The document discusses content creation strategies to boost a brand, including blogging and email marketing. It provides data on email subject line and sender name testing, showing that using a personal name rather than a company name and including words like "FREE" and "INVITE" increased open rates. Contact details are provided for content and training from the author's company.

1. @Franklin_Adam
Creating the content you need to boost
your brand
By Adam Franklin

4. Blogging
@Franklin_Adam

5. @Franklin_Adam

6. @Franklin_Adam

7. @Franklin_Adam

8. @Franklin_Adam

9. @Franklin_Adam

10. @Franklin_Adam

11. @Franklin_Adam

12. @Franklin_Adam

13. @Franklin_Adam

14. @Franklin_Adam

15. @Franklin_Adam

16. @Franklin_Adam

17. Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam

18. • Adam Franklin &Toby Jenkins vs Bluewire Media
@Franklin_Adam

19. 10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam

20. • Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

21. 34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam

22. • [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

23. 13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam

24. [INVITE] LinkedIn Masterclass vs LinkedIn
Masterclass
@Franklin_Adam

25. 27%
[INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam

26. • [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

27. 7%
(10% higher op
rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam

28. @Franklin_Adam

29. @Franklin_Adam

30. www.bluewiremedia.com.au/speaking/startupsmart
@Franklin_Adam

31. www.socialmediaonlineacademy.com
@Franklin_Adam

32. Thank you!
adam.franklin@bluewiremedia.com.au
@Franklin_Adam