This document discusses how domain resellers provide critical services like email, web hosting, and domain names to customers but their own brand is often invisible to the end users of those services. It provides an example of a popcorn company customer with 100 employees and notes that currently only one or two people know the reseller brand when accessing the control panel a few times a year. The document suggests that if all 100 employees were exposed to the reseller brand for several hours a day through their online activities, it could significantly increase awareness and potential sales by word-of-mouth.