Reframe Overview Pub Media Convening

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Presentation of Renew Media's Reframe project, digitizing and making accessible our visual heritage. www.reframecollection.com

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  • Reframe Overview Pub Media Convening

    1. 1. The Reframe Project Making our visual heritage accessible to all.
    2. 2. <ul><li>Losing our visual heritage </li></ul><ul><ul><li>Disappearing media </li></ul></ul><ul><ul><li>Archival and Preservation Issues </li></ul></ul><ul><ul><li>Rights – expiring, tangled, confusing </li></ul></ul><ul><ul><li>“ stuck on the shelf” </li></ul></ul><ul><li>Media not accessible </li></ul><ul><ul><li>Less than ideal even for the best researchers </li></ul></ul><ul><li>Not transitioning well to digital paradigm </li></ul><ul><ul><li>VHS is dead </li></ul></ul><ul><ul><li>DVD not dying soon, but </li></ul></ul><ul><ul><li>More demand for online delivery (especially educational) </li></ul></ul><ul><li>Costs to transition are enormous </li></ul>Problems to Address
    3. 3. <ul><li>Multiple Platforms </li></ul><ul><li>People want their content when, where, how and on what device they want it, and yesterday. </li></ul><ul><li>Content should be accessible on multiple sites, for multiple devices and technologies </li></ul><ul><li>These platforms are multiplying almost weekly. Each one is a different negotiation. Indies and small companies are at a disadvantage. </li></ul>Current Internet & User Realities
    4. 4. <ul><li>DRM – </li></ul><ul><li>the good and the (mostly) bad </li></ul><ul><li>DRM currently desired by distributors and many filmmakers </li></ul><ul><li>Ensures content not pirated, stolen or misused </li></ul><ul><li>DRM exists and can be implemented </li></ul><ul><li>But, it doesn’t work or make sense </li></ul><ul><li>Apple, EMI and Amazon – movement against DRM </li></ul><ul><li>Strong anti-DRM sentiment </li></ul><ul><li>This will hit video next </li></ul>Current Internet & User Realities
    5. 5. <ul><li>Search vs. Find </li></ul><ul><li>Recommender Systems, Linking and Lists </li></ul><ul><li>The Long Tail </li></ul><ul><li>Google, Digg, Delicious, etc. </li></ul><ul><li>Visual Search – audience expects to see previews (at minimum) </li></ul><ul><li>Trusted Source and Curation become key </li></ul>Current Internet & User Realities
    6. 6. <ul><li>Participatory Culture </li></ul><ul><li>UGC, Pro-Am and Amateur </li></ul><ul><li>Comments, Tagging, Blogging, Friends </li></ul><ul><li>Social Networking – Community Building </li></ul><ul><li>Viral sharing of content and links </li></ul><ul><li>Mash-Ups, Sampling and Clip Usage </li></ul><ul><li>Gaming and Second Life (meet Kaneva ) </li></ul>Current Internet & User Realities
    7. 7. <ul><li>Big Picture </li></ul><ul><li>Non/commercial Split is False </li></ul><ul><li>Participatory Culture </li></ul><ul><li>Open Content movement </li></ul><ul><li>Electracy </li></ul>Current Internet & User Realities
    8. 8. <ul><li>Black and White is Bad </li></ul><ul><li>Need new, viable models for content dissemination </li></ul><ul><li>Need systems that can adapt as needs and technologies change </li></ul><ul><li>Need systems that encourage community building, education and access </li></ul><ul><li>With -Profit solutions </li></ul>Reframing the Issues
    9. 9. <ul><li>A platform to develop Field-wide Solutions – digitization, rights, archival and preservation concerns, public media, etc. </li></ul><ul><li>Digitize and make available our visual heritage through new platforms </li></ul><ul><li>Curated, trusted source website with robust social networking and find features </li></ul><ul><li>Not a distributor, but an aggregator of content, a platform and a service to the field </li></ul><ul><li>Nonexclusive basis </li></ul><ul><li>First partnership is with Amazon – CreateSpace, Unbox </li></ul><ul><li>Negotiate other platforms on group’s behalf and to their needs </li></ul><ul><li>Ongoing adaptation to community and field-wide needs </li></ul>Reframe Snapshot
    10. 10. Analog Content Film / Video Digitization Digital Content (returns) <ul><li>Key Benefits </li></ul><ul><li>Become part of Reframe’s online community </li></ul><ul><li>Additional marketplace (Amazon, iTunes, Google Video) </li></ul><ul><li>Nonexclusive, Set your own price and “variable splits” </li></ul><ul><li>Additional format (DVD, download for purchase and download for rent) </li></ul><ul><li>Future Proof Archive </li></ul><ul><li>Collective bargaining power and solutions </li></ul><ul><li>Own rights, and digitize collection </li></ul>Content Holder (Distributors, Archives, Private Collections) Digital format for existing markets and other uses Non-exclusive Reframe Social Networking Curated Collections Blogs / Groups Field-Wide Solutions: Rights, Public Media, Archival Issues, etc. On Demand DVD Purchase Online digital rental and purchase Non-exclusive multiple marketplace Open Content Initiatives
    11. 11. <ul><li>CreateSpace and Unbox </li></ul><ul><li>Digitize video for free ; film at low cost </li></ul><ul><li>New methods of delivery: </li></ul><ul><ul><li>DVD on Demand - no inventory needed </li></ul></ul><ul><ul><li>Digital Download To Own or Rent </li></ul></ul><ul><ul><li>Variable time, users, prices </li></ul></ul><ul><ul><li>Digitize on Demand </li></ul></ul><ul><li>Future Proof Archive & Digital Copy Return </li></ul>Reframe and Amazon
    12. 12. <ul><li>Debenham Media Group </li></ul><ul><li>Examples </li></ul><ul><ul><li>30 minutes of 16mm film 24fps: 1080 feet $140 </li></ul></ul><ul><ul><li>90 minutes of 16mm film 24fps: 3240 feet $418 </li></ul></ul><ul><ul><li>90 minutes of 35mm film 24fps: 8100 feet $673 </li></ul></ul><ul><ul><li>plus media, approximate </li></ul></ul><ul><li>Quality Transfer with Colorist </li></ul><ul><li>Deferral Program </li></ul><ul><li>Digitize on Demand </li></ul>Film Digitization
    13. 13. <ul><li>Negotiated fair split for rights-holder </li></ul><ul><li>Good rates for bulk and FPA file </li></ul><ul><li>Variable Pricing and Variable Splits </li></ul><ul><li>Nonexclusive in every way </li></ul><ul><li>Opt-in for all options </li></ul><ul><li>3 year term </li></ul>Reframe and Amazon
    14. 14. <ul><li>$1st – 50 </li></ul><ul><ul><li>Amazon/Renew 60% </li></ul></ul><ul><ul><li>Content-holder 40% </li></ul></ul><ul><li>$51st – 200 </li></ul><ul><ul><li>Amazon/Renew 15% </li></ul></ul><ul><ul><li>Content-holder 85% </li></ul></ul><ul><li>$201st + </li></ul><ul><ul><li>Amazon/Renew 10%, </li></ul></ul><ul><ul><li>Content-holder 90%, </li></ul></ul>DVD Revenue Share
    15. 15. DVD Revenue Share
    16. 16. DVD Revenue Share
    17. 17. <ul><li>Digital Download To Own </li></ul><ul><li>Digital Download To Rent </li></ul><ul><li>Variable time, users, prices </li></ul><ul><li>Split is always: </li></ul><ul><ul><li>50% Amazon/Renew </li></ul></ul><ul><ul><li>50% Rights-holder </li></ul></ul><ul><li>DRM and “Digital Locker” </li></ul><ul><li>TiVO deal allows for content directly to TV </li></ul>Unbox and Digital Download
    18. 18. <ul><li>Negotiate on behalf of all partners </li></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><li>iTunes, Jaman, others </li></ul></ul><ul><ul><li>Better terms because of more titles </li></ul></ul><ul><ul><li>Transparent deal terms </li></ul></ul><ul><li>Nonexclusive and Opt-In </li></ul><ul><li>This is First Stage – will work with content holders to adapt program as needed </li></ul><ul><li>Can accommodate free and fee – for those wanting open content </li></ul>Other Platforms
    19. 19. Reframe Website <ul><li>Educational & Institutional Focus </li></ul><ul><li>Curated – top down, bottom up </li></ul><ul><li>Branded by Rights-Holder </li></ul><ul><li>Participatory – Social Networking </li></ul><ul><li>Recommender systems, Cataloguing systems – multiple ways to find content </li></ul><ul><li>Widgets – for use on content-holder sites, blogs, other social networks, etc </li></ul><ul><li>Site/Platform Licensing </li></ul>
    20. 20. Rights-holder Tools <ul><li>Customer Information </li></ul><ul><li>By Title Tracking of Sales, Usage and Viewing </li></ul><ul><li>Opt-in Tools for new partnerships </li></ul><ul><li>Change pricing and terms </li></ul><ul><li>Cataloguing, Uploading new items, etc </li></ul>
    21. 21. Field-Wide Solutions <ul><li>Rights Issues </li></ul><ul><li>DRM and Interoperability </li></ul><ul><li>Archival and Preservation </li></ul><ul><li>Public Media </li></ul><ul><li>Convenings </li></ul><ul><li>Education </li></ul>
    22. 22. Future Phases <ul><li>Subscription and Site Licensing Models </li></ul><ul><li>International Delivery Partnerships </li></ul><ul><li>Greater integration with scholarly & educational uses </li></ul><ul><li>Mobile and Gaming Applications </li></ul><ul><li>Sampling, Clips Licensing, Rights-Locator </li></ul><ul><li>Ability to commission/license works for distribution platforms (PRX model) </li></ul>
    23. 23. Reframe Sustainability <ul><li>Start-up funding – MacArthur Foundation </li></ul><ul><li>Mix of long-term support </li></ul><ul><ul><li>foundation, </li></ul></ul><ul><ul><li>corporate, </li></ul></ul><ul><ul><li>sales, </li></ul></ul><ul><ul><li>advertising, </li></ul></ul><ul><ul><li>sublicensing </li></ul></ul><ul><li>With Profit Solution </li></ul><ul><ul><li>That can allow open and paid use of quality, important media arts for educational and consumer markets </li></ul></ul>
    24. 24. Reframe & Public Media <ul><li>Potential Solution and/or Experiment </li></ul><ul><li>American Archive </li></ul><ul><li>Built to respond to needs of the field </li></ul><ul><li>Built to include stakeholder input </li></ul>
    25. 25. The Reframe Project Making our visual heritage accessible to all.

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