2. Hi!

3. who am i? what am i doing here?
Admiral James Stockdale

4. @PSUPress circa 2011

5. 6 tweets from early 2009
MOSTLY followed by bots
36 “friends” on Facebook
25 years old (Female, Single)
Not a social media powerhouse

6. BAD @
TWITTERImproving social media ROI at Penn State Press

7. social media costsKeep it “cheap-esque.”

8. IMPROVED
R
8 steps to

9. Establish
G ALs
1

10. Seriously:
askyourselfwhyTrue social media ROI measurement depends
on clearly defined objectives beyond sales.

11. Drive sales
Increase brand awareness
Improve brand identity
Engage existing customers
Spread news
Encourage word of mouth
Captive audience for your jokes
Easier than doing actual work
Choose wisely.

12. your
links
customize
2

13. Key Performance Indicators
engagementconversion volume

14. EVERYTHING
automate
3

15. Auto-magic!

16. 4
conserve
characters

17. Inelegnt.
Unprfeshnl.
Illgble.

18. Congratulations to Leo Mazow! His book, Thomas
Hart Benton and the American Sound has won @
Smithsonian’s 2013 ... http://fb.me/1rC7o8Qd5
Congrats to Leo Mazow! Thomas Hart Benton
&the American Sound has won @Smithson-
ian’s Eldredge Prize for American Art! http://
fb.me/1rC7o8Qd5
WOW. pic.twitter.com/6ov8S5Zm8k @Smithsonian
#CongratsLeo!

19. RECYCLE content
RENEWheadlines
REDUCE waste
5

20. Truly good content shouldn’t be disposable.

21. Repeat as necessary
Repeat as necessary
Repeat as necessary
6

22. blah blah blah
blah blah blah
Not like this.
blah blah blah
blah blah blah
twenty minutes later

23. More like this!

24. Reduce
Attrition
7

25. Because that’s what losing
followers amounts to.

26. blah blah blah
blah blah blah
This is not compelling content.
blah blah blah
blah blah blah
two months later

27. blah blah blah
blah blah blah
Neither is this.
blah blah blah
blah blah blah
twenty minutes later

28. $$$$ $$$$ $$$$
$$$$ $$$$ $$$$
Definitely don’t do this.
blah blah blah
blah blah blah
$$$$ $$$$ $$$$
$$$$ $$$$ $$$$

29. Be
Personal!
8

30. Penn State Press
Sorry for all the scheduled tweets last
week. Too busy working on a Powerpoint
about how to be awesome at Twitter.
Follow us.

31. Mix and serve.

32. Your successful campaign!
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah
blah blah blah

33. Thanks!
Danny Bellet
Publicity Manager
djb49@psu.edu
@PSUPress
814.865.1329

34. Credits
Danny Bellet
Publicity Manager
djb49@psu.edu
@PSUPress
814.865.1329
Clock designed by Taylor Medlin
Money designed by Kevin Wynn
Sound Board designed by Zach Piepmeyer
Thermometer designed by Megan Sheehan
Robot designed by Simon Child
Recycle symbol designed by Vincent Lynch
Erlenmeyer Flask designed by Emily van den Heever
All images from The Noun Project