Co-Authored with Chad Hallert of Noble Studios Data drives decisions at Renown Health, but that didn’t happen overnight, or by accident. With the right strategy and a few tools of the trade, its digital teams now leverage measurement plans, customized Google Analytics reports and more to inform marketing strategies, improve the online patient experience and integrate company silos. This session will give you a five-step plan to establish your own measurement plan and act quickly and decisively on data. Go beyond “vanity metrics” like sessions and pageviews and learn how to identify what information matters, how to report it effectively and how to build a culture of continuous, measurable improvements.