The document discusses the importance of designing products and services to delight users. It suggests that designers should focus on solving users' problems and ask how they can provide an excellent experience rather than focusing primarily on whether customers will buy a product or if it will make money. Delighting users by solving their problems can increase buying, usage, and profits. The document encourages asking questions and provides contact information for its author to get feedback.

1. Delighting
The User
@cindyalvarez

2. Design has an incredibly
important job.

3. OR
?

4. The mission
The cleanup

5. What problems should we
solve?
How can we delight the user?

6. What problems should we
solve?

8. Will customers buy it?
Can we change
behaviors?
Will it make us
money?

9. ugly as hell

10. preaching to the choir

11. enough said

12. If delight
increases buying
increases usage
increases profit
SAY THAT INSTEAD

13. You can ask questions anytime!
cindy@cindyalvarez.com or @cindyalvarez
(also stay tuned for Lean Customer