Your Brand = An Entity .(and your most valuable asset). It Has Relationships With other entities. Entities and Relationships
= Understanding. So…
Brands Need to Leverage
Entities and Relationships
to Build ‘Understanding’
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...Joelle Irvine
As brands look for effective ways to adapt their online strategies, search engines and platforms are continuously introducing new features to improve discovery and user experience. Where does visual search fit into this ever-evolving ecosystem?
Using examples from Google and Pinterest, Joelle will show how image optimization and tech integrations can improve the overall consumer experience from discovery and evaluation to checkout and beyond. She will also share actionable tactics to implement visual search strategies so that your shoppers can find that perfect style they just can’t put into words.
Presented at eCommerce SEO Summit hosted by brightonSEO & SEMrush. View replay here: https://bit.ly/2Von5Qp
Sign up to Joelle's newsletter: https://joelleirvine.com/newsletter-sign-up/
As more companies get on the content train, search engine optimization is more important than ever.
Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.
At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.
The SERP is competitive and relatively varied, the competition is more and more complex and aggressive and therefore it is necessary to give more value to the content. Alexandre's talk explained how to produce a content strategy based on a competition analysis and advanced SERP.
How To Leverage SEO When Your Brand Site Doesn't Actually Sell Anything [Brig...Jake Gauntley
Download my slides for free at https://www.reprisedigital.co.uk/brighton
Whilst many SEO conference talks tend to focus on tips, insight and advice on how to increase visibility and drive more sales from eCommerce, what should those of us who don’t work in eCommerce do?
For those brands that sell mostly from the supermarket shelves, making the case to invest in a brand site is no easy task but when you get it right, search marketing goes from being seen as a cost to something that can drive huge incremental value.
Jake will explain how brands can use SEO to deliver engaging, value-add experiences to consumers for even the most ‘digital-less’ of products, using SEO as a platform from which brand content, CRM, paid media and advertising becomes much more effective. So even if you aren’t selling anything directly to consumers, you’ll still be able to deliver – and demonstrate – bottom-line value from brand site SEO.
Download at https://www.reprisedigital.co.uk/brighton/
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
Search intent is elemental to local success: understanding how local communities search for your products can help sharpen your content creation and as a result drive your business forward. Kristan shares how the Zillow SEO team approaches local search intent and how they optimize for the customer journey.
Google Discover Optimisation with Google Web StoriesFelipe Bazon
How to drive thousands of visits from Google Discover using Google Web Stories and other techniques that you will learn only if you watch this talk. With proven case studies and validated results.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
Glo Up: Visual Search Optimization for the New Online Shopper | eCommerce SEO...Joelle Irvine
As brands look for effective ways to adapt their online strategies, search engines and platforms are continuously introducing new features to improve discovery and user experience. Where does visual search fit into this ever-evolving ecosystem?
Using examples from Google and Pinterest, Joelle will show how image optimization and tech integrations can improve the overall consumer experience from discovery and evaluation to checkout and beyond. She will also share actionable tactics to implement visual search strategies so that your shoppers can find that perfect style they just can’t put into words.
Presented at eCommerce SEO Summit hosted by brightonSEO & SEMrush. View replay here: https://bit.ly/2Von5Qp
Sign up to Joelle's newsletter: https://joelleirvine.com/newsletter-sign-up/
As more companies get on the content train, search engine optimization is more important than ever.
Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.
At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.
The SERP is competitive and relatively varied, the competition is more and more complex and aggressive and therefore it is necessary to give more value to the content. Alexandre's talk explained how to produce a content strategy based on a competition analysis and advanced SERP.
How To Leverage SEO When Your Brand Site Doesn't Actually Sell Anything [Brig...Jake Gauntley
Download my slides for free at https://www.reprisedigital.co.uk/brighton
Whilst many SEO conference talks tend to focus on tips, insight and advice on how to increase visibility and drive more sales from eCommerce, what should those of us who don’t work in eCommerce do?
For those brands that sell mostly from the supermarket shelves, making the case to invest in a brand site is no easy task but when you get it right, search marketing goes from being seen as a cost to something that can drive huge incremental value.
Jake will explain how brands can use SEO to deliver engaging, value-add experiences to consumers for even the most ‘digital-less’ of products, using SEO as a platform from which brand content, CRM, paid media and advertising becomes much more effective. So even if you aren’t selling anything directly to consumers, you’ll still be able to deliver – and demonstrate – bottom-line value from brand site SEO.
Download at https://www.reprisedigital.co.uk/brighton/
6 New Ways to Give Your Sales Kickoff Meeting a BoostDoubleDutch
SKOs are invaluable for motivating the entire sales team toward your company goals.
Learn how you can meet your company SKO goals with a mobile event platform. In this presentation, you will learn how to:
- easily communicate educational information
- create new opportunities to connect and engage your sales team
- inspire and align your organization around the company vision
...and so much more!
The slides from the, what can I call it, lecture? Oh yeah. It was at a college, I'm going with lecture. The slides from my 2nd LECTURE at City of Bath College in January 2015
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
10 tips, plus dozens of new tactics to create SEO-friendly content. Gain expert insights and real-life examples of how adjusting creative content process can boost your effectiveness. by Alok Jain #IRCE2014
The big secret to boosting your Google ranking is to worry less about what Google wants and more about what your customers need. Here are 12 hot tips to persuade Google to love your website by doing just that: focusing on what your customers, prospects or members actually want.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
This deck was presented at IRCE 2013 in Chicago. Learn about the top 10 SEO tactics for gaining buy in and getting SEO work done. Give us a call to learn more.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Triggering and Managing Knowledge Panels for Brands and Companies - Jason Bar...Jason Barnard
In just 77 slides, Jason Barnard explains the tips, tricks and strategies for triggering Knowledge Panels on Google. Then goes on to explain how you can manage and correct the information they contain (clue: the secret is trustworthiness, authority ... which give you control).
Jason finishes with a strategy for educating Google so that it correctly and confidently understands who you are what you do and who your audience is .
At that point, your Knowledge Panel will be driving your entire digital strategy.
Semantically Driven Site Architecture (Nik Ranger and Jason Barnard)Jason Barnard
Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel.
In this brilliant podcast, Nik explains the broad considerations in the consumer’s buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture.
She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture – Nik provides a caveat and a BIG, BIG warning !
Listen to the podcast here: https://withjasonbarnard.com/2021/kalicube-tuesdays-july/semantically-driven-site-architecture/
Or watch the show here: https://kalicubetuesdays.com/2021/july-2021/kalicube-tuesdays-with-nik-ranger/
6 New Ways to Give Your Sales Kickoff Meeting a BoostDoubleDutch
SKOs are invaluable for motivating the entire sales team toward your company goals.
Learn how you can meet your company SKO goals with a mobile event platform. In this presentation, you will learn how to:
- easily communicate educational information
- create new opportunities to connect and engage your sales team
- inspire and align your organization around the company vision
...and so much more!
The slides from the, what can I call it, lecture? Oh yeah. It was at a college, I'm going with lecture. The slides from my 2nd LECTURE at City of Bath College in January 2015
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
10 tips, plus dozens of new tactics to create SEO-friendly content. Gain expert insights and real-life examples of how adjusting creative content process can boost your effectiveness. by Alok Jain #IRCE2014
The big secret to boosting your Google ranking is to worry less about what Google wants and more about what your customers need. Here are 12 hot tips to persuade Google to love your website by doing just that: focusing on what your customers, prospects or members actually want.
Dimitris will go through a very interesting topic on how publishing velocity can contribute to SEO.
How you can build a blog and a solid content plan from scratch and using extensive KW research and KW clustering, quick solutions (external & internal writers, stock images website & Canva for editing them) and drive 1,000,000+ organic visits per month in 11 months purely non-branded.
Using publishing velocity (delivering more than 80 articles per month) can close the big gap between your website and your main search competitors that have been doing this for years while at the same time you increase your search potential dramatically.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
How are you currently doing SERP analysis? Is your approach efficient or scalable?
How SEOs can incorporate programmatic approaches and advances in machine learning in order to identify winning strategies?
This talk will leave you with a better understanding of what is possible for SERP analysis at scale, what insights you can capture with the help of machine learning quickly, and how to incorporate insights into your strategy and visualize your findings to impress your stakeholders.
Leveraging the powers of Structured Data ✨Izzi Smith
There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
This deck was presented at IRCE 2013 in Chicago. Learn about the top 10 SEO tactics for gaining buy in and getting SEO work done. Give us a call to learn more.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Master The 3 C's Of Social Selling: Context, Content, & CollaborationHubSpot
Join experts from Evernote, LinkedIn and HubSpot as we uncover how to make your sales and marketing organization more efficient and effective through content, context and collaboration.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Similar to Your Brand is a Thing, not a String (20)
Triggering and Managing Knowledge Panels for Brands and Companies - Jason Bar...Jason Barnard
In just 77 slides, Jason Barnard explains the tips, tricks and strategies for triggering Knowledge Panels on Google. Then goes on to explain how you can manage and correct the information they contain (clue: the secret is trustworthiness, authority ... which give you control).
Jason finishes with a strategy for educating Google so that it correctly and confidently understands who you are what you do and who your audience is .
At that point, your Knowledge Panel will be driving your entire digital strategy.
Semantically Driven Site Architecture (Nik Ranger and Jason Barnard)Jason Barnard
Semantically driven site architecture is fun when you want to track and learn the search intent journeys of your consumers and use it to redefine your marketing funnel.
In this brilliant podcast, Nik explains the broad considerations in the consumer’s buying journey, how we identify the relevant ontologies, and how to qualify them into intent categories for a profitable site architecture.
She uses a delightful and informative presentation with amusing memes from the sitcom “The Simpsons” which definitely contributes to better understanding this topic. She cites the platforms she uses for certain parts of the site architecture process including Semrush and Wordlift. Importantly watch to the end before jumping in and restructuring your site architecture – Nik provides a caveat and a BIG, BIG warning !
Listen to the podcast here: https://withjasonbarnard.com/2021/kalicube-tuesdays-july/semantically-driven-site-architecture/
Or watch the show here: https://kalicubetuesdays.com/2021/july-2021/kalicube-tuesdays-with-nik-ranger/
Local SEO - Your Brand SERP is your Homepage - Here's how you can take controlJason Barnard
Mike Blumenthal has been saying this for years: Google is your homepage, learn to optimise It. But this observation is even more true today than it was four years ago. And as we all know, it goes WAY beyond simply optimising your Google My Business listing.
In this webinar, Jason Barnard presents the most effective (and deceptively simple) process to create a solid, prioritised list of tasks to manage your Brand SERP (what your audience sees when they google your brand name). If you have reputation issues, this methodology will pull you out of the mire. If you don’t have any specific issues, the methodology will make that Google homepage look positive, accurate, and convincing to your audience and also push your credibility in Google’s eyes way ahead of the competition (think E-A-T).
Digital marketing strategy for 2021 - Leveraging Google NOT for SEOJason Barnard
Use your Brand SERP on Google as a window in to / a critique of your digital marketing strategy. Talk given at THE FUTURE OF DIGITAL MARKETING NOW! 23 & 24 MARCH 2021
Google rolled out several very major updates in 2020. This 60-minute webinar will get you set up and ready to face SEO in 2021.
Firstly, Aleyda Solis will give you a quick rundown of what changed in SEO 2020, what worked and what didn't. She will then tell you what she expects to change in 2021 and give you actionable tips to help you be a winner in SEO in 2021.
Jason Barnard will follow up with a focus on SERP features: what changed in 2020, what to expect in 2021, and most importantly what you need to take advantage.
Finally, Nitin has promised to keep a full 15 minutes at the end for your questions, to ensure that we cover all the points that are important to you.
This is truly a not-to-be-missed webinar if you want to win the SEO game in 2021.
Your Brand SERP on Google: The most important KPI You never looked atJason Barnard
Q: Who Googles your brand name?
A: Everyone who matters to your business! In this conference, Jason Barnard (The Brand SERP Guy) will explain who is searching your brand name, why your Brand SERP is fundamental to your bottom line (whatever your line of business), and how you can transform your Brand SERP into a stunning 'business card' and turn it into one of your biggest assets.
The Knowledge Graph. What is it? How does it work? How do you get in? @YoastConJason Barnard
Google’s Knowledge Graph is increasingly pivotal in their search algorithm. Jason Barnard explains the why and how of the Knowledge Graph and gives the audience practical tips and tricks to fully exploit the opportunities it offers.
The knowledge graph- Digital Olympus fall 2018Jason Barnard
– A quick overview of Graph theory
– A knowledge graph = Entities with characteristics and relationships (Graph theory uses the terms Nodes, attributes and relationships).
– Not only Google – Amazon, Microsoft, IBM (and a few others) have their own knowledge graphs
– I’ll end by sharing tips and tricks about how you can get into these Knowledge Graphs
What are they? What is their impact on SEO?
- Traditional SEO
- Hummingbird
- The Knowledge Graph
- What are the implications for SEO?
- What practical strategy to adopt
- The Takeaway
Managing your brand in SERPs and the knowledge graphJason Barnard
Learn why having great Search Engine Results Pages for searches on your Brand name is vital.... and how to make them perfect.
Plus, bonus - how to get into the Knowledge Graph
A Universal Strategy for Answer Engine Optimisation (beyond position 0)Jason Barnard
SEO strategies have always been the subject of much debate. Now that we are optimising for Answer Engines, one simple strategy fits all. The future clearly belongs to those brands who ensure that Google understands who they are, what they offer… and who can convince Google to present them as the single best solution (so, the answer) for a given user for the problem they express (vocally or on a keyboard). In short, brands need to build understanding and credibility. So, the strategy is to communicate and convince. Simple when you know how!
Éduquons Google – c’est un enfant en soif de connaissancesJason Barnard
Apprentissage d’un enfant
-----------------------
Apprentissage de Google
1. Base de connaissances
2. Graphe de connaissances
3. Expérimentation sur moi-même
4. Comment l’éduquer
5. Les 5 c de succès
Gérer l'expérience Marque avec le référencement naturelJason Barnard
Présentation SEOcamp Lorraine - Et si l’on vous donnait le pouvoir de contrôler la e-réputation de votre marque ?
« Tiens, au fait que dit-on de mon entreprise sur le web… Ah oui tout ça ? Ah oui que ça ? Ah… ! » Rassurez-vous, pas besoin d’être un super héros pour influencer les résultats naturels des recherches autour de sa marque. Prendre le contrôle de sa réputation et ainsi influer positivement sur l’opinion de ses prospects, futurs employés, partenaires… Lors de cette conférence, Jason Barnard vous livrera tous les secrets pour activer vos pouvoirs.
Jason BARNARD
Votre web-réputation Vitale pour votre référencementJason Barnard
Depuis l’introduction de Hummingbird en 2013, votre web-réputation est devenue un facteur important dans le succès (ou non) de votre référencement. Comment aborder cette nouvelle problématique ?
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
53. 53#SEOisAEO @jasonmbarnard
1. Map Out Your Ecosystem
(entities and relationships via and internal KG)
2. Educate Google
(via your your site)
3. Reinforce Understanding
(through corroboration)
Leverage Understanding
58. 58#SEOisAEO @jasonmbarnard
1. What Google Has Understood
2. Google’s Opinion / World Opinion
3. The Balance of Your Digital Strategy
Brand SERP - a reflection of