The document is a schedule for the 2022 Amazon & Retail Media Virtual Summit. It lists the session topics and times for Wednesday February 16th and Thursday February 17th. The summit is currently on a break and will resume at 11:45AM PT/02:45PM ET with a session on using Amazon as a brand building and demand generation platform.

1. We’re on a break!
We’re on a break!
Thanks for joining
the 2022 Amazon &
Retail Media
Virtual Summit!
We’ll be back at
11:10AM PT | 02:10PM ET

2. 2022 Amazon & Retail Media Virtual Summit
WEDNESDAY, FEBRUARY 16TH
How to Leverage the Latest Data Trends in Amazon Advertising
10AM PT | 1PM ET
The Most Pressing Amazon Operations Challenges — and How to
Address Them
10:35AM PT | 01:35PM ET
Using Market Share Data to Improve Your Amazon Sales
11:10AM PT | 02:10PM ET
Amazon as a Brand Building and Demand Gen Platform:
Emerging Trends in Amazon Posts, Stores, Video, and Streaming
11:45AM PT | 02:45PM ET
How to Successfully Forecast on Amazon — Even During Year
Three of Ecommerce Disruptions
12:20PM PT | 03:20PM ET
THURSDAY, FEBRUARY 17TH
The Time for Execution in Retail Media Is Now: Priorities for 2022
10AM PT | 1PM ET
Walmart’s Omni-Channel Opportunities: Creating an Insights-based
Ad Strategy
10:35 AM PT | 01:35 PM ET
Scaling Growth Across Digital Grocery Marketplaces
11:10AM PT | 02:10PM ET
Getting Your Products on (and then off) the Shelf: Working with
Brokers and Creating Winning Advertising
11:45AM PT | 02:45PM ET

3. Using Market Share
Data To Improve
Your Amazon Sales

4. Today’s Logistics
Kerry Mallett
Senior Content Specialist,
Webinar
Recording & slides will be in your inbox
by Friday
Download relevant resources
Join our chat and submit questions for live Q&A
Log back anytime with same link
Join our poll questions - including if you want to talk to
our teams after!

5. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

6. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

7. Our Speakers
DANI NATIONS
Associate, Marketplaces
HARMAN SODHI
Head of Sales, Insights

8. Agenda
● Utilizing – and going beyond – Share of
Voice (SOV)
● How one of our clients has seen success
with SOV
● Q&A
8

9. How much are you using SOV to
inform your marketing & advertising
work?
● Regularly
● Every now and then
● Rarely
● Never
POLL

10. What is Share of Voice (SOV)?
Measures how much the
percentage of search results a
brand owns compared to
competing brands.
Think of the Amazon’s search
results as a shopping aisle and this
metric gives insight into how much
of a digital shelf your brand owns

11. Go beyond SOV with a metric that reveals future performance
Presence is a Gradient metric that captures
your brand’s visibility within weighted shopper
experience surrounding a retailer’s category.
Presence, a primary feature of the online
performance flywheel, is a breadcrumb
revealing which products might have strong
sales performance in the future.
Presence is a metric capturing your brand’s visible SOV across a category

12. Presence is a nuanced metric capturing your brand’s
weighted SOV
Share of Search Results typically refers to the
share of products a brand occupies for keyword
search results
Gradient Presence weighs more important
elements for a set of keyword search results that
map to a retailer category

13. Presence as a leading indicator of sales performance
High SOV
● Does not mean that occupied slots
are visible to shoppers
● Does not mean that occupied slots
are in competitive positions
High Gradient Presence
● Occupied slots are visible to
shoppers
● Occupied slots are in competitive
positions
SOV can be misleading as metric can be high but shoppers may not
find your products
= increased bottom line sales
≠ Sales performance

14. How to improve SOV + Presence
for your Brand
SOV INSIGHTS OFFER
METRICS BEYOND TYPICAL
ADVERTISING REPORTING
DIGITAL SHELF
Provides additional context to client’s presence on the
digital shelf to adapt strategy
COMPETITORS
Identify new players, competitors and category rank to
level out loss of share
KEYWORDS
Identify what brand terms competitors are bidding after
to increase efficiency of bids
ORGANIC AND PAID
Analyze across organic results and paid advertising to
increase ROAS and optimize campaigns
INSIGHTS

15. Optimize based on your understanding of keyword
search popularity for the category
Gradient presence for keywords tells you how much traffic a keyword is
driving to the category, going beyond common media metrics

16. Always dissect holistic presence to strategically boost
performance
Looking at both organic & paid presence to boost online
performance
Blended Presence Paid Presence Organic Presence
SKUs occupying paid & organic placements SKUs occupying organic inventory

17. Focus on SKUs and placements capturing the most
category presence
1. SKUs in search term results 2. SKUs on product detail pages (PDPs)
Optimize your targeting strategies, aiming at products and pages driving the
most traffic

18. Using insights to boost CPG brand’s
presence on a major retailer
Weekly incremental investment into ‘Baby Formula’ will result in Brand
Presence increase on major retailer
Allow Similac to easily
identify most valuable
opportunities to stay on
top of competition, further
improve its online
business performance
and increase brand
visibility.
GOAL PROCESS
● Utilized the high
potential keywords to
target that Gradient
identified
● Create new campaign
focusing solely on the
term ‘baby formula’.
Allocate additional
spend over test period,
with additional
investment if available
in the budget.
RESULTS
● Increased presence by +13% and
efficiency by +313pp,
concentrating media budget on
most strategic and profitable
opportunities.
● Gave Abbott the ability to
understand the competitive
landscape for Similac.
● Avg. Brand Presence increased to
7% during the test period.
Presence during
30 day testing
period
ROAS during 30
day testing
period
+13%
RESULTS
+313pp
18
CASE STUDY

19. Using insights to boost CPG
brand’s presence on a major retailer
Presence during
30 day testing
period
ROAS during 30
day testing
period
+13%
RESULTS
+313pp
19
CASE STUDY

20. Winning on Amazon today
requires a whole lot more
than just advertising.
Schedule Your Consultation
with an Amazon Expert

21. Q&A DANI NATIONS
Associate, Marketplaces
HARMAN SODHI
Head of Sales, Insights

22. 22
Stay informed
on the future of
digital marketing
Visit our new content hub ➜

23. Thank you!

24. 2022 Amazon & Retail Media Virtual Summit
WEDNESDAY, FEBRUARY 16TH
How to Leverage the Latest Data Trends in Amazon Advertising
10AM PT | 1PM ET
The Most Pressing Amazon Operations Challenges — and How to
Address Them
10:35AM PT | 01:35PM ET
Using Market Share Data to Improve Your Amazon Sales
11:10AM PT | 02:10PM ET
Amazon as a Brand Building and Demand Gen Platform:
Emerging Trends in Amazon Posts, Stores, Video, and Streaming
11:45AM PT | 02:45PM ET
How to Successfully Forecast on Amazon — Even During Year
Three of Ecommerce Disruptions
12:20PM PT | 03:20PM ET
THURSDAY, FEBRUARY 17TH
The Time for Execution in Retail Media Is Now: Priorities for 2022
10AM PT | 1PM ET
Walmart’s Omni-Channel Opportunities: Creating an Insights-based
Ad Strategy
10:35 AM PT | 01:35 PM ET
Scaling Growth Across Digital Grocery Marketplaces
11:10AM PT | 02:10PM ET
Getting Your Products on (and then off) the Shelf: Working with
Brokers and Creating Winning Advertising
11:45AM PT | 02:45PM ET

25. We’re on a break!
We’re on a break!
Thanks for joining
the 2022 Amazon &
Retail Media
Virtual Summit!
We’ll be back at
11:45AM PT | 02:45PM ET