Web 2.0 Expo presentation: You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base.
B2B Coupon Affiliates - Cohort Analysis Results | Affiliate Summit West 2013Blair de Jong
"B2B Coupon Affiliates - Cohort Analysis Results" talks about how iStockphoto and Getty Images uses coupons in the affiliate channel to promote their stock imagery business.
The presentation aims to dispel the myths that coupons are a brand damaging tactic and that they add real value to the business with increased AOV’s, conversion and Year time value vs. the total online business.
Presentation given at Affiliate Summit West 2013 in Las Vegas, Nevada.
Presenter:
Blair de Jong, Affiliate Marketing Manager, Getty Images (Twitter @blairdejong)
The 12 Minute Affiliate System - Hot Offer!BloggerNeeraj
Who Else Wants To Make 50% Monthly Recurring Commissions... And Up To $398.50 Per Sale! All While Promoting A Product That Actually Helps The People Who Buy It! 12 Minute Affiliate Is The Real Deal & The Hottest New Im/biz-opp Offer!
B2B Coupon Affiliates - Cohort Analysis Results | Affiliate Summit West 2013Blair de Jong
"B2B Coupon Affiliates - Cohort Analysis Results" talks about how iStockphoto and Getty Images uses coupons in the affiliate channel to promote their stock imagery business.
The presentation aims to dispel the myths that coupons are a brand damaging tactic and that they add real value to the business with increased AOV’s, conversion and Year time value vs. the total online business.
Presentation given at Affiliate Summit West 2013 in Las Vegas, Nevada.
Presenter:
Blair de Jong, Affiliate Marketing Manager, Getty Images (Twitter @blairdejong)
The 12 Minute Affiliate System - Hot Offer!BloggerNeeraj
Who Else Wants To Make 50% Monthly Recurring Commissions... And Up To $398.50 Per Sale! All While Promoting A Product That Actually Helps The People Who Buy It! 12 Minute Affiliate Is The Real Deal & The Hottest New Im/biz-opp Offer!
Blogs With an Authoritative Voice Attract a Loyal Audience! There are Lots of Rambling Blogs on the Web Today, but Blogging as an Authority on a Particular Subject is the Best Strategy for Generating a Perpetual Income.
Authority Blog Success Will Show You How to Make the Most Cash With Your Blogging! Once you have established a successful blog that is powered by your expert knowledge and insight, you will then be able to generate a large income stream from those advertisers and marketers who want to expose their products and services to your audience.
Regardless of your blog subject, there will be specific advertisers that will want to be displayed along with your blogs. And they will pay a hefty price to be there. We will discuss all of this with you and help you determine what type of revenue streams are best for your blog.
Authority Blog Success covers the following subjects to help you turn your blog into a perpetual source of income:
- The basics of a blogging strategy.
- Building blocks of successful blogging.
- Proper methodology for blogs oriented towards making money.
- How to generate profit with advertising such as AdSense.
- Additional tips for generating more revenue with your blog.
- The facts about using sponsored reviews in your blogging.
- How to improve your success by writing about what you love.
- And much, much more.
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
Webinar - How Marketing Automation can sales fall in love with CRMSalesfusion
SalesFUSION and Analyst firm, Gleanster present a compelling look at how a properly implemented marketing automation solution can dramatically improve CRM adoption and usage by Sales
ROI-BOT Executive Data Dashboard SoftwareBrian Pasch
Manage all your vendor and website data on a single login. Save time and gain mastery of your data today! Call 732.450.8200 for more information or visit http://www.roi-bot.com
Business Case Analysis: Quality Alloys IncShresth Sethi
As a trusted advisor to QA management, conducted analysis for website metrics, financial measures of sales, profit and amount of merchandise sold and QAs promotional efforts. Used descriptive statistics to compare data in each period, post-promotion, pre-promotion, the initial stage of promotion and during the promotion. Explored the relationship between variables to find the correlation and causation. Used scatter, box plot, histogram, stacked bar chart, line chart for the analysis.
Key Findings from 2015 B2B Buyers SurveyDemandbase
Join Demandbase's John Dering and Demand Gen Report's Andrew Gaffney for this webinar on June 25 at 1pm ET/10am PT, and take a look at the data in context to see what is really happening during the buying process, including:
What parts of your website may be hurting your chances with buyers;
Which departments are actually influencing the buying decisions; and
What resources (social, trade shows, etc.) are buyers actually using to research vendors?
Ektron London Conference: Cross Channel Personalisation and Behavioural Marke...Ektron
Simon Annicchiarico, Chairman -Appius and Simon Lye, Partner Manager EMEA -SilverPop
Learn how your Ektron website can leverage Silverpop’s Behavioural Marketing Database in real time to treat each visitor as a person.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
Everything you need to design a successful web store. With a majority of companies making their online presence, here are a few brands that have delivered good User Experience.
David vs. Goliath: How content marketing evens the playing fieldImpression Marketing
Impression Marketing's presentation to the Henrico Business Leaders in September 2015 about how content marketing allows small companies to get traction even going up against the big players in their industry.
This presentation was prepared by Ben Cipiti, author of The Energy Construct, and guest of the May 1, 2008 Midtown Brews conversation with Meet The Bloggers and citizens.
Blogs With an Authoritative Voice Attract a Loyal Audience! There are Lots of Rambling Blogs on the Web Today, but Blogging as an Authority on a Particular Subject is the Best Strategy for Generating a Perpetual Income.
Authority Blog Success Will Show You How to Make the Most Cash With Your Blogging! Once you have established a successful blog that is powered by your expert knowledge and insight, you will then be able to generate a large income stream from those advertisers and marketers who want to expose their products and services to your audience.
Regardless of your blog subject, there will be specific advertisers that will want to be displayed along with your blogs. And they will pay a hefty price to be there. We will discuss all of this with you and help you determine what type of revenue streams are best for your blog.
Authority Blog Success covers the following subjects to help you turn your blog into a perpetual source of income:
- The basics of a blogging strategy.
- Building blocks of successful blogging.
- Proper methodology for blogs oriented towards making money.
- How to generate profit with advertising such as AdSense.
- Additional tips for generating more revenue with your blog.
- The facts about using sponsored reviews in your blogging.
- How to improve your success by writing about what you love.
- And much, much more.
Manos a la obra: Cómo dar grandes pasos en el marketing digitalIgni
"Manos a la obra: Cómo dar grandes pasos en el marketing digital." Conoce la presentación de Will Schnabel en Digital Marketing University 2013 en Ciudad de México.
Vamos a conferencias, participamos de grandes sesiones y casos de estudio. Las prácticas de los presentadores son fantásticas y los resultados impresionantes. De hecho todo lo que escuchas te da envidia. Regresas a tu oficina y sigues abrumado por tiempos de entrega de tus campañas y con todo lo que tienes que hacer sólo para estar al día. De a poco, esas posibilidades que imaginaste se convierten en un recuerdo distante y estás atrapado por tus técnicas actuales.
En esta sesión te ayudaremos a determinar tus fortalezas y debilidades. Con base en tu grado de avance, te ayudaremos con prácticas sugeridas para que puedas organizarte y construir un plan que te coloque en la ruta hacia más eficiencia y mejores programas de marketing digital. Te sugeriremos checklists, estrategias y técnicas que rápidamente te hagan un héroe en tu empresa y entre tus pares.
Webinar - How Marketing Automation can sales fall in love with CRMSalesfusion
SalesFUSION and Analyst firm, Gleanster present a compelling look at how a properly implemented marketing automation solution can dramatically improve CRM adoption and usage by Sales
ROI-BOT Executive Data Dashboard SoftwareBrian Pasch
Manage all your vendor and website data on a single login. Save time and gain mastery of your data today! Call 732.450.8200 for more information or visit http://www.roi-bot.com
Business Case Analysis: Quality Alloys IncShresth Sethi
As a trusted advisor to QA management, conducted analysis for website metrics, financial measures of sales, profit and amount of merchandise sold and QAs promotional efforts. Used descriptive statistics to compare data in each period, post-promotion, pre-promotion, the initial stage of promotion and during the promotion. Explored the relationship between variables to find the correlation and causation. Used scatter, box plot, histogram, stacked bar chart, line chart for the analysis.
Key Findings from 2015 B2B Buyers SurveyDemandbase
Join Demandbase's John Dering and Demand Gen Report's Andrew Gaffney for this webinar on June 25 at 1pm ET/10am PT, and take a look at the data in context to see what is really happening during the buying process, including:
What parts of your website may be hurting your chances with buyers;
Which departments are actually influencing the buying decisions; and
What resources (social, trade shows, etc.) are buyers actually using to research vendors?
Ektron London Conference: Cross Channel Personalisation and Behavioural Marke...Ektron
Simon Annicchiarico, Chairman -Appius and Simon Lye, Partner Manager EMEA -SilverPop
Learn how your Ektron website can leverage Silverpop’s Behavioural Marketing Database in real time to treat each visitor as a person.
PCG Digital Marketing Provides Scalable SEO Services with ConductorBrian Pasch
PCG Digital Marketing was awarded a 2014 Searchie Award for Best Scaled SEO Solution. PCG specializes in SEO services for automotive retailers. http://www.pcgdigitalmarketing.com/webinar-building-a-scalable-seo-solution/
Everything you need to design a successful web store. With a majority of companies making their online presence, here are a few brands that have delivered good User Experience.
David vs. Goliath: How content marketing evens the playing fieldImpression Marketing
Impression Marketing's presentation to the Henrico Business Leaders in September 2015 about how content marketing allows small companies to get traction even going up against the big players in their industry.
This presentation was prepared by Ben Cipiti, author of The Energy Construct, and guest of the May 1, 2008 Midtown Brews conversation with Meet The Bloggers and citizens.
Building Community In The Civic Space-revitalizing communities in America.Betsey Merkel
This presentation offers an introduction to building open, neutral spaces for collaborative communities to create new conversations in the Civic Space. The material includes an overview of real examples of community and social media use . Written by Betsey Merkel, Co-Founder and Director, The Institute for Open Economic Networks, Dec 2008.
The commoditization and fragmentation of the ia communityNick Finck
This session will be a open format discussion among IAs.
We, as information architects, stand at the crossroads of our profession as a whole. Down one road we see the looming fate of a fragmented industry struggling to stay alive among the politics and self importance need of the very individuals who give themselves the same title. At the end of this road is the fate of a entire profession defeating itself through the lack of clarity in its own message, a lack of value in its own offering, and through simply a lack of commitment by those within. Down the other road we see a unified community we active individuals helping others and a mutual respect for their fellow practitioners. We see a clear vision, a clear goal, and true value with a solid message. What path should we choose.
How to align social with business processes. The social perspective. Why ? Concepts ? Challenges.
Presentation given at the Enterprise 2.0 Summit 2014.
User experience utopia - interact seattleNick Finck
As our industry matures, we are starting to see a cataclysmic change in how we work within each of our fields. Information architecture, interaction design, visual design, usability, accessibility, content, and marketing are colliding to form a better and more valuable user experience.
Interaction is no longer an afterthought, overshadowed by visual design. “Just getting noticed” on the web is no longer sufficient – what you produce will now be judged by the value of your information and the ease of your experience. Today, users reign supreme.
Now’s the time to ask the tough questions: Are you properly investing resources, energy, and time in your user experience? Do you really, like really, know what your users want and need? How are you planning for the future?
In this presentation, we’ll explore the seven characteristics of good user experience, where technology and innovation are taking the interactive industry, and what milestones we’ll pass along the way.
What will I get of this session?
* A sense of where user experience is headed
* Knowledge of how context impacts the user experience
* An understanding of how new technologies are changing both context and user experience
Who should attend?
* User experience professionals
* Marketing executives and managers
* Online community managers
* Web designers and web developers
* Others who want to learn about user experience design
Nick Finck (www.nickfinck.com) is a user experience professional who has dabbled in the web for over a decade. He specializes in information architecture, interaction design, usability and user research.
Nick has created web experiences for Fortune 50 and 500 companies including Adobe, Boeing, Blue Cross / Blue Shield, Cisco, CitiGroup, FDIC, Harpo, HP, IBM, Microsoft, PBS, Peet’s Coffee, University of Denver, and others.
He lives and plays in Seattle, Washington, where he’s the Principal and Director of User Experience at Blue Flavor, a web design company that focuses on creating web experiences.
How to leverage Google Analytics to improve your Paid Campaigns Magda Baciu
This presentation will give you a bit of context on why google analytics and paid campaigns should work together, and then will go into specifics and talk about Facebook optimization opportunities you can find in google analytics by applying advanced segments
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google Analytics Konferenz 2018_ What Your Google Analytics Data Isn't Tellin...e-dialog GmbH
Medallia Digital provides invaluable qualitative data representing the voice of the customer (VoC). This provides insight to your customers' web journey, how they feel and why they behaved in a certain way on your website. It complements the quantitative data of web analytics by providing the “why” to the “what” and “when”. Learn how to enhance your conversion rate optimization and web analytics efforts from experts at Medallia.
Using case studies you can relate to, you'll be armed with actionable strategies and tactics you can use to drive traffic, improve customer loyalty, conversions and ROI. Topics will include segmentation, database management, deliverability, design, A/B testing, dynamic content, behavioral triggers, personalization and more.
Email Marketing, Connecting the Dots at Dreamforce 2014Michael Helfin
Features:
Sr. Digital Marketing Director, Lydia Colaresi
And CEO of DEG Digital Advertising Agency
They cover engagement through email marketing best practices, growth tactics, and some email basics used by companies like Live Nation, TicketMaster, Levy's and more.
This slide was presented live at Dreamforce 2014 hosted by Salesforce.
Just imagine if you could increase the number of customers coming in the store and making purchases….the revenue impact is huge and the profit is even larger. Give them a reason to come in, earn rewards and get discounts…. All because they got an email or text from you!
Helping Local Businesses stand out when customers are looking for their products or services.
Most people using local search are looking for a product or service that they need NOW and they don’t have a supplier in mind - otherwise they would simply call you in the first place.
Based on the recent research, 41% of both sales & orders have been done via the extension button this year. Impressive, right? This unique product is developed to remind the users of the timely opportunity to save money, no matter where his/her shopping journey has started from. Learn more
Discover more details: sales@besttoolbars.net
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
- How to align these areas for optimization with your company goals
- How to incorporate these goals into a detailed testing plan
This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
Sign up here for all the remaining classes of this summer:
http://pages.optimizely.com/summer-school-2015.html
Sign up for Optimizely here: https://www.optimizely.com/
In this webinar, I'll be sharing how to Maximize Conversion (from visitor to caller) on your website and specific tweaks that can be made to double or even triple the number of calls you are getting from the visitors already getting to your website.
Here's a link to the webinar replay: https://webinars.socialspheremedia.com/website-conversion-replay
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
Visit our website to learn more: https://www.socialspheremedia.com
Successful Lead Scoring Models in Marketing AutomationVbout.com
Explore this comprehensive presentation from our recent webinar on 'Successful Lead Scoring Models in Marketing Automation'. The slides delve into the fundamental aspects of lead scoring, its benefits, different models, best B2B practices, and practical steps to build a lead scoring system using VBOUT. A must-have resource for marketing professionals seeking to improve their lead qualification and conversion processes.
• WhyAnalytics
• Google Analytics Step by Step
• Who are the people who visit my website?
• What brought visitors to your site?
• What they do once they got on the website?
• Did they do what you wanted them to do?
Scrappy strategies for figuring out if you're building something people want, how they're using your product, and how to grow more customers. Qual and quant research.
Cognitive biases create the difference between 'what people SAY they want' and 'what they will actually use or buy'. In this talk I explain common biases and how to hack them.
Changing how people think and work in an enterprise is HARD. Here are some of the tactics I've seen work in my 3 years as an acquisition into Microsoft.
Time to value - how long it takes for a customer to sign up, set up, and get some initial value from your product/service - is the most important metric you're probably not optimizing.
The magic words that will make customers open up and want to talk to you! Techniques for customer development, user testing, community management, and customer support.
(Slides from 2/23 Action Class http://www.appsumo.com/action_class/?class=cindy_alvarez)
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
5. About the KISSmetrics data
Observations from 300+ web businesses
Social/community sites • Content businesses • Consumer
services • SaaS / Subscription • E-commerce • Daily Deal •
Apps / Games • Professional blogs
Data from October 2009 - February 2011
Benchmark data from February 2011
6. General observations
A/B tests are like baseball
• ...your batting percentage won’t ever approach 100%
• Over half of KISSmetrics customers have A/B test reports
Landing pages • # of steps in signup • Upgrade CTAs •
Billing upfront vs. later • Design
7. General observations
Multiple signup sources
• Many customers have multiple signup flows (not just for
testing)
• “Traditional” homepage signup vs. mobile signup
• Facebook Connect / Twitter
• Google App Marketplace / 3rd-party partner
8. General observations
You will lose people when
you introduce friction
• One conversion % never tells the whole story
• Does it make sense to put the friction before or after
signup?
• Target market and purpose matter
9. By business model
Indirect
Daily Deal
Monetization
SaaS /
E-commerce
Subscription
11. What are they measuring: Signup
Homepage > Facebook Connect > Signed Up
Homepage > Viewed Signup > Submitted Signup Form
Social Share Landing Page > Social Connect > Signed Up
12. What are they measuring: Sharing
Signup > Shared / Liked / Commented
Signup > Started Configuration > Completed Configuration
Signup > Contributed Content
13. Conversion = homepage -> signed up
9.6%
median signup conversion
13.2%
average signup conversion
lowest 2.1% - highest 34.5%
Indirect Monetization (21 sites, full month of Feb 2011)
14. Results may not be typical*
• Self-selected audiences (professional, niche sites) have
higher conversion rates
• Aspirational services (finance, health) have higher
conversion rates but lower retention rates
• Where you put signup and how many steps are involved
affects conversions
15. Questions you should ask: authentication
• Am I losing customers before or after Facebook Connect?
• Does offering multiple sign-in options help or hurt
conversion rate?
• Does asking for additional information post-Facebook
Connect hurt conversion rates significantly?
16. Daily Deal
Customer “pays” with their email address;
might pay later for a deal
Site types:
Limited-time deal
17. What are they measuring: Subscriptions
Homepage > Entered Email Address
Individual Deal Page > Entered Email Address
Social Share Landing Page > Social Connect
18. What are they measuring: Deals Bought
Email > Purchased Deal
Homepage > Purchased Deal
Individual Deal Page (via social) > Purchased Deal
19. Conversion = homepage > subscribed to list
7.6%
median subscription conversion
lowest 3.3% - highest 17.3%
Daily Deal (12 sites, full month of Feb 2011)
20. Conversion = viewed deal > deal bought
17.6%
median purchase conversion
18.4%
average purchase conversion
lowest 5.3% - highest 40.5%
Daily Deal (12 sites, full month of Feb 2011)
21. Results may not be typical*
• Self-selected audiences (professional, niche sites) have
higher conversion rates
• A single “killer deal” can skew an entire month of data
• Sites covering fewer metro areas have much lower
conversion rates due to customer inability to follow through
22. Questions you should ask: order of events
• Is purchase completion rate affected by whether customers
come in via homepage or individual deal page?
• Does showing previous deals increase subscription rate?
• Can we increase email subscriptions by putting company
focus (i.e. niche) first vs. leading with the big deal?
• Does “Groupon clone” UX help or hurt conversions?
24. What are they measuring: Findability
Homepage > Browsed > Viewed Single Product
Homepage > Searched > Viewed Single Product
Viewed Single Product > Viewed Recommended Product
25. What are they measuring: Purchasing
Viewed Single Product > Added to Cart > Purchased
Viewed Single Product > Added to Cart > Created Account >
Purchased
26. Conversion = purchase completed
5.9%
median purchase conversion
9.3%
average purchase conversion
lowest 0.2% - highest 32.1%
E-commerce (23 sites, full month of Feb 2011)
27. Results may not be typical*
• Don’t even try to compare general consumer commodity,
professional, and niche sites. Just don’t.
• Sites who use PayPal or another off-site merchant solution
have lower purchase completion rates
• Purchase price and purchase frequency have a huge impact
on completion rates
28. Questions you should ask: findability
• Are customers who browse able to proceed and view an
individual product?
• Are customers who search able to proceed and view an
individual product?
• Are “browsers” or “searchers” more likely to complete
purchase?
• Are customers who enter the site directly on an individual
product page more likely to complete a purchase?
29. Questions you should ask: checkout steps
• How does requiring customers to create an account affect
purchase completion?
• Does offering multiple payment methods help or hurt
purchase completion?
• If account creation is moved to post-checkout, will
customers complete that (now optional) step?
• Are customers who drop out of the checkout process
returning to other pages on your site?
30. SaaS / Subscription
Customer may or may not pay
Usually enters under a free plan or limited free trial
Billing information may be required upfront or later
Site types:
Consumer services
Small business services
31. What are they measuring: Signup
Homepage > Signed Up for Free
Homepage > Started Free Trial
Homepage > Viewed Pricing > Signed Up
32. What are they measuring: Upgrade
Signed In > Upgraded
Viewed Upgrade Prompt > Upgraded
Signed In > Viewed Pricing > Upgraded
Clicked Email Link > Upgraded
33. Conversion = homepage -> signed up
2.3%
median signup conversion
3.3%
average signup conversion
lowest 0.2% - highest 14.5%
SaaS (37 sites, full month of Feb 2011)
34. Conversion = upgraded
2.3%
median subscription conversion
lowest 0.3% - highest 8.9%
SaaS (37 sites, full month of Feb 2011)
35. Results may not be typical*
• B2C services have a higher signup rate than B2B services
• B2B services have a higher upgrade rate than B2C services
• Aspirational services (finance, health) have higher signup
conversion rates
• No significant difference in signup rate between sites with or
without a product tour
36. Questions you should ask: free-ness
• How does ‘sign up for free’, ‘free trial’, or ‘buy now - free for
first X days’ affect initial conversion? Eventual upgrade?
• Will changing the length of my free trial increase upgrades?
• How does requiring billing information at signup affect
initial conversion?
• How does showing multiple plans (vs. only showing ‘free’
initially) affect initial conversion? Upgrade rate?
37. Questions you should ask: signup source
• How do signups via a third-party partner differ from signups
via your homepage?
• Does initial signup via a mobile device affect activation?
• Does initial signup via Facebook affect activation?
• Do customers acquired via a deal or coupon behave
differently in terms of usage or upgrade rate?
38. Questions you should ask: onboarding
• Do customers who viewed a product tour complete initial
onboarding/configuration more quickly?
• How many new customers complete the minimal required
onboarding within a week?
• Does including a tour alongside the signup button affect
initial signup? Eventual upgrade?
• How quickly are customers able to use the core features of
your product?
39. Huge dropoffs More likely to
during Facebook buy a deal
Connect process than sign up
Can’t compare Least variable
niche vs. signup
commodity conversion %