Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
101ish free/cheap tools
for marketing &
communications
people*
Jo Walters, Digital Engagement Manager
University of Sussex...
The observant amongst you will notice there are not
101 things in this list (yet)
101 things was a joke that became a real...
@jowalters ~ #su14 ~ #sucomms
Websites
@jowalters ~ #su14 ~ #sucomms
❏ Curate & publish content
❏ Great for events &
freshers
❏ Add content from
Twitter, YouTube...
@jowalters ~ #su14 ~ #sucomms
Picmonkey
2
Free
❏ Easy to use online
image editor
❏ Good for speedy
screenshots
❏ Quick cro...
@jowalters ~ #su14 ~ #sucomms
Google Maps
❏ e.g. where to
live in our city
❏ e.g. where our
Varsity
fixtures are
3
Free
@jowalters ~ #su14 ~ #sucomms
Batchgeo
❏ Plot addresses
onto a Google
Map in bulk
❏ e.g. postcodes
for housing
campaign
❏ ...
@jowalters ~ #su14 ~ #sucomms
Google Alerts
❏ Track key
terms/people/topics
❏ e.g. your
union/University
5
Free
@jowalters ~ #su14 ~ #sucomms
Flickr Commons
❏ Images you
can use for
free as long
as you
credit the
creator
6
Free
@jowalters ~ #su14 ~ #sucomms
Google Drive
❏ Easy
collaboration &
sharing
❏ I particularly
love Google
Forms
7
Free
@jowalters ~ #su14 ~ #sucomms
Google Analytics
❏ Understand
how people
use your
website
❏ Track social
media/email
/public...
@jowalters ~ #su14 ~ #sucomms
IFTTT
❏ Link stuff together
to automate it
❏ e.g. if a news story
is put online email
me
❏ e...
@jowalters ~ #su14 ~ #sucomms
Trello
10
Free
❏ Project management
❏ Collaboration
❏ e.g. track work through
comms process
@jowalters ~ #su14 ~ #sucomms
It’s Almost
❏ Embeddable countdown
timer
❏ Great for deadlines and
to build excitement
❏ e.g...
@jowalters ~ #su14 ~ #sucomms
Followerwonk
❏ Search
Twitter
bios
❏ Analyse
followers
❏ Compare
accounts
12
Freemium
@jowalters ~ #su14 ~ #sucomms
Tweetdeck
❏ Manage
multiple
accounts
❏ Search
keywords
❏ Monitor
lists
Hootsuite also
recomm...
@jowalters ~ #su14 ~ #sucomms
Doodle
❏ Schedule
stuff by
finding
the most
suitable
time
14
Freemium
@jowalters ~ #su14 ~ #sucomms
Typeform
❏ Make
beautiful
forms &
surveys
❏ Works on
any device
15
Freemium
@jowalters ~ #su14 ~ #sucomms
Eventbrite
❏ Ticket sales
(incl free
events)
❏ Super
customisable
❏ Paperless
ticket option
...
@jowalters ~ #su14 ~ #sucomms
Concept Codify
❏ Card sorting
❏ Improve your
website
navigation
❏ User input to
organise
inf...
@jowalters ~ #su14 ~ #sucomms
GA URL builder
❏ Easily create
links to track
your
campaigns
using Google
Analytics
❏ e.g. l...
@jowalters ~ #su14 ~ #sucomms
Hemingway
app
19
Free
@jowalters ~ #su14 ~ #sucomms
Canva
❏ Awesome online
design tool
❏ Easily make great
presentations &
images
❏ Loads of tem...
@jowalters ~ #su14 ~ #sucomms
Share link
generator
❏ Create social sharing
links, e.g. Facebook,
Twitter "tweet this"
21
F...
@jowalters ~ #su14 ~ #sucomms
Buffer
❏ Schedule &
publish on
social media
❏ Analytics
22
Free
Recommended by
Colin Gibson ...
@jowalters ~ #su14 ~ #sucomms
Facebook insights
❏ See what
content is
popular
❏ Find out
about your
Facebook
fans
23
Free
...
@jowalters ~ #su14 ~ #sucomms
Graph search
❏ Analyse
Facebook
info
❏ e.g. how
many of
our fans
like band
X?
24
Free
Recomm...
@jowalters ~ #su14 ~ #sucomms
Topsy
❏ Search
Twitter
archive
❏ Monitor
trends
❏ Analyse
tweets
25
Free
Recommended by
Coli...
@jowalters ~ #su14 ~ #sucomms
Free RSVP
❏ Gather
RSVPs for
events or
meetings
26
Free
Recommended by
Malcolm Alden
@jowalters ~ #su14 ~ #sucomms
Aweber,
MailChimp or
Campaign Monitor
❏ Email newsletters
❏ Automatic series, e.g. training,...
@jowalters ~ #su14 ~ #sucomms
Piktochart
❏ Infographics
❏ Interactive maps
❏ Charts
28
Freemium(non-profiteducation)
@jowalters ~ #su14 ~ #sucomms
Sprout Social
❏ Manage
social
media
❏ Monitor,
publish &
respond
❏ Share
accounts
❏ Analytic...
@jowalters ~ #su14 ~ #sucomms
Software
& plugins
@jowalters ~ #su14 ~ #sucomms
FastStone
Photo Resizer
❏ Manage images
in bulk
❏ Watermark
❏ Resize
❏ Rename
❏ Portable app...
@jowalters ~ #su14 ~ #sucomms
Eye Dropper
❏ Colour
match
images,
branding
etc
31
Free
@jowalters ~ #su14 ~ #sucomms
LastPass
❏ Remember
your
passwords
❏ Great
when
managing
multiple
accounts
32
Free
@jowalters ~ #su14 ~ #sucomms
MeasureIt!
❏ Measure
things
online
❏ e.g. plan
image sizes
33
Free
@jowalters ~ #su14 ~ #sucomms
Custom search
❏ Search sites you commonly use directly from
your browser using a keyword
❏ e...
@jowalters ~ #su14 ~ #sucomms
Rise Vision
❏ Digital
signage
platform
35
Free
Recommended by
Vic Casambros
@jowalters ~ #su14 ~ #sucomms
Read stuff
@jowalters ~ #su14 ~ #sucomms
Predictably
irrational
❏ Understand what
influences people’s
decision-making
36
Cheap
@jowalters ~ #su14 ~ #sucomms
Made To Stick
❏ Learn how some ideas
stick around
❏ How to stand out and
be memorable
37
Che...
@jowalters ~ #su14 ~ #sucomms
Nudge
❏ Understand what
influences people’s
behaviour
❏ Behavioural
economics
38
Cheap
@jowalters ~ #su14 ~ #sucomms
Organizations
Don't Tweet...
❏ Useful to help persuade others
of the value of the social web...
@jowalters ~ #su14 ~ #sucomms
Feedly
❏ Find blogs on relevant topics to
learn and be inspired
❏ e.g. marketing, digital, w...
@jowalters ~ #su14 ~ #sucomms
Other
stuff
@jowalters ~ #su14 ~ #sucomms
Charity Comms
41
Cheap
❏ Loads of great events, blogs,
training & resources
❏ Discount for N...
@jowalters ~ #su14 ~ #sucomms
Learn to code
42
Free
❏ Understand
how digital
things are built
and how they
work
❏ Make eas...
@jowalters ~ #su14 ~ #sucomms
#sucomms
43
Free
❏ Twitter hashtag
for people
working in
students’ union
communications
❏ Sh...
@jowalters ~ #su14 ~ #sucomms
Rough Agenda
events
44
Free
❏ Free events for
digital marketers
❏ My favourite is
the Conten...
@jowalters ~ #su14 ~ #sucomms
Comms by the
Coast
45
Free
❏ Annual event for Students’ Union
communications people
❏ Talks ...
@jowalters ~ #su14 ~ #sucomms
LinkedIn group
46
Free
❏ Discuss things and
share resources
more easily than
via a mailing l...
@jowalters ~ #su14 ~ #sucomms
University &
local libraries
47
Free
flickr.com/photos/neilt/9685321345
@jowalters ~ #su14 ~ #sucomms
Look beyond
your sector & be
curious
48
Free
❏ If you only look within your sector
you’ll on...
Help get the list to 101+
free/cheap tools for
marketing &
communications people
joannawalters.co.uk
@jowalters
#sucomms
Upcoming SlideShare
Loading in …5
×

101ish free/cheap tools for marketing & communications people

867 views

Published on

My presentation from Students' Unions 2014 sharing some of my favourite free and cheap tools for marketing and communications people. View more information at http://joannawalters.co.uk/?p=352

Published in: Marketing, Technology, Design
  • Be the first to comment

101ish free/cheap tools for marketing & communications people

  1. 1. 101ish free/cheap tools for marketing & communications people* Jo Walters, Digital Engagement Manager University of Sussex Students’ Union @jowalters ~ #sucomms ~ #su14 * the best sort of people
  2. 2. The observant amongst you will notice there are not 101 things in this list (yet) 101 things was a joke that became a real 60 minute conference session which became a 30 minute conference session so let’s see how many we can get through... * the best sort of people
  3. 3. @jowalters ~ #su14 ~ #sucomms Websites
  4. 4. @jowalters ~ #su14 ~ #sucomms ❏ Curate & publish content ❏ Great for events & freshers ❏ Add content from Twitter, YouTube etc ❏ Embeddable ❏ Good sharing - notify people included Storify 1 FreeFree
  5. 5. @jowalters ~ #su14 ~ #sucomms Picmonkey 2 Free ❏ Easy to use online image editor ❏ Good for speedy screenshots ❏ Quick cropping & editing ❏ Novelty themes
  6. 6. @jowalters ~ #su14 ~ #sucomms Google Maps ❏ e.g. where to live in our city ❏ e.g. where our Varsity fixtures are 3 Free
  7. 7. @jowalters ~ #su14 ~ #sucomms Batchgeo ❏ Plot addresses onto a Google Map in bulk ❏ e.g. postcodes for housing campaign ❏ e.g. voter nationalities 4 Free
  8. 8. @jowalters ~ #su14 ~ #sucomms Google Alerts ❏ Track key terms/people/topics ❏ e.g. your union/University 5 Free
  9. 9. @jowalters ~ #su14 ~ #sucomms Flickr Commons ❏ Images you can use for free as long as you credit the creator 6 Free
  10. 10. @jowalters ~ #su14 ~ #sucomms Google Drive ❏ Easy collaboration & sharing ❏ I particularly love Google Forms 7 Free
  11. 11. @jowalters ~ #su14 ~ #sucomms Google Analytics ❏ Understand how people use your website ❏ Track social media/email /publicity 8 Free
  12. 12. @jowalters ~ #su14 ~ #sucomms IFTTT ❏ Link stuff together to automate it ❏ e.g. if a news story is put online email me ❏ e.g. post Instagram pics directly to Twitter 9 Free
  13. 13. @jowalters ~ #su14 ~ #sucomms Trello 10 Free ❏ Project management ❏ Collaboration ❏ e.g. track work through comms process
  14. 14. @jowalters ~ #su14 ~ #sucomms It’s Almost ❏ Embeddable countdown timer ❏ Great for deadlines and to build excitement ❏ e.g. ‘the close of voting’ 11 Free
  15. 15. @jowalters ~ #su14 ~ #sucomms Followerwonk ❏ Search Twitter bios ❏ Analyse followers ❏ Compare accounts 12 Freemium
  16. 16. @jowalters ~ #su14 ~ #sucomms Tweetdeck ❏ Manage multiple accounts ❏ Search keywords ❏ Monitor lists Hootsuite also recommended 13 Free
  17. 17. @jowalters ~ #su14 ~ #sucomms Doodle ❏ Schedule stuff by finding the most suitable time 14 Freemium
  18. 18. @jowalters ~ #su14 ~ #sucomms Typeform ❏ Make beautiful forms & surveys ❏ Works on any device 15 Freemium
  19. 19. @jowalters ~ #su14 ~ #sucomms Eventbrite ❏ Ticket sales (incl free events) ❏ Super customisable ❏ Paperless ticket option ❏ Track attendance 16 Free
  20. 20. @jowalters ~ #su14 ~ #sucomms Concept Codify ❏ Card sorting ❏ Improve your website navigation ❏ User input to organise information 17 Free
  21. 21. @jowalters ~ #su14 ~ #sucomms GA URL builder ❏ Easily create links to track your campaigns using Google Analytics ❏ e.g. links for Facebook & Twitter back to your site 18 Free gaconfig.com/google-analytics-url-builder/
  22. 22. @jowalters ~ #su14 ~ #sucomms Hemingway app 19 Free
  23. 23. @jowalters ~ #su14 ~ #sucomms Canva ❏ Awesome online design tool ❏ Easily make great presentations & images ❏ Loads of templates & components to choose from ❏ My current favourite! 20 Free
  24. 24. @jowalters ~ #su14 ~ #sucomms Share link generator ❏ Create social sharing links, e.g. Facebook, Twitter "tweet this" 21 Free www.sharelinkgenerator.com
  25. 25. @jowalters ~ #su14 ~ #sucomms Buffer ❏ Schedule & publish on social media ❏ Analytics 22 Free Recommended by Colin Gibson & Malcolm Alden
  26. 26. @jowalters ~ #su14 ~ #sucomms Facebook insights ❏ See what content is popular ❏ Find out about your Facebook fans 23 Free Recommended by Colin Gibson
  27. 27. @jowalters ~ #su14 ~ #sucomms Graph search ❏ Analyse Facebook info ❏ e.g. how many of our fans like band X? 24 Free Recommended by Colin Gibson
  28. 28. @jowalters ~ #su14 ~ #sucomms Topsy ❏ Search Twitter archive ❏ Monitor trends ❏ Analyse tweets 25 Free Recommended by Colin Gibson
  29. 29. @jowalters ~ #su14 ~ #sucomms Free RSVP ❏ Gather RSVPs for events or meetings 26 Free Recommended by Malcolm Alden
  30. 30. @jowalters ~ #su14 ~ #sucomms Aweber, MailChimp or Campaign Monitor ❏ Email newsletters ❏ Automatic series, e.g. training, new students 27 Cheap Campaign Monitor recommended by Tom Flynn
  31. 31. @jowalters ~ #su14 ~ #sucomms Piktochart ❏ Infographics ❏ Interactive maps ❏ Charts 28 Freemium(non-profiteducation)
  32. 32. @jowalters ~ #su14 ~ #sucomms Sprout Social ❏ Manage social media ❏ Monitor, publish & respond ❏ Share accounts ❏ Analytics 29 Cheap Recommended by Tom Flynn
  33. 33. @jowalters ~ #su14 ~ #sucomms Software & plugins
  34. 34. @jowalters ~ #su14 ~ #sucomms FastStone Photo Resizer ❏ Manage images in bulk ❏ Watermark ❏ Resize ❏ Rename ❏ Portable app 30 Free
  35. 35. @jowalters ~ #su14 ~ #sucomms Eye Dropper ❏ Colour match images, branding etc 31 Free
  36. 36. @jowalters ~ #su14 ~ #sucomms LastPass ❏ Remember your passwords ❏ Great when managing multiple accounts 32 Free
  37. 37. @jowalters ~ #su14 ~ #sucomms MeasureIt! ❏ Measure things online ❏ e.g. plan image sizes 33 Free
  38. 38. @jowalters ~ #su14 ~ #sucomms Custom search ❏ Search sites you commonly use directly from your browser using a keyword ❏ e.g. Flickr Creative Commons ❏ e.g. sites that don’t have a very good search engine 34 Free
  39. 39. @jowalters ~ #su14 ~ #sucomms Rise Vision ❏ Digital signage platform 35 Free Recommended by Vic Casambros
  40. 40. @jowalters ~ #su14 ~ #sucomms Read stuff
  41. 41. @jowalters ~ #su14 ~ #sucomms Predictably irrational ❏ Understand what influences people’s decision-making 36 Cheap
  42. 42. @jowalters ~ #su14 ~ #sucomms Made To Stick ❏ Learn how some ideas stick around ❏ How to stand out and be memorable 37 Cheap
  43. 43. @jowalters ~ #su14 ~ #sucomms Nudge ❏ Understand what influences people’s behaviour ❏ Behavioural economics 38 Cheap
  44. 44. @jowalters ~ #su14 ~ #sucomms Organizations Don't Tweet... ❏ Useful to help persuade others of the value of the social web ❏ I particularly like the idea of ‘trojan mice’ 39 Cheap
  45. 45. @jowalters ~ #su14 ~ #sucomms Feedly ❏ Find blogs on relevant topics to learn and be inspired ❏ e.g. marketing, digital, writing, feminism, cats, democracy, local government, higher education 40 Free joannawalters.co.uk/other-internet-things/reading-the-internetSome of my favourite blogs are listed here
  46. 46. @jowalters ~ #su14 ~ #sucomms Other stuff
  47. 47. @jowalters ~ #su14 ~ #sucomms Charity Comms 41 Cheap ❏ Loads of great events, blogs, training & resources ❏ Discount for NUS members on organisational membership
  48. 48. @jowalters ~ #su14 ~ #sucomms Learn to code 42 Free ❏ Understand how digital things are built and how they work ❏ Make easy changes to your digital content
  49. 49. @jowalters ~ #su14 ~ #sucomms #sucomms 43 Free ❏ Twitter hashtag for people working in students’ union communications ❏ Share ideas & ask questions
  50. 50. @jowalters ~ #su14 ~ #sucomms Rough Agenda events 44 Free ❏ Free events for digital marketers ❏ My favourite is the Content Marketing Show
  51. 51. @jowalters ~ #su14 ~ #sucomms Comms by the Coast 45 Free ❏ Annual event for Students’ Union communications people ❏ Talks from students’ union people ❏ Talks from non-students’ union people ❏ Sunshine (usually) ❏ Pastries (always)
  52. 52. @jowalters ~ #su14 ~ #sucomms LinkedIn group 46 Free ❏ Discuss things and share resources more easily than via a mailing list ❏ Make new contacts
  53. 53. @jowalters ~ #su14 ~ #sucomms University & local libraries 47 Free flickr.com/photos/neilt/9685321345
  54. 54. @jowalters ~ #su14 ~ #sucomms Look beyond your sector & be curious 48 Free ❏ If you only look within your sector you’ll only ever be as good as the best organisation in it
  55. 55. Help get the list to 101+ free/cheap tools for marketing & communications people joannawalters.co.uk @jowalters #sucomms

×