Power of Content Marketing @ ixigo
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The document discusses the power of content marketing through a case study of a video campaign by ixigo. The campaign was executed with near zero budget but achieved massive success. The video received over 43 million views and 1.1 million shares on Facebook within 10 hours of launch. It went viral and was shared extensively on Facebook and Whatsapp, receiving over 30 million total views. The video reached 25% of Facebook users in India and became one of the most shared branded posts in India that year, winning several awards.
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Power of Content Marketing @ ixigo
- 1. The Power of Content Marketing - Aashish Chopra (Head, Content Marketing)
- 2. Challenge To execute a content strategy that catapults ixigo towards a larger reach at near zero budgets and become a growth hack.
- 3. The video smashed all previous benchmarks crossing a million views within the first 10 hrs! Current Stats: • 43 million views • 1.1 million shares • 150+ million news-feeds reach • added 175,000 new Facebook fans • skyrocketed app installs for ixigo Video Highlights Video Link
- 4. The video hit a million views within a week and was made on near zero budget. • The video has been viewed 5+ million times • It was picked up by NDTV and featured on their homepage, organically • Resulted in a 300% increase in engagement on our Facebook page. Video Highlights Video Link
- 5. The video went crazy on Facebook and Whatsapp, being shared among groups. • With multiple Facebook pages sharing it, the video has clocked 30 million aggregated views • Featured on popular international blogs around the world. • Call to action buttons resulted in 5% CTR Video Highlights Video Link
- 6. The video reached 25% of Facebook’s user base in India at the time. The first biggest viral for ixigo, all organic. • Asia’s most shared branded Facebook post in 2014 (Campaign Asia) • Nominated for Best Viral Campaign of the year - IAMAI Awards • Won Best Viral Campaign - DMAI Awards Video Highlights Video Link
- 8. 40,000+ shares on Facebook Reached 20 million news- feeds on Facebook, and 100,000+ shares Featured by NDTV on homepage on Day 2 - Organic Featured on Slideshare, top in travel category Visual Content Highlights - Organic Link Link Link Link