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1
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Retail Media
Rundown
The Keys to Unlock Success
Across Retailers
2
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
3
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Crafting Success
Through
Audience Insights
and Data-Driven
Strategies
Today’s Logistics
Recording & slides will be in your inbox
tomorrow
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist
WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+
Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future
Our Speakers
STUART DOOLEY
Director, Commerce
Media
NATHAN RIGBY
Co-Founder
TRENT LEE
Co Founder & CRO
US, CA, UK, DE, FR, IT, ES
Actionable search, sales, and shelf insights
for all major retail ecommerce platforms.
About Analytic Index
HIGHER SEARCH RANKINGS
BETTER CLICK THROUGH RATES &
CONVERSION
MORE EFFECTIVE AD SPEND
UNPRECEDENTED COMPETITIVE
INTELLIGENCE
HUGE TIME SAVINGS
CROSS-RETAILER VISIBILITY
Reasons to partner with Analytic Index:
Learn more or request a
demo at analyticindex.com
Interested in learning more?
CMS + DOM
• Centralized Channel Management
• PIM - We hold all product data and not just a
pass through
• No limits on number of skus, variants,
attributes
• Real time updates to marketplaces for price,
inventory and order confirmation
• Ability to cancel single line items from multi
item orders
• Seller portal with real time channel data
POLL
At how many retailers are your products
sold?
● Less than 3
● Between 3-5
● Between 5-8
● More than 8
Questions we are hoping to answer
today:
● Where else are my customers shopping?
● How do I get in front of said customers?
● How do I ensure a consistent customer
experience at each retailer?
A Fishing Expedition
12
Identifying Audiences and
Platforms
13
Where have the fish gone?
Sales Growth
More Fish, New Fish, New Fishing Holes
Current Assortment/Current Retailers
○ Item Availability
■ Inventory
■ Buy-Box
○ Shopper Relevance
■ Keywords
● Organic Search
● Sponsored Search
■ Brand Stores
■ Programmatic/DSP/Off-site Advertising
○ Sales Conversion
■ Content
■ Creative - Images/Video
■ Ratings/Reviews
■ Price
New Products/Existing Retailer
New Retailer/Existing Assortment
○ Opportunity Development
■ Category Size
■ Category Growth
■ Competitive Landscape
○ Shopper Relevance
■ Keywords
● Organic Search
● Sponsored Search
■ Retailer Assets/Programs
○ Launch Strategy
■ Item Setup
■ Content Creation
■ Advertising/Promotion
Accelerate Sales
Cross Retailer - Share of Voice - One Brand
Accelerate Sales & Expand Markets
Walmart.com - Protein Bar Category
Accelerate Sales & Expand Markets
Amazon.com - Protein Bar Category
Shopper Relevance
Target.com - Keyword Opportunity
Competitive Landscape
Kroger.com - Protein Bar Category
Ensuring Customer Fit
20
Do you have the right bait?
Right Product Right Customer
● Acenda can be a brand’s central hub for all of their product data.
● Once we have the product data, we can create listings across multiple marketplaces and adhere
to the unique requirements. We obtain “error zero” which means higher conversion rates,
increased revenue.
● No two marketplaces are alike and thus each require unique product data and attributes.
○ Knowing who your customers are, you can tailor the product name, descriptions and
keywords to get maximum results.
● Acenda’s relationship with our clients starts from the beginning where we assist with getting your
brands approved onto these “curated” marketplaces like Target+, Macy’s, Kohl’s, Bloomingdale’s
and others.
○ Once you’re approved to sell, we create your listings on each of the channels and ensure
that you are processing orders in timely manner.
● We offer free consultations to review if your products are the right fit for the curated
marketplaces
Audience Targeting &
Testing Strategies
22
Let's get to fishing…
Growing Your Share
● Regardless of location, the bait stays the same
○ What are your top converting terms/creative/customer
targeting strategies on your top performing platform?
○ Explore these opportunities first
○ Lean into your USP
● Some retailers will have varied levels of competition and
competitors
○ Amazon- Rise of Overseas Sellers
○ Target- Brand Loyalty is Key
○ Walmart- Price & speed driven
○ Instacart- Convenience is Key
○ Don’t immediately assume your competitors will be the
same at each retailer
CASE STUDY
After successfully partnering with
Tinuiti on Amazon, One Brands wanted
to expand their digital presence and
drive additional sales through emerging
marketplaces. Our Retail Media team
determined that advertising on
Instacart would be a great way to
generate sales and awareness.
By launching on Instacart, Tinuiti drove
ecommerce sales while increasing One
Brands’ digital presence and improving
category share-of-voice.
CHALLENGE SOLUTION SUMMARY
● One Brands worked with Tinuiti to identify key items
and flavors to advertise on Instacart
● We learned that One Brands experienced better ROAS
and performance for 4-pack items vs. single or
12-pack items
● Based on this learning, we were able to lean into the
investment with key 4-pack items to generate a better
ROAS, improve CTR and drive more attributed sales
● Average monthly spend was more than 2x the
monthly average in the beginning of the year with
impressions more than doubling as well
RESULTS
click-through
rate
average daily
impressions
+40%
2.5x
Boosting brand awareness and sales
through emerging marketplaces
ROAS for
4-pack items
vs. single items
2x
CASE STUDY
INDUSTRY: CPG, FOOD & BEVERAGE
Leaning into One Brands’ 4-packs on Instacart to capitalize on
higher ROAS and performance
A Successful Fishing
Trip
● Develop a plan of attack - based on:
○ Where you current customers are also
shopping
○ Leaning into your USP
○ Getting the right product, in front of the
right people, at the right retailer
○ Starting with wins from other channels
Schedule Your
Consultation
with a Retail Media
Expert
Q&A
STUART DOOLEY
Director, Commerce
Media
NATHAN RIGBY
Co-Founder
TRENT LEE
Co Founder & CRO
28
The 2023
Playbook for Q4
and Holiday
Success
VIEW TINUITI’S LATEST GUIDE
➜
29
Retail Media Rundown: The Keys to
Unlock Success Across Retailers
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
30
Wednesday, September 13, 2023
Session 1
10 am PT | 1 pm ET
How to Meet the Consumer Mindset in Q4
and Beyond with Roundel, Target’s Media
Network
Session 2
10:35 am PT | 1:35 pm ET
Crafting Success Through Audience
Insights and Data-Driven Strategies
Session 3
11:10 am PT | 2:10 pm ET
Revolutionizing Retail Strategy: Unified
Approach to Underpin Performance
Session 4
11:45 am PT | 2:45pm ET
Maximizing Q4 Impact: Retail Media
Synergy
Thank you!

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Crafting Success Through Audience Insights and Data-Driven Strategies

  • 1. 1 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Retail Media Rundown The Keys to Unlock Success Across Retailers
  • 2. 2 Retail Media Rundown: The Keys to Unlock Success Across Retailers Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy
  • 3. 3 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Crafting Success Through Audience Insights and Data-Driven Strategies
  • 4. Today’s Logistics Recording & slides will be in your inbox tomorrow Download relevant resources Join our chat and submit questions for live Q&A Log back anytime with same link Join our poll questions - including if you want to talk to our teams after! Katherine Bishop Marketing Webinars Specialist
  • 5. WE’VE MASTERED THE MEDIA THAT MATTERS MOST Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon. Employees Media managed Award-winning culture* $4B #1 1000+
  • 6. Some of Our Clients Our Recognition For commerce leaders of today and the future
  • 7. Our Speakers STUART DOOLEY Director, Commerce Media NATHAN RIGBY Co-Founder TRENT LEE Co Founder & CRO
  • 8. US, CA, UK, DE, FR, IT, ES Actionable search, sales, and shelf insights for all major retail ecommerce platforms. About Analytic Index HIGHER SEARCH RANKINGS BETTER CLICK THROUGH RATES & CONVERSION MORE EFFECTIVE AD SPEND UNPRECEDENTED COMPETITIVE INTELLIGENCE HUGE TIME SAVINGS CROSS-RETAILER VISIBILITY Reasons to partner with Analytic Index: Learn more or request a demo at analyticindex.com Interested in learning more?
  • 9. CMS + DOM • Centralized Channel Management • PIM - We hold all product data and not just a pass through • No limits on number of skus, variants, attributes • Real time updates to marketplaces for price, inventory and order confirmation • Ability to cancel single line items from multi item orders • Seller portal with real time channel data
  • 10. POLL At how many retailers are your products sold? ● Less than 3 ● Between 3-5 ● Between 5-8 ● More than 8
  • 11. Questions we are hoping to answer today: ● Where else are my customers shopping? ● How do I get in front of said customers? ● How do I ensure a consistent customer experience at each retailer?
  • 14. Sales Growth More Fish, New Fish, New Fishing Holes Current Assortment/Current Retailers ○ Item Availability ■ Inventory ■ Buy-Box ○ Shopper Relevance ■ Keywords ● Organic Search ● Sponsored Search ■ Brand Stores ■ Programmatic/DSP/Off-site Advertising ○ Sales Conversion ■ Content ■ Creative - Images/Video ■ Ratings/Reviews ■ Price New Products/Existing Retailer New Retailer/Existing Assortment ○ Opportunity Development ■ Category Size ■ Category Growth ■ Competitive Landscape ○ Shopper Relevance ■ Keywords ● Organic Search ● Sponsored Search ■ Retailer Assets/Programs ○ Launch Strategy ■ Item Setup ■ Content Creation ■ Advertising/Promotion
  • 15. Accelerate Sales Cross Retailer - Share of Voice - One Brand
  • 16. Accelerate Sales & Expand Markets Walmart.com - Protein Bar Category
  • 17. Accelerate Sales & Expand Markets Amazon.com - Protein Bar Category
  • 18. Shopper Relevance Target.com - Keyword Opportunity
  • 19. Competitive Landscape Kroger.com - Protein Bar Category
  • 20. Ensuring Customer Fit 20 Do you have the right bait?
  • 21. Right Product Right Customer ● Acenda can be a brand’s central hub for all of their product data. ● Once we have the product data, we can create listings across multiple marketplaces and adhere to the unique requirements. We obtain “error zero” which means higher conversion rates, increased revenue. ● No two marketplaces are alike and thus each require unique product data and attributes. ○ Knowing who your customers are, you can tailor the product name, descriptions and keywords to get maximum results. ● Acenda’s relationship with our clients starts from the beginning where we assist with getting your brands approved onto these “curated” marketplaces like Target+, Macy’s, Kohl’s, Bloomingdale’s and others. ○ Once you’re approved to sell, we create your listings on each of the channels and ensure that you are processing orders in timely manner. ● We offer free consultations to review if your products are the right fit for the curated marketplaces
  • 22. Audience Targeting & Testing Strategies 22 Let's get to fishing…
  • 23. Growing Your Share ● Regardless of location, the bait stays the same ○ What are your top converting terms/creative/customer targeting strategies on your top performing platform? ○ Explore these opportunities first ○ Lean into your USP ● Some retailers will have varied levels of competition and competitors ○ Amazon- Rise of Overseas Sellers ○ Target- Brand Loyalty is Key ○ Walmart- Price & speed driven ○ Instacart- Convenience is Key ○ Don’t immediately assume your competitors will be the same at each retailer
  • 24. CASE STUDY After successfully partnering with Tinuiti on Amazon, One Brands wanted to expand their digital presence and drive additional sales through emerging marketplaces. Our Retail Media team determined that advertising on Instacart would be a great way to generate sales and awareness. By launching on Instacart, Tinuiti drove ecommerce sales while increasing One Brands’ digital presence and improving category share-of-voice. CHALLENGE SOLUTION SUMMARY ● One Brands worked with Tinuiti to identify key items and flavors to advertise on Instacart ● We learned that One Brands experienced better ROAS and performance for 4-pack items vs. single or 12-pack items ● Based on this learning, we were able to lean into the investment with key 4-pack items to generate a better ROAS, improve CTR and drive more attributed sales ● Average monthly spend was more than 2x the monthly average in the beginning of the year with impressions more than doubling as well RESULTS click-through rate average daily impressions +40% 2.5x Boosting brand awareness and sales through emerging marketplaces ROAS for 4-pack items vs. single items 2x CASE STUDY INDUSTRY: CPG, FOOD & BEVERAGE Leaning into One Brands’ 4-packs on Instacart to capitalize on higher ROAS and performance
  • 25. A Successful Fishing Trip ● Develop a plan of attack - based on: ○ Where you current customers are also shopping ○ Leaning into your USP ○ Getting the right product, in front of the right people, at the right retailer ○ Starting with wins from other channels
  • 26. Schedule Your Consultation with a Retail Media Expert
  • 27. Q&A STUART DOOLEY Director, Commerce Media NATHAN RIGBY Co-Founder TRENT LEE Co Founder & CRO
  • 28. 28 The 2023 Playbook for Q4 and Holiday Success VIEW TINUITI’S LATEST GUIDE ➜
  • 29. 29 Retail Media Rundown: The Keys to Unlock Success Across Retailers Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy
  • 30. 30 Wednesday, September 13, 2023 Session 1 10 am PT | 1 pm ET How to Meet the Consumer Mindset in Q4 and Beyond with Roundel, Target’s Media Network Session 2 10:35 am PT | 1:35 pm ET Crafting Success Through Audience Insights and Data-Driven Strategies Session 3 11:10 am PT | 2:10 pm ET Revolutionizing Retail Strategy: Unified Approach to Underpin Performance Session 4 11:45 am PT | 2:45pm ET Maximizing Q4 Impact: Retail Media Synergy Thank you!