The document discusses the importance of professional networking and digital identity management, emphasizing how one's online presence affects professional reputation and opportunities. It covers concepts such as digital credibility, reputation management, and the utilization of social media platforms like Twitter, LinkedIn, and Facebook for networking. Additionally, it highlights potential negative outcomes of poor social media use, suggesting strategies for effectively building and controlling one's digital identity.

1. Your Voice: Professional Networking & Digital IdentityFind me georgiawebgurl @ twitter, linkedin, delicious, slideshare,Contentdivergent.blogspot.com2010. Robin Fay, robinfay.net

2. Your Voice: Professional Networking & Digital IdentityAll materials available at http://del.icio.us/georgiawebgurl/digital_identity

3. DigiCred

4. What is it & why it's important

5. Identity Management + Branding

6. Developing your identity

7. Professional networking using social mediaYour Voice: Professional Networking & Digital IdentityYour Voice: Professional Networking & Digital IdentityDigital Credibility, aka DigiCred Digital Credibility goes beyond just managing your online identity

8. Focusing on establishing your professional reputation, your credibility as a professional, you as an EXPERT/PROFESSIONAL

9. Brief introduction

10. DigiCred

11. means a certain amount of respect within your community

12. influence over others (Retweets, followers, etc.) as well as influence within your area of expertise (cited, hired, etc.)

13. Social Media + Life 2.0Robin Fay, robinfay.net, 2010/10

14. Your Voice: Professional Networking & Digital IdentityDigital credibility goes beyond digital identity and reputation management... but let's back up a minute. What are reputation management and digital identity?Digital identity:

15. what you create online

16. what others create about you (tagged photos, etc.) including governmental resources – tax records, criminal records, etc.Your Voice: Professional Networking & Digital IdentityIt is your digital footprint, what you leave behind at sites

17. It is "googling" yourself

18. Your permanent recordRobin Fay, robinfay.net, 2010/10

19. Your Voice: Professional Networking & Digital IdentityReputation management then is just creating and controlling (managing) your identityReputation management is about building the positive and minimizing the negative It is about cultivating the identity you want to present to the world.Robin Fay, robinfay.net, 2010/

20. Your Voice: Professional Networking & Digital IdentityReputation management is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. Other examples of entities include animals, businesses, or even locations or materials. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands of data points.--wikipedia, 2010.Robin Fay, robinfay.net, 2010

21. Your Voice: Professional Networking & Digital IdentityWhy is all of this important?

22. Before you can effectively network, you have to create a foundation -- in this digital world, that means an online presence, an online reputation Robin Fay, robinfay.net, 2010/

23. Your Voice: Professional Networking & Digital IdentityA positive professional presence can

24. lead to job offers

25. serve as a portfolio and record of achievement

26. be part of professional writing, research, and development

27. develop expertise and reputation -- expand your circle of influence

28. be means of communication

29. find a mentor, peers, network with colleagues

30. help with research and professional writing through promoting research, finding writing partners and/or collaborators.

31. Many more…Robin Fay, robinfay.net, 2010/

32. Your Voice: Professional Networking & Digital IdentityNegative outcomes of professional networking through poor uses of social media

33. loss of job or job offers

34. legal action

35. negative publicity / PR

36. limited sphere of influence and respect

37. even impact your ability to get insuranceRobin Fay, robinfay.net, 2010/

38. Your Voice: Professional Networking & Digital IdentityPeople DO get fired over what they write, photograph, video, etc. and share onlineRobin Fay, robinfay.net, 2010/

39. Your Voice: Professional Networking & Digital IdentitySeveral Farm Boy employees in Ottawa were fired after the company learned of their postings on Facebook.

40. High School teacher fired over Facebook comments calling school parents "snobby" and "arrogant," and the students "germ bagsRobin Fay, robinfay.net, 2010/10