The document provides summaries of various social media marketing campaigns run by different companies. It outlines the social theater steps and key highlights/results of each campaign, including metrics like goal completion rates, engagement rates, click-through rates, and earned media projections. The campaigns promoted a wide range of products and services across different industries.

1. Copyright 2012

2. McDonald’s- Café con Leche
 Social Theater Steps
1. Visit the Site
2. Share the Site on Facebook
 Campaign Highlights
 100% of Visit the Site Goal
Delivered
 3% Share Rate
 4% CTR on the Custom Skin

3. McDonald’s – Filet-o-Fish
 Social Theater Steps
1. Click the McDonald’s Banner to
Play Rich Media/Flash Game
 Campaign Highlights
 122% Delivery for Guaranteed
Game Plays/ Engagements
 10% CTR to Client Site

4. Unilever – Clorox
Social Theater Steps
• Completed Video Views
• Like the Fan Page
Campaign Highlights
• 100% of Video View Goal Delivered
• 100% Like Goal Delivered
• 46% Like and Share Rate
• 13% CTR on the Custom Skin
Copyright 2013 4

5. Clorox SIZZLE
Social Theater Steps
• Completed Video View
• Like the Video
Campaign Highlights
• 100% of Completed Video View Goal Delivered
• 100% of Like Goal Delivered
• 37% Like the Video Engagement Rate
• 8% CTR to on the Custom Skin

6. Goya- Adobo Coupon Campaign
 Social Theater Steps
1. Print the Coupon/Recipe
 Campaign Highlights
 100% Coupon Download Goal
Delivered
 45% Completion Rate
 33% CTR on the Custom Skin

7. Goya- Low Sodium Chickpeas Campaign
 Social Theater Steps
1. Print the Coupon/Recipe
 Campaign Highlights
 100% Coupon Download Goal
Delivered
 42% Completion Rate

8. Florida Lottery- US Hispanic
 Social Theater Steps
1. Visit the Florida Lottery Site
 Campaign Highlights
 100% Site Visit Site Goal Delivered
 75% Click Through Rate

9. Florida Lottery- US Hispanic Holiday Campaign
 Social Theater Steps
1. Watch the Video
2. Visit the Site
 Campaign Highlights
 100% Visit the Site Goal Delivered
 91% Click Through Rate
 40,756 Completed Video Views as
Added Value

10. 10
ESPN Eurocopa Semi Finals
 Social Theater Steps
1. Visit the Site
2. Share the Site
 Campaign Highlights
 100% Visit the Site Goal Delivered
 7% Share the Site Rate
 6% CTR on the Custom Skin
 Earned Media Projections
 15,300 Clicked on the Skin
 Estimated Social Reach of the ESPN
in Mexico, Argentina, Colombia,
Chile, and Peru Site via Sharing on
Facebook: 1,510,060 Impressions

11. The Discovery Channel, Mexico
 Social Theater Steps
1. Visit the Site
2. Share the Site
 Campaign Highlights
 100% Visit the Site Goal Delivered
 6% Share the Site Rate
 5% CTR on the Custom Skin
 Earned Media Projections
 14,219 Clicked on the Skin
 Estimated Social Reach of the
Discovery Mexico Site via Sharing on
Facebook: 928,060 Impressions

12. The Discovery Channel, Mexico
 Social Theater Steps
1. Watch the Video
2. Visit the Site
 Campaign Highlights
 100% Video View Goal Delivered
 40% Visit the Site Rate
 8% CTR on the Custom Skin

13. A&E– Storage Wars
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Share the
Video
 Campaign Highlights
Campaign ran in 3 Markets: Mexico,
Argentina, and Colombia
 100% Completed Video View
Goal Delivered
 20% Like Rate
 120% Facebook Fan Page Likes Goal
Delivered

14. A&E– Storage Wars 2
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Share the
Video
 Campaign Highlights
 Campaign ran in 4 Markets: Mexico,
Argentina, Brazil, and Colombia
 103% Facebook Fan Page Likes Goal
Delivered
 17% Like Rate

15. Universal – Despicable Me 2
Social Theater Steps
• Completed Video View
• Facebook Video Share/Fan Page Like
Campaign Highlights
• 100% of Completed Video View Goal Delivered
• 26% Like and Share Engagement Rate
• 2% Custom Skin Engagement Rate

16. Universal - Oblivion
Social Theater Steps
• Watch the Video on
Cell phone
Campaign Highlights
• 100% of Video View
Goal Delivered

17. Consolidated Credit Counseling Services
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like or Video Share
 Campaign Highlights
 100% Completed Video View
Goal Delivered
 5% Like or Share Rate
 8% CTR on the Custom Skin
 Earned Media Highlights
 1,082 Completed Video Views as Added Value
 Social Reach via Members who Liked or Shared
Consolidated Credit: 264,600
 3,429 Clicks on the Skin

18. MilkPEP – Proyecto Desayuno
 Social Theater Steps
1. Watch the Got Milk? Video
2. Like Got Milk? or Share the
Video on Facebook
 Campaign Highlights
 145% Delivery for Guaranteed
Completed Video Views
 103% Delivery for Like and
Share
 72% Engagement Rate for Likes
 4% CTR on Skin to Client Site

19. Milk PEP Campaign Summary- Arranca con Energia
 Social Theater Steps
1. Watch the Got Milk? Video
2. Like Got Milk? On Facebook
 Campaign Highlights
 100% of Clicks to Client Site
Goal Delivered.
 100% Delivery for Like and
Share
 9% Like Engagement Rate
 52% CTR on Skin to Client Site

20. MilkPEP – Breakfast Week
Social Theater Steps
• Completed Video Views
• Visit the Site
• Share the Video or Like the Fan Page
Campaign Highlights
• 100% of Video View Goal Delivered
• 100% Visit the Site Goal Delivered
• 88% Visit the Site Rate
• 2% Like and Share Rate
• 11% CTR on the Custom Skin
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21. Vivo: Father’s day application
Campaign: “Seu pai mais smart”
Objective: Drive 30k users to
application’s landing page
Results
• 43.187 Full Views
• 32.964 site visits
• CTR 8,38%

22. Di Santini - Shoe Store - 40+ stores in Brazil
 Social Theater Steps
1. Facebook Fan Page
2. Like Completed Video View
 Campaign Highlights
 120% of Completed Video
View
 32% Like Engagement Rate
(70% growth)
 CTR 2.97% to Client Site
Copyright 2011 Confidential 17

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29. Arno – Turbo Silêncio
Copyright 2011 Confidential
Case: “Adiós Mosquitos”
Campaign ran exclusively on
facebook. The objective was to
gain likes for their fan page and
get users to run an application.
The goal was to reach 4,000
likes in 2 days.
 Campaign Highlights
 19,399 views
 4,222 liked the fan page
 22% engagement rate

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31. Modelo Especial
 Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Fan Page Like
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 7% Like Rate
 6% Video Share Rate
 Over 5% CTR to Client Site

32. Sara Lee Deli
 Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Fan Page Like
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 Over 23% Share + Like Rate
 Over 4% CTR to Client Site

33. Capital One– Mascot Challenge
 Social Theater Steps
1. Completed Video View
2. Click to Capital One Voting Site
3. Facebook Video Share
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 86% CTR to Voting Site
 32% Video Share Rate
 5% CTR on Custom Skin

34.  Social Theater Steps
1. Guaranteed Application Installs
 Campaign Highlights
 100% of Application Install
Goal Delivered
Within first 24 hours, there were
200 app installs. Of those 200
people, they invited 300 friends
to play and made 1,000 sports
picks!
SportsPicker

35. Clinique – 3 Step
 Social Theater Steps
1. Facebook Fan Page Like
2. Facebook Application Install
 Campaign Highlights
 Over 40% Like Engagement Rate
 Over 70% App Install Engagement

36. Sony Ericsson – XPlay
 Social Theater Steps
1. Facebook Fan Page Like
2. Completed Video View
3. Facebook Video Share
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 11% Video Share Rate
 11% Like Engagement Rate
 17% CTR to Client Site

37. Sony Ericsson – XPERIA PLAY
 Social Theater Steps
1. Completed Video View
2. Facebook Video Share +
Facebook Like Promotion
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 25% Video Share + Like
Engagement Rate
 10% CTR to Client Site

38. NBC – The Voice
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
 Campaign Highlights
 100% Video View Goal Delivered
 19% Like Rate
 Over 3% CTR on Custom Skin

39.  Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
 Campaign Highlights
 100% Video View Goal Delivered
 30% Like Rate
 Over 4% CTR on Custom Skin
NBC – SMASH

40. NBC – Whitney
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 21% Like Rate
 Over a 6% CTR to Client Site

41. NBC – The Playboy Club
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
 Campaign Highlights
 100% of Completed Video
View Goal Delivered
 37% Like Rate

42. Fox Searchlight – The Art of Getting By
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Facebook Video Share
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 25% Like Rate
 6% Video Share Rate
 5% CTR to Client Site

43. CBS Films – Woman in Black
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
 Campaign Highlights
 100% Video View Goal Delivered
 8% Like Rate
 Over a 2% CTR to Client Site

44. Warner Home Video – Green Lantern
 Social Theater Steps
1. Completed Video View
2. Facebook Video Share
3. Quiz Completions
4. Facebook Quiz Share
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 9% Video Share Rate
 9% Quiz Share Rate
 5% CTR to Client Site

45. Anchor Bay Films – Daydream Nation
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Facebook Video Share
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 14% Like Rate
 5% Video Share Rate
 9% CTR to Client Site

46. ABC Family – Secret Life of the American Teenager
 Social Theater Steps
1. Completed Video View
2. Quiz Completions
 Campaign Highlights
 100% of Completed Video View
& Quiz Goal Delivered
 5% CTR to Client Site

47. ABC Family – Switched at Birth
 Social Theater Steps
1. Completed Video View
2. Quiz Completions
3. Facebook Quiz Share
 Campaign Highlights
 100% Quiz Completion Rate
 Over a 6% CTR to Client Site

48. ABC- Winter Wipeout
 Social Theater Steps
1. Completed Video Video
2. Facebook Fan Page Like
3. Facebook Video Share
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 21% Like Rate
 10% Video Share Rate
 Over a 5% CTR to Client Site

49. Paramount – Paranormal Activity 2
 Social Theater Steps
1. Completed Video View
2. Facebook Fan Page Like
3. Quiz Completions
4. Facebook Quiz Share
 Campaign Highlights
 100% of Completed Video View
& Quiz Goal Delivered
 8% Like Rate
 5% Quiz Share Rate
 5% CTR to Client Site

50. Sony Pictures – Anonymous
 Social Theater Steps
1. Completed Video View
2. Quiz Completions
3. Video Share + Facebook Fan
Page Like
 Campaign Highlights
 100% of Completed Video View
& Quiz Goal Delivered
 9% Video Share and Like Rate
 2% CTR on Custom Skin

51. Sony Pictures– Zookeeper
 Social Theater Steps
1. Completed Video View
2. Video Share + Facebook Fan Page Like
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 23% Video Share + Like Rate

52. Sony Pictures– Zookeeper
 Social Theater Steps
1. Completed Video View
2. Game Play
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 86% Game Play Engagement Rate
 Over 8% CTR to Client Site

53. Fantasy Britney Spears/Elizabeth Arden
 Social Theater Steps
1. Completed Video View
2. Facebook Video Share
 Campaign Highlights
 100% of Completed Video View
Goal Delivered
 Over 19% Share Rate
 Over 6% CTR to Client Site

54. Lionsgate – Abduction
 Social Theater Steps
1. Completed Video View
2. Video Share + Facebook Fan Page Like
 Campaign Highlights
 Completed Video View
Goal Delivered with 9% Overdelivery
 16% Share + Like Rate
 Over a 5% CTR to Client Site

55. Clinique – Turnaround Overnight Radiance
 Social Theater Steps
1. Facebook Application Install
2. Facebook Fan Page Like
 Campaign Highlights
 Over 40% App Install
Engagement Rate
 Over 60% Like Engagement
 Over 15% CTR on Clinique
Custom Skin

56. Blue Cross Blue Shield - GoalGetter
 Social Theater Steps
1. Guaranteed Clicks to Client Site
 Campaign Highlights
 100% of Clicks to Client Site
Goal Delivered
 90% Engagement Click Through Rate

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THANK YOU!
Social Theater is committed to making every campaign a success for our
partners, by offering the most cutting-edge adverting experiences
with the most engaging placements.
Social Theater guarantees deep engagement for all of our advertisers.
Contact: Juan Alduncin
Email: juan@socialtheater.com
Phone: 786-302-1195
Copyright 2012