A case study based on surveys solely done by me. Certainly Youtube as an emerging game changer. YouTube have several advantages and disadvantages but its impact lies same as of the Television YouTube is more convenient as a audio-visual medium for both the educated and un-educated section of people. Television is not mobile in nature but YouTube is mobile in nature. Scope in Television is restricted to agencies and specific industries whereas YouTube gives opportunity to each individual to nurture talent. By Majority it is being expected that by coming years TV will be replaced by this new Media.

1. The Impact of YouTube on
Television & Youth
( Changing future of Television)

2. Why YouTube is so popular ?
• It’s a forum where one can browse all kinds of videos .
• The creator’s studio is one USP which allows people to generate
their own content.
• YouTube have career opportunities.
• Gives platform to new talents.
Variety of Content Available includes:
Tutorials
Entertainment Videos
Movies
Comedy
Vlogs

3. Purpose and Aim
My study paper is based on how YouTube is a complete game changer
for Television and the present youth. Google Inc’s YouTube said 1 billion
unique users were now visiting the video-sharing website every month, or
nearly one out of every two people on the Internet.
• To highlight the growth of the Online Media
• To highlight the revenue generation system through YouTube
• To highlight the creative aspects Comparing YouTube and TV
• Comparing Reach and expense on YouTube and TV
• To highlight the difference in the work culture
• To highlight how YouTube is emerging as the biggest platform for
Advertising and Marketing.
• The report will include several aspects and benefits of YouTube and how
it can change the future of Television.
• It will have the impact of YouTube among the Youth.
• How common people are benefitted from the digitalized audio visual
medium.

4. •YouTube help in term of provide the
video of teaching and learning for the
students to get the knowledge from the
professors in another part of the
world.
• YouTube is free, there are no fees to pay in using YouTube, So, You
should not worry if you are starting out and experimenting on its
use
• No need to be home to watch. Moreover, not even a TV is
necessary! Laptops, tablets and smart phones are devices that have
entered the daily life of millions of people, and Internet access
• Diversity of content. There are several ways in which your video
can reach the target group – searching for content using a
keyword, as an option for a similar video after the user has seen a
certain video.
• YouTube has more freedom. You can watch a lot of ads that were
not allowed to air for one reason or another.
Advantages

5. •There are many video which
spread the wrong beliefs.
• There are many uncensored or sexual harassment clip which
is not suitable for the young age user.
• There are many pirated movie and song spread in YouTube
which effect to the copy right issue.
• Some skill that was spread vie YouTube will use in wrong
purpose by those robber or terrorist.
• There are many contents foster to use violence to the young
generation or to the country.
Disadvantages

6. Case Study

13. Recommendations
• To make sure YouTube avoids giving explicit influential
content out in Public.
• To have ethical control over the videos generated.
• Provide a complete check on the videos, scrutinizing them
before they are published.
• Increase more knowledgeable works.
• Values and ethics should be given equal importance.
• Introduce and aware talents encourage students to pursue
their dreams by working for themselves.
• Focus on skill based content
• Reward creativity, original thinking and smartness.
• Have certain eligible criteria.

14. 1. PewDiePie
• Earned: $15 million
• Subscribers: 49,756,391

15. 2. Lily Singh
• Earned: $7.5 million
• Subscribers: 10,296,350

16. 3. Nisha Madhulika
• 544,446,881 views
• 2,100,491
subscribers
• Earnings: 3Lacs-
40Lacs

19. Conclusions
• YouTube have several advantages and disadvantages but its impact
lies same as of the Television
• YouTube is more convenient as a audio-visual medium for both the
educated and un-educated section of people.
• Television is not mobile in nature but YouTube is mobile in nature.
• Scope in Television is restricted to agencies and specific industries
whereas YouTube gives opportunity to each individual to nurture
talent.
• By uploading own created videos we are having Social Celebrities
• The Reach of YouTube is not restricted like TV but its globally
accessible

20. Conclusions
• Web Series are preferred over TV Series
• People are spending more on Online advertisements.
• The impact of YouTube in Society, professional and
personal life cannot be neglected
• There should be some ethical grounds and a content
checker so that obscenity and vulgar contents are not
exposed.
By Majority it is being expected that by coming years TV
will be replaced by this new Media.

21. Thank You !
Titly Chatterjee
MCP-16-51
St. Xavier’s College