The document outlines the preparation strategies for Q4 marketing, emphasizing the importance of setting clear goals, optimizing operations, and leveraging first-party data. Key points include the need to engage lapsed customers early and continuously analyze performance metrics. It also promotes Tinuiti's resources and webinars for marketing insights.

1. Is Your Brand Q4
Ready?

2. Today’s Logistics
Recording & slides will be in your inbox
shortly after the session
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!
Katherine Bishop
Marketing Webinars Specialist

3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$4B
#1
1000+

4. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

5. Our Speakers
JOE O’CONNOR
Sr Director, Strategic
Marketplace Services -
Amazon
KELLIE COLLINS
Associate Director,
Lifecycle Marketing

6. POLL
On a scale of 1-5, how prepared are
you for Q4?
● 1 - Not prepared at all
● 2 - Almost ready to start planning
● 3 - Sort of prepared
● 4 - I’m nearly prepared
● 5 - I’m ready! Bring on Q4

7. Start Planning
for Q4 NOW!
Key Pillars That Inform Your Q4
Strategy
● Set Clear Goals
● Optimize your Operations
● Understand your Audience
● Analyze Past Data
● Select Relevant Key Performance Indicators
(KPIs)
● Allocate Budget Strategically
● Implement incrementality testing
● Monitor and Optimize
● Measure ROI
● Post Season Analysis
7

8. Set Clear Goals
Conversion
Rate
Lower
Higher
Incrementality
Higher
Lower
Awareness
Consideration
Retention
Reactivation

9. Optimize your
Operations
Optimize your inventory strategy.
Enhance the onsite experience.
Keep your brand identity consistent.

10. Allocate Budget Strategically
Awareness
Consideration
Retention
Reactivation

11. First Party Data Throughout the Funnel
Gain competitive edge by acquiring
and activating your first-party data
gold mine
Today’s Discussion:
How & Why to Activate First Party Data
Through Your Funnel in Q4
11
Awareness
Consideration
Retention
Reactivation

12. Re Engage Lapsed Customers
Before
Target these users early
to fold them into your
campaigns limiting
negative deliverability
impacts & to get ahead
of the peak holiday rush
During
Create audiences based
off their last purchase
and target appropriately
with strong offers across
multiple channels
After
Analyze who came back
as well as who didn’t to
continue or discontinue
outreach & plan for next
quarter

13. Key Takeaways
1. Start planning for Q4 Early!
2. Set clear goals and have a plan.
3. Leverage your first party data and identify
lapsed customers early on - before Q4.

14. Q&A
JOE O’CONNOR
Sr Director, Strategic
Marketplace Services -
Amazon
KELLIE COLLINS
Associate Director, CRM
& Email

15. 15
The 2023
Playbook for Q4
and Holiday
Success
VIEW TINUITI’S LATEST GUIDE

16. You want all the latest marketing insights, but with your stacked schedule, getting
through a 60-minute podcast or webinar can seem impossible.
Enter Tinuiti’s new 15-Minute Breakdown. In the time you’d spend grabbing a cup of
coffee, you can tune in to industry experts as they break down the hottest topics in
performance marketing.
We’ll cover a different topic each month, so make sure to join us next month for our
next topic: how do your media dollars best reach your audiences on streaming?

17. Thank you!