURING THE 2011 ARAB SPRING, YOUTUBE PLAYED AN
INSTRUMENTAL ROLE IN DISSEMINATING MESSAGES OF
FREEDOM AND DEMOCRACY
• WE USE FACEBOOK TO SCHEDULE THE PROTESTS,
TWITTER TO COORDINATE, AND YOUTUBE TO TELL
THE WORLD.”

12. • PSY, GANGNAM STYLE HIT 1 BILLION VIEWS IN DECEMBER 2012
•2,665,988,736 VIEWS TILL 20.10.2016
•IN MARCH 2013, THE NUMBER OF UNIQUE USERS VISITING
YOUTUBE EVERY MONTH REACHED 1 BILLION
•YOUTUBE RED LAUNCHED 2014

13. USAGE, KIND OF ACCOUNTS AND
MONETIZATION

14. HOW TO USE IT
• ONE CAN WATCH YOUTUBE VIDEOS WITHOUT ACCOUNT
• TO USE SOME FEATURES ONE NEEDS TO SIGN IN
• GMAIL ID AND VERIFICATION CODE, YOUTUBER ACCOUNT, UPLOAD VIDEOS
• SHARE YOUR OPINION WITH COMMENTS AND RATINGS
• CREATE A PLAYLIST OF YOUR FAVORITE VIDEOS
• SUBSCRIBE TO ANOTHER YOUTUBE USER'S CHANNEL, OR CREATE YOUR OWN!

15. YOUTUBE RED AND YOUTUBE KIDS
• YOUTUBE RED
• NOVEMBER 2014
• IT COSTS $10 PER MONTH
• EXCLUSIVELY FOR USERS IN THE UNITED STATES,
AUSTRALIA NEWZEALAND, MEXICO.
• PROVIDES ADVERTISING-FREE STREAMING OF VIDEOS,
• OFFLINE AND BACKGROUND PLAYBACK OF VIDEOS
ON MOBILE DEVICES, ACCESS TO ADVERTISING-FREE MUSIC STREAMING.

16. •YOUTUBE KIDS APP
•23 FEBRUARY 2015
•PARENTAL CONTROL
FILTER OUT INAPPROPRIATE CONTENT
•USA, AUSTRALIA, NEWZEALAND,
UK, CANADA, AND IRELAND.

17. VIDEO MONETIZATION
• ONCE YOUR VIDEO IS SUBMITTED AND APPROVED FOR MONETIZATION, YOUTUBE WILL PLACE
ADS INSIDE OR NEAR THE VIDEO. AFTER YOU’VE ASSOCIATED AN ADSENSE ACCOUNT WITH
YOUR YOUTUBE ACCOUNT, YOU WILL EARN REVENUE THAT IS GENERATED FROM THE ADS
• EARNINGS WILL DEPEND ON A NUMBER OF FACTORS. THE TWO KEY FACTORS ARE THE TYPE OF
ADS AND THE PRICING OF ADS APPEARING WITH YOUR VIDEOS
• EARNINGS WILL DEPEND ON A NUMBER OF FACTORS. THE TWO KEY FACTORS ARE THE TYPE OF
ADS AND THE PRICING OF ADS APPEARING WITH YOUR VIDEOS
• VIDEO MUST ABIDE BY OUR TERMS OF SERVICE AND COMMUNITY GUIDELINES

18. CHANNEL AND ITS KINDS

19. WHAT IS YOUTUBE CHANNEL
• DISPLAY A SHORT PERSONAL DESCRIPTION,
• THUMBNAILS OF VIDEOS YOU'VE UPLOADED,
• MEMBERS TO WHOM YOU'VE SUBSCRIBED, VIDEOS FROM OTHER MEMBERS YOU'VE PICKED AS
FAVORITES,
• SUBSCRIBERS
• A SECTION WHERE OTHER PEOPLE CAN COMMENT ON YOUR CHANNEL.
• YOU CAN VISIT ANOTHER MEMBER'S PERSONAL CHANNEL BY CLICKING ON HIS OR HER USER
NAME

20. KINDS OF YOUTUBE
• YOUTUBE CHANNELS ARE FOR EVERYDAY LIFE (AND PROBABLY CAT VIDEOS)
• DIRECTOR CHANNELS ARE FOR SERIOUS YOU TUBING, LENGTHIER VIDEOS
• MUSICIAN YOUTUBE CHANNEL TYPE IS FOR ASPIRING, ORIGINAL MUSICIANS
• THE COMEDIAN CHANNEL TYPE LIKE RAY WILLIAM JOHANSON
• YOUTUBE GURU CHANNEL FPS RUSSIA AND MICHEAL PHAN
• NON-PROFIT, PARTNERS, SPONSORS, AND POLITICIANS CHANNELS
• YOUTUBE PARTENERS VEVO CHANNEL
• SPONSORS ARE FOR ADVERTISERS LIKE ONE SPICE AND SONY

21. STATISTICS

25. PAKISTAN AND YOUTUBE

26. YOUTUBE AND PAKISTAN
• IN 2012 YOU TUBE WAS BANNED IN PAKISTAN BY PTA
• PAKISTAN'S BAN ON YOUTUBE WAS IMPOSED BY THE SUPREME COURT IN 2012 AFTER THE US-MADE FILM
INNOCENCE OF MUSLIMS WAS UPLOADED.
• THE AMATEUR-MADE VIDEO WAS CONDEMNED IN THE MUSLIM WORLD AND SPARKED WIDESPREAD PROTESTS FOR
ITS MOCKING PORTRAYAL OF THE PROPHET MUHAMMAD.
• MORE THAN A DOZEN PEOPLE DIED IN PROTESTS IN PAKISTAN.
• PROXY ACCESS TO YOU TUBE
• ON 18 JANUARY 2016 PAKISTAN UNBLOCKED YOUTUBE
• PAKISTAN'S TELECOMS REGULATOR SAID THE BAN WAS NO LONGER NECESSARY BECAUSE GOOGLE, WHICH OWNS
YOUTUBE, HAD NOW LAUNCHED A PAKISTAN-SPECIFIC VERSION.

27. SOCIAL IMPACTS OF YOUTUBE

28. • YOUTUBE HAS MADE THE WORLD SMALLER
• YOUTUBE HELPS PEOPLE GET DISCOVERED
• BROADENING AWARENESS OF SOCIAL ISSUES
• PRIVACY AND COPYRIGHTS RIGHTS VIOLATION
• BROADENING AWARENESS OF SOCIAL ISSUES
• FREE SPEECH
• VIRAL TREND
• VIOLENCE
• AN ENORMOUS VOLUME OF RELIGIOUS AND ANTI-RELIGIOUS CONTENT

29. REFERENCES:
HTTP://MASHABLE.COM/2015/02/14/YOUTUBE-
HISTORY/#XQJNRRDCRSQI
HTTP://MONEYNATION.COM/YOUTUBE-WORTH/
HTTP://WWW.SFGATE.COM/TECHNOLOGY/BUSINESSINSIDER/ARTICLE/THE-22-KEY-TURNING-POINTS-IN-THE-
HISTORY-OF-4281653.PHP
HTTPS://TECHBOOMERS.COM/T/HOW-TO-USE-YOUTUBE
HTTP://CERTMAG.COM/ANALYZING-THE-SOCIETAL-EFFECTS-OF-YOUTUBE/
HTTP://DIGIDAY.COM/PLATFORMS/DEMOGRAPHICS-YOUTUBE-5-CHARTS/

30. THANK YOU
!