You’re Not Licensing Streaming Video? Why Not?! by deg farrelly, Arizona State University
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This document discusses the paradigm shift in higher education from using physical video content like DVDs to licensing streaming video. It notes that faculty are increasingly looking for video content for instruction but are often unable to find suitable materials in libraries. Libraries face challenges in licensing streaming video including unclear pricing models, rights management, and ensuring long-term access. The document provides an overview of different licensing models for streaming video and considerations libraries must address when providing access to this content.
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You’re Not Licensing Streaming Video? Why Not?! by deg farrelly, Arizona State University
- 1. You’re Not Licensing Streaming Video? deg farrelly Arizona State University Why Not?
- 2. This presentation is available online: www.west.asu.edu/icdeg/Charleston2010.htm Images in this presentation are used within Fair Use provisions of US Copyright Law
- 8. Paradigm Shift, Part 2
- 9. Paradigm Shift, Part 3
- 10. Parallel Shifts
- 11. Parallel Shifts Print Publishing and Delivery
- 12. Parallel Shifts
- 13. Parallel Shifts Modes of Instruction
- 14. Parallel Shifts
- 15. Faculty Use of Video Joint study by: Copyright Clearance Center New York University Intelligent Television
- 19. 43% cannot find quality/appropriate material
- 20. 45% find their video content fromcommercial sites
- 22. 43% cannot find quality/appropriate material
- 24. Licensed Video
- 25. Licensed Video
- 27. Concern for maintaining revenue stream
- 28. Inflated view of value and/or anticipated use
- 29. Fear that content will “escape”
- 30. Lack of consistent pricing models
- 31. Absence of consistent delivery models
- 32. Uncertainty of perpetual access
- 37. Ambrose Video
- 38. Films Media Group (FMG) Films On Demand
- 39. Media rich databases / Curated collections
- 41. Vanderbilt Television News Archive
- 42. Clip collections
- 44. Term license
- 45. Perpetual rights
- 49. Generally provides access to entire content
- 55. Limitations of distributor (distribution license)
- 56. Right clearances
- 58. Few educational distributors offer
- 59. Expectation that end-users will be willing to pay small fee to view
- 62. Early model mirrored early ebook pricing
- 63. 1.5 – 3 X hard copy price
- 65. FTE based
- 68. Subscription
- 69. Patron-drivenMost vendors offer flexible approaches
- 70. “It is clear that librarian involvement in scenario planning and the practical dimensions of licensing will be essential for any innovation to take place.” Peter Kauffman & Jen Mohan Video Use and Higher Education
- 71. Critical considerations and decisions will necessitate libraries taking the lead in forming partnerships
- 73. Vendor provided vs locally generated
- 74. File format
- 75. .mpg vs Windows media vs QuickTime vs Flash vs ?
- 76. Digital Rights Management (DRM) issues
- 77. Hosting
- 78. Vendor vs in-house vs outsourced
- 80. Portals
- 82. No equivalent of EBSCO’s EJS services to link hard copy to streaming/digital copy
- 84. The move to streaming video is a Pendulum Swing
- 86. Elimination of loss from theft, wear & tear
- 87. Savings in staff time for processing, circ, stacks maintenance
- 88. Space savings
- 90. Increased initial cost in titles
- 91. Increased staff time for license negotiation
- 92. Minimal use statistics from providers
- 94. Open Source Options Omeka - omeka.org Kaltura - corp.kaltura.com
- 95. Useful Resources Handman, G. (2010). License to look: Evolving models for library video acquisition and access. Library Trends, 58(3), 324-334. White paper version: berkeley.edu/MRC/vod08b.pdf Kaufman, P.B., & Mohan, J. (2009). Video use and Higher education: options for the future. Intelligent Television. Retrieved from: http://library.nyu.edu/about/Video_Use_in_Higher_Education.pdf
- 96. More Useful Resources OLAC Cataloging Policy Committee & Streaming Media Best Practices Task Force (2009). Best practices for cataloging streaming media. Retrieved from: http://www.olacinc.org/drupal/capc_files/streamingmedia.pdf Selected Media Vendors www.west.asu.edu/icdeg/Selected_Vendors.pdf Digital Rights by Vendor www.west.asu.edu/icdeg/Digital_Rights_Vendors.pdf
- 97. Communities of Practice American Library Association Video Round Table www.ala.org/vrt VideoLib Discussion List calmail.berkeley.edu/manage/list/listinfo/ videolib@lists.berkeley.edu National Media Market nmm.net Consortium of College and University Media Centers (CCUMC) ccumc.org
- 98. Contact Information deg farrelly Arizona State University 4701 West Thunderbird Road Phoenix, Arizona 85029 Phone: 602.543.8522 Email: deg.farrelly@asu.edu
- 99. This presentation is available online: www.west.asu.edu/icdeg/Charleston2010.htm Streaming Video Libguide: http://libguides.asu.edu/streamingVideo
Editor's Notes
- Nothing in this presentation should be construed as promotion of any specific product, vendor, or interface Certainly will refer to companies whose products and services I am familiar with, but these should be considered points of illustration
- Essentially the question of building a digital video collection These other matters are important issues to, and some of the content presented here will apply to these applications, but the principal focus remains the digital collections
- Historically one of the 3 silos on campus: Library, Computing, and “Instructional Support” Collections consisted primarily of 16mm films, acquired for curricular support, and operated as an income generating operation, renting to other institutions that could not afford the content and/or the upfront operating costs. Paper catalogs, not integrated with library collection What has been forgotten in the past quarter centruy, is that these titles were LICENSED.
- We’ve seen three major paradigm shifts in media formats in the past 35 years Advent of videotape, specifically, HOME video recording and the VHS format changed everything Media became a familiar and welcome component in homes. Several major court rulings decided in favor of the access video provided, changing user behaviors and spurring the creation of an entirely new business model: video rental Growing volume of sales caused prices to decline, video became affordable with many titles well under $100, Vendors started selling educational titles in video Side effect : availability resulted in declining rentals from the film distribution centers. Many closed Libraries, many begrudgingly, took over the large collections these centers held As collections grow, not limited to entertainment in Public Libraries Not limited to educational content in Academic Libraries Video circulation becomes statistically significant
- Shift from VHS to DVD Now, a single device for storing and playing not only media, but also data and any other type of information Ubiquity of media Demand unleashes a warehouse of earlier released content. (Warner Brothers has a DVD print on demand for a huge number of movies for which there is not sufficient market to generate commercial re-release Production software in the hands of the everyday consumer
- Emerging consumer model, Corporate attempts to monetize content
- First with journals Now with ebooks Increasing expectation of online access and immediate desktop access Increasing expectation that content will be available on mobile devices
- Evolution of instruction in MANY forums, but significantly, the emergence of course management systems and asynchronous instruction
- Evolution of instruction in MANY forums, but significantly, the emergence of course management systems and asynchronous instruction
- Which takes us to 1998 NOT that that is when video streaming started…. But rather
- Which takes us to 1998 NOT that that is when video streaming started…. But rather
- Uncertainties of perpetual access Notice that we’re not talking about ejournals here… the issues of ejournals have (for the most part) settled down. Still questions of perpetual access, bundles, etc. Long tail of use Key differences tho in that ejournals have ongoing additional new content added regularly, Ejournal publishers never expected libraries to house and host the digital content
- These are not necessarily mutually exclusive Encyclopedia Britanica incudes video clips and full length in it’s academic version
- Enormous change in just the past three years What was true last year, is not necessarily true now Changing regularly Explained in greater detail in Gary Handman’s Library Trends article. Citation at the end of the presentation
- More vendors coming on board with this: National Film Board of Canada May offer other value added services, such as play lists, clips, etc .
- All the heavy players: Icraus, BullFrog, Women make Movies, etc. This is essentially the de-facto standard for most companies. REBUY content regularly
- A few vendors are starting to offer, tho
- Arguments that it models textbook purchase
- Ambrose – bundles of minutes sliding scales As with most purchases the more you buy the cheaper the unit cost.
- File source Not just a single file, but backup file, and antip-copy protectin New format wars – especially as we move to downloadable for mobile devices Few vendors are offering MARC records…. And then there is sthe question of the quality of the record
- These are issues that swirled around the recent situation with the UCLA streaming Basis for Higher Education Digital Video Summit in NYC in March Many different points of view NO case law yet to determine this ARL funded by Mellon Foundation to develop Center for Social Research _ Best practices in Fair Use Vendors are beginning to see Blackboard as the extention of the classroom.
- Non CONTER compliant But changing in that COUNTER has just implemented investigation into best practives for reporting use of images and videos and audio files.
- SCCTV already handling many of the files for many of the big companies Value added services Safari mostly K-12 Video-on-demand and digital media management enterprise solution for school districts
- Many more options out there
- Nothing in this presentation should be construed as promotion of any specific product, vendor, or interface Certainly will refer to companies whose products and services I am familiar with, but these should be considered points of illustration