This short YouTube bootcamp provides all the tips and best practices you need to start getting your YouTube channel in shape in just 50 minutes. Visit Room 214 to learn more: http://room214.com/
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
The YouTube video is the new marketing method. The new age video marketing has reached critically in a huge direction in leading strategies for business.
YouTube Bootcamp: Get Your Channel in Shape in 50 Minutes - Room 214 - FitSoc...Room 214
As the internet's largest video platform and #2 search engine (only behind Google) YouTube can be an integral part of every brand's marketing strategy. In this YouTube Bootcamp presentation, you'll learn the basics of optimizing YouTube and how to get your channel in shape in 50 minutes.
This presentation was given by Matt LeBeau, Room 214 Account Director (@MattAt214) as part of the Fitness & Health Social Media Conference (FitSocial) on September 27, 2013 in Boulder, CO.
Marketing with YouTube. 74% of all Internet traffic in 2017 will be video. It's time to get on board. Video is the fastest way to share information. It’s not just fast, it’s emotional and believable. Video builds trust, authority and Google ranking. It’s been shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text alone. Facebook is generating 8 billion video views per day. More than 50 percent of people who visit Facebook every day watch at least one video. The average user spends 88% more time on a website with video. Landing pages with video have up to 800% more conversion than the same page without a video.
The time is now.
The YouTube video is the new marketing method. The new age video marketing has reached critically in a huge direction in leading strategies for business.
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
The Guideline of YouTube Marketing for Small BusinessesARNIKAJAMAN
Are you looking for alternative ways to promote your business online? No need to look any further. YouTube is one of the largest and most popular websites in the world, making it an incredibly powerful marketing tool.
Social Shake Up 2018 | Advanced YouTube Tactics for BrandsRoberto Blake
Presentation Social Shake Up 2018 | Advanced YouTube Tactics for Brands by Roberto Blake - Create Awesome Media/ Awesome Creator Academy. This presentation is about helping B2B and B2C Brands incorporate YouTube into their content strategy.
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
YouTube has always been a powerful SEO tool, but with the changes that Google has been making it’s going to become an even more powerful tool in relation to SEO.
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
At Gori Studies you will be going to learn about the every course and Subject and able to score good and upgrade your skill.
We have our Computer Course Center in Rohtak, Haryana and offer many computer Courses at reasonable price with certificate and also offer Job to job seekers. Since 2012 we are providing the education in Rohtak.
5 Steps to a Better Branded YouTube ExperiencePeriscope
Whether you are building a YouTube channel for the first time or updating the one you’ve had since the early days of YouTube in 2006, remember that any social media endeavor requires some thought toward process. Here are 5 steps/stages that can help you build a better branded YouTube experience.
Grow on YouTube in 2018: YouTube Content Strategy | PodFest KeynoteRoberto Blake
How to Grow on YouTube in 2018: Content Strategy. Ultimately if you want to grow a successful YouTube channel it's going to come down the content you are posting on YouTube. Understanding your target audience on YouTube and what represents quality content to them, while playing to your strengths is key.
YouTube Video Marketing for Businesses | Content Jam 2017Roberto Blake
Presentation from Content Jam 2017 on YouTube Marketing and how Video Marketing can create value for Businesses. Presented by Roberto Blake, YouTube Certified Expert.
This presntation focuses on leveraging YouTube as an online video platform to achieve marketing and sales goals for B2B and B2C companies.
The Guideline of YouTube Marketing for Small BusinessesARNIKAJAMAN
Are you looking for alternative ways to promote your business online? No need to look any further. YouTube is one of the largest and most popular websites in the world, making it an incredibly powerful marketing tool.
Social Shake Up 2018 | Advanced YouTube Tactics for BrandsRoberto Blake
Presentation Social Shake Up 2018 | Advanced YouTube Tactics for Brands by Roberto Blake - Create Awesome Media/ Awesome Creator Academy. This presentation is about helping B2B and B2C Brands incorporate YouTube into their content strategy.
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
How to Make Daily YouTube Videos | Vidsummit 2017Roberto Blake
At Vidsummit 2017 I gave a presentation about increasing frequency of uploads on YouTube. For many, this would come down to daily content or at least increase their upload frequency to 3-5 videos per week in order to grow their youtube channel.
Monetizing Your Message on YouTube: PodFest KeynoteRoberto Blake
YouTube Monetization is a hot topic in 2018 because of changes to the YouTube Partner Program and the qualification for YouTube Adsense. But there are many ways to monetize a channel outside of what the platform offers.
YouTube has always been a powerful SEO tool, but with the changes that Google has been making it’s going to become an even more powerful tool in relation to SEO.
YouTube is the most powerful online video platform and YouTube is the second largest search engine. Podcast have a unique advantage in YouTube due to watch time and the fact that production values don't have to be extraordinary to deliver great content.
At Gori Studies you will be going to learn about the every course and Subject and able to score good and upgrade your skill.
We have our Computer Course Center in Rohtak, Haryana and offer many computer Courses at reasonable price with certificate and also offer Job to job seekers. Since 2012 we are providing the education in Rohtak.
5 Steps to a Better Branded YouTube ExperiencePeriscope
Whether you are building a YouTube channel for the first time or updating the one you’ve had since the early days of YouTube in 2006, remember that any social media endeavor requires some thought toward process. Here are 5 steps/stages that can help you build a better branded YouTube experience.
Best diwali decoration ideas to revamp your homeTrendy Bharat
Best ideas to decorate your home this Diwali. Take inspiration from our simple but best Diwali decoration ideas and revamp your home!!!
https://trendybharat.com/
How to create Videos on YouTube for your businessAntoine Dupont
In this presentation, Antoine explains how a small business needs to prepare to start creating videos for YouTube. Leveraging the power of videos as a Marketing tool has never been better than now. While it's harder than you probably think, if done right, the return on time & investment can be amazing. Any SEO Company or Social Media Marketing Company will tell you: "a good video will beat a good blog any day"
Social Tree Video Marketing For Business course overviewSocial Tree Ltd
A presentation on the course content of the Video Marketing for Business Training Course available to members of social-tree.co.uk. Video Marketing is an incredibly powerful tool for marketing and promoting your business. Find out the in depth methodology you need for your business at social-tree.co.uk
The network effect is one of the most vital competitive advantages, and it can also rapidly change the firms to the lead in new industries/businesses .A network effect is a phenomenon when a service/product becomes more valuable as the number of people who use it increases, thereby encouraging the numbers of adopters.
It can also occur when other firms make products/services that is ancillary to an existing product/services, hence increases that product's value. The classic example of the Network effects is the telephone. The more the number of people who own telephones, the more is the value of the telephone network is to each owner. The network effect is quite often the result of word-of-mouth activities.
Introduction
YouTube offers a wealth of opportunities for businesses and individuals to reach their target audience and build a loyal following. In this guide, we'll show you how to optimize your videos for YouTube's search algorithm, increase your visibility and engagement, and grow your audience on the platform.
Chapter 1: Keyword Research
Conduct keyword research to identify the keywords and phrases that your target audience is searching for on YouTube. Use tools like Google Keyword Planner, TubeBuddy, or VidIQ to find high-traffic keywords in your niche. Aim for keywords with high search volume and low competition.
Chapter 2: Optimizing Video Titles and Descriptions
Optimize your video titles and descriptions. Your title should be concise, attention-grabbing, and informative, including your target keyword. Provide more details in your description, including a brief summary of the content and relevant links. Include your target keywords.
Chapter 3: Creating Engaging Video Content
Create engaging, high-quality content that provides value to your audience. Focus on optimizing for watch time, which is the amount of time viewers spend watching your video. Keep viewers engaged from start to finish.
Chapter 4: Promoting Your Videos
Promote your videos on YouTube and other social media platforms. Share on Facebook, Twitter, Instagram, and LinkedIn. Collaborate with other YouTube creators in your niche. Share on relevant forums and Q&A sites.
Chapter 5: Analyzing Your Results
Analyze your YouTube Analytics to track your progress and improve your rankings over time. Track watch time, engagement, and audience retention. Use this information to optimize your future videos.
Conclusion
Create high-quality content that provides value to your audience. Optimize for search and promote your videos effectively. Stay consistent and continually improve your strategy. Grow your audience and build a successful presence on YouTube.
Best Ways To Promote Your YouTube Channel For More Subscribers and Views.pdftadeabimbola
YouTube is a search engine that is widely used for many purposes, Many YouTubers need views and subscribers for the YouTube algorithm to rank their videos and conversion.
In this article, we revealed and explored proven ways to increase your views and subscribers . This will go a long way to increase demand for your video products and services.
Discover The Step-By-Step Blueprint Become A YouTube Celebrity…
Dear Aspiring YouTube Star,
Do you ever watch the top YouTube celebrities and think to yourself…
“That could be me!”
The good news is…
It could be.
YOU can be a YouTube celebrity even if you’re not sure where to start…
In fact, becoming a celebrity on YouTube is one of the best ways to make a big name for
yourself…
?Here’s Why YouTube Is The Best Place To Get Your Start As A Celebrity…
* YouTube is BIG… and getting bigger by the day.
* YouTube is the 2nd BIGGEST search engine on the entire Internet
* Youtube has over 1 Billion users with hundreds of millions of hours of YouTube videos being watched daily
* Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video
* YouTube has local versions in more than 70 countries worldwide
* YouTube caters to over 95% of the Internet population by allowing navigation in 76 different languages
* You can get MASSIVE exposure on YouTube VERY quickly…
When someone YouTube sees something they like…
…what do they do?
They SHARE it.
That means, your fan base can EXPLODE rapidly…Unfortunately, you can’t just open up a YouTube account and expect people to start
Although ANYONE can become a YouTube celebrity…
To See Success Quickly, You Must Pay Attention To The Details…
Unfortunately, you can’t just open up a YouTube account and expect people to start
watching your videos. Although there are some great ways to start getting massive
exposure right away, you must do things the right way…<br>
If you try to “wing it” or go at it on your own without a solid plan, you’ll find yourself
…wasting a lot of time…
ORDER NOW.
Are you struggling to drive traffic to your YouTube channel and grow your audience? It can be frustrating to spend hours creating high-quality videos, only to see them get lost in the vast sea of content on the platform. But fear not! The solution to this problem may lie in optimizing your YouTube channel.
Content Creation on YouTube: A Guide to Successsylvialbrown5
YouTube has revolutionized the way we consume content, offering a platform where individuals can showcase their creativity, expertise, and passion to a global audience. In this comprehensive guide, we'll explore the ins and outs of content creation on YouTube, from finding your niche to building a successful channel and everything in between.
YouTube, the world's second-largest search engine and a massive video-sharing platform, offers endless possibilities for businesses to promote their products and services, engage with their target audience, and increase brand awareness.
8 ways how to use YouTube for Business MarketingImpulse Digital
Video is a massively dominant form of content creation today. It is more appealing and engaging for the audience and is becoming easily accessible with the growing speed of the internet. Here we going to share 8 ways how to use YouTube for business marketing. So You have to remember the things while formulating a YouTube marketing strategy.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
3. Introductions
Joshua Hill
Director of Strategy
jhill@room214.com
@Hillhaus
Matt LeBeau
Account Director
mlebeau@room214.com
@MattAt214
About Room 214
Room 214 is a team of people dedicated to being remarkable. Focused on digital
marketing since 2004, companies hire us to take their social and digital to the next level:
from awareness and leads, to sales and advocacy.
6. YouTube is Zeus
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Largest video platform with 154 million monthly viewers in U.S.
World's second largest search engine behind Google
Offers hyper-targeted video advertising
Only video platform currently available on all devices
Sizable and engaged audiences in health and fitness industries
Significant impact on search engine optimization (SEO)
In fact, next to improving SEO for your on-site content, optimizing
your YouTube channel and videos is the #1 thing you can do to
increase the discoverability of your brand.
8. WTF is metadata?
The more you tell people about your video, the more likely
they are to find it.
9. Video Metadata on YouTube
For every video, there are hundreds of small actions that
you can take to make your content more discoverable.
Video Metadata:
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Title, description and tags
Closed caption transcripts
Translations
Annotations
Inclusion in Playlists, which
can also be optimized
Channel Metadata:
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Title, description and tags
About Page & Social Links
Featured Channels
InVideo links
Associated Website
Google+ Page
One Channel Design
Content Sections
11. First Chance Workout
Effective marketing on YouTube takes time and practice
to master, but there are several things you can do in as
little as 50 minutes that can have a dramatic impact.
Optimize Your Channel
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Write a keyword-rich channel description
Add other social media links
Add channels you like or partner with
Link Google Analytics and Google+
Confirm associated website
Link Facebook and Twitter
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Add InVideo Programming
Enable “Browse” view
Create content sections
Create channel artwork*
Create channel trailer*
Optimize your trailer
If you haven’t broken a sweat, you can move on to creating
Playlists or optimizing individual videos, including metadata,
captions and annotations.
12. Practice Makes Perfect
Since it’s always easy to show rather than tell, how
about we ask a volunteer to show us their YouTube
channel and go through our optimization workout?
During the conference, tweet
us @Room_214 with the
hashtag below and we’ll
select one attendee for a free
YouTube consultation:
#214YouTubeBootcamp
14. All the Workout Gear You Need
1. Creator Hub: Your launch pad for everything YouTube
2. Creator Playbook: Optimization and engagement tips
3. Creator Academy: Video classes and tutorials
4. YouTube & Google Analytics: Measure what content works
5. Keyword Tool: What people are searching for
6. One Channel Design & Trailer: Branding and first impressions
7. YouTube Social Media: YouTube’s YouTube Channel
8. Trends & Blog: Research and video insights from YouTube
9. Advertising: AdWords for video and hyper-targeting
25. Engagement Rather Than Views
Growing your subscribers and increasing “watch time” are now
the most important metrics in YouTube’s algorithm.
This means that providing viewers with high-quality content
that hold their attention is crucial for search ranking,
discoverability, and success of your videos and your channel.
26. Just Another Social Network
In addition to being the #2 search engine, YouTube is
increasing its social media muscle by adding new
community management features, improving comments,
and adding integrations with with Google+
27. Questions?
Remember to tweet us @Room_214 with the hashtag
below and you could receive a free YouTube consultation:
#YouTubeWorkout
28. Links
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Creator Hub: Tools, Blog & Latest News
http://www.youtube.com/yt/creators
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Creator Playbook: Optimization & Best Practices
http://www.youtube.com/yt/playbook/index.html
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Creator Academy: Self-Guided Courses
http://creatoracademy.withgoogle.com/course
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YouTube Analytics: Measure What Works
http://support.google.com/youtube/bin/topic.py?hl=en&topic=3025741&parent=3014745&ctx=topic
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YouTube Keyword Tool: Determine What People are Searching For
https://www.youtube.com/keyword_tool
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One Channel Design & Trailer: Content on Every Device
http://www.youtube.com/onechannel
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YouTube Trends: Research & Video Insights
http://youtube-trends.blogspot.com/
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YouTube Advertising: TrueView & Google Adwords for Video
http://www.youtube.com/yt/advertise/index.html
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Reel SEO: Terrific Blog & YouTube Channel about All Things Video
http://www.reelseo.com/