SEO Bytes with Nitin - Win SEO in 2021

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Google rolled out several very major updates in 2020. This 60-minute webinar will get you set up and ready to face SEO in 2021. Firstly, Aleyda Solis will give you a quick rundown of what changed in SEO 2020, what worked and what didn't. She will then tell you what she expects to change in 2021 and give you actionable tips to help you be a winner in SEO in 2021. Jason Barnard will follow up with a focus on SERP features: what changed in 2020, what to expect in 2021, and most importantly what you need to take advantage. Finally, Nitin has promised to keep a full 15 minutes at the end for your questions, to ensure that we cover all the points that are important to you. This is truly a not-to-be-missed webinar if you want to win the SEO game in 2021.

Marketing

In just 77 slides, Jason Barnard explains the tips, tricks and strategies for triggering Knowledge Panels on Google. Then goes on to explain how you can manage and correct the information they contain (clue: the secret is trustworthiness, authority ... which give you control). Jason finishes with a strategy for educating Google so that it correctly and confidently understands who you are what you do and who your audience is . At that point, your Knowledge Panel will be driving your entire digital strategy.

Local SEO - Your Brand SERP is your Homepage - Here's how you can take control

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Mike Blumenthal has been saying this for years: Google is your homepage, learn to optimise It. But this observation is even more true today than it was four years ago. And as we all know, it goes WAY beyond simply optimising your Google My Business listing. In this webinar, Jason Barnard presents the most effective (and deceptively simple) process to create a solid, prioritised list of tasks to manage your Brand SERP (what your audience sees when they google your brand name). If you have reputation issues, this methodology will pull you out of the mire. If you don’t have any specific issues, the methodology will make that Google homepage look positive, accurate, and convincing to your audience and also push your credibility in Google’s eyes way ahead of the competition (think E-A-T).

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Get practical advice from SEO experts: The "Brand SERPs" guy, Jason Barnard; Paige Hobart, SEO Team Director @ ROAST and Andrea Volpini Internet Entrepreneur and CEO of WorldLift and insideout. In this short ~20 minute talk they present bite-sized actionable search engine optimisation tips about optimising your website and local business listings in Google and Google My Business. These talks were offered free to the SEO community working from home during the coronavirus pandemic in Spring/Summer 2020. Watch a recording of the stream to go with these slides here: https://www.youtube.com/watch?v=e-Vkmczf0dI Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.

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1. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard Making the most of SERP Features 2020 / 2021 Jason Barnard “The Brand SERP Guy” jasonmbarnard

2. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard How Ranking Works Darwinism in Search

3. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard https://kalicube.pro/grs

4. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard Rich Elements / SERP Features

5. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard Visuals, data and tracking from

6. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard 3 Practical Types 1. Near me 2. Entity 3. Content

7. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard ‘Near-Me’ Elements Google’s Human Curated Business Listings

8. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard Local (business listings) ● GMB ● Maps ● Discover More Places ● People Also Search For ● ...

9. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard To do in 2021: GMB Accurate and up-to-date Local National International

10. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard Entity Elements Google’s Machine-Curated ‘Encyclopedia’

11. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard ● Knowledge Panels ● See Results About ● Knowledge Cards ● Related Searches ● Reﬁne By ● Events ● ... Knowledge / Entity driven

12. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard To do in 2021: Schema.org Simple, accurate & corroborated Company Products People

13. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard Branded Content Strategy Elements

14. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard ● Images ● Video Boxes ● Video Answers ● Twitter ● News ● Podcast Boxes ● Explore Panels ● Featured Snippets ● People Also Ask ● Jobs ● ... Branded Content (Hosted or not)

15. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard To do in 2021: Content strategy On and oﬀ site FAQ section Videos Social Podcasts

16. Kalicube.pro - it’s all about your Brand SERP jasonmbarnard Your Brand SERP 1. Track 2. Measure 3. Improve (and trigger knowledge panels) https://kalicube.pro/signup

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