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Your Brain is Out to Get You
The document discusses how our brains are prone to cognitive biases that can negatively impact decision making and problem solving. It outlines several specific cognitive biases like confirmation bias, anchoring bias, and choice-supportive bias. It argues that to overcome these biases, we need to be aware of them, create checks and balances, listen to others perspectives openly, make connections between ideas, and share information transparently. Recognizing our humanness and limitations can help us make fewer irrational decisions.
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Your Brain is Out to Get You
- 1. The Lean Event,Brighton Cindy Alvarez Your brain is out to get you. Photo credit: Michael Robinson https://www.flickr.com/photos/faceleg You can tweet things: @cindyalvarez
- 2. Test with rigor Invalidatehypotheses Fail fast Pivot Avoid waste Use shortcuts and fill in gaps Preserve sense of self Preserve normalcy Stick with the familiar vs.
- 3. Our customers – andourselves – are only human.
- 5. “Now, let’s talkpast each other…”
- 6. Cognitive dissonance Our brainsdon’t like to hold two conflicting ideas at once
- 7. Confirmation bias Our brainslike to prove us right, so it ignores/listens to information accordingly
- 8. Anchoring Our brains (irrationally)fixate on first piece of information and it affects later opinions
- 9. Choice-supportive bias Our brainslike to defend the decisions & behaviors we’ve already made
- 10. Aspirational selves We liketo think of ourselves as better, fitter, more diligent, stronger- willed (and upholding social norms)
- 11.
- 12. “…seriously, this iswhat the customer needs!”Photo credit: Herval https://www.flickr.com/photos/herval
- 13. We don’t likebeing bad at our jobs (even temporarily) Photo credit: 52 Weeks of UX
- 14. We’re lonely whenour peers are still doing something else Photo credit: Omer Unlu https://www.flickr.com/photos/55293400@N07
- 15. We might nothave felt our concerns heard Pearls Before Swine comic by Stephen Pastis
- 16. Every action leadsto (lots of) reactions
- 17. What do wedo?
- 18.
- 19. Know your bias. Writeit down.
- 20. Create checks &balances
- 21. Listen to people. Makeit okay to talk about what they dread.
- 22.
- 23. Give credit (for theright things) Photo credit:Bryan Ledgard https://www.flickr.com/photos/ledgard
- 24. Share what you doknow, early and often.
- 25.