The following is an unpublished case study which was written for the book International Communications Strategy which I co-authored with Silvie Cambie. We had too much material for the book and needed to give priority to international case studies so a number of UK case studies were reluctantly dropped from the final book, this one on Dulwich OnView, being one of them.
Dulwich OnView was a blog project which I created and developed for the Friends of the Dulwich Picture Gallery and exemplifies the principles of non-hierarchical collaborative working and authentic engagement and trust which are found in successful social media projects. The project won the Best Small Museums Website 2010 at the Archimuse Conference, a major conference within the museums and heritage sector.
International Communications Strategy was nominated for the FT Goldman Sachs Business Book of the Year Award 2009.
Yang-May Ooi
The document provides information about using social media to build online faith communities. It discusses utilizing social networking sites like Facebook and Twitter to connect people with similar religious interests and create participatory online spaces centered around Christianity. The presentation aims to teach participants how to effectively use social media for religious outreach, evangelism, and faith-based discussions.
Why churches can't afford to ignore social media (for New Wine)Bex Lewis
The document discusses why churches cannot afford to ignore social media. It notes that social media platforms like Facebook, Twitter, YouTube and blogs have become effectively the "front door" for many people, especially younger generations, to access information about churches. The document provides guidance on how churches can develop a strategic social media presence, including determining goals and objectives, appropriate platforms, content, target audiences, posting schedules and community management best practices. The overall message is that an active, authentic social media presence is important for churches to remain relevant and connect with people in digital spaces.
Central Bucks School District Engaging Digital Natives in the Study of Social...Jennifer Dorman
The document discusses various digital literacy skills and Web 2.0 tools that can be used in 21st century education, including blogs for student expression, podcasts for communication, and wikis for collaboration. It provides examples of how these tools can enhance learning and civic participation when used in the classroom or other educational contexts.
This document discusses various topics related to user-generated content, crowdsourcing, and citizen journalism. It provides definitions and examples of user-generated content, noting that it must be published, involve some creative effort, and be created outside of professional routines. Crowdsourcing is defined as solving problems or producing goods/services by outsourcing tasks to a large, undefined network of people. Examples include iStockPhoto and the Guardian's crowdsourced review of MP expenses. Citizen journalism is enabled by tools like blogs, Flickr, YouTube that allow independent reporting and sharing of information. However, citizen journalists face legal risks and their content could be subject to censorship or copyright claims.
YouTube was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. It has over 1 billion users who watch hundreds of millions of hours of videos daily. 80% of views come from outside the US, and it is accessible in 76 languages. YouTube allows for self-expression and the creation of online identities and communities. While some see this as positive, others like Andrew Keen are critical of user-generated content replacing professionally produced media. Louise Glitter is a YouTube vlogger with over 1.9 million subscribers who shares beauty and lifestyle videos.
Making Sense of Social Media: Strategy Matters (2010)Bryan Huber
The document discusses social media strategy and its importance for businesses. It defines social media as user-generated content shared on various platforms like blogs, photos, videos, reviews, and social networks. It notes that nearly 600 million people use Facebook and over 13 hours of video are uploaded to YouTube every minute. The document urges businesses to engage in social media to build relationships with customers, be part of industry conversations, and expand their marketing reach. It warns that reputation takes years to repair if damaged and advises businesses to avoid crises by being proactive media.
This document provides an overview of a presentation on using social networking to build online Christian communities. The presentation covers objectives like utilizing social media to build faith-based networks and understanding participatory culture. It discusses stages of engaging with social media, forms of participatory culture, and commonly used social media tools. Guidelines are provided for using tools like Facebook, Twitter, and Digital Catechesis safely and effectively to achieve the goals of building community and spreading the faith online.
The document provides information about using social media to build online faith communities. It discusses utilizing social networking sites like Facebook and Twitter to connect people with similar religious interests and create participatory online spaces centered around Christianity. The presentation aims to teach participants how to effectively use social media for religious outreach, evangelism, and faith-based discussions.
Why churches can't afford to ignore social media (for New Wine)Bex Lewis
The document discusses why churches cannot afford to ignore social media. It notes that social media platforms like Facebook, Twitter, YouTube and blogs have become effectively the "front door" for many people, especially younger generations, to access information about churches. The document provides guidance on how churches can develop a strategic social media presence, including determining goals and objectives, appropriate platforms, content, target audiences, posting schedules and community management best practices. The overall message is that an active, authentic social media presence is important for churches to remain relevant and connect with people in digital spaces.
Central Bucks School District Engaging Digital Natives in the Study of Social...Jennifer Dorman
The document discusses various digital literacy skills and Web 2.0 tools that can be used in 21st century education, including blogs for student expression, podcasts for communication, and wikis for collaboration. It provides examples of how these tools can enhance learning and civic participation when used in the classroom or other educational contexts.
This document discusses various topics related to user-generated content, crowdsourcing, and citizen journalism. It provides definitions and examples of user-generated content, noting that it must be published, involve some creative effort, and be created outside of professional routines. Crowdsourcing is defined as solving problems or producing goods/services by outsourcing tasks to a large, undefined network of people. Examples include iStockPhoto and the Guardian's crowdsourced review of MP expenses. Citizen journalism is enabled by tools like blogs, Flickr, YouTube that allow independent reporting and sharing of information. However, citizen journalists face legal risks and their content could be subject to censorship or copyright claims.
YouTube was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. It has over 1 billion users who watch hundreds of millions of hours of videos daily. 80% of views come from outside the US, and it is accessible in 76 languages. YouTube allows for self-expression and the creation of online identities and communities. While some see this as positive, others like Andrew Keen are critical of user-generated content replacing professionally produced media. Louise Glitter is a YouTube vlogger with over 1.9 million subscribers who shares beauty and lifestyle videos.
Making Sense of Social Media: Strategy Matters (2010)Bryan Huber
The document discusses social media strategy and its importance for businesses. It defines social media as user-generated content shared on various platforms like blogs, photos, videos, reviews, and social networks. It notes that nearly 600 million people use Facebook and over 13 hours of video are uploaded to YouTube every minute. The document urges businesses to engage in social media to build relationships with customers, be part of industry conversations, and expand their marketing reach. It warns that reputation takes years to repair if damaged and advises businesses to avoid crises by being proactive media.
This document provides an overview of a presentation on using social networking to build online Christian communities. The presentation covers objectives like utilizing social media to build faith-based networks and understanding participatory culture. It discusses stages of engaging with social media, forms of participatory culture, and commonly used social media tools. Guidelines are provided for using tools like Facebook, Twitter, and Digital Catechesis safely and effectively to achieve the goals of building community and spreading the faith online.
Companies And Communities: Participating without being sleazyDawn Foster
Online communities are all the rage in today's talk of web 2.0, social media, new media, and other buzzwords, but despite the hype, communities should not be dismissed as a fad. Online community engagement is a critical part of any company's strategy. This presentation examines best practices and tips for engaging with online communities and will help you understand how to incorporate community efforts into broader marketing programs and other company initiatives.
- YouTube was founded in 2005 by Chad Hurley, Jawed Karim, and Steve Chen.
- It is now owned by Google and has over 1 billion users worldwide.
- 300 hours of video are uploaded to YouTube every minute from users in 75 countries speaking 61 languages.
- 60% of a creator's views come from outside their home country, and half of all YouTube views are on mobile devices.
The document discusses David Gauntlett's ideas about the shift from Web 1.0 to Web 2.0. Web 1.0 was static and only provided information to users, while Web 2.0 is more collaborative, participatory and creative as it allows users to upload, share, download and create content. Gauntlett argues that Web 2.0 platforms allow people to make and share their own media to represent themselves, rather than just being represented by traditional media. Examples mentioned include Wikipedia, YouTube, and personal video blogs. The document asks readers to provide examples that support Gauntlett's view of a more participatory digital culture and media landscape driven by user-generated content.
The global classroom: Towards an open 1st year of studyWayne Mackintosh
The document discusses the concept of the Open Education Resource University (OERu), which aims to provide free, high-quality online courses and a pathway to a certificate or degree for learners worldwide through open educational resources. It outlines the OERu model of collaboratively developing open courses that can be taken for credit through partner higher education institutions. The document also addresses issues of ensuring the fiscal sustainability of the OERu through membership fees, assessment services, and operating with low development costs due to the reuse and adaptation of open materials.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
The document discusses the rise of social media feeds as the dominant way people consume content online. It argues that platforms like Facebook and Snapchat have created the most powerful version of the content feed by bundling together different types of personal and impersonal content. Unlike traditional television, the social feeds allow for unlimited audience relevance as content is tailored specifically for each user, and users can discuss content within the feed. The document also examines trends in video storytelling on social platforms and debates around formats like 360 versus 180 degree video on Facebook.
Brian Kelly gave a presentation on open practices for researchers. Some of the key tips included being proactive in sharing research outputs through blogs, repositories and social media; monitoring the impact of different sharing approaches; developing an online network through Twitter and other platforms; and optimizing search engine visibility by providing links from highly ranked sites. The presentation emphasized the potential benefits of open engagement for increasing citations, downloads and the visibility of research.
Making Sense of a Rapidly Changing Technical Environmentlisbk
Slides for a talk on "Making Sense of a Rapidly Changing Technical Environment" given by Brian Kelly, UKOLN at a Library West Development Day held in Taunton on 5 December 2013.
See http://www.ukoln.ac.uk/web-focus/events/meetings/libraries-west-staff-development-2012/
The document is a slide presentation by Dr. Tony O'Driscoll on the topic of networked learning and how the internet and new technologies are changing education. Some key points discussed include the increasing amount of information available online, the disconnect between traditional education and workplace skills, and how new technologies allow learning to occur through connections and networks rather than just pouring content into students' heads.
Brian kelly: Open practices for the connected researcherOpenExeter
Here are a few tips for knowing when to say "no" to opportunities:
- Be realistic about your time and capacity. Don't overcommit if you know an opportunity will be too time-consuming.
- Consider whether the opportunity truly interests and engages you. Saying no to things you're not passionate about frees up time for more meaningful work.
- Watch for scope creep. Be wary of opportunities that start small but could expand significantly without clear boundaries.
- Learn to delegate when possible. This can help manage your workload without turning things down outright.
- It's okay to say no just to maintain a work-life balance. Don't feel obligated to accept everything at the expense of
This document is a summary of a webinar presentation about using mobile devices in ministry. The presentation covers embracing new technologies rather than fearing them, promoting digital etiquette, and finding ways to integrate mobile devices into faith learning. It discusses specific mobile devices, why they are useful, and statistics on ownership among students. It provides resources and ideas for using phones and tablets for activities like recording audio, taking photos, and creating videos. The presentation explores considerations for parish readiness and developing appropriate policies for device use.
Developing a (Digital) Strategy for Your OrganisationCharlotte Sexton
This presentation provides practical guidance on developing a (digital) strategy and is aimed at those leading change or managing digital programme delivery within museums or cultural organisations. It doesn’t really matter what you call it: digital strategy, digital engagement strategy, technical road map or just plain ‘strategy’, if your goal is to engage contemporary audiences with culture and heritage then ‘digital’ is going to be part of the mix. For museums, the great ones will be those designed around the way people live their lives now – and increasingly that means with some kind of techno gizmo in their hands. If you are going to rise to the challenge then you’re going to need a plan, and the will and skill to change old ways of working. This presentation will help you kick start the process.
The Pedagogy of Google Documents and Wikis in the classroom, using Wetpaint websites
*Changed Creative Commons License: Attribution Non-Commercial Share Alike
For public relations educators, social media are presenting new challenges. How do we teach our students the new skills required? How can we gain a better understanding of the problems facing organizations today? How can we develop a curriculum to support these areas? During this webinar, participants learned about the challenges and issues facing the profession from Jeff Beringer, Senior Vice President, Dialogue/GolinHarris; Robert French, Instructor, public relations and digital media, Auburn University; and Toby Ward, President, Prescient Digital Media.
This document provides an overview of a presentation on digital storytelling as a teaching tool. It discusses defining digital storytelling, the elements of an effective digital story, and tools for creating short digital stories. Attendees are instructed to create a 30-second digital story on a topic related to the Pope's encyclical on the environment and post the link. The presentation aims to demonstrate how digital storytelling can engage diverse learning styles and promote sharing information through multimedia.
This document discusses how Swiss universities are adopting social media and focuses on how Paper.li can help higher education institutions with content strategy and curation. It provides examples of how Penn State University and StartUp Canada have successfully used Paper.li newspapers to engage students, faculty and entrepreneurs and strengthen their online presence. The presentation encourages attendees to use Paper.li to monitor topics, identify influencers, distribute timely news, promote across channels, and connect with communities.
This document provides an overview of a presentation on using mobile devices in ministry. It discusses how ubiquitous mobile devices have become, especially among students, and encourages embracing new technologies rather than ignoring or fearing them. It also covers digital etiquette, different mobile device types, and examples of apps that can be used for assignments, like recording interviews, taking photos, and editing videos. The presentation aims to show participants practical ways to integrate mobile devices into faith learning.
The document discusses different dimensions of social software including content, communication, collaboration, and community. It analyzes typologies of social software based on these dimensions and how they can be used to optimize consumer insight and marketing strategies. Examples are given of how specific social software like Delicious, Flickr, and Last.fm emphasize different dimensions. The document also discusses how social software can be used to create virtual communities like an arts center.
Slides for a talk on "Open Practices for the Connected Researcher" given by Brian Kelly, UKOLN at the University of Exeter on 23 October 2012, as part of a series of Open Access Week events held at the university.
See http://www.ukoln.ac.uk/web-focus/events/seminars/exeter-open-access-week-2012/
Luís II de Baviera mandó construir el castillo de Neuschwanstein entre 1869 y 1886. El castillo se construyó con materiales y artesanos bávaros y estaba decorado con referencias a cuentos de hadas. Tenía las últimas tecnologías de la época como calefacción central, electricidad y teléfono. El castillo inspiró el diseño del castillo de la Bella Durmiente en Disney. Luís II vivió poco tiempo en el castillo antes de ser depuesto y morir ahogado.
Companies And Communities: Participating without being sleazyDawn Foster
Online communities are all the rage in today's talk of web 2.0, social media, new media, and other buzzwords, but despite the hype, communities should not be dismissed as a fad. Online community engagement is a critical part of any company's strategy. This presentation examines best practices and tips for engaging with online communities and will help you understand how to incorporate community efforts into broader marketing programs and other company initiatives.
- YouTube was founded in 2005 by Chad Hurley, Jawed Karim, and Steve Chen.
- It is now owned by Google and has over 1 billion users worldwide.
- 300 hours of video are uploaded to YouTube every minute from users in 75 countries speaking 61 languages.
- 60% of a creator's views come from outside their home country, and half of all YouTube views are on mobile devices.
The document discusses David Gauntlett's ideas about the shift from Web 1.0 to Web 2.0. Web 1.0 was static and only provided information to users, while Web 2.0 is more collaborative, participatory and creative as it allows users to upload, share, download and create content. Gauntlett argues that Web 2.0 platforms allow people to make and share their own media to represent themselves, rather than just being represented by traditional media. Examples mentioned include Wikipedia, YouTube, and personal video blogs. The document asks readers to provide examples that support Gauntlett's view of a more participatory digital culture and media landscape driven by user-generated content.
The global classroom: Towards an open 1st year of studyWayne Mackintosh
The document discusses the concept of the Open Education Resource University (OERu), which aims to provide free, high-quality online courses and a pathway to a certificate or degree for learners worldwide through open educational resources. It outlines the OERu model of collaboratively developing open courses that can be taken for credit through partner higher education institutions. The document also addresses issues of ensuring the fiscal sustainability of the OERu through membership fees, assessment services, and operating with low development costs due to the reuse and adaptation of open materials.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
The document discusses the rise of social media feeds as the dominant way people consume content online. It argues that platforms like Facebook and Snapchat have created the most powerful version of the content feed by bundling together different types of personal and impersonal content. Unlike traditional television, the social feeds allow for unlimited audience relevance as content is tailored specifically for each user, and users can discuss content within the feed. The document also examines trends in video storytelling on social platforms and debates around formats like 360 versus 180 degree video on Facebook.
Brian Kelly gave a presentation on open practices for researchers. Some of the key tips included being proactive in sharing research outputs through blogs, repositories and social media; monitoring the impact of different sharing approaches; developing an online network through Twitter and other platforms; and optimizing search engine visibility by providing links from highly ranked sites. The presentation emphasized the potential benefits of open engagement for increasing citations, downloads and the visibility of research.
Making Sense of a Rapidly Changing Technical Environmentlisbk
Slides for a talk on "Making Sense of a Rapidly Changing Technical Environment" given by Brian Kelly, UKOLN at a Library West Development Day held in Taunton on 5 December 2013.
See http://www.ukoln.ac.uk/web-focus/events/meetings/libraries-west-staff-development-2012/
The document is a slide presentation by Dr. Tony O'Driscoll on the topic of networked learning and how the internet and new technologies are changing education. Some key points discussed include the increasing amount of information available online, the disconnect between traditional education and workplace skills, and how new technologies allow learning to occur through connections and networks rather than just pouring content into students' heads.
Brian kelly: Open practices for the connected researcherOpenExeter
Here are a few tips for knowing when to say "no" to opportunities:
- Be realistic about your time and capacity. Don't overcommit if you know an opportunity will be too time-consuming.
- Consider whether the opportunity truly interests and engages you. Saying no to things you're not passionate about frees up time for more meaningful work.
- Watch for scope creep. Be wary of opportunities that start small but could expand significantly without clear boundaries.
- Learn to delegate when possible. This can help manage your workload without turning things down outright.
- It's okay to say no just to maintain a work-life balance. Don't feel obligated to accept everything at the expense of
This document is a summary of a webinar presentation about using mobile devices in ministry. The presentation covers embracing new technologies rather than fearing them, promoting digital etiquette, and finding ways to integrate mobile devices into faith learning. It discusses specific mobile devices, why they are useful, and statistics on ownership among students. It provides resources and ideas for using phones and tablets for activities like recording audio, taking photos, and creating videos. The presentation explores considerations for parish readiness and developing appropriate policies for device use.
Developing a (Digital) Strategy for Your OrganisationCharlotte Sexton
This presentation provides practical guidance on developing a (digital) strategy and is aimed at those leading change or managing digital programme delivery within museums or cultural organisations. It doesn’t really matter what you call it: digital strategy, digital engagement strategy, technical road map or just plain ‘strategy’, if your goal is to engage contemporary audiences with culture and heritage then ‘digital’ is going to be part of the mix. For museums, the great ones will be those designed around the way people live their lives now – and increasingly that means with some kind of techno gizmo in their hands. If you are going to rise to the challenge then you’re going to need a plan, and the will and skill to change old ways of working. This presentation will help you kick start the process.
The Pedagogy of Google Documents and Wikis in the classroom, using Wetpaint websites
*Changed Creative Commons License: Attribution Non-Commercial Share Alike
For public relations educators, social media are presenting new challenges. How do we teach our students the new skills required? How can we gain a better understanding of the problems facing organizations today? How can we develop a curriculum to support these areas? During this webinar, participants learned about the challenges and issues facing the profession from Jeff Beringer, Senior Vice President, Dialogue/GolinHarris; Robert French, Instructor, public relations and digital media, Auburn University; and Toby Ward, President, Prescient Digital Media.
This document provides an overview of a presentation on digital storytelling as a teaching tool. It discusses defining digital storytelling, the elements of an effective digital story, and tools for creating short digital stories. Attendees are instructed to create a 30-second digital story on a topic related to the Pope's encyclical on the environment and post the link. The presentation aims to demonstrate how digital storytelling can engage diverse learning styles and promote sharing information through multimedia.
This document discusses how Swiss universities are adopting social media and focuses on how Paper.li can help higher education institutions with content strategy and curation. It provides examples of how Penn State University and StartUp Canada have successfully used Paper.li newspapers to engage students, faculty and entrepreneurs and strengthen their online presence. The presentation encourages attendees to use Paper.li to monitor topics, identify influencers, distribute timely news, promote across channels, and connect with communities.
This document provides an overview of a presentation on using mobile devices in ministry. It discusses how ubiquitous mobile devices have become, especially among students, and encourages embracing new technologies rather than ignoring or fearing them. It also covers digital etiquette, different mobile device types, and examples of apps that can be used for assignments, like recording interviews, taking photos, and editing videos. The presentation aims to show participants practical ways to integrate mobile devices into faith learning.
The document discusses different dimensions of social software including content, communication, collaboration, and community. It analyzes typologies of social software based on these dimensions and how they can be used to optimize consumer insight and marketing strategies. Examples are given of how specific social software like Delicious, Flickr, and Last.fm emphasize different dimensions. The document also discusses how social software can be used to create virtual communities like an arts center.
Slides for a talk on "Open Practices for the Connected Researcher" given by Brian Kelly, UKOLN at the University of Exeter on 23 October 2012, as part of a series of Open Access Week events held at the university.
See http://www.ukoln.ac.uk/web-focus/events/seminars/exeter-open-access-week-2012/
Luís II de Baviera mandó construir el castillo de Neuschwanstein entre 1869 y 1886. El castillo se construyó con materiales y artesanos bávaros y estaba decorado con referencias a cuentos de hadas. Tenía las últimas tecnologías de la época como calefacción central, electricidad y teléfono. El castillo inspiró el diseño del castillo de la Bella Durmiente en Disney. Luís II vivió poco tiempo en el castillo antes de ser depuesto y morir ahogado.
Neuschwanstein Castle is one of the most popular palaces and castles in Europe, attracting 1.3 million visitors annually to see "the castle of the fairy-tale king". During summer months around 6,000 people tour the castle daily, passing through rooms that were designed for a single resident rather than mass tourism.
Luís II de Baviera mandó construir el espectacular Castillo de Neuschwanstein entre 1869 y 1886. El castillo se construyó con los más altos estándares técnicos de la época y fue decorado con referencias a cuentos de hadas y leyendas, como deseaba Luís II. Sin embargo, Luís II solo vivió 172 días en el castillo antes de ser depuesto y morir bajo circunstancias misteriosas. El Castillo de Neuschwanstein inspiró al Castillo de la Bella Durmiente en Disney.
Neuschwanstein Castle is located in Bavaria, Germany. It was commissioned by King Ludwig II of Bavaria in 1869 as a retreat and as an homage to Richard Wagner. Pressing 'Esc' will exit the music, otherwise the Grand March from Tannhauser by Richard Wagner will continue playing.
Neuschwanstein Castle was built in the 19th century in Bavaria, Germany for King Ludwig II. It was designed as a romantic retreat rather than a defensive fortress. Inspired by Wagnerian operas, the ornately decorated interior includes Ludwig's bedroom decorated in blue silk with lions and swans, and a grotto with artificial cave and waterfall between the salon and study. Though unfinished at Ludwig's death, it is now the most visited castle in Germany, attracting over 1.3 million tourists annually who can tour the grounds and interior on a 30 minute guided tour.
El documento resume la historia del Crystal Palace de Londres. Fue diseñado por Josep Paxton e inaugurado en 1851. Medía 600 metros de largo, 124 metros de ancho y 34 metros de alto. Estaba construido principalmente de madera, hierro y vidrio. Fue trasladado al sur de Londres en 1854 y destruido por un incendio en 1936.
Victor Horta was a Belgian architect and one of the founders of the Art Nouveau style. Some of his most notable works include the Hôtel Tassel in Brussels, generally considered the first Art Nouveau house, as well as four of his own houses in Brussels that are now UNESCO World Heritage Sites. Horta helped pioneer the use of exposed steel frames in architecture and had a prolific career, designing many houses, offices, and public buildings until his death in 1947.
Victor Horta was a Belgian architect and designer who was one of the most important figures in Art Nouveau architecture. His design for the Hotel Tassel in Brussels, completed in 1894, is considered the first example of Art Nouveau being introduced into architecture. Some of Horta's most important works include the Hotel Tassel, the Horta Museum which is located in his former home and studio, and the Palais des Beaux-Arts in Brussels. Horta's designs were characterized by their use of iron structures, curved decorative elements, and emphasis on natural light. Four of his buildings have been designated as UNESCO World Heritage Sites.
The document summarizes the history of industrial revolutions from ancient times to the present. It describes how:
1) Daily life was not very different for 2000 years until the 18th century Industrial Revolution, which drastically changed human life through new machinery, energy sources, transportation, and mass production methods.
2) The second industrial revolution from 1870-1960 saw electricity become the primary power source and advances in transportation infrastructure like railroads, canals, and the Panama Canal connecting continents.
3) Economic changes included mass production lowering costs and standard of living declines as people earned less money working in factories.
The Entrance Hall of Neuschwanstein Castle has groined vaults decorated with paintings and a tiled floor, with servants' quarters behind windows to the left. The elaborate Byzantine-style Throne Room was inspired by Hagia Sophia and featured pillars and paintings, though the throne was never completed. Decorated rooms included the Dining Room with paintings of historical figures, and the Bedroom featured a sumptuously carved Gothic style and paintings illustrating the Tristan and Isolde story. The complex also included a Chapel and rooms dedicated to figures from Wagner's operas like the Swan Knight Lohengrin.
The Eiffel Tower in Paris is 312 meters high and was constructed in 1889 to celebrate the 100th anniversary of the French Revolution. Over 200 million people have visited the iconic landmark since its construction. It has 3 levels connected by stairs and elevators and its unique design and construction made it an engineering marvel at the time.
The document summarizes the key aspects of the Industrial Revolution. It began in the late 18th century in Britain and involved major changes from manual labor to machine-based manufacturing starting with the textile industry. These changes had widespread socioeconomic impacts as they spread across Europe and North America. The revolution marked a shift to machine production fueled by new energy sources like coal and new technologies in transportation like railways.
The Eiffel Tower was built in Paris, France in 1887 as the centerpiece of the World's Fair exhibition in 1889. It was designed by Gustave Eiffel and his team to demonstrate modern engineering capabilities. At 324 meters tall, it was the world's tallest structure when built and remains a global icon of France and one of the most recognizable structures in the world today. Over 200 million people have visited the tower since its construction.
Eiffel tower: An Architectural Presentationbaburajiv2007
The Eiffel Tower was designed by Maurice Koechlin and Émile Nouguier and built in Paris, France between 1887 and 1889. At 324 meters tall, it was the tallest man-made structure in the world at the time of its completion and remains the tallest structure in Paris. The iconic iron lattice tower has three levels open to visitors and was named after its engineer, Gustave Eiffel.
The Industrial Revolution fundamentally changed production from human labor to machines. It began in England in the late 18th century due to several factors including available capital, colonies and markets, raw materials, workers, merchant marine, and geography. Key developments included machines replacing humans, new energy sources like steam power, increased metal production, improved transportation via railroads and steamships, and advances in communication like the telegraph. The textile industry was an early adopter of these new technologies, sparking wider industrialization.
The Industrial Revolution began around 1750 in Great Britain, transforming it from a rural agrarian society to an urban industrial one. Several factors contributed to Britain being the birthplace of the revolution, including lucrative agriculture, wealthy landowners, and inventive entrepreneurs. New spinning and weaving machines revolutionized the textile industry, and water power helped drive machinery in early factories located near streams. The Industrial Revolution brought massive social changes as people moved to cities for work, often in difficult conditions, and Britain's economy and global power grew significantly.
The document summarizes the key causes and impacts of the Industrial Revolution in Europe. The causes included population growth from improved food production and living conditions, agricultural innovations that increased food supply, overseas trade and commercial activity, Britain's advantages like coal/iron resources and transportation infrastructure. Key innovations included mass production techniques, mechanization like the cotton gin and power loom, growth of the iron industry using coke smelting, the steam engine, and electric telegraph communication. The impacts involved the rise of industrial cities, changes to rural areas, difficult working conditions in factories, and the expansion of Western political and economic influence globally through imperialism.
The document provides guidance for event partners of Social Media Week on hosting events. It discusses Social Media Week's goal of encouraging creativity in event design to maximize impact. It provides examples of successful past events on topics like the future of sharing, interviews with public figures, and music performances. The document offers guidelines but emphasizes there are no rules, advising partners to focus on open discussions and diversity.
This document provides guidance on using social media for EU-funded projects. It discusses various social media platforms like Facebook, Twitter, LinkedIn, and YouTube and how they can be used. The document emphasizes the importance of defining goals, choosing the right tools, and producing engaging content tailored for specific social media. It also provides best practices and examples from the EU Neighbourhood Info Centre's use of social media.
The document discusses theories about how the media landscape has changed with the rise of user-generated content and virtual communities online. It relates these ideas to the rise of vlogging. While vlogging allows more diverse media creation and participation, it can also undermine traditional media institutions. Additionally, very popular vloggers may prioritize commercial interests over authentic content. The document examines examples of popular UK vloggers and how they both do and do not support the different theories discussed.
The document provides an analysis of the online sewing community BurdaStyle.com. It discusses:
1) BurdaStyle.com is an online platform that brings together sewers, knitters, designers, and weavers to share their projects, patterns, tools, and ideas. Members can rate and comment on each other's work.
2) The community satisfies members' needs for belonging, identity, and interest through features like user profiles, tutorials, and forums for discussion. However, safety and opportunities for leadership roles could be improved.
3) Members participate online by sharing projects, providing feedback, and learning new techniques from tutorials. Some hybrid and offline participation also occurs through meetups and contests
Justifiying social media for nigerian libraries and librariansEkuoye Seun
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Case study: Dulwich OnView - unpublished extract from International Communications Strategy
1. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
INTERNATIONAL COMMUNICATIONS STRATEGY
UNPUBLISHED EXTRACT – CASE STUDY: DULWICH ONVIEW
CHAPTER: CONNECTING COMMUNITIES
Author’s Note
The following is an unpublished case study∗ which was written for the book
International Communications Strategy which I co-authored with Silvie Cambie. We
had too much material for the book and needed to give priority to international case
studies so a number of UK case studies were reluctantly dropped from the final book,
this one on Dulwich OnView, being one of them.
Dulwich OnView was a blog project which I created and developed for the Friends of
the Dulwich Picture Gallery and exemplifies the principles of non-hierarchical
collaborative working and authentic engagement and trust which are found in
successful social media projects. The project won the Best Small Museums Website
2010 at the Archimuse Conference, a major conference within the museums and
heritage sector.
International Communications Strategy was nominated for the FT Goldman Sachs
Business Book of the Year Award 2009.
Yang-May Ooi, April 2010
∗
This work is licenced under the Creative Commons Attribution-Non-Commercial-No Derivative Works 3.0
Unported License. This means it may be shared for non-commerical purposes provided you attribute it to
“Yang-May Ooi, www.fusionview.co.uk and you do not alter, transform, or build upon this work. To view a
copy of this licence, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative
Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.
1
2. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
***
[The chapter opens with the following introduction]
Many social media tools are available online free or at very low cost, which makes this
form of mass communication easily accessible to anyone or any group, regardless of
their budget. This means that social media can be a powerful communication tool for
those who would otherwise be marginalised within their society or by mainstream-
focused traditional media. Through blogs and other online tools, such groups can make
their voices heard alongside established “brands” such as news websites and
corporations as well as enterprises catering to majority interests. They can also bypass
the gatekeepers of traditional media and this is especially empowering in societies
where press freedom and the freedom of personal expression is restricted.
Social enterprises can also use social media tools to build online communities not just
around their business but as their core business itself, developing new services
conducted entirely online that would have been unthinkable before.
….
[The unpublished extract follows]
ART AND CULTURE
One of co-author Ooi’s projects, Dulwich OnView1, illustrates how a blog can help to
reach a fresh demographic which an organisation’s traditional marketing methods may
be finding difficult to engage with. The Friends of Dulwich Picture Gallery2 are an
independent not-for-profit group that raises funds to support the exhibitions programme
and specific projects of the South London based Dulwich Picture Gallery3. “Friends”
can sign up for membership to take advantage of the special discounts at the Gallery
and do no more than that. But many also take part as active volunteers, giving their
time and skills for free. Many of the Gallery's most popular events - concerts, lectures,
dinners, parties, visits etc - are entirely organised by the Friends on a volunteer basis.
1
http://www.dulwichonview.org
2
http://dulwichpicturegallery.org.uk/friends/default.aspx
3
http://www.dulwichpicturegallery.org.uk/
2
3. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
The Gallery is in the heart of the leafy, high-end London suburb of Dulwich Village, with
its million pound homes, well-to-do professionals and establishment air. On top of that,
as a world-class art gallery specialising in Baroque art and Old Masters, the Gallery
has often been perceived as relevant only to “posh” people4. The then Chair of the
Friends, Ingrid Beazley, was keen to help shake that image and engage a younger,
hipper, multi-cultural group of people not just to come to the Gallery but also to join the
Friends. “Ingrid and I met by chance having drinks one evening at a local neighbour’s
house,” Ooi recalls “and when she was telling me about how she wanted to reach the
younger 20- and 30-something Londoner, naturally I said, ‘What you need is a blog’.”
As we have seen in earlier chapters, the “millenials” or 20-somethings prefer to find
their information and entertainment online, enjoy engaging in social networks and
social media such as blogs and video sharing sites. If the Friends wanted to appeal to
this group of people, they needed to be in the same playground. The Friends activities
such as dinner parties, day-time art talks and family fun events generally tended to
reflect an older, family-oriented demographic of volunteers and participants. Beazley
had already initiated a number of new real world activities to attract a younger and
more diverse demographic, including a film society, GalleryFilm. Ooi continues, “I
explained that a blog would be ideal for engaging a younger, “wired” crowd who were
comfortable socialising and interacting online.”
Ooi set about developing the strategy for the blog project and setting up the site using
the free blogging platform Wordpress.com. The key criteria for Ooi in putting together
the strategy were: ease of use, no or low cost and streamlined collaboration tools. The
blog project would not be officially funded or resourced by the Friends or the Gallery,
the volunteer bloggers would most likely have no “tech” or blogging experience and
with no offices or premises, the whole project would have to be run virtually. Most
significantly, and in keeping with the social media ethos, the project needed to become
self-managing with no-one “in charge” and everyone being able to work together
seamlessly from their individual computers at home.
In the meantime, Beazley began to look for volunteers to help with the online blog
project and professional writers, editors, marketers, photographers, DJs, musicans
and film-makers located in the surrounding areas beyond Dulwich offered their time.
These were exactly the mixed age group and wider range of people that Beazley had
been hoping to bring in to the Friends. So, the blog project itself, regardless of its online
4
http://dulwichonview.org.uk/2008/07/15/what%E2%80%99s-all-the-fuss-about-that-picture-
gallery/#comment-324
3
4. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
presence, had the effect of attracting a new type of volunteer to the Friends – bringing
with them their own wider network of friends and contacts. One of the volunteers
explains her reason for getting involved: “Dulwich OnView is something different and a
bit cutting edge.” The content of the blog, then, would be shaped by this fresh creative
talent and so speak to the kind of audience who could connect in a real way with this
new group of Friends.
The blogging team is encouraged to manage itself and Ooi created the systems and
structures to enable this process. There is a core team of “editors” and a wider group of
regular contributors. Ooi explains, “We use the terminology referencing print journalism
because we felt it would break down the barrier to entry. In the context of Dulwich
Picture Gallery, people could more easily embrace the concept of an online magazine
than a blog.” Each member of the team contributes articles, photo-stories, films and
podcasts as they wish. They are also encouraged to commission content from others,
taking the responsibility then to edit and upload that content onto the blog. The editors
do not set the editorial policy but rather steer it and also take turns in the role of Acting
Editor, that is, the editor on duty who deals with comments, deals with queries and
submissions from the general public. There is a bi-monthly Editorial Planner so all the
volunteers can see what articles are lined up for the weeks ahead – this avoids
duplication and encourages variety and diversity in the content. There are also
numerous How To guides and a growing knowledge base created by Ooi and another
volunteer, web designer and social media trainer, Angie Macdonald.
The more often a blog is updated with new content, the more likely it and its content is
to be found high up in Google searches so in theory so there is an advantage if your
blog is updated frequently. So the obvious thing to do is to publish a blog post every
day, isn’t it? But when considering the most appropriate structure for Dulwich OnView,
it wasn’t just about aiming for high Google rankings. Ooi needed to take into account
what would work best with a loose and diverse team of volunteer bloggers. She
explains, “The risk otherwise is that you end up with a lot of articles one week if
everyone is feeling inspired and nothing for weeks on end when everyone is too busy
to blog. It would also become impossible for our acting editors, who are all doing this in
their spare time, to keep an eye on what was going to published on the blog. By setting
our publication dates for every Tuesday and Friday, it gave the team a structure to
work within. Blog posts for a Friday need to be uploaded in advance by the previous
Tuesday and those for the Tuesday, need to be ready on the blog by the previous
Friday. Again, this is very easy for everyone to remember. And it gives the acting editor
4
5. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
a clear framework within which they can check the posts, raise queries and so on.” The
key principle here is not to be led by the technology or a slave to Google – for team
blogs, team management is as much part of the skillset that is needed as much as an
understanding of the technology.
Ooi says, “In order for teams to work together smoothly and efficiently, you need to
have boundaries and structures that facilitate that process. The trick is to use those
systems to enable your team to give their creative and collaborative best rather than to
dis-able them or restrict what they can do. My approach in creating the structure for a
self-managing team was to trust that our volunteers are responsible, adult and
professionals in their own line of work who want to celebrate the Gallery and the local
area they live in. When you start from a premise of trust, the policies you create are
different from those that assume that your team are unreliable and out to dish the dirt
when you let them loose on a blog.”
The strength of the Dulwich OnView team comes from the diverse skills of the many
volunteers. Many are professional writers, photographers and filmmakers5 and the
quality of their blogging and multimedia contributions reflect those high standards. The
involvement of a knowledge management professional, Sally Ann Johnson, helped to
shape the blog’s risk management policy. Ingrid Beazley has a key liaison role in
marketing and publicising the role of Dulwich OnView not just among the Gallery
management, its Trustees and the Friends but also more widely within the museum
and heritage sector and the general public. Angie Macdonald, gave the volunteers
training in using Wordpress as well as the principles and structures of the collaborative
process of working together as a virtual blogging team.
Dulwich Picture Gallery and the Friends are doing everything right when it comes to PR
and marketing. Kate Knowles, Head of Communications at the Gallery, and her team
place the Gallery in all the top spots in the UK and international media you would
expect, including broadcast TV and radio, major newspapers and arts magazines. The
Friends place articles in local magazines and do leaflet drops in the local area, there is
a Friends desk at the Gallery to encourage people to take up membership, they put up
posters in local shop windows – ie all the activities that a local community group would
normally do. The Friends also produce a quarterly glossy magazine, In View, with
feature articles and events highlights as well as a monthly listings email that goes to its
5
See Appendix for the editorial team and regular contributors
5
6. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
6,000 plus members. How could the Friends’ blog, Dulwich OnView, compete with all
that? The answer, of course, is that it couldn’t – and shouldn’t.
It can be tempting to focus your social media project entirely around your business or
your products or services. After all, your business is what you know best and it’s easy
to be passionate about it. And that’s what communicating your business to others is all
about, isn’t it?
In the case of the Gallery, there is already a print journal In View that features Gallery
related articles and features. It did not make sense to repeat that focus online. If the
objective was to bring in a new demographic to the Gallery, then the project needed to
reach out to those people who might not see themselves as interested in the Gallery. “If
you’re interested in art in South London, then you’re likely to be interested in Dulwich
Picture Gallery – but you just may not know it yet. So the editorial team came up with
the mission statement, or tagline, for the blog is ‘Celebrating people and culture in the
Dulwich area’,” Ooi says, “And there is only about one “Gallery or Friends slot” for
every two or more posts about culture, arts, community events and people with a South
London connection.” Dulwich OnView has posts about local music events (from
Elizabethan lute music6 to The Blockheads7), ordinary South London people8, wine9,
tattoos10 and features on other South London arts, community and cultural events. The
Gallery slots include profiles of the Gallery attendants11, bringing to life the people you
tend to overlook when you’re admiring the painted people on canvas. “The idea is to
have content that you wouldn’t find in any conventional magazine,” Ooi explains, “The
volunteer team write with their own voices in a personal, relaxed style. We are always
on the lookout for local people who want to contribute posts and it doesn’t matter if your
writing style is not perfect.”
Ooi continues, “Traditional communications is about “push” marketing – pushing your
press releases out there, pushing your brand or events out there. Dulwich OnView is
an example of “pull” or “guerrilla” marketing. The intention is to reach those people who
would not think of themselves as remotely interested in the Gallery and who may not
ever search for the term “Dulwich Picture Gallery.” By making its “unique selling point”
extend beyond Dulwich Picture Gallery and the Friends, the blog offers up its wares to
6
http://dulwichonview.org.uk/2008/05/02/elizabethan-music-concert/
7
http://dulwichonview.org.uk/2008/04/25/the-blockheads-oxjam-at-the-edt/
8
http://dulwichonview.org.uk/category/south-london-people/
9
http://dulwichonview.org.uk/?s=greville
10
http://dulwichonview.org.uk/2008/01/29/locals-tattoos-in-dulwich/
11
http://dulwichonview.org.uk/2008/08/08/dpg-attendants-other-lives-lynne-mcadam-opera-singer/
6
7. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
anyone who is interested in arts and culture in the South London area, whether or not
this person knows or cares about the Gallery or the Friends. So, while surfing on the
net, they may search for “fitness Dulwich”, “flamenco Dulwich”, “tattoes Dulwich” and
they will most likely come across one of our post on Dulwich OnView - and while on the
blog, they may notice that there is something on the site about the Gallery, and hey,
actually, the Gallery doesn’t seem to be such a stuffy old place and maybe, they’ll
check out that exhibition about American art or whatever.
“What’s more, by featuring other local groups and local people, we encourage their
network to come along to the site, too, since they’ll be telling their contacts about being
featured on our blog. So, in parallel with the real world community that thrives around
real-world Friends’ events, the blog is creating an online community around local
events, local history and local people.
“However, there are numerous links on the blog to the main Gallery website, especially
in posts that have a natural tie-in to Gallery events, so it’s an obvious step for readers
to then go and explore the main website. One quarter to one third of visitors who land
on Dulwich OnView go on to the Gallery website but only one in fifteen or eighteen
come to the blog from the main site. But is exactly the strategy and raison d’etre of the
blog – to act like a Venus fly-trap for increasing traffic to the main site so that more
people go in than come out the same way!”
[end of unpublished extract]
***
7
8. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
APPENDIX
Dulwich OnView’s success is owed to the many volunteers who have given their time
and skills to the blog. Each of them played a significant role in the success of DOV..
Yang-May Ooi, April 2010
Founder Members and Editorial Team
INGRID BEAZLEY - In her capacity as chair of the Friends of Dulwich Picture Gallery
she facilitated Yang-May’s concept, ’selling’ it to the Gallery staff and Friends
committee. Now as one of Dulwich OnView’s acting editors, she commissions articles
from the Gallery staff and from the local community and promotes the website
ceaslessly, locally as well as internationally.
ANGIE MACDONALD - took over from Catherine Fraher as acting editor in the early
months of Dulwich OnView and shaped the role of the Acting Editor. She wrote the
Editor’s Handbook, trained other team members to be editors and to use Wordpress
blogging software. She also writes occasionally for DOV. More recently she has been
involved in project managing the redesign of DOV, co-ordinating the team ideas and
working closely with Ingrid and the web designer to create a new-look DOV.
YANG-MAY OOI - created the concept of Dulwich OnView as a community blog and
developed the key “guerrilla marketing” strategy for the blog to raise Dulwich Picture
Gallery’s profile among the online demographic. She also planned the DOV team
structure and set up the web-based collaborative systems which make this project self-
managing and non-hierarchical. This includes creating the collaborative editorial
documents which ensure that the blog runs smoothly and writing the several
handbooks which set out all the processes for current and new members of the team.
She continues to provide strategic advice as well as contributing multimedia content to
the blog.
ANNA SAYBURN - wrote many of the earliest DOV articles, helping to develop the
informal, community style of Dulwich OnView through a mixture of interviews with local
people, reviews of local events and pieces about local history and art associated with
Dulwich. She served as an acting editor for part of the first two years, helping bring in
8
9. International Communications Strategy Unpublished extract – Case Study: Dulwich OnView
Authors: Silvia Cambie & Yang-May Ooi
new contributors and fostering the sense of community. She still writes regularly for
DOV.
STEVE SLACK - writes off the wall articles for DOV with the aim of debunking the myth
that Dulwich is populated solely by rich, posh people. He’s written about pub quizzes,
street names, local history and general peculiar cultural goings-on. Working with DOV
has helped him develop as an online writer and given him skills he uses in other
freelance work.
TAHRA MORTON - is an intern at DOV, writing articles as well as carrying out her role
as one of the acting editors while on a work secondment in Brussels, Belgium,
underlining that DOV is truly an online community that while local is also without
borders.
SALLY ANN JOHNSON - advised the team on risk management and helped develop
DOV’s article submissions policy. She also writes for the blog.
CATHERINE FRAHER - was DOV’s first acting editor. She co-ordinated the team of
volunteers, editorial meetings and uploaded much of the early content onto the blog.
SHAPA BEGUM - an intern at DOV, she currently writes articles and is responsible for
the Paul Nash online art competition. She is provided with regular support by the
editorial team to learn and develop skills in networking, editorial management and
technical skills.
ANNA MARIA DI BRINA - is one of DOV’s acting editors and also writes articles on art
and events.
ANGELA CORRIAS - contributed to the editorial style of DOV as one of the acting
editors and collaborated in its content with interviews to local artists and coverage of
local events.
Other Contributors
Amanda Greatorex, Greville Havenhand, Laverne Hunt, Ed Saunders, Rebecca
Portsmouth, Erica Green, Steve Overbury, Nigel Thorpe, Lorenzo Ali, Daniel Pateman,
Patrick Knight, Bella Tullo, “Jane Morris”
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