In this presentation, Hanapin Account Manager Mark Ferree will help you double and triple check everything that could have gone wrong if your ads aren't showing up - from the teeny tiny little changes to major mistakes.
Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change.
In this presentation, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
In this presentation, Alaina Thompson and Lara Lowery team up to tell you all about automated bidding and how you can use it to make your PPC life easier.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change.
In this presentation, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
In this presentation, Alaina Thompson and Lara Lowery team up to tell you all about automated bidding and how you can use it to make your PPC life easier.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them!
In this presentation, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They will discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings.
You’ll get expert level tips like:
*Keeping your geographic targeting in line with your business model
*Utilizing dayparting and ad scheduling
*Managing successful text ads
*Common mistakes in campaign settings
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
FACT: You do not know where half of your paid search conversions are coming from.
It’s true! 43% of all search conversions come from a phone call, not a click, an action which cannot be tracked through your search engine’s analytics! Thankfully phone calls make great leads – they are worth 3x more than clicks. But if you can’t track the origin of your calls, you will never know how to structure your campaigns to generate the most leads and conversions!
Join call tracking and mobile optimization experts from Marchex and WordStream and learn how to:
-Unlock the full value of PPC by tracking phone call leads and conversions
-Attribute phone call conversions down to the exact keyword
-Reduce the number of spam and accidental calls freeing up PPC budget
-Edge out your competitors’ ads on mobile to boost your conversion rate
For more information, visit www.wordstream.com
This document summarizes a webinar about optimizing post-click experiences to improve conversion rates. The webinar was presented by Instapage and Hanapin Marketing and included examples of companies that improved their post-click experiences. It discussed how the post-click landing page experience matters greatly for conversion and provided tips for building scalable and optimized landing pages, including using relevant copy, storytelling elements, design best practices, and testing workflows. Attendees were also offered additional resources from Instapage and Hanapin on post-click optimization.
A high Quality Score in Google AdWords means ads will trigger in a higher position and at a lower cost-per-click, determined by factors like historical click-through rates, landing page quality, ad relevance, and other unspecified factors. Keywords should go beyond standard terms to drive conversions, and negative keywords should refine targeted terms. Proper tracking of conversions through Google Analytics allows an advertiser to determine return on ad spend and bid effectively. Other paid search options include LinkedIn's self-service platform targeting professionals, and Yahoo! and MSN AdCenter which use the same structure as AdWords but require conversion tracking for optimization.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
The document discusses AdWords Campaign Experiments (ACE), which allows advertisers to automatically test changes to AdWords campaigns. ACE helps reduce the impact of external factors by randomly distributing a percentage of traffic to the original campaign or a variation. It provides metrics to determine if changes lead to statistically significant improvements in impressions, conversions, costs, click-through rates, and positions. ACE can test bids, keywords, ads, and other campaign settings, but not features like geo-targeting. The goal is to increase revenue, ROI and opportunities while decreasing costs through low-risk testing of proposed campaign changes.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This document discusses automating AdWords campaigns to beat competition. It recommends organizing campaign data, defining goals, and building rules to automate bidding. It suggests centralizing data by campaign, keyword, and date. Goals may include spending budgets, achieving conversions or sales. Automation can be done through proprietary systems, AdWords tools, or third party tools. Proprietary systems allow flexibility but are expensive. AdWords tools only work with Google ads. Third party tools work across platforms but have limitations. The optimal solution uses both in-house and external automation tools together.
Hero Conf 2015 - Portland, OR - April 28, 2015laurenbfrankel
The document discusses strategies for optimizing paid search campaigns for ecommerce clients. It covers organizing shopping campaigns by strategy, sharing testing results, and managing complex promotion calendars using labels and automation. Specific tips include optimizing campaigns by price point, product ID, and product title. The presentation emphasizes utilizing labels and rules to efficiently manage many promotions, and customizing ad copy.
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
Google AdWords Workshop: Four Strategies for Winning Top SpotsBob Dirkes
Google recently made changes to its Search Engine Results Page layout, reducing advertising opportunities. There are now four top ad spots that are highly valuable but difficult to obtain. The document outlines four strategies for improving pay-per-click campaigns and competing for these top spots: being strategic with ads and messaging, getting more specific with targeting, taking advantage of shopping improvements, and considering other advertising channels if the top spots cannot be obtained.
HeroConf 2015. Re-evaluating Success: The Value of PPC AuditsMegan Ginecki
Generally speaking, the word "audit" has been plagued with a negative connotation, with thoughts of time-consuming investigations, and detailed reports of failures. This session will help break that connotation, and show effective approaches to audits, which in turn would help them reduce inefficient spend, increase click through and conversion rate.
Use Facebook and Programmatic Ads to Drive Sales on AmazonHanapin Marketing
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
Time is money - how much of both are you spending while managing PPC?
WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board.
Our free webinar will cover:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
In this presentation, Supermetrics’ Edward Ford and Hanapin’s Briana Ogle team up to present the best practices that have changed their Excel lives for the better…and the tools that helped make it so.
The document is a resume for Rahul Sharma seeking a position in digital marketing, brand management, and channel and campaign management. It summarizes his experience managing digital marketing campaigns, creating social media strategies, monitoring campaign success through analytics, and assisting with business development. His core competencies include search engine marketing, search engine optimization, brand management, campaign management, and social media marketing.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This document discusses how machine learning technologies can be used in various business applications such as marketing, customer analytics, and image recognition. It provides examples of companies like Netflix and Amazon that are successfully using machine learning. It also outlines a layered approach for implementing these technologies and discusses some limitations and cautions when adopting machine learning.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them!
In this presentation, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They will discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings.
You’ll get expert level tips like:
*Keeping your geographic targeting in line with your business model
*Utilizing dayparting and ad scheduling
*Managing successful text ads
*Common mistakes in campaign settings
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
FACT: You do not know where half of your paid search conversions are coming from.
It’s true! 43% of all search conversions come from a phone call, not a click, an action which cannot be tracked through your search engine’s analytics! Thankfully phone calls make great leads – they are worth 3x more than clicks. But if you can’t track the origin of your calls, you will never know how to structure your campaigns to generate the most leads and conversions!
Join call tracking and mobile optimization experts from Marchex and WordStream and learn how to:
-Unlock the full value of PPC by tracking phone call leads and conversions
-Attribute phone call conversions down to the exact keyword
-Reduce the number of spam and accidental calls freeing up PPC budget
-Edge out your competitors’ ads on mobile to boost your conversion rate
For more information, visit www.wordstream.com
This document summarizes a webinar about optimizing post-click experiences to improve conversion rates. The webinar was presented by Instapage and Hanapin Marketing and included examples of companies that improved their post-click experiences. It discussed how the post-click landing page experience matters greatly for conversion and provided tips for building scalable and optimized landing pages, including using relevant copy, storytelling elements, design best practices, and testing workflows. Attendees were also offered additional resources from Instapage and Hanapin on post-click optimization.
A high Quality Score in Google AdWords means ads will trigger in a higher position and at a lower cost-per-click, determined by factors like historical click-through rates, landing page quality, ad relevance, and other unspecified factors. Keywords should go beyond standard terms to drive conversions, and negative keywords should refine targeted terms. Proper tracking of conversions through Google Analytics allows an advertiser to determine return on ad spend and bid effectively. Other paid search options include LinkedIn's self-service platform targeting professionals, and Yahoo! and MSN AdCenter which use the same structure as AdWords but require conversion tracking for optimization.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
The document discusses AdWords Campaign Experiments (ACE), which allows advertisers to automatically test changes to AdWords campaigns. ACE helps reduce the impact of external factors by randomly distributing a percentage of traffic to the original campaign or a variation. It provides metrics to determine if changes lead to statistically significant improvements in impressions, conversions, costs, click-through rates, and positions. ACE can test bids, keywords, ads, and other campaign settings, but not features like geo-targeting. The goal is to increase revenue, ROI and opportunities while decreasing costs through low-risk testing of proposed campaign changes.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This document discusses automating AdWords campaigns to beat competition. It recommends organizing campaign data, defining goals, and building rules to automate bidding. It suggests centralizing data by campaign, keyword, and date. Goals may include spending budgets, achieving conversions or sales. Automation can be done through proprietary systems, AdWords tools, or third party tools. Proprietary systems allow flexibility but are expensive. AdWords tools only work with Google ads. Third party tools work across platforms but have limitations. The optimal solution uses both in-house and external automation tools together.
Hero Conf 2015 - Portland, OR - April 28, 2015laurenbfrankel
The document discusses strategies for optimizing paid search campaigns for ecommerce clients. It covers organizing shopping campaigns by strategy, sharing testing results, and managing complex promotion calendars using labels and automation. Specific tips include optimizing campaigns by price point, product ID, and product title. The presentation emphasizes utilizing labels and rules to efficiently manage many promotions, and customizing ad copy.
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
Google AdWords Workshop: Four Strategies for Winning Top SpotsBob Dirkes
Google recently made changes to its Search Engine Results Page layout, reducing advertising opportunities. There are now four top ad spots that are highly valuable but difficult to obtain. The document outlines four strategies for improving pay-per-click campaigns and competing for these top spots: being strategic with ads and messaging, getting more specific with targeting, taking advantage of shopping improvements, and considering other advertising channels if the top spots cannot be obtained.
HeroConf 2015. Re-evaluating Success: The Value of PPC AuditsMegan Ginecki
Generally speaking, the word "audit" has been plagued with a negative connotation, with thoughts of time-consuming investigations, and detailed reports of failures. This session will help break that connotation, and show effective approaches to audits, which in turn would help them reduce inefficient spend, increase click through and conversion rate.
Use Facebook and Programmatic Ads to Drive Sales on AmazonHanapin Marketing
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
Creating Google Adwords Campaigns and Ad GroupsChris Middings
Step-by-step instructions for starting an Adwords Account, covering Campaigns, Ad Groups, Keywords, and Ads. Especially helpful for nonprofits in the Google Ad Grants Program.
Time is money - how much of both are you spending while managing PPC?
WordStream has mastered a one-of-a-kind PPC management strategy that can optimize your paid search AND social campaigns for increased ROI in just 20 minutes each week!
Tune in to hear our Google AdWords experts walk you through quick and easy steps you can start taking now to boost your profits across the board.
Our free webinar will cover:
- A proven weekly routine to help you achieve better PPC results
- How much time you should be dedicating to each task
- How our helpful tools can reduce the time you spend on account maintenance
In this presentation, Supermetrics’ Edward Ford and Hanapin’s Briana Ogle team up to present the best practices that have changed their Excel lives for the better…and the tools that helped make it so.
The document is a resume for Rahul Sharma seeking a position in digital marketing, brand management, and channel and campaign management. It summarizes his experience managing digital marketing campaigns, creating social media strategies, monitoring campaign success through analytics, and assisting with business development. His core competencies include search engine marketing, search engine optimization, brand management, campaign management, and social media marketing.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This document discusses how machine learning technologies can be used in various business applications such as marketing, customer analytics, and image recognition. It provides examples of companies like Netflix and Amazon that are successfully using machine learning. It also outlines a layered approach for implementing these technologies and discusses some limitations and cautions when adopting machine learning.
WordStream Advisor helps you optimize the money you spend on paid search and social ads to effectively convert those leads into paying customers.
We are experts in paid search; we’ve analyzed BILLIONS in AdWords spend. And we’ve baked that knowledge into our software, to help you do what really works in PPC, every week.
Our software is constantly evolving to keep up with the ever changing digital landscape.
Join our PPC experts to see the latest updates to our software, you'll see how to:
-Advertise on Facebook
-WordStream Advisor makes social PPC easy AND effective, providing you with guided workflows and powerful tools to help you succeed.
-Set cost per action goals
-Set a target CPA goal and then let our 20-Minute Work Week generate customized weekly recommendations to help you reach that goal.
-Build beautiful mobile responsive landing pages
-Building pages that work across devices is super easy with our new landing page builder.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
How B2B Tech Marketers Can Increase CTR and Lower CPC in Google AdsKiwi Creative
Few lead gen tactics are more complex and confusing to marketers than Google Ads. Join Mary Anne Boyle, PPC Specialist at Kiwi Creative, as she answers real-life FAQs from B2B tech companies, including:
– Should we bid on our own company name?
– How many keywords should we focus on?
– What if our keywords are really expensive?
– What's the minimum you need to spend on PPC before seeing meaningful results?
– What's the #1 mistake you see B2B tech companies making in Google Ads?
– When would you recommend NOT doing PPC?
– When should we consider
retargeting/remarketing?
– What are the best CTAs? The worst?
– What do the best converting
landing pages have in common?
– How long should a campaign run
before you make changes to it?
– How can you use PPC beyond lead gen?
– How should we be using HubSpot to monitor Google Ad performance?
– How will the AI revolution
impact PPC?
- - -
This is the slide deck from the March 2023 HubSpot User Group (HUG) for B2B Technology USA.
View the webinar recording at https://youtu.be/gff-CLuYoao
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Learn Internet Marketing and SEO with CoryonCoryon.com
Presentation on May 29, 2012 for Barry Friedman's Showbiz Blueprint 3 group. Introduction to Internet Marketing. Learn how to use SEO to pick the top keywords and get top Google ranking.
From SMX East 2013 - In House SEO & PPC: What You Can Learn from Each Other, Optimally - How To Use SEO and PPC to Benefit Each Other by Larry Kim #SMX #33D
Think Visibility March 2011 PPC Presentation by Jackie Hole Carnival Creative...Carnival Creative Ltd
Think Visability March 2011 Jackie Hole / Carnival Creative Speaker notes. Why Pay-Per-Click / PPC is Crucial to Your Search Engine Marketing Strategy and 10 major tricks you might be missing. #thinkvis
The 10 Mistakes Made with Google AdWords CampaignsElijah Litscher
This presentation describes 10 common mistakes that small business owners, marketing managers, and other organizations make when setting up and running paid search advertising with Google AdWords. This presentation is for beginner to intermediate marketers and was originally presented at the "Your Keys to Digital Marketing Success" event in Naperville, IL on 2-28-18.
This document provides an overview of reputation marketing strategies and a 2017 marketing plan. It discusses how focusing on building a 5-star reputation through customer reviews, videos, and press releases can help businesses dominate local search engine results and establish themselves as the local authority in their industry. The marketing plan outlines producing customer review and expert interview videos monthly and syndicating them across various platforms to build trust and visibility over time.
The document provides an overview of Google Adwords and search engine optimization (SEO). It discusses the history of Google and how SEO has evolved. It outlines that paid search (PPC) and organic search (SEO) are complementary strategies. The bulk of the document then discusses seven ways to supercharge an Adwords campaign, including optimizing account structure, using negative keywords, split testing ads/extensions, integrating product reviews, setting up mobile ads/campaigns, tracking conversions, and implementing remarketing. Real client examples are provided to illustrate points. The presentation aims to help audiences better understand modern SEO and maximize their Adwords investments.
Google Ads Workshop: Dominating Local SearchSurefire Local
Dominate your local search results and drive high-quality leads from Google — leads that convert to customers.
During this free online webcast, Surefire Local's Director of Advertising, Meg Robinson will walk you through how home improvement contractors can get started with Google Ads and the many benefits it can have as you look to grow your business and reach homeowners in your local area. Some of the things you'll learn are:
- Generate quality leads by targeting homeowners in your local area
- Tailor your ads to an ever-growing mobile experience
- The Do's and Don'ts of running local campaigns
- How to set up the right tracking methods in the beginning so you're measuring performance
The 7 Deadly Sins of Small Business Pay-Per-Click MarketingKutenda Training
Learn the 7 mistakes that most small businesses make when they are setting up a pay-per-click account and learn the tactics you can use to avoid them.
Learn more about Kutenda at http://kutenda.com
In this webinar, Hanapin experts Tanner Schroeder and Connor Regan will take a stroll down the good ol’ memory lane of 2017 and show you which updates from this last year are worth your time and effort.
The document provides an overview of an online marketing session for building a successful law firm. It includes an agenda covering meeting panelists, audience polls on current and desired marketing efforts, and discussions on social media 101, DIY search engine optimization, link building, local search, and reviews. Product offerings from Clio, a legal practice management software, are presented. Resources on content creation, technical SEO, and maximizing relationships for link building are shared. Guidelines on local search updates, handling negative reviews, and turning leads into clients through reviews are also outlined.
Great Legal Marketing & WordStream have partnered up to bring you our latest webinar, where you'll learn how to overcome the most common challenges law offices face in their digital marketing efforts.
This document summarizes a webinar about managing pay-per-click (PPC) advertising campaigns effectively with only 20 minutes of work per week. It discusses common problems with PPC accounts, 5 guidelines for success, and how to track different types of conversions like phone calls. The webinar recommends using tools like WordStream's PPC Advisor to get a holistic view of performance, identify underperforming keywords, and maintain PPC accounts with a recurring weekly workflow. Attendees were polled on their current PPC practices and time spent, and offered demonstrations and assessments to improve their PPC management.
The document outlines an action plan for a two-day digital operations review with a Toyota dealership in the Kansas City region. The goals are to strengthen the dealer's digital operations, improve understanding of online metrics, introduce lead management and social media strategies, and help increase sales performance. The agenda includes introductions, reviewing online metrics and lead generation strategies, demonstrations of lead handling processes, and discussions on improving social media presence and managing online reputation.
This document discusses reputation management strategies for auto dealerships. It emphasizes controlling online search results and reviews to improve a dealership's reputation. The key points are:
1. Dealerships should focus on dominating the first page of search results for their name on Google and other search engines by claiming listings and optimizing positive content.
2. Managing reviews on sites like Google, DealerRater, Yelp is also important to improve star ratings and encourage positive reviews.
3. Using social media like Facebook is another strategy to distribute positive content and engage customers to promote the dealership.
4. Setting reputation management goals, having the right people and processes, and inviting customer feedback are presented as
Page 1 of google in 90 days of less 6-10-10Tony Arko
This document outlines strategies for real estate agents to get their website on the first page of Google search results within 90 days. It emphasizes the importance of targeting specific keywords through market research and selecting an optimized domain name. It then provides steps for setting up a WordPress site, optimizing it for SEO through things like keyword optimization, links, and video/image content. Agents can either implement these strategies themselves over 3-6 months or outsource to a company called Option 4 Success for fees ranging from $997 to $2500 plus monthly fees.
This document discusses how to properly set analytics goals that align with business goals. It emphasizes that goals should be specific and measurable, like increasing traffic or sales by a certain percentage. Broad goals around search engine rankings are less useful. The document also stresses the importance of understanding key performance indicators and using data to continually refine digital marketing strategies based on business objectives and customer experience.
Similar to Top 10 Reasons Why Your Ads Aren't Showing in Google (20)
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
This document summarizes a presentation on automated bidding strategies for pay-per-click (PPC) accounts. It discusses the implications for account managers, whether substantial performance increases justify using automated strategies, and how to successfully implement them. Case studies are presented that show how strategies like target ROAS can drastically increase spending, shift traffic to certain products, or increase CPCs but decrease traffic. The document recommends evaluating strategies for each account, allowing time for learning, and monitoring the right metrics like conversions rather than clicks. It warns against assuming strategies will solve all problems and highlights the need for careful framework and evaluation.
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
This presentation discusses how to leverage data for online advertising. It provides five key takeaways: 1) optimize qualitative metrics like conversion rates rather than just leads, 2) use sequential marketing across channels, 3) save costs by targeting specific users, 4) increase conversions through personalization, and 5) access real-time reporting. The presentation explains how to structure data from various sources into a data lake and data management platform to make it actionable for targeted digital advertising programs.
YouTube - The Most Valuable Impression on the Web (Creative, Targeting, & Str...Hanapin Marketing
This session will cover three aspects of YouTube ads:
1. Creative - Attendees will garner a full understanding of true view model on YouTube. Best practices in video development and building specifically for the platform and placement. Lastly making the most of the most valuable impression on the web, zero to thirty seconds on YouTube.
2. Targeting - Learn advanced tactical targeting strategies. New AdWords UI functionality. Combining search & video as well as what to expect in 2018 from YouTube and AdWords.
3. Strategy - The truth about YouTube and when an advertiser is ready. How to compare YouTube and Facebook video from a user experience and advertising strategy perspectives.
Melanie Hyde discusses the importance of using offline customer data to inform online marketing strategies. Some key points:
- Offline data like customer orders, revenue, foot traffic, and product information should be collected and used to understand customer profiles and segments.
- This data can be used to target local inventory ads, optimize search and budgets based on store performance, and take an individualized approach to customers.
- Case study examples show how a restaurant chain used customer WiFi and CRM data to build audiences for retargeting and lookalikes, leading to sales 142% over target and costs 59% under target. New and lapsed customers were acquired.
- Maximizing non-brand search requires
How We Increased B2B Facebook Leads by Over 400% in 6 months - without going ...Hanapin Marketing
Are you one of the many B2B businesses who doesn’t think Facebook marketing is an effective lead generation channel? If so, allow me to try and change your mind. In this session, Jennifer will discuss:
- How reframing the awareness funnel upped our targeting game
- Hacks that drastically improved our ad copy
- Clever integrations that empowered Sales to focus their energy on leads that were most likely to convert
Within 6 months of implementing these tactics, we saw a 417% increase in leads from Facebook, without sacrificing lead quality...or going broke.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
3. – Run the world’s most popular PPC blog
and conference.
– We manage and optimize global paid
search, paid social, and display programs.
– Within 12 months, brands can expect a
250% increase in their growth trajectory.
Who is Hanapin?