Usa Today 2012 Election Coverage
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The document summarizes coverage of the 2012 US election by USA Today and various online news sources. USA Today's coverage focused on prospective Republican candidates and Obama's potential re-election platform, taking a neutral, fact-based tone. Online coverage from sources like Politico, Little Green Footballs, and Americablog skewed negative towards potential GOP candidates and more positive towards Obama, using a first-person, opinionated style.
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The document summarizes coverage of the 2012 US election by USA Today and various online news sources. It finds that USA Today provided more indirect coverage and less direct reporting on potential Republican candidates and Obama's re-election campaign. Online sources like Politico, Little Green Footballs, and Americablog took a more negative and opinionated tone towards Republican candidates, with Little Green Footballs and Americablog also being critical of Obama. The document notes USA Today had a more professional, fact-based approach while online coverage was more liberal-biased, conversational, and first-person in style.
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Barack Obama ran one of the most sophisticated presidential campaigns in history by segmenting and targeting voters across multiple demographics and behaviors. He targeted youth through social media, mobile ads, and issues important to students. Obama targeted specific racial and ethnic groups by running ads in their languages and visiting communities important to them. Locally, the campaign customized ads and visited important areas and battleground states. Overall, Obama targeted voters across diverse channels and messages to build enthusiasm and support across broad demographic and regional groups.
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The 2012 election resulted in a narrow victory for President Obama despite a still struggling economy. Obama was able to energize key parts of his coalition, including younger voters, minorities, and women. Romney faced challenges in appealing to these groups and struggled to convince voters that he cared about average Americans. The election highlighted the increasing polarization of the electorate along racial and partisan lines. It remains to be seen whether the Republican party can adapt to the changing demographics of the country.
2014 Post-Election Analysis
On Election Day of 2014, Republicans won a big victory. And it really was a “Wave” victory, bigger than 2010 in a lot of important ways despite the fact that you'd never know it listening to the mainstream media.
Just because it was more or less expected doesn't make it less of a major thrashing than 2010 was.
One of the reasons it was so big and so important is that the GOP didn't win the same way everywhere. In 2010 the pattern was pretty consistent across the country.
In 2014 Republicans again won big, but it's a little more complicated how. And that's important as we look toward 2016 and beyond.
Obama thinks the election wasn't about him. Some political scientists are already trying to make hand-waving arguments that Republicans didn't win groups that exit polls show they won.
So, what should Republicans take from the 2014 Election? Here are five important lessons:
1) Obama's policies were on the ballot, as he said. But to dismiss 2014 as only about Obama is both to diminish the massive size of the Republican victory and to miss the important lessons of the election. This was a complete rejection of Democrats and liberal policies.
2) The return of working class whites (aka, Reagan Democrats, Angry White Males, Tea Party Voters) to the polls proves that 2010 was not a fluke and teaches Republicans an important lesson for 2016:
The GOP must have a nominee, and candidates up and down the ballot, who can connect with this populist voting block.
3) Despite their vaunted turnout technology, Democrats didn't fully get the Obama coalition to the polls. This raises real questions about the replicability of African American turnout without Obama at the top of the ticket.
Where Democrats did get other parts of their coalition out, the messaging required likely cost them more votes elsewhere than it earned them in turnout (e.g., Udall in Colorado).
4) The GOP has messages and candidates who can win in a diverse array of states. The message of a David Perdue in Georgia, a Greg Abbott in Texas, and a Larry Hogan in Maryland shared some basic similarities. But they were also each somewhat unique to the candidate and situation.
5) Outside of African Americans (persuading whom is going to be the work of many campaigns) 2014 proved that Republicans can win Asians nationally and can come very close to splitting Hispanics in a race with the right message and campaign.
The myth of Republicans as the white party is just that: a myth. Toward that point, the GOP must continue a robust campaign toward all demographic groups.
Case study the barack obama strategy
The document provides details on Barack Obama's highly successful 2008 presidential campaign, which made innovative use of online and social media strategies to energize young voters, spread messages of hope and change, and raise record amounts of campaign funds from small donations. Key tactics included the My.BarackObama.com platform for grassroots organizing, strong presences on Facebook, YouTube, and Twitter, targeted email and text messaging programs, and online advertising. These digital efforts helped Obama attract hundreds of millions more online video views and social media followers than his opponent John McCain.
Mass media & politics week 6
The document discusses how media has become highly influential in politics, especially during primary elections. It provides examples from the 2016 Republican primary where Donald Trump received overwhelmingly positive media coverage early on despite polling low, which helped him gain momentum. It also discusses common media campaigning strategies candidates use, such as managing their press coverage, creating positive or negative advertisements, and employing emotional appeals like fear, enthusiasm, or anger. Finally, it outlines how media typically covers candidates, focusing more on their character than policies and taking a generally negative or cynical tone.
5 Things You Need to Know About the Coming Trump vs. Clinton Showdown
What to expect if The Donald doesn’t change course, and what to expect if he does.
Read more: http://www.politico.com/magazine/story/2016/05/2016-donald-trump-hillary-clinton-election-things-you-should-know-213875#ixzz48Ld19944
Follow us: @politico on Twitter | Politico on Facebook
2012 NACo Election Analysis
The document provides an overview of the 2012 U.S. elections, including:
1) Republicans retained a majority in the House but lost 8 seats, while Democrats gained 7 seats. Ninety new members of Congress were elected, with 78 in the House and 12 in the Senate.
2) Democrats strengthened their Senate majority by two seats, gaining seats in Massachusetts, Indiana, Connecticut, and Virginia while losing one in Nebraska.
3) Republicans retained control of 30 governorships, the highest number in 12 years, with 11 states and 2 territories holding gubernatorial elections.
4) Over 1,300 state senate and 4,700 state house seats were up for election across numerous state legisl
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