How to Achieve Lead Gen Success with Programmatic
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In this presentation, Criteo's Ned Samuelson and Hanapin’s Bryan Gaynor will sit down and discuss some best practices to find lead gen success and help you navigate the complex world of programmatic.
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How to Achieve Lead Gen Success with Programmatic
- 1. 1 www.dublindesign.com How to Achieve Lead Gen Success Using Programmatic HOSTED BY:
- 2. Presenters • Ned Samuelson – Sales Director at Criteo – @neddybemis – n.samuelson@criteo.com • Bryan Gaynor – Account Manager at Hanapin Marketing – PPC Hero Blogger – @BryanGaynor12
- 3. Who is Hanapin? The PPC Agency of Experts that increases market share for businesses with multiple brands, regions, products, and/or service lines. www.hanapinmarketing.com/complex-businesses Hanapin also produces PPC Hero and Hero Conf
- 5. – The largest Retargeting Vendor in the World – Performance only Cost Per Click Campaigns – New Acquisition Product focused exclusively on driving new customers Who is Criteo?
- 6. Join the Conversation Include the hashtag #thinkppc in your Twitter tweets. Or use the webinar question box to send us questions.
- 7. Live Poll Question #1 How long have you been in PPC? #thinkppc A. 0-1 year B. 1-3 years C. 3-5 years D. 5+ years
- 8. Why Programmatic? Creating A Funnel Relationship Building Connecting The Dots Agenda
- 9. Why Programmatic? Expanded Reach than Traditional Google Display Integration of 1st, 2nd, and 3rd Party Data into Targeting Strategy Consolidation of Multiple Display/Online Buys
- 10. Know Your Goals Understand Your Current Audience Understand Your Primary KPIs Build Strategy Based On These Goals/Behaviors
- 11. Relationship Building 98% of Customers Will Not Convert On 1st Visit Customize Content & Messaging at each stage in the funnel Soft Leads Are Not customers, They Still Need Constant Attention
- 12. Creating A Funnel Awareness - Category/Contextual Display Consideration - Behavioral/In-Market - 1st Touch Remarketing Decision - Segmented Remarketing - Dynamic Remarketing Nurturing - CRM Matching Remarketing Re-engagement - CRM Matching Remarketing - Warm Prospecting
- 13. Nurture The Relationship 98% of Customers Will Not Convert On 1st Visit Customize Content & Messaging at each stage in the funnel Soft Leads Are Not customers, They Still Need Constant Attention
- 14. Right Message, Right Time
- 16. Connect The Dots Retargeting & Programmatic Prospecting Are Multi Touch Tactics Create An Attribution Model That Fits Your Business Example: Equal Weight To Each Click Touch In Google Analytics
- 17. Takeaways ● Use Data To Craft Ideal Prospect Persona ● Use this Persona Development/Behavior Analysis to Create a Multi Layered Targeting Strategy ● Create 1:1 Messaging At Every Point In The Funnel ● Create an Attribution model beyond Last Click
- 18. Offers! A. I’d like to set up a free call with Ned to talk about remarketing campaigns for my site. B. I’d like a copy of Hanapin’s Playbook for Companies that Manage Multiple Brands C. I’d like both. D. No, thanks.
- 20. Live Q&A Time!
- 21. Thank you for attending our webinar! #thinkppc Contact Hanapin Directly: marketing@hanapinmarketing.com Contact Criteo Directly: n.samuelson@criteo.com Hanapin Marketing | The PPC Agency of Experts that produce PPC Hero and Hero Conf