You don't know what you've got until it's gone?
•Download as PPTX, PDF•
0 likes•331 views
Membership Services Conference 2016 If your members had the chance to vote on staying a member of your Union how do you think that would go? We’ve seen how challenging it can be to explain the benefits of being part of collective movements and organisations. What would we do if union membership became opt-in? What would you do if your members had the chance to vote on their affiliation to your Union?
Recommended
Recommended
More Related Content
What's hot
What's hot (13)
Viewers also liked
Viewers also liked (20)
Similar to You don't know what you've got until it's gone?
Similar to You don't know what you've got until it's gone? (20)
More from Jo Walters
More from Jo Walters (9)
Recently uploaded
Recently uploaded (20)
You don't know what you've got until it's gone?
- 1. You don’t know what you’ve got until it’s gone? What can we learn from the EU & NUS referenda? Jo Walters @jowalters
- 2. I’m going to talk about Brexit
- 3. #topical
- 4. I’m going to talk about NUS disaffiliation (NU-exit?)
- 5. #awkward
- 6. This isn’t based on any science or hardcore academic theory
- 8. But first, let’s talk about being a member
- 9. I am or have been a member of… ● two students’ unions ● NUS ● the EU ● two universities/departments/courses ● a university society ● a few choirs ● a residents association ● a veg box scheme ● the National Trust ● the Co-operative ● Blockbuster ● the Newsround Press Pack ● a gym
- 10. I am or have been a member of… ● two students’ unions ● NUS ● the EU ● two universities/departments/courses ● a university society ● a few choirs ● a residents association ● a veg box scheme ● the National Trust ● the Co-operative ● Blockbuster ● the Newsround Press Pack ● a gym I did feel like a member of some of these and not of others. I did feel like some of these valued me and others didn’t. I did feel like I could influence some of these and not others. I did feel like some of these made an effort to make me feel welcome and part of what they did but not others.
- 13. Feeling like a member: Joining Belonging Engaging
- 14. Brexit & NUS
- 15. Joining
- 16. Process Filling in a form, paying, being processed, being accepted, passing a test, meeting the requirements Rituals New uniform, equipment, initiation, receiving a membership card, attending the first session Induction Being the new person, being shown around, understanding how you fit in
- 17. Process Filling in a form, paying, being processed, being accepted, passing a test, meeting the requirements Rituals New uniform, equipment, initiation, receiving a membership card, attending the first session Induction Being the new person, being shown around, understanding how you fit in
- 18. Belonging
- 19. What does it mean to belong? Why is that important? Having something in common with the other members Feeling part of something bigger than yourself Having a shared purpose, set of beliefs, goal, way of looking at things Gaining value from being a member, e.g. being able to borrow books from a library
- 20. Engaging
- 21. Actively, deliberately and willingly doing stuff to contribute ● Turning up ● Responding to requests for help ● Volunteering ● Using a service ● Renewing your membership ● Opening emails ● Acting as an advocate for the organisation ● Mobilising ● Taking on more responsibility ● Recruiting others
- 23. People didn’t think of themselves as members Being a member was invisible People couldn’t see the value of being a member (until it was too late, see regrexit) People focused on one or two issues, not the bigger picture How people feel is important as well as facts (more than facts?) Large organisations find it hard to make everyone happy
- 25. Joining
- 26. Process Filling in a form, paying, being processed, being accepted, passing a test, meeting the requirements Rituals New uniform, equipment, initiation, receiving a membership card, attending the first session Induction Being the new person, being shown around, understanding how you fit in
- 27. Process Filling in a form, paying, being processed, being accepted, passing a test, meeting the requirements Rituals New uniform, equipment, initiation, receiving a membership card, attending the first session Induction Being the new person, being shown around, understanding how you fit in
- 28. Belonging
- 29. Having something in common with the other members Feeling part of something bigger than yourself Having a shared purpose, set of beliefs, goal, way of looking at things Gaining value from being a member, e.g. being able to borrow books from a library How do we find and articulate shared characteristics, goals and ideas amongst our diverse members?
- 30. Engaging
- 31. Actively, deliberately and willingly doing stuff to contribute ● Turning up ● Responding to requests for help ● Volunteering ● Using a service ● Renewing your membership ● Opening emails ● Acting as an advocate for the organisation ● Mobilising ● Taking on more responsibility ● Recruiting others
- 32. What can we do?
- 33. Some of the challenges... Students don't exactly choose us Students don't have a wide range of alternative things to join instead. In some ways we're more like your local council. Who loves their local council?!
- 34. Joining
- 35. Process Can we help people understand that they have joined something? Rituals What can we do to greet them and acknowledge they have joined? Induction & welcome How do other people do it? Look at apps, digital tools and new staff - onboarding. It is about freshers week but not just about freshers week.
- 36. Belonging
- 37. Having something in common with the other members This doesn't mean being the same as others - there is room for different viewpoints. 'Being a student' is something your members have in common. Can people be part of groups within the wider membership? Feeling part of something bigger than yourself & gaining value from membership Emphasise collective benefits over individual benefits and showcase the breadth of what you do. Point out to groups how they have benefited and how they fit into the bigger picture of helping other students.
- 38. Engaging
- 39. Actively, deliberately and willingly doing stuff to contribute The Walters Hypothesis suggests that working on joining and belonging will lead to our members engaging...
- 40. But they haven’t chosen us
- 41. We’re the default. We’re their local council. We’re not their tribe.
- 42. What if they did have a choice?
- 43. What would we do differently if students could pick from a few students' unions? What would we do differently if membership became opt-in? Why?
- 44. What would we do differently if students could pick from a few students' unions? What would we do differently if membership became opt-in? Why? Look at what people in competitive markets do: ● Talk about the benefits/features and the value of being a member ● Focus on converting people into members ● Worry about retaining members ● Be better than the other options ● Show your members you value them ● 'Sell' membership
- 45. Shouldn’t we be doing most of that stuff anyway? Has automatic membership made us focus elsewhere? This might be great or it might have made us lazy. I’m not saying we should go all ‘sales-y’ (ick) but shouldn’t we make sure our members know why being part of something bigger is great?