The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
Join WordStream as we examine the ins and outs of healthy paid Google and Facebook ad accounts. We'll review the common mistakes to avoid, do your account doesn't fall under the weather!
You’ll also walk away knowing:
- How to continually audit how your accounts are performing
- How to increase quality score and visibility on the search page
- Bidding strategies used by top performers & so much more!
Check your PPC pulse with us, and explore the anatomy of the healthiest Google and Facebook campaigns our experts have seen to date.
Google Ads best practice says, you want a dedicated landing page for each ad group, but that's a hefty operation! So, how do you make sure each one of your landing pages boasts off-the-chart conversion rates?
You'll will walk away knowing:
- Strategic questions to ask yourself before creating landing pages
- Key traits to make sure they're high-converting
- WordStream's expert opinion on the number one secret weapon
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
It's no secret that automation is changing the way we advertise online. But as Google & Facebook machine learning gets smarter, what does that mean for you and your strategy?
Join WordStream as we take the fear out of machine learning in this data-driven session covering:
- How to use ad automation to simplify your workflow.
- How to use algorithms to save $$$.
- How to use Google's new keyword updates to your benefit.
- and much more.
Be successful, embrace these changes, and use them to grow your business.
Join WordStream as we get inspired by some of the BEST ads we've seen on Google & Facebook. You’ll learn strategies to quickly create ad headlines that are sure to bring in clicks.
You’ll also walk away knowing:
- Ways to avoid unqualified clicks
- The truth about keyword stuffing
- How to write ads for mobile & so much more!
Soak up the clicks, with these can't miss copy writing tips.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
Watch this webinar for a live workshop with our friends at SearchLab. SearchLab is a Chicago-based agency who has been able to foster trust and build a list full of client referrals using tools like WordStream and CallRail to produce amazing results.
If you're selling products online, you need to see this webinar.
Whether you're looking to create Google Shopping Ads from scratch, or maximize results with existing ones, this live webinar is for you.
Attendees will walk away knowing:
- How to set up top performing Google Shopping campaigns
- What do with all your product data
- Best Practices for Google Shopping based on industry benchmarks
This is one webinar you'll definitely want to 'check out'.
Join WordStream as we examine the ins and outs of healthy paid Google and Facebook ad accounts. We'll review the common mistakes to avoid, do your account doesn't fall under the weather!
You’ll also walk away knowing:
- How to continually audit how your accounts are performing
- How to increase quality score and visibility on the search page
- Bidding strategies used by top performers & so much more!
Check your PPC pulse with us, and explore the anatomy of the healthiest Google and Facebook campaigns our experts have seen to date.
Google Ads best practice says, you want a dedicated landing page for each ad group, but that's a hefty operation! So, how do you make sure each one of your landing pages boasts off-the-chart conversion rates?
You'll will walk away knowing:
- Strategic questions to ask yourself before creating landing pages
- Key traits to make sure they're high-converting
- WordStream's expert opinion on the number one secret weapon
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
It's no secret that automation is changing the way we advertise online. But as Google & Facebook machine learning gets smarter, what does that mean for you and your strategy?
Join WordStream as we take the fear out of machine learning in this data-driven session covering:
- How to use ad automation to simplify your workflow.
- How to use algorithms to save $$$.
- How to use Google's new keyword updates to your benefit.
- and much more.
Be successful, embrace these changes, and use them to grow your business.
Join WordStream as we get inspired by some of the BEST ads we've seen on Google & Facebook. You’ll learn strategies to quickly create ad headlines that are sure to bring in clicks.
You’ll also walk away knowing:
- Ways to avoid unqualified clicks
- The truth about keyword stuffing
- How to write ads for mobile & so much more!
Soak up the clicks, with these can't miss copy writing tips.
We learned alot of PPC lessons in 2019, and we're ready to share them with you.
Your lessons will cover:
- Allocating budget efficiently.
- Refining audience targeting.
- Writing enticing ad copy.
- Optimizing your keyword strategy.
Watch this webinar for a live workshop with our friends at SearchLab. SearchLab is a Chicago-based agency who has been able to foster trust and build a list full of client referrals using tools like WordStream and CallRail to produce amazing results.
If you're selling products online, you need to see this webinar.
Whether you're looking to create Google Shopping Ads from scratch, or maximize results with existing ones, this live webinar is for you.
Attendees will walk away knowing:
- How to set up top performing Google Shopping campaigns
- What do with all your product data
- Best Practices for Google Shopping based on industry benchmarks
This is one webinar you'll definitely want to 'check out'.
On May 14th Google announced the 2019 Roadmap for the Google Ads platform.
Thanks to our premier partnership with Google, our expert was there to hear it live so that he can relay the information to you through a WordStream-exclusive webinar TODAY.
Save your seat to be the first to know:
What changes you can expect to see in Google Ads (and when they're coming)
How these changes will affect your account
How to use the advanced notice to your advantage and get ahead of the competition
We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been.
Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar.
You'll learn:
- Simple steps you can take to ensure you're writing ad copy that will win clicks
- What to keep in mind when choosing a landing page design
- The benefits of bidding on competitors' brand names
- Tips for delivering memorable messaging at every stage of the sales funnel
WordStream delivers 8 actions that will help you increase the effectiveness of your ads on both Google and Facebook.
You will discover:
- Tips to increase clicks and conversions.
- Tactics to ensure you are generating qualified traffic.
- How to minimize wasted spend.
- Why testing is important & so much more!
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
Our very own Holly Niemiec (Top PPC Expert of 2020) and Kelly McGee (US Search Awards Winner) will share expert tips on how to maximize opportunity and growth for your business, even with limited resources.
You’ll learn:
- How to cut costs
- How to pursue additional funding
- Creative ways to stay afloat (while also looking toward the future).
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
60 Minute Masterclass: Audience Targeting Strategies for Google AdsHanapin Marketing
In this presentation, DialogTech’s Kelley Schultz and Hanapin’s Emma Franks will discuss how audience targeting methods are changing, how to build a competitive edge in your industry, and exclusive best practices to help you thrive in a digital marketing world that is all about audiences.
In this Google Ads 101 session, our experts:
- Provide a clear picture of Google Display ads and their benefits.
- Walk you through setting up a Google Display campaign.
- Clarify ad types, image sizes, costs, and targeting parameters.
You’ll leave this session feeling equipped to start your own Google Display Ads campaign that yields results.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
The Latest PPC Updates to Catapult Campaigns in 2019Hanapin Marketing
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
More Customers, Lower CPL: Stay Competitive with AI in Google AdsHanapin Marketing
If you rely on Google Ads to acquire customers, don’t get left behind. Join Hanapin’s Michael Knight and DialogTech’s Blair Symes for this presentation explaining how you can use AI to drive more customers from Google Ads campaigns at a lower CPL.
Making an Efficient Generic Paid Search Strategy - 7thingsmedia - Figaro Sear...7thingsmedia
Ben O'Neil's, Paid Search Manager at 7thingsmedia, presentation on "How to make an efficient paid search strategy."
Presented at 7thingsmedia Breakfast Bites, Figaro Search Seminar, IAB Workshop, June 2014
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you.
Join Bing’s Purna Virji and Hanapin’s Alaina Thompson as they walk you through tips to save time, improve efficiency, and create lasting and memorable data visualizations. We’re talking beautiful and clear masterpieces that your CMO will hang on the fridge (well, maybe not. But those visualizations won’t leave their minds).
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion. Join us as Shape’s Jon Davis and Hanapin’s Danny Friscia chat about the wonderful world of chatbots and optimization techniques you can use to improve your funnel and conversion rates.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
On May 14th Google announced the 2019 Roadmap for the Google Ads platform.
Thanks to our premier partnership with Google, our expert was there to hear it live so that he can relay the information to you through a WordStream-exclusive webinar TODAY.
Save your seat to be the first to know:
What changes you can expect to see in Google Ads (and when they're coming)
How these changes will affect your account
How to use the advanced notice to your advantage and get ahead of the competition
We've searched the internet high and low, analyzed thousands of ads across Google and Facebook, and after hours of deliberation and research we've finally settled on the top 5 ad campaigns there have ever been.
Find out everything we've learned from the most impressive ad campaigns on the internet in our WordStream exclusive webinar.
You'll learn:
- Simple steps you can take to ensure you're writing ad copy that will win clicks
- What to keep in mind when choosing a landing page design
- The benefits of bidding on competitors' brand names
- Tips for delivering memorable messaging at every stage of the sales funnel
WordStream delivers 8 actions that will help you increase the effectiveness of your ads on both Google and Facebook.
You will discover:
- Tips to increase clicks and conversions.
- Tactics to ensure you are generating qualified traffic.
- How to minimize wasted spend.
- Why testing is important & so much more!
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
Our very own Holly Niemiec (Top PPC Expert of 2020) and Kelly McGee (US Search Awards Winner) will share expert tips on how to maximize opportunity and growth for your business, even with limited resources.
You’ll learn:
- How to cut costs
- How to pursue additional funding
- Creative ways to stay afloat (while also looking toward the future).
Creating Harmony Between Demand Generation and ABMUberflip
Between the need to launch and scale your ABM programs to managing your current demand generation efforts, it’s easy to feel overwhelmed and drop the ball on one or the other.
Brandi Smith, VP, Demand Generation Marketing at Uberflip and Charm Bianchini, Head of Global Demand at Engagio, explore how their teams make both strategies work in tandem and create harmony in their marketing department.
60 Minute Masterclass: Audience Targeting Strategies for Google AdsHanapin Marketing
In this presentation, DialogTech’s Kelley Schultz and Hanapin’s Emma Franks will discuss how audience targeting methods are changing, how to build a competitive edge in your industry, and exclusive best practices to help you thrive in a digital marketing world that is all about audiences.
In this Google Ads 101 session, our experts:
- Provide a clear picture of Google Display ads and their benefits.
- Walk you through setting up a Google Display campaign.
- Clarify ad types, image sizes, costs, and targeting parameters.
You’ll leave this session feeling equipped to start your own Google Display Ads campaign that yields results.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
The Latest PPC Updates to Catapult Campaigns in 2019Hanapin Marketing
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
More Customers, Lower CPL: Stay Competitive with AI in Google AdsHanapin Marketing
If you rely on Google Ads to acquire customers, don’t get left behind. Join Hanapin’s Michael Knight and DialogTech’s Blair Symes for this presentation explaining how you can use AI to drive more customers from Google Ads campaigns at a lower CPL.
Making an Efficient Generic Paid Search Strategy - 7thingsmedia - Figaro Sear...7thingsmedia
Ben O'Neil's, Paid Search Manager at 7thingsmedia, presentation on "How to make an efficient paid search strategy."
Presented at 7thingsmedia Breakfast Bites, Figaro Search Seminar, IAB Workshop, June 2014
You take all this time to create data visualizations, but the story is still not coming across. You spend hours fabricating elaborate charts and graphs, yet in presentations you’re still grilled with questions from your CMO. Sound familiar? We know the practice of data visualization can be super challenging, and we want to make it easier and more efficient for you.
Join Bing’s Purna Virji and Hanapin’s Alaina Thompson as they walk you through tips to save time, improve efficiency, and create lasting and memorable data visualizations. We’re talking beautiful and clear masterpieces that your CMO will hang on the fridge (well, maybe not. But those visualizations won’t leave their minds).
Featuring a client who puts this practice to use, we dive into the WordStream Way for marketing your agency. Verticalization. Find an industry with potential, become an expert in the field, and grow your business!
Watch this recording to know how to:
- Use different strategies across each stage of the sales funnel
- Scale your approach across clients
- Create data-backed proposals with WordStream Advisor
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion. Join us as Shape’s Jon Davis and Hanapin’s Danny Friscia chat about the wonderful world of chatbots and optimization techniques you can use to improve your funnel and conversion rates.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
This deck was created to showcase some of the various tools and capabilities that our company has. The deck is segmented in to pieces so that a salesperson can select the content that is relevant to their pitch.
I designed the entire deck, based off of a template that was company approved previously. The wheel concept allows for interactivity, and serves as a link to each segment. The overall style is somewhat sterile since it is made for a corporate setting, but I think overall it has a nice and clean aesthetic.
Masterclass: Exceed Your Demand Generation GoalsLinkedIn
Marketers are more likely than ever to have a seat at the revenue table with the C-suite. But with this raised profile comes added accountability. Increasingly, marketers are concerned with how to exceed demand gen objectives that demonstrate their impact to the bottom line. Learn how you can target, convert and measure on LinkedIn, and how you can use the platform to deliver real business impact.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Webcast- How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
How to Conduct a Digital Marketing Audit to Grow Your Business in 2024Vladimir Kuryatnik
In today’s competitive digital landscape, a comprehensive digital marketing audit is essential for unlocking growth and success.
This article will explore a step-by-step guide to conducting your digital marketing audit and transforming your marketing efforts.
Two web analytics case studies presented to the Cincinnati Marketing Association B2B group. One case study looked at a retail/e-commerce site, defined the objective, identified the KPI\'s used in the methodology and showed results.
The other case study looked at a lead generation site where the objective was to decrease aquisition costs. Methodolgy used a conversion funnel.
Learn Powerful PPC Tactics that Get You Leads
In this presentation, you will learn in detail, 10 tactics you can use to craft a winning PPC strategy that gets results!
Tactic #1: Remarketing
Tactic #2: Provide Opportunities for Soft Conversions
Tactic #3: Attribution Modeling
Tactic #4: Measuring Phone Call Conversions
Tactic #5: Interaction Mining
Tactic #6: Targeting Local Customers Everywhere
Tactic #7: Bid Modifiers
Tactic #8: Device Segmentation
Tactic #9: AdWords Shared Library
Tactic #10: User Engagement Optimization
In virtual events, there are four significant facets: the attendees, engaging programs, content strategies and marketing, and revenue management. Starting from attaining an audience, reaching out to the public, delivering quality content to how these efforts increase the ROI- measures the success of an event organizer. Read more https://bit.ly/3wQ2nwv
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
Verify Digital - Verified Lead GenerationMatthew King
Lead generation and verified leads from Verify Digital. Complete methodology from Understanding Brand & Target Audience through to Verified Leads. Visit www.verifydigital.me
Optimize Digital Marketing Success with Your Site Launch or RedesignPerficient, Inc.
Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live. We covered our best practices for addressing these common challenges and showed you how to look like a rock star within months after launch. The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
We broke down these factors with a 9-step approach to digital marketing success through a redesign that enables you to make the smartest and most cost-effective decisions.
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
Inbound Marketing in the Contact Center Marketplaceechogravity
Overview of Inbound Marketing in the Contact Center Marketplace.
Provides a mini-case study of echogravity's inbound marketing success with a contact center software provided.
Similar to How The Flywheel is Changing Customer Acquisition Strategies for Agencies (20)
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
- Average cost per click
- Average click-through rate
- Average cost per lead
- Average conversion rate
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Check out these webinar slides learn actionable ways to combat the increase of online viewers against the flatline of Facebook advertising. You’ll learn:
- How to reimagine ad engagement for where your consumers are today.
- How to keep your ads fresh and up to date.
- How to strategically serve your ads at the most relevant times.
- And more!
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
Learn strategies you can implement to ensure business growth and get as much as possible out of your budget.
You'll learn:
- How to utilize search partner and display ads the right way.
- How to segment your target audience for effective reach.
- How to understand and improve your ad campaign structure.
More from Internet Marketing Software - WordStream (20)
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
4. 44
Helping Businesses
Find Marketing Providers
They Can Trust.
The UpCity Marketplace creates and empowers successful
relationships between businesses and marketing service
providers. We help businesses find marketing providers
they can trust and provide transparency and insights to
dramatically improve the marketing partner selection and
purchase experience.
4444
5. 5
image
33,000+
marketing providers are
listed on our Marketplace.
225,000+
businesses visit UpCity on
average each month seeking
marketing services.
56,000+
ranked keyword phrases in
search engines with queries
based on location, service
and industry.
619
cities and markets in North
America are included on
our Marketplace.
Numbers
Don’t Lie
5
6. 66
WordStream Advisor For Agencies
31% 5%19%
INCREASE IN CONVERSIONS INCREASE IN CTR DECREASE IN CPA
On average, within the first 6 months of using
WordStream Advisor, agency clients see:
$60B
TOTAL AD SPEND ANALYZED
BY WORDSTREAM
1500+
AGENCY CLIENTS USING
WORDSTREAM ADVISOR
AROUND THE WORLD
3
PREMIER-LEVEL PARTNERSHIPS
WITH GOOGLE, FACEBOOK,
AND BING
7. 7
60%
43%
35%34%
29%28%
23%
16%
12%
Retaining
Employees
Keeping Existing
Clients
Hitting Client
Goals &
Expectations
Moving On From
Bad Clients
Maintaining Cash
Flow
Profitability Finding Employees
with the “Right Fit”
Not Enough Free
Time for
Administrative
Tasks
Finding New
Clients
What Are Your Biggest
Pain Points?Q:
*ACCORDING TO HUBSPOT’S 2018 AGENCY GROWTH REPORT
Finding New Clients Is One Of The Most Difficult Challenges*
That Marketing Providers Face.
7
8. 88
Gone are the days of looking at growing our business
with a sales funnel.
Today, word of mouth marketing is fuelling a customer
flywheel: delighting our customers leads to engaging our
target audiences and converting more business, and on,
and on.
The New Customer Acquisition Lifecycle
THEN NOW
8
13. 13
Word of Mouth Works
88% of people trust online reviews written by other
consumers as much as they trust recommendations from
personal contacts.*
And 92% of B2B buyers are more likely to purchase after
reading a trusted review.**
But only 33% of businesses are actively seeking out and
collecting reviews.***
*BrightLocal
**G2Crowd and Heintz
***iMPACT
13
18. 1818
Reset Prospects Expectations
Budget invested into Google
Search Ads
$5,000
Average Cost Per Click $5.20
Traffic to Website 961
Average Industry Conversion
Rate
3.3%
Number of Leads 32
Closing Percentage 20%
Number of Sales 6.4
Average Sale Price $4,000
Revenue Generated $25,600
RealityExpectation
Invest $5,000
Generate $50,000
19. 1919
When to Say No
1
2
3
4
5
6
7
8
History of suspensions by
Google
They don’t trust you
They push back on new strategy
recommendations
They are commitment-phobes
They refuse to admit when their
website needs work
They will not provide clearly
defined goals
Their goals are unreasonable
Your gut says NO!
20. 2020
7 Reasons Salespeople Don’t
Close the Deal
1. They are not trusted or respected.
2. They can’t converse effectively with senior
executives.
3. They can’t clearly explain how their solution
helps the buyer’s business.
4. They are too self centered.
5. They use the wrong closing strategy.
6. They don’t alleviate the risk of buying their
solution.
7. They can’t establish a personal connection
with the buyer.
- from Steve W. Martin, sales strategy instructor at the University of
Southern California Marshall School of Business for Harvard Business
Review
19
21. 2120
Project Plan Phases
PHASE 1
Discovery & Account
Restructure
Conversion Tracking Audit
Easy-Win Adjustments
(search partner removal,
mobile app removal)
Search Campaign
Re-structuring
Shopping Campaign
Re-structuring
Display Campaign
Re-Structuring
Ad Extension Audit/Creation
Ad Copy Audit/Creation
Brand Campaign Creation
PHASE 2
Campaign Creation
Display Remarketing
Campaign Creating/
Re-structure
Audience Creation -
Remarketing or Customer
Match
New Campaign Creation
Keyword Research
Ad Scheduling
Competitor Analysis
PHASE 4
Testing
Bing Ads Import - Scheduled
Ongoing Account
Optimizations
Other Display Campaigns/
Targeting
Landing Page Optimization
Test a New Platform (FB,
LinkedIn, Etc.)
Dynamic Search Ads
Ad Copy Refresh (Display or
Search)
PHASE 5
Refine
Test More Platforms (Twitter,
Capterra, Reddit, Quora)
Quality Score Keyword
Analysis
Ad Copy Refresh (Display or
Search)
Ad Customizers (Geo, IF,
Countdown)
PHASE 6
Ongoing Account
Optimizations
Ongoing Account
Optimizations
Review Project Plan
PHASE 3
Analysis
Location Targeting Analysis
Device Targeting Analysis
Demo Targeting Analysis
Audience Targeting - RLSA
Audience Targeting - Display
Automated Bid Strategy
Experimentation
Smart Shopping
24. 2423
How to DELIGHT
May 6 – Jun. 5, 2019
Compared to Apr. 7 – May 5, 2019Set up a weekly call cadence:
• 30-minute call
• Same time every week
• Same report reviewed every call
Effective Meeting Strategies:
1. State the goal of your meeting
2. Talk Strategy! Don’t read numbers.
1. Outline a new strategy, expand, repeat