My presentation at FIPP London yesterday as part of their mobile strand that was billed as follows:
From Mobile to Content First Engagement: strategies for and examples of the best content-first, mobile-focused marketing campaigns in the world today
With a decline in advertising revenues and fears about the 'adblocalypse’ abound, branded content is being increasingly seen as a possible survival strategy by publishers. But is editorial-style content and its delivery through native advertising formats for brands enough to compete for consumers’ attention? We now live an increasingly skippable on demand world where mobile is becoming the first screen, particularly for the millennial audience who are consuming more video content than ever before. That’s why brands are looking at more innovative ways to engage audiences. Justin will explain how all marketing is now based around content and the different directions driving this - presenting inspiring examples and insights from global experts about how strategies are becoming content first and the role publishers can play in helping deliver this.
Branded Content Research Network: Seminar 1 Investigating Branded ContentJustin Kirby
I was asked to speak at the first seminar in a series organised by the AHRC-Funded Branded Content Research Network. Academics and marketing communications professionals reviewed the state of existing research on branded content across media and marketing disciplines, and discussed research needs and questions for industry and stakeholders, as well as consider the scope and definitions of branded content practices.
The seminar include contributions from members of the network and from invited academic researchers and practitioners that also included:
- Andrew Canter, CEO of the Branded Content Marketing Association
- Prof Jonathan Hardy, University of East London
- Prof Chris Hackley, Royal Holloway
- Dr Andrew McStay, Bangor University
- Vince Medeiros, TCOLondon
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marke...Justin Kirby
This presentation is an edited preview of my expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that was presented at the Danish Marketing Association.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)Justin Kirby
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.
This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.
The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.
The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.
Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.
We hope you enjoy reading this book and find it useful for your work.
BOBCM: Clever Content Builds Great BrandsJustin Kirby
My presentation at HMR International's The Great Content Marketing Summit 2016 (Branded Entertainment in the Digital Age) as part of the Medienforum NRW in cooperation with Eyes & Ears of Europe
BOBCM: Best of Branded Content Marketing OBE SummitJustin Kirby
Presentation for SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian brands and latest industry research.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
Branded Content Research Network: Seminar 1 Investigating Branded ContentJustin Kirby
I was asked to speak at the first seminar in a series organised by the AHRC-Funded Branded Content Research Network. Academics and marketing communications professionals reviewed the state of existing research on branded content across media and marketing disciplines, and discussed research needs and questions for industry and stakeholders, as well as consider the scope and definitions of branded content practices.
The seminar include contributions from members of the network and from invited academic researchers and practitioners that also included:
- Andrew Canter, CEO of the Branded Content Marketing Association
- Prof Jonathan Hardy, University of East London
- Prof Chris Hackley, Royal Holloway
- Dr Andrew McStay, Bangor University
- Vince Medeiros, TCOLondon
BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marke...Justin Kirby
This presentation is an edited preview of my expert predictions chapter from the Best of Branded Content Marketing: 10th Anniversary Edition ebook and an accompanying report that was presented at the Danish Marketing Association.
BOBCM: Best of Branded Content Marketing 2015 case studiesJustin Kirby
This special SlideShare edition features 26 projects of all shapes and budgets that were originally published in the three 2015 Editions of Best of Branded Content Marketing (BOBCM). We hope they will provide inspiration and encourage more great work from brands and their branded content marketing partners.
BOBCM: Best of Branded Content Marketing 2015 D&AD EditionJustin Kirby
BOBCM’s special 2015 D&AD edition - produced in partnership with D&AD, the global association for creative advertising and design - presents industry experts’ guest features and awards
BOBCM: Best of Branded Content Marketing Volume II (10th Anniversary Edition)Justin Kirby
Created in conjunction with the Branded Content Marketing Association, The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.
This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.
The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.
The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.
Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.
We hope you enjoy reading this book and find it useful for your work.
BOBCM: Clever Content Builds Great BrandsJustin Kirby
My presentation at HMR International's The Great Content Marketing Summit 2016 (Branded Entertainment in the Digital Age) as part of the Medienforum NRW in cooperation with Eyes & Ears of Europe
BOBCM: Best of Branded Content Marketing OBE SummitJustin Kirby
Presentation for SUMMIT OBE 2015, a one day Branded Entertainment conference in Milan with insights from leading Italian brands and latest industry research.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
Tackling the Great Consumer Attention Deficit: SxSW Panel PreviewUnmetric
This is a preview of the SxSW Panel proposed by Unmetric, Elizabeth Arden, and Lippe Taylor. To vote for this panel now, visit: http://panelpicker.sxsw.com/vote/17844.
These days, communication is free: the problem is attention. As new technologies and platforms continue to emerge, marketers are consistently required to change the way they communicate. And, as audience attention spans become shorter and shorter, brands must harness new and creative forms of micro-content to evoke the same deep connections as the large campaigns of the past.
We’re looking to wrap up our 2016 brand roster of forward thinking disruptive brands who want to take their part in leading youth culture. We believe youth culture is changing the world, we want brands who are looking to take risks and empower the next generation to make the difference.
We are looking for Food, Fashion, Apparel and technology brands to complete our roster.
Fortune favours the disruptive, and we believe the brands that lead culture will be more successful than those who follow it. Work with us to leverage influencers, content and media and join a new revolution in marketing.
If your a Marketing officer, brand manager or if you believe in the shift culture is taking Holla at us….
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
We are happy to share with the world our company culture playbook. Read it, explore it, share it!
The Keenfolks is a digital transformation agency based in Barcelona, Mexico City, and New York. We opened a new business category -Digital Gap Management to help companies outpace consumer speed.
We would be happy to hear your feedback and get in touch with you!
Stay Keen!
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
This 2015 Mobile World Congress showcased the latest innovations in mobile technology, bringing together the leaders and pioneers of the mobile industry, consumer brands, and the growing amount of businesses touched by the mobile market.
Out of over 2,100 companies flaunting their newest and best, only a handful of exhibitors really stuck out for their ability to cut through the noise noise and connect with their audience.
We've taken a look at these standout exhibitors and examined what made them so memorable. Read our POV, and learn the 4 ways to win at the tradeshow that will connect people with your products and services and build your business.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
Tackling the Great Consumer Attention Deficit: SxSW Panel PreviewUnmetric
This is a preview of the SxSW Panel proposed by Unmetric, Elizabeth Arden, and Lippe Taylor. To vote for this panel now, visit: http://panelpicker.sxsw.com/vote/17844.
These days, communication is free: the problem is attention. As new technologies and platforms continue to emerge, marketers are consistently required to change the way they communicate. And, as audience attention spans become shorter and shorter, brands must harness new and creative forms of micro-content to evoke the same deep connections as the large campaigns of the past.
We’re looking to wrap up our 2016 brand roster of forward thinking disruptive brands who want to take their part in leading youth culture. We believe youth culture is changing the world, we want brands who are looking to take risks and empower the next generation to make the difference.
We are looking for Food, Fashion, Apparel and technology brands to complete our roster.
Fortune favours the disruptive, and we believe the brands that lead culture will be more successful than those who follow it. Work with us to leverage influencers, content and media and join a new revolution in marketing.
If your a Marketing officer, brand manager or if you believe in the shift culture is taking Holla at us….
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
Content Chaos: Navigating the Path to Engagement - Tuesday 24th MarchThe Content Council
The second day of the conference opened with Chris Barth at Contagious, followed by a discussion between Aly Baer at Twitter and Ann Shoket. There was a panel discussion on how to build a content empire and Stirling Proffer from VICE Media wrapped everything up for us.
Video version of this: http://allegoriedesign.com/?p=355
Detailed Description:
We can see great, early examples of branded entertainment from progressive brands including BMW, Old Spice, Red Bull, and Dos Equis. Now that each individual receives over 15,000 advertising messages in a single day, companies need to think of new ways to stand out from all of that clutter. Interrupting what consumers want to watch the way that a traditional TV commercial does is an old methodology that is becoming less and less effective. It is also creating a less ideal user experience.
Effectively embedding your brands' message into what consumers want to see is a much more effective way to break through the clutter. This trend will become much more mainstream as it is often much more effective.
Branded Content: A survival strategy for the coming 'Adblocalypse'Justin Kirby
Presentation at the WAN | IFRA (World Association of Newspapers and News Publishers) Middle East Conference in Dubai: More video content is being watched than ever before, so will native advertising and editorial-based content marketing be enough for publishers to compete for consumers attention in an increasingly on demand world. Justin will present inspiring examples from the exciting space where advertising and entertainment collide and beyond, as well as insights from global experts to help you deliver more engaging content strategies for brands and their consumers.
Rethinking Sponsorships in the Age of SocialSpredfast
Sponsorships should be more than a logo placement. 80% of people skip through commercials, 33% of display ads are never served, and the average click-through rate for banner ads is a whopping 0.1%. How are smart media companies and brands finding ways to grab their audience’s attention? The solution: social sponsorships. Learn how brands and media companies are tapping into passionate fan bases with social sponsorship campaigns that create more engagement for their brand and more earned media for their media partners.
A white paper presented by the Digital Lab and written by Troy Hitch and Doug Worple covering the field of branded entertainment - distributed storytelling in...
Book Summary of Contagious: Why Things Catch On by Jonah BergerAmir Mohammad Redzuan
A summary review of the book written by Prof. Jonah Berger, New York Times Best Selling Author titled "Contagious: Why Things Catch On".
Why do certain products and ideas go viral? The dynamic young Wharton professor draws on his research to explain the six steps that make products or ideas contagious.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Dentsu Aegis Network - Quarterly on content marketingiProspect Norge
Content Marketing is essentially what it says – marketing with content, rather than with advertising. The new digital age has produced far more sorts of content – pictures, videos, apps - and therefore far more way for brands to use content in their marketing.
We are in a time where some people choose to block ads, and others choose to pay to avoid ads (for example in Spotify and Netflix); content marketing can bypass some of this avoidance.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
Best digital marketing Services | Brandbay social
If you're a business owner, you understand the importance of having a strong online presence. In today's digital age, the success of your business is largely dependent on your ability to reach and engage with your target audience online. That's where digital marketing comes in.
Digital marketing refers to any marketing efforts that use electronic devices or the internet. It's an umbrella term that includes a range of strategies and tactics, such as search engine optimization (SEO), social media marketing, email marketing, content marketing, wen design, branding and more. When executed effectively, digital marketing can help you reach more potential customers, build brand awareness, and drive conversions.
If you're looking for the best digital marketing services in, look no further than Brandbay social. Here are just a few of the reasons why we're the top choice for businesses in the area.
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
Content Marketing: new introduction to an old marketing ideaPeter Sigrist
Content marketing - the latest new idea to hit to world of marketing, or just an old idea rebadged? I argue that although content marketing has been around for years, it nevertheless deserves attention because it encourages companies and brands to think more clearly about content, audiences and measuring performance.
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
Check out our most recent eBook which gives a comprehensive breakdown of the differences between Paid, Owned, and Earned media and how digital marketers can use this to amplify their content using LinkedIn and beyond.
Contenu de marque – Habits neufs de l'empereur ou avenir du marketing ?Ipsos France
Le contenu est le point de contact à la mode pour de plus en plus de spécialistes du marketing : aujourd'hui, au Royaume-Uni, près de 85 % des professionnels du secteur utilisent le marketing de contenu et près des deux tiers d'entre eux prévoient d'augmenter leurs dépenses en la matière cette année.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. 2015
ALL MARKETING
NOW BASED ON
CONTENT >
https://hub.editiondigital.com
Terms like Branded Content,
Branded Entertainment and Content
Marketing may become increasingly
meaningless unless they explain
how they are different from other
content-based approaches.
7. HERO >
BRANDED
ENTERTAINMENT
dia landscape will be further reshaped by the
collision of the advertising and entertainment
industries.
These are the inspiring examples that Google categorises as
HERO content. It’s also the space we tend to cover in the BOBCM
series, where we chronicle examples stand out examples like Real
Beauty Sketches from Dove, Epic Split from Volvo Trucks and
#LikeAGirl from P&G’s Always.
READ
MORE
The content tends to be video and longer form, unless you’re
‘dunkin in the dark’, and occasionally full-length like the LEGO
movie. As Mediacom Beyond Advertising’s Global Head James
Morris pointed out on BOBCM last year, these ‘big culture mo-
GOES VIRAL OR EVEN
GETS WATCHED.
THEN THERE’S A FEW
THOUSAND PEOPLE
IN LA WHO CREATE
WORK THAT PEOPLE
PAY TO GO AND SEE.”
11. .”
HERO >
BRANDED
ENTERTAINMENT
Big culture campaigns only
represent small fraction of
work created, but still set the
standard by which all
content is judged by brands.
JAMES MORRIS
Global CEO
STINK GROUP
“
12. .”
HERO >
BRANDED
ENTERTAINMENT
In advertising, people are
thrilled if an ad goes viral or
even gets watched. Then
there’s a few thousand people
in LA who create work that
people pay to go and see.
TIM PIPER
Writer/Director
PIRO
“
13. HELP >
CUSTOMER
EXPERIENCE
The amount of Help Content –
not just on YouTube, but on
the web overall – eclipses
everything else.
“
.”
http://bit.ly/1rxG616
LAZAR DZAMIC
Creative Strategist
GOOGLE ZOO
14. HELP >
CUSTOMER
EXPERIENCE
casestudyScandanavia:PierreRobert#BIKEMYTIGHTS
Outcome
121
The #BIKEMYTIGHTS campaign combined branded
content, experiential and advertising elements to turn an
offline event into a live online event, focusing on digital
media. It has achieved extremely high reach for an
activity that was live for only six hours on two evenings
over three weekends, targeted at a niche audience, and
produced on a very limited budget.
Given the campaign parameters, OMD couldn’t use its
standard measurement tools. Instead, it tracked the
campaign via Facebook, YouTube, SmartClip and
PlayAd cookie data.
OMD also plans to interview some of the women who
engaged with the recently finished campaign, in order to
answer the million-dollar question: “Have participants
changed their perception of Pierre Robert, and do they
associate the brand with convenience?”
#BIKEMYTIGHTS campaign combined branded
ent, experiential and advertising elements to turn an
e event into a live online event, focusing on digital
a. It has achieved extremely high reach for an
ity that was live for only six hours on two evenings
three weekends, targeted at a niche audience, and
uced on a very limited budget.
n the campaign parameters, OMD couldn’t use its
dard measurement tools. Instead, it tracked the
paign via Facebook, YouTube, SmartClip and
Ad cookie data.
D also plans to interview some of the women whohttp://bit.ly/24BXOPv
16. HELP >
CUSTOMER
EXPERIENCE
… because also linked to the
Exponomy, experiential
marketing, and the customer’s
– increasingly social –
experience as content’
17. .”
Find a mechanism to allow you
to collect customer stories at
scale. For example, Airbnb
recently launched a platform
where people can submit their
own stories at Create AirBnB.
ANN HANDLEY
Author & CEO
MARKETINGPROFS
“
HELP >
CUSTOMER
EXPERIENCE
18. HELP >
CUSTOMER
EXPERIENCE
Who is best suited to telling stories
and creating more relevant content?,
Your customers, YouTube Content
Creators, or those more concerned
with optimizing customer journeys,
integrating tech and the more
process-orientated side of things?
ALL THINGS HAIR
A Unilever YouTube Channel
19. HUB >
BRAND
PUBLISHING
The evolution of direct
marketing, but the more
editorial-style content
could also be seen as the
evolution of Customer
Publishing – particularly
through its digital delivery.
DIRECT
MARKETING
CUSTOMER
PUBLISHING
21. HUB >
BRAND
PUBLISHING
But the skills required for optimising
SEO or driving response through
tech are not necessarily the same as
those needed to craft a good story
or create engaging editorial, and
vice versa!
22. LINES ARE
BLURRING >
Lowe’s Fix in Six Vine
Animations maybe more
additive than tweeting
nonsense during the
Super Bowl, but are they
examples of HERO, HELP
or even HUB Content?
https://youtu.be/N3bFr97PI6M
23. Strategysect
King Kong rules:
redefining what content is and how
shapes the future of advertising
#
Strategy
By Lazar Dzamic,
Creative Strategist,
Google ZOO EMEA
A lot of us, asked about the importance of content, tend to say tha
content is King. Not a lot of us, still, continue the sentence with “b
context is King Kong”.
When I joined Google more than a year ago, I thought I knew a lot
about content. Then I sat among my ZOO colleagues – Google’s
creative think tank – and realised I couldn't find a simple answer to
simple question: what is content, actually? So, not a long-winded
exposition on the nature of real-time – that's not specific enough;
not ‘everything but ads’ (ads could be content as well).
RETHINKING
FREQUENCY
AND REACH >
My Venn Diagram and
HHH framework are lenses
for thinking through what
kind of content is used
where and when to reach
audiences through the
different ways they
consume content.
24. .”
I keep hearing everyone talk about
content, but I’ve never heard anyone
define it. Gradually,I began to get
the idea that what content actually is
wasn’t important at all. Content is
seen as just stuff… the unimportant
stuff that gets delivered by efficient,
exciting new delivery systems. DAVE TROTT
Creative Director, Copywriter
& Author of Creative Mischief
“
STORY-LED
MARKETING >
25. NOT JUST
CONTENT-LIKE
STUFF >
.”
Brands need to understand that
connecting with people is a
social exercise that is
conducted through the messy,
murky construct called culture:
the stuff we consume, talk
about, watch, and interact with.
“ .
CHRIS McCARTHY
Head of Creative Strategy
GOOGLE ZOO
26. STORY-LED
MARKETING
CHANGES
EVERYTHING >
.”
Brands are going to have to
change their processes, the
skillsets of the people they
hire, the timeframes they work
on, the way they allocate and
think about budgets, and their
definition of creativity.
“ .
SCOTT DONATON
Chief Content Officer
DIGITASLBI
27. BUT SO DOES
MOBILE >
.”
Pretty much everything we do
now is in some way geared
towards mobile – because for
that younger (under 35)
audience we have to assume
that whatever we’re producing
probably has a 50/50 chance of
being seen on some sort of
mobile device or screen.
“
.
NICK COHEN
Vice President, Content
LITTLE DOT STUDIOS
32. .”
CONTINUALLY
SCAN THE MARKET
FOR WHAT GOOD
LOOKS LIKE >
Your best experience is your
best experience and it doesn’t
matter whether that’s in travel or
if it happened in a shop, or it
happened on a web site.
“
MITTU SIDHARA
CIO/CTO
TUI TTRAVEL PLC